The present invention is generally directed to product packaging for displaying products for viewing by the consumers and in particular, to product packaging wherein the product is framed by the packaging.
The present invention provides a display packaging for a product, comprising first and second clear members disposed on top of each other, the first clear member including a bump-out to provide a cavity to receive the product within the cavity, the first and second clear members including peripheral edge portions; and a frame attached to the peripheral edge portions.
A display packaging 2 for a product is disclosed in
Although the frame members 4 and 6 are shown as rectangular, the frame members 4 and 6 can be of different shape, such circular, oval, square, etc.
The front frame member 4 includes a top portion 8, a bottom portion 10, a left side portion 12 and a right side portion 14. Similarly, the rear frame member 6 includes a top portion 16, a bottom portion 18, a left side portion 20 and a right side portion 22.
Hang tabs 24 and 26 are attached respectively to the top portions 8 and 16. The hang tabs 24 and 26 are used to hang the packaging 2 from a standard hanging hardware (not shown) commonly used to organize and display products in a retail store. The hang tabs 24 and 26 provide a triangular opening 27 with a peak 29 centered through the center of the package 2. The opening 27 is advantageously large enough for easy insertion of a hanging hardware through the opening. The triangular shape of the opening 27 advantageously self-centers the package 2 after hanging toward the peak 27 as gravity pulls the package 2 downwardly.
Although two hang tabs 24 and 26 are disclosed, one hang tab attached to either frame member 4 or frame member 6 may be sufficient.
Hinge portions 28 attach the front frame member 4 to the rear frame member 8 and allow them to open and close in the manner of opening or closing a book. A latch portion 30 and a cooperating catch portion 32 (see
The front frame member 4 preferably has rounded corners 34. The rear frame member 6 preferably has corresponding rounded corners 36.
The frame members 4 and 6, along with the hinge portions 28, the latch portion 30, the catch portion 32 and hang tabs 24 and 26 are preferably molded as one piece in plastic. The hinge portions 28 are configured to be flexible to provide the hinging function between the frame members 4 and 6. The latch portion 30 and the catch portion 32 have sufficient flexibility for the latch portion 30 to move in and out of the catch portion 30.
Referring to
The clear member 38 has a number of slots 48 along its peripheral edge portion, which are secured to corresponding rib portions 50 on the inner surface 52 of the front wall 54 of the front frame 4. Similarly, the clear member 40 has a number of slots 56 along it peripheral edge portion, which are secured to corresponding rib portions 58 on the inner surface 60 of the rear wall 62 of the front frame 4. The clear members 38 and 40 are removably attached to the respective rib portions 50 and 58.
One of the clear members 38 and 40 may not include a bump-out for the product if the other clear member has sufficiently sized bump-out to accommodate the product.
A card 64 is sandwiched between the clear members 38 and 40. The card 64 is advantageously used for printed information about the products 47 and 49. A cutout 66 corresponding to an outline of the product 47 allows the product 47 to extend through the card 64. The card 64 may have other shapes or configuration depending on the amount of text or graphics needed to describe the products 47 and 49 and attract the consumer's attention.
Referring to
Although individually the front frame 4 and the rear frame 6 is L-shaped in cross-section, it should be understood that when the frames 4 and 6 are joined together as a unified frame 3, a cross-section across the top, bottom, left and right portions of the unified frame 3 is U-shaped, as shown in
The edge portion 72 side wall 70 of the rear frame member 6 includes a peripheral recess 74 that receives the corresponding side wall 68 of the front frame member 4 for a flush mating of the front frame member 4 with the rear frame member 6 along the corresponding side walls 68 and 70. The recess 74 advantageously facilitates the mating of the frame members 4 and 6 in the closed position. The recess 74 advantageously guides the side wall 68 of the front frame member 4 into mating engagement with the rear frame member 6 when the frame members 4 and 6 together to a closed position.
Referring to
To avoid tampering, a tape may be used to seal the frame members 4 and 6 along the line where the front frame member 4 meets with the rear frame member 6. Once the consumer purchases the product, the package 2 can be easily opened by cutting the tape, releasing the latch 30 from the catch 32 and opening the frame members 4 and 6 about the hinge portions 28. Once the packaging 2 is opened, the products inside become immediately accessible. The difficult task of cutting through a vacuum formed plastic packaging is advantageously eliminated.
The shape, such as rectangular, spherical, etc. and the dimension, such as depth, width and length, of the bump-outs 42, 44 and 46 will depend on the shape and dimension of the particular product that will be placed in the bump-outs. More or less bump-outs than what are shown may be used. For example, the bump-out 46, which is used for an accessory for the product 47, may be eliminated if the product does not require it.
The packaging 2 advantageously presents the products to appear to float in the package. The frame members 4 and 6 act as a picture frame to advantageously present the products to the consumer.
The clear members 38 and 40 are preferably vacuum formed around the products on all sides and allow the consumer to understand the true dimensions of the product without having to take it out of the packaging, as shown in
The clear members 38 and 40 removably snap into the respective frame members 4 and 6 so that different clear members 38 and 40 for different products may be used in the same frame members 4 and 6. This provides for uniformity in appearance for the different products as they hung from the display wall of a store.
While this invention has been described as having preferred design, it is understood that it is capable of further modification, uses and/or adaptations following in general the principle of the invention and including such departures from the present disclosure as come within known or customary practice in the art to which the invention pertains, and as may be applied to the essential features set forth, and fall within the scope of the invention or the limits of the appended claims.
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