Patent Application
20090089160
One of the fastest growing areas of communications technology is related to automobile network solutions. Many new American vehicles will have some level of telematics service, and with the increasing number and variety of these services, the opportunities for synergy and cross-marketing between telematics providers and other merchants have grown.
Although it is desirable to cross-market between telematics providers and other merchants such as service stations, it has traditionally been difficult to link appropriate rewards with qualifying purchases. For example, in a more traditional context, a user may send in a rebate form or meet and report a mileage threshold to link purchases and incentives, but in the context of telematics, these traditional solutions break down because of inherent delays and complications to the user.
The invention provides a method and system to award minutes for wireless telephone service or other incentives based on the geographic location at the time of a purchase and the identity of the products and services provided to a vehicle. Examples of the disclosed principles include, but are not limited to, a user requesting from a telematics service center a hands-free minute award based on vehicle location and a purchased service. Moreover, a telematics service center may automatically award hands-free minutes in keeping with the disclosed principles based on triggers generated by sensors within the telematics unit. Alternatively, the telematics unit may autonomously award hands-free minutes based on triggers generated by sensors and vehicle location.
Before describing the invention in detail, an exemplary environment in which the invention may operate will be described. It will be appreciated that the described environment is for purposes of illustration only, and does not imply any limitation regarding the use of other environments to practice the invention.
With reference to
Vehicle 102 is preferably a mobile vehicle such as a motorcycle, car, truck, recreational vehicle (RV), boat, plane, etc., and is equipped with suitable hardware and software that enables it to communicate over system 100. Some of the vehicle hardware 110 is shown generally in
The telematics unit 114 is an onboard device that provides a variety of services through its communication with the call center 108, and generally includes an electronic processing device 128 one or more types of electronic memory 130, a cellular chipset/component 124, a wireless modem 126, a dual antenna 160 and a navigation unit containing a GPS chipset/component 132. In one example, the wireless modem 126 is comprised of a computer program and/or set of software routines executing within processing device 128.
The telematics unit 114 provides too many services to list them all, but several examples include: turn-by-turn directions and other navigation-related services provided in conjunction with the GPS based chipset/component 132; airbag deployment notification and other emergency or roadside assistance-related services provided in connection with various crash and or collision sensor interface modules 156 and sensors 158 located throughout the vehicle. Infotainment-related services where music, Web pages, movies, television programs, video games and/or other content is downloaded by an infotainment center 136 operatively connected to the telematics unit 114 via vehicle bus 122 and audio bus 112. In one example, downloaded content is stored for current or later playback.
Again, the above-listed services are by no means an exhaustive list of all the capabilities of telematics unit 114, as should be appreciated by those skilled in the art, but are simply an illustration of some of the services that the telematics unit is capable of offering. It is anticipated that telematics unit 114 include a number of known components in addition to those listed above.
Vehicle communications preferably use radio transmissions to establish a voice channel with wireless carrier system 104 so that both voice and data transmissions can be sent and received over the voice channel. Vehicle communications are enabled via the cellular chipset/component 124 for voice communications and a wireless modem 126 for data transmission. In order to enable successful data transmission over the voice channel, wireless modem 126 applies some type of encoding or modulation to convert the digital data so that it can communicate through a vocoder or speech codec incorporated in the cellular chipset/component 124. Any suitable encoding or modulation technique that provides an acceptable data rate and bit error can be used with the present method. Dual mode antenna 160 services the GPS chipset/component and the cellular chipset/component.
Microphone 116 provides the driver or other vehicle occupant with a means for inputting verbal or other auditory commands, and can be equipped with an embedded voice processing unit utilizing a human/machine interface (HMI) technology known in the art. Conversely, speaker 118 provides verbal output to the vehicle occupants and can be either a stand-alone speaker specifically dedicated for use with the telematics unit 114 or can be part of a vehicle audio component 154. In either event, microphone 116 and speaker 118 enable vehicle hardware 110 and call center 108 to communicate with the occupants through audible speech. The vehicle hardware also includes one or more buttons or controls 120 for enabling a vehicle occupant to activate or engage one or more of the vehicle hardware components 110. For example, one of the buttons 120 can be an electronic push button used to initiate voice communication with call center 108 (whether it be a live advisor 148 or an automated call response system). In another example, one of the buttons 120 can be used to initiate emergency services.
