Patent Application
20080096791
The invention will be further described by reference to the following detailed examples, wherein the methodologies are as described below. These examples are not meant to limit the scope of the invention that has been set forth in the foregoing description. Variations within the concepts of the invention are apparent to those skilled in the art. Exposure to fragrances of this invention promoted positive affect or moods and led to enhanced ability to make associations between ideas and concepts, and to see more different similarities (or differences) among stimuli. The stimuli could be consumer products, and specifically could be characterised as mildly pleasant.
A total of 20 different odours were evaluated in a consumer sniff test. The odours were grouped according to their complexity into 3 groups: complex finished fragrances, mixes of fragrance materials known as accords, and simple fragrance mixes or bases. The consumers were asked to smell a subset of the odours and score against the attributes: trendy, calming, nostalgic, relaxing, warm, comforting, stimulating, modern, soothing, sexy, refreshing, cool energising. The results shown in
This was a central location sniff test carried out in the UK. 150 naïve consumers were either pre-recruited or recruited by intercept in the street to attend a hall test. They were pre-screened for any nasal disorders or allergic sensitivities to smelling fragrance. The sample of people used were all female and they were selected to represent a cross section of ages from 18 to 55 and a cross section of social classes.
Each subject was asked to smell 10 fragrances in a predetermined order. As each fragrance was smelt they were asked to mark a series of given mood scales according to how the fragrance made them feel (e.g. comforted, safe, soothed). There were 24 mood scales in all and each was scored on a 0-10 scale from “not at all” to “extremely”. The ratings for ‘happy’ are shown for 8 perfumes in Table 1 below. Scores above 4.5 were taken as indicative of mood activation.
Table 2 and 4 below detail the fragrance compositions of Table 1 in w/w % terms, wherein fragrances entitled ‘H1’, ‘H2’, etc are fragrances according to the invention and those named ‘C1’, ‘C2’, etc are comparative examples. Table 3 and 5 detail the analysis of these compositions in terms of the Groups and conditions described herein. Note that ‘0.0’ is correct to two significant places.
| Number | Date | Country | Kind |
|---|---|---|---|
| 0621020.7 | Oct 2006 | GB | national |
