Patent Application
20130228491
This invention relates generally to gift card holders and more particularly to an assembly for holding a gift card as well as an article, such as a box or other container, with the assembly taking no more display space than typically allotted for a gift card mounted on a backer.
Transaction cards, stored value cards, or gift cards, as they are commonly called based upon their intended use, have become popular gifts. Gift cards typically comprise a stored value card whereby a certain cash equivalent value is encoded upon a magnet strip applied to the surface of the card. This stored value may be determined by the vendor prior to packaging and display for sale or, more commonly, is selected at the point of sale by the purchaser and loaded by the cashier using a magnetic card reader/writer.
Gift cards are often presented for sale on display racks in stores, each card or packet of cards being hung upon a display stand peg. A given area of a store will only support a certain number and size of display stands, given store traffic and other considerations, which makes allocation of display space an important marketing decision that may require selecting only certain high selling cards for display. Display of other items in the same store area will typically reduce the substantially finite space available for displaying gift cards and gift card packets.
In addition to the above considerations, individual gift card packets must fit within a set, allocated space in pre-existing displays. A gift card packet must not exceed 5.25″ tall and 4″ wide. These dimensions are an industry standard and are typically non-negotiable. In order to properly hang each gift card packet, the packet typically includes a J-hook hole (sombrero cut) with the exact dimensions of 1.875″ wide by 0.5″ high and be placed 0.1875″ from the top of the packet. Presently, the above requirements pertain to approximately 95% of all gift cards and gift card packets that are sold at retail.
What is needed, therefore, is a device capable of holding multiple gift card holders and associated gift cards in a single packet within the allotted display space, thereby increasing the value relative to price for the purchaser and increasing the value and price relative to space for the merchant displaying and selling embodiments thereof.
An embodiment of the present invention includes an assembly comprising a gift card holder attached to and conforming to the shape of an underlying substrate. The assembly enables a transaction card, such as a gift card, to be displayed with an item such as a box or other container while taking no more display space than typically allotted for a single gift card mounted on a backer.
The gift card holder includes a header for hanging the assembly upon a display rack. The header includes a vertically upright planar panel with a generally centrally located aperture for receiving a display rack peg. The header may comprise two subpanels that are typically adhered together. The subpanels may be formed from a single panel of card stock or similar material that is folded over to form a double thickness header panel. A substrate attachment panel extends downward from a lower margin of the header to contact a first, generally vertical face of a substrate, such as a container. In certain embodiments, the container comprises a box having square or rectangular faces attached to one another at approximately ninety degree angles. Adhesive or other operable means attaches the attachment panel to the first vertical substrate face.
In certain embodiments, a tongue extends horizontally from a lower margin of the header to overlie a generally horizontal face of the substrate. A card attachment tab extends downward from the outer portion of the tongue, namely the edge of the tongue distal to the lower margin of the header, to overlie and typically contact a second, generally vertical face of the substrate. An outer surface of the card attachment tab bears removable adhesive or other means for attaching a transaction card to the tab.
An embodiment of the invention may also include a substrate having a rear vertical face, a front vertical face, and a horizontal face extending therebetween and joining the top edge of the rear vertical face to the top edge of the front vertical face. A header panel is attached to the rear vertical face and projects upward above the horizontal face a sufficient distance to contain an aperture sized to receive a display rack peg. A tongue extends forward from the header panel to overlie the horizontal face, the proximate portion of the tongue being hingedly connected to a lower margin of the header and the distal portion of the tongue extending downward to overlie the front vertical face of the substrate. A transaction card is removably attached to this distal portion of the tongue.
Another embodiment of a transaction card holder assembly may include a substantially vertically disposed header panel and a substantially vertically disposed substrate attachment panel extending downward from a lower margin of the header panel to lie against a first, rearward facing, substantially vertical face of a substrate, such as a box or other container. A substantially horizontally disposed tongue extends forward from the lower margin of the header panel to overlie an upper, substantially horizontal face of the substrate. A card attachment tab or panel extends downward from a forward margin of the tongue (also distal to the header) to lie against a second substantially vertical face of the substrate. The card attachment panel includes means for removeably attaching a transaction card to its outer, substantially vertical face. Such means may include removeable adhesive or one or more slits for receiving portions (typically corners) of a transaction card, or other operable means including means known in the prior art. This embodiment thereby provides a transaction card holder assembly for holding a transaction card, such as a gift card, upon an articulated, multi-panel holder structure that conforms to the shape of an underlying substrate, such as a box or other container.
Other advantages of the invention will become apparent from the following description taken in connection with the accompanying drawings, wherein is set forth by way of illustration and example an embodiment of the present invention.
As required, detailed embodiments of the present invention are disclosed herein; however, it is to be understood that the disclosed embodiments are merely exemplary of the invention, which may be embodied in various forms. Therefore, specific structural and functional details disclosed herein are not to be interpreted as limiting, but merely as a basis for the claims and as a representative basis for teaching one skilled in the art to variously employ the present invention in virtually any appropriately detailed structure.
With reference to the figures,
A substrate attachment panel 120 extends downward from a first lower margin 125a of the header 105 to contact a first, generally vertical face 130 of the substrate 102. The substrate 102 may comprise an article such as a container, and may comprise an article associated with gift giving, such as a gift box. Adhesive, or equivalent operable means, applied between the attachment panel 120 and the upper portion of the first vertical substrate face 130 attaches the attachment panel 120 to the first vertical substrate face 130.
A tongue 135 extends horizontally from a second lower margin 125b of the header 105 to overlie a generally horizontal face 140 of the substrate 102. The tongue 135 may be an extension of a header subpanel, for example the forward subpanel 110b shown in the figures, or may be formed separately and attached to the header 105. Typically, the tongue 135 is formed by folding a portion of the subpanel 110b extending beyond the lower margin 125b to a horizontal position relative to a vertically positioned header 105. The proximate portion of the tongue 135 is thereby hingedly connected to the lower margin 125b of the header so that the tongue 135 may pivot about the hinged connection to rest upon the horizontal face 140. The distal portion of the tongue 135 extends downward to form a card attachment tab 150 that overlies a second, generally vertical face 145 of the substrate 102. A transaction card 155 is removably attached to an outer surface of the card attachment tab 150. The outer surface of the card attachment tab 150 bears removable adhesive 170 or other means for attaching a transaction card to the tab.
As shown in
Elements of the gift card holder 101 and substrate 102 may comprise card board, heavy paper, card stock or the like, including plastic.
This application claims the benefit of the prior filed, co-pending provisional application, Ser. No. 61/527,905, filed Aug. 26, 2011, incorporated by reference herein.
| Number | Date | Country | |
|---|---|---|---|
| 61527905 | Aug 2011 | US |
