The present invention relates to wearing apparel and holding their shape and in particular, to a collar stiffening device (collar stay) that provides sufficient stiffness and incorporates a pleasing fragrant smell and to retail packaging and promotional material containing the same.
When shirts or dresses or other clothing items are packed in luggage or the like for traveling purpose, the clothing articles including the collars thereof become compressed and wrinkled, which is evident upon removal either for immediate use or hanging in closets. In addition, when shirts or dresses are hung on hangers, the collars become compressed and are subject to creasing from close packing. While some wrinkling of skirts and dresses may be acceptable, it is the wrinkling of the collars that is most noticeable.
Open collar shirts that are made of a knitted fabric material are comfortable to wear; however, the collars of these types of shirts tend to lie irregularly or tend to curl as a result of washing, drying, or exposure to high humidity levels. While laundering and ironing can remedy the situation, the ends of the shirt collars tend to still result in curling. In the past, these collar appearance problems have been addressed through the use of collar stiffening devices of various shapes. Typically, the article of clothing, such as a collared shirt, includes pockets that are located at the edges of the collar for receiving plastic stays.
While collar stiffeners have been satisfactory in terms of their basic functionality, it is desirable to add additional functionality to such existing collar stiffeners.
A collar stay according to one embodiment includes a body carrying a fragrance so as to impart a pleasant scent to the collar stay that can be experienced over a period of time.
In another embodiment, a collar stay is defined by an elongated body that is formed of a material that absorbs a liquid fragrance that impregnates the body so as to provide a pleasant smelling experience when the collar stay is worn in a collar.
In another embodiment, a retail article according to the present invention includes one or more pairs of collar stays and a package for holding the collar stays. A liquid fragrance is sealed within an interior of the package and in contact with the collar stays so as to impregnate the collar stays with a fragrant smell.
In another embodiment, a retail article includes a bandolier of collar stays that are detachable from one another and a package for holding the collar stays. The article also includes a liquid fragrance that is sealed within an interior of the package and in contact with the bandolier of collar stays so as to impregnate the collar stays with a fragrant smell.
An advertising medium according to one embodiment includes a printed substrate having an illustration of a collared shirt formed thereon. The collar portion of the shirt is depicted by a pair of collar sections that can be lifted relative to the underlying substrate to which they are each attached at one end so as to each expose an underlying first area of substrate. The advertising medium also includes a pair of fragrant collar stays disposed within the first areas of the printed substrate and accessible when the respective collar sections are lifted relative to the printed substrate.
These and other aspects, features and advantages shall be apparent from the accompanying Drawings and description of certain embodiments of the invention.
The collar stays 100 can be formed of a number of different materials so long as the materials are capable of maintaining the fragrant smell over a period of time. For example, the collar stays 100 can be formed of a plastic material (which can be scented); a woven hard fabric material or a thick paper stock material (e.g., cardboard).
The collar stays 100 are shaped and dimensioned so that they can be worn with conventional collars. For example, the collar stays 100 can be sized and dimensioned to be received into collar pockets formed on the underside of a collar.
The fragrance/scent is in the form of a liquid perfume or cologne 201 that is injected into the interior of the package 210 so that the liquid fragrance contacts and baths the collar stays 200. The amount of liquid will be sufficient to contact at least a substantial surface area of the collar stays 200 but not be excessive so that once the package 210 is open, liquid fragrance runs out of the package over the user.
Preferably, the packaging 210 includes a label (not shown) identifying the scent, e.g., identification of the brand of perfume/cologne that is contained in the package 210 (e.g., Calvin Klein Eternity). This permits the user to easily choose the desired fragrance from amongst a number of packages 210 that could contain different scents. It will be appreciated that a number of individual packages 210 can be arranged and marketed in a single box. The box can contain multiple packages 210 of a single fragrance or it can be a “sampler” box in that it contains a number of packages 210 that contain different fragrances. For example, if one clothing company or cosmetic company has a line of different perfumes or colognes, the company can market all of their different perfumes/colognes by including within the box at least one package of collar stays impregnated with each perfume or cologne. This serves as an excellent promotion means in that the fragrant collar stays serve as a sampler for the company's perfumes and colognes with the goal being that once the wearer has a pleasant experience with the fragrant collar stays, the user will purchase a bottle of the perfume or cologne.