The audio component 154 is operatively connected to the vehicle bus 122 and the audio bus 112. The audio component 154 receives analog information, rendering it as sound, via the audio bus 112. Digital information is received via the vehicle bus 122. The audio component 154 provides AM and FM radio, CD, DVD, and multimedia functionality independent of the infotainment center 136. Audio component 154 may contain a speaker system, or may utilize speaker 118 via arbitration on vehicle bus 122 and/or audio bus 112.
The vehicle crash and/or collision detection sensor interface 156 are operatively connected to the vehicle bus 122. The crash sensors 158 provide information to the telematics unit via the crash and/or collision detection sensor interface 156 regarding the severity of a vehicle collision, such as the angle of impact and the amount of force sustained.
Vehicle sensors 160, connected to various sensor interface modules 134 are operatively connected to the vehicle bus 122. Example vehicle sensors include but are not limited to gyroscopes, accelerometers, magnetometers, emission detection and/or control sensors, and the like. Example sensor interface modules 134 include power train control, climate control, and body control, to name but a few.
Wireless carrier system 104 is preferably a cellular telephone system or any other suitable wireless system that transmits signals between the vehicle hardware 110 and land network 106. According to an example, wireless carrier system 104 includes one or more cell towers 138, base stations and/or mobile switching centers (MSCs) 140, as well as any other networking components required to connect the wireless system 104 with land network 106. A component in the mobile switching center may include a remote data server 180. As appreciated by those skilled in the art, various cell tower/base station/MSC arrangements are possible and could be used with wireless system 104. For example, a base station and a cell tower could be co-located at the same site or they could be remotely located, and a single base station could be coupled to various cell towers or various base stations could be coupled with a single MSC, to but a few of the possible arrangements. Preferably, a speech codec or vocoder is incorporated in one or more of the base stations, but depending on the particular architecture of the wireless network, it could be incorporated within a Mobile Switching Center or some other network components as well.
Land network 106 can be a conventional land-based telecommunications network that is connected to one or more landline telephones and connects wireless carrier network 104 to call center 108. For example, land network 106 can include a public switched telephone network (PSTN) and/or an Internet protocol (IP) network, as is appreciated by those skilled in the art. Of course, one or more segments of the land network 106 can be implemented in the form of a standard wired network, a fiber or other optical network, a cable network, other wireless networks such as wireless local networks (WLANs) or networks providing broadband wireless access (BWA), or any combination thereof.
Call Center (OCC) 108 is designed to provide the vehicle hardware 110 with a number of different system back-end functions and, according to the example shown here, generally includes one or more switches 142, servers 144, databases 146, live advisors 148, as well as a variety of other telecommunication and computer equipment 150 that is known to those skilled in the art. These various call center components are preferably coupled to one another via a network connection or bus 152, such as the one previously described in connection with the vehicle hardware 110. Switch 142, which can be a private branch exchange (PBX) switch, routes incoming signals so that voice transmissions are usually sent to either the live advisor 148 or an automated response system, and data transmissions are passed on to a modem or other piece of equipment 150 for demodulation and further signal processing. The modem 150 preferably includes an encoder, as previously explained, and can be connected to various devices such as a server 144 and database 146. For example, database 146 could be designed to store subscriber profile records, subscriber behavioral patterns, or any other pertinent subscriber information. Although the illustrated example has been described as it would be used in conjunction with a manned call center 108, it will be appreciated that the call center 108 can be any central or remote facility, manned or unmanned, mobile or fixed, to or from which it is desirable to exchange voice and data.
