The present invention relates to a garment hanger and relates particularly, but not exclusively, to a garment hanger for use by a retailer to display garments for sale.
It is well known and desirable for retailers to use colour within a store to differentiate sub-brands or departments. These sub-brands typically have their own house style and logo to differentiate a specific garment range or to entice a different target customer into that area. For example, subtle soft colour tones can be used in lingerie departments with clean elegant branding whereas a range of clothes for the younger consumer maybe bright, vibrant colours with a modern logo.
Garment hangers can be used in different colours with different logos to help with this ‘shop in shop’ look.
Making hangers in various colours with different prints is a costly process as all the changes in colour and print creates down time for machinery. It is much more cost effective to make the hangers in one colour (normally black as recycled material can be used) and with only one logo or print option.
As more and more hangers are reused there is more a need to be able to rejuvenate the hanger. Sometimes the print on the hanger is scratched, sometimes a retailer changes their logo or changes the colour of their brand. It is therefore desirable to be able to change a hanger during the recycling/reuse process to accommodate this requirement. There are further complications for the hanger in the reuse environment such as the hooks becoming loose or corrosion over time. A further desirable feature is to be able to replace the hook during this reconditioning process.
There have been unsatisfactory attempts to find solutions to these problems. For example, GB2191393 discloses a hanger sold as a ‘Kit of Parts’. This goes someway to solving one of the problems set out above but if a logo used on the hanger changes the entire central area and hook must be replaced (even if the hook is perfectly fine). It is also quite costly to make this entire portion of that hanger in a coloured plastic.
FR1356509 discloses a hanger with a front plaque or plate that covers the entire front face that can be changed. There are many hangers in existence with this type of replaceable front face but the problem is that even if the front face is coloured it is hidden by the hanger in front when it is hung on a rail.
Preferred embodiments of the present invention seek to overcome the above described disadvantages of the prior art.
According to the present invention there is provided a garment hanger comprising:
at least one suspension device for suspending the hanger from a support;
at least one body suspended below the suspension device and formed from at least one plastic material, the body including
at least one display member for attachment to a respective display receiving portion and formed from at least one plastic material, the or each display member including
wherein when said display member is attached to said display receiving portion, said front and side surfaces of said display member and adjacent surfaces of said body form a substantially continuous surface of the garment hanger.
By providing a display member that attaches to the body of hanger and has side portions, as well as the front portion, that extend away from the front surface and is therefore visible from the front and the side provides solutions to the problems with the prior art set out above. In particular, the side portions ensure that when hangers are in a row on a rail the differently coloured plastic is visible when viewed from the front and from the side thereby allowing the use of colour on the hanger to be clearly visible from the majority of angles that a customer views a garment on a rail, that is, from the front and to the side. Even when hangers are closely packed together on a rail, the colouring of the display member will be clearly visible from the majority of angles. Furthermore, the angles that the display member will not be visible are primarily from the rear and in many cases, for example where shirts, blouses and jackets are hung on hangers, where the rear of the hanger is not visible anyway.
Furthermore, it is the front and side parts that are exposed and most likely to become damaged during use. As a result, the replacement display member can be used to refresh a hanger that has had significant use and the display portion has become scratched. As a result, the hanger body can continue to be reused without the need to replace the entire hanger or the central area and hook. As a result, it is possible to provide more consistent and more visible colour for the purposes of “store in store” branding.
In a preferred embodiment the suspension device comprises a hook portion for hanging the hanger on the support.
In another preferred embodiment the hook portion comprises a metal hook.
In a further preferred embodiment at least one suspension device further comprises at least one second retainer for removably retaining the suspension device in engagement with said body.
By providing a removable suspension device the advantages provided that the hooks can be changed as desired and if a hook becomes damaged, for example, a metal hook may begin to freely rotate, this can be replaced.
In a preferred embodiment at least one said second retainer comprises flexible tabs with retaining teeth for anchoring the suspension device in respective retaining apertures in said body portion.
In another preferred embodiment the garment support portion comprises one or more of: clips; arms of the hanger; and at least one substantially horizontal support bar.
In a further preferred embodiment at least one said display member further comprises flexible tabs with retaining teeth for anchoring the suspension device in respective retaining apertures in said body portion.
The hanger may further comprise at least one security device.
In a preferred embodiment the security device at attached to said body.
In another preferred embodiment the security device comprises at least one RFID tag.
By providing an RFID tag that is attached to the body of the hanger, the advantage is provided that the RFID tag can be very easily added to a garment hanger but is hidden by the branding area. This allows the security device to be hidden so as not to immediately alert potential thieves to its presence whilst making it easy to install. In examples of the prior art where RFID tags have to be hidden inside a hanger it can be difficult to locate them on the inside of a portion of the hanger that has a narrow cross-section. It should also be noted that the use of this position for the RFID tag allows for scanning of the tag during logistics, tracking the garment during transit and can be used for stock control and store replenishment purposes.
Preferred embodiments of the present invention will now be described by way of example only, and not in any limitative sense, with reference to the accompanying drawings in which:
Referring to
The display member 20 is formed separately from the body and can be removably attached to the display receiving portion 18 of body 14. The display member 20 is retained in engagement with display receiving portion 18 by the use of flexible retaining tabs 22 that engage apertures 24 in display receiving portion 18. Each tab 22 has a retaining tooth or ridge 26 which catches on an inner edge of aperture 24 making accidental removal of the display member 20 unlikely to occur. The flexing in flexible retaining tabs results either from a flexing in the length of the tab, the junction between the tab and the remainder of the display member or in the flexing of the display member, particularly the front portion.
The display member 20 has a front portion 28 that has a front surface 30 to which printing or other markings, such as embossing, may be applied. The display member 20 also has side portions 32 that have side surfaces 34 that extend away from the plane of the front surface 30 and in use fold around the sides so as to form a continuous surface with the adjacent portions of the body 14.
Referring to
With reference to
Use of the apparatus for the present invention will now be described. A large retail store may sell a large range of its own clothing goods under a variety of brands or may have different sections dealing with different types of clothes for example, menswear, womenwear, sportswear, formal wear etc. Such a retailer may wish to define these different brands or departments by the use of differently coloured hangers. For a lot of clothes it is the central area that is prominent when garments are hung on the hangers and the garments and hangers are on display on a rail. By using the present invention a retailer can take advantage of the low cost of producing black plastic hangers in large numbers for the hanger bodies 16 and vary the colour and branding on the display members 20. As a result, each department or brand appears to have a different coloured hanger and brands and departments are more clearly defined. Because coloured plastic is relatively expensive, compared to the black plastic of the body, the smaller runs of coloured plastic can be justified for making the display members only without significantly increasing the overall cost of production. Furthermore, the reuse of an old hanger can continue for longer when it can be refreshed with a new display member.
As shown in
Referring to
It will be appreciated by persons skilled in the art that the above embodiments have been described by way of example only and not in any limitative sense, and that various alterations and modifications are possible without departure from the scope of the invention as defined by the appended claims.
Number | Date | Country | Kind |
---|---|---|---|
1219297.7 | Oct 2012 | GB | national |
Filing Document | Filing Date | Country | Kind |
---|---|---|---|
PCT/GB2013/052769 | 10/24/2013 | WO | 00 |