The stays 200 are formed of a material, such as thick paper stock, that can absorb the liquid fragrance that immerses the stays 200 inside the package 210. Conventional packaging and package sealing technology is used in that the stays 200 can be inserted into an open end of the package 200, a predetermined amount of fragrance is then added and then the open end is sealed.
In this embodiment, the package 310 is meant to be reusable in that it includes a main package body 320 made of a material that seals the liquid fragrance therein and in contact with the collar stays 300. One face or surface 322 of the package body 320 includes an opening 324 formed therein that permits access to the interior of the package 310. The opening 324 is sized and shaped so that the collar stays 300 can be freely removed from the interior of the package 310 through the opening 324. In the illustrated embodiment, the opening 324 has an oblong or rectangular shape.
The package 310 is reusable due to the inclusion of a reusable seal member or label 330. The label 330 has a first side 332 and an opposite second side 334 and has dimensions greater than the opening 324 so that when the label 330 is attached to the surface 322, the entire opening 324 is covered and sealed by the label 330. The first side 332 of the label 330 is the side that faces out and is visible to the user. This first side 332 thus contains indicia, such as the name of the fragrance and other brand and marketing information. As shown in
The second section 337 that surrounds the first section 336 includes a layer of adhesive of the type that permits the label 330 to be reused, thereby permitting the package 310 to be resealed. In order words, the adhesive layer that surrounds at least a portion of the first section 336 allows the label 330 to be lifted for exposing the opening 324 and accessing the collar stays 300 and then resealed against the surface 322 so as to prevent any of the liquid fragrance from leaking from opening 324 and to ensure the collar stays 300 remain immersed in a sufficient amount of liquid fragrance 335.
Preferably, the label 330 include a fixed end 331 that is securely attached or bonded to the surface 322 in a manner in which the lifting of the other end 333 of the label 330 does not cause the fixed end 331 to separate from the surface 322. Thus, the fixed end 331 is permanently attached to the surface 322. A hinge element 340 is provided at or proximate the fixed end 331 to permit the lifting of the label 330 to expose the opening 324. To assist the user, the other end 333 can include a peel back portion or peel back tab 342 that the user grasps in order to easily lift and break the seal between the label 330 and surface 322. The use of fixed end 331 and hinge element 340 also ensures that the first section 336 (foil) properly aligns with and covers the opening 324.
By providing a bandolier of collar stays 300, the user simply can open the package 310 by lifting the pull tab 333 to expose opening 324 and then retrieving a preselected number of collar stays 300. In the case of when the stays 300 are in the bandolier form 311 of
In another embodiment, the fragrant collar stays can be incorporated into promotional materials. For example, a printed advertisement 400 shown in
In this manner, the advertisement 400 can serves as an effective printed promotional vehicle by allowing the user to experience the smell of a perfume or cologne in a new unique manner and one which is practical and useful since unlike conventional printed advertisements which are discarded, the collar stays 100 can be used by the viewer of the advertisement. In addition, the advertisement 400 also provides a means for advertising the sale of the collar stays 100 themselves. For example, the advertisement 400 can include a statement “You can experience the fresh, new ABC perfume by buying fragrant collar stays at XYZ store.”
The advertisement 400 is not limited to being a single page printed ad, as in a magazine, but instead can be a large cardboard display that can be placed on a counter in a cosmetic section of a store and underneath the liftable collar portions, there can be multiple fragrant collar stays 100 so that a number of prospective purchasers can experience the perfume or cologne by removing one collar stay.
In addition, the advertising medium can be in the form of mailers, billboards and when it is not necessary to offer sample fragrant stays, the advertising can be done through electronic channels, such as TV and the internet.
While the invention has been described in connection with certain embodiments thereof, the invention is capable of being practiced in other forms and using other materials and structures. Accordingly, the invention is defined by the recitations in the claims appended hereto and equivalents thereof.