In the context of the foregoing discussion, the following examples will serve to illuminate a unique Geo-Based hands-free calling (HFC) minutes awards program according to the disclosed principles. The telematics unit 114 contains a hands-free wireless phone from which a telematics service subscriber may communicate with other mobile phone users. Further, the telematics unit 114 may provide a telematics service provider with the location of the subscriber's vehicle. In addition, a telematics service provider may access sensor information from the telematics unit. Analyzing sensor information allows a telematics unit 114 or a telematics service center to determine whether certain products and services have been purchased by the subscriber. This technology allows a telematics service provider to offer a HFC minutes awards program for its subscribers. Other awards may be available to subscribers, such as, for example, subscription discounts, additional routes provided by a telematics based turn-by-turn navigation system, concierge services, and the like.
A telematics service provider may choose or solicit businesses to participate in a HFC minutes awards program. Subscribers are awarded HFC minutes when the service provider can verify that a subscriber's vehicle is located at a participating business and that the subscriber has purchased a product or service from the business for the vehicle. For example,
The vehicle's telematics unit 114 may contain sensors 210, CPU 215, and triggers 220 that indicate to either the telematics service provider or the telematics unit itself that the vehicle purchased oil change service from ACME Oil Change Station 205. For example, a sensor 210 may indicate that the oil pan has been largely drained and refilled. The CPU 215 may then generate a trigger 220 to notify a service center or telematics unit 114 that a potential service or product was purchased. In addition, a vehicle's telematics unit 114 provides an address or GPS location of the vehicle. Hence, the telematics unit 114 or service provider may determine that the vehicle was indeed at the ACME Oil Change Station 205 at the time of the oil change. Subsequently, after optionally verifying that the ACME Oil Change Station is a participating business in the HFC minutes awards program, the subscriber is awarded an HFC minutes award.
At stage 410, the telematics service provider stores customer information from a paper or electronic enrollment form into a hands-free minutes award system database. At stage 412, a service center server 330 configures a subscriber's telematics unit 114 to indicate to the service center 330 when a sensor is triggered by a purchased service. At stage 415, a subscriber drives a vehicle 102 containing a telematics unit 114 to a participating awards program business location such as an oil change station (See
It will be appreciated that a new and useful system for facilitating a hands-free calling award program has been described. In light of the disclosed principles, variations of illustrated examples may become apparent to those of ordinary skill in the art. The inventors expect skilled artisans to employ such variations as appropriate, and the inventors intend for the invention to be practiced otherwise than as specifically described herein. Accordingly, this invention includes all modifications and equivalents of the subject matter recited in the claims appended hereto as permitted by applicable law. Moreover, any combination of the above-described elements in all possible variations thereof is encompassed by the invention unless otherwise indicated herein or otherwise clearly contradicted by context.
All references, including publications, patent applications, and patents, cited herein are hereby incorporated by reference to the same extent as if each reference were individually and specifically indicated to be incorporated by reference and were set forth in its entirety herein.
The use of the terms “a” and “an” and “the” and similar referents in the context of describing the invention (especially in the context of the following claims) are to be construed to cover both the singular and the plural, unless otherwise indicated herein or clearly contradicted by context. The terms “comprising,” “having,” “including,” and “containing” are to be construed as open-ended terms (i.e., meaning “including, but not limited to,”) unless otherwise noted. Recitation of ranges of values herein are merely intended to serve as a shorthand method of referring individually to each separate value falling within the range, unless otherwise indicated herein, and each separate value is incorporated into the specification as if it were individually recited herein. All methods described herein can be performed in any suitable order unless otherwise indicated herein or otherwise clearly contradicted by context. The use of any and all examples, or exemplary language (e.g., “such as”) provided herein, is intended merely to better illuminate the invention and does not pose a limitation on the scope of the invention unless otherwise claimed. No language in the specification should be construed as indicating any non-claimed element as essential to the practice of the invention.
