Patent Grant
11037135
The present invention relates generally to gift cards and prepaid reloadable credit cards. The present invention is more particularly, though not exclusively, useful as a gift card that provides the user with a user-modifiable balance field that allows for the update of the card account balance during use.
Gift cards have become increasingly popular over the past decade. As gift-giving gets more complicated, many consumers have opted for giving gift cards so that the recipients can purchase their preferred gifts. This trend has resulted in most retailers offering a gift card to their customers, and allows those customers to purchase gift cards of various pre-determined denominations, or by a purchaser-selected denomination. For instance, many retailers offer gift cards of pre-determined values, such as $10, $20, $50, etc. Alternatively, a gift card can be created for virtually any denomination, such as a particular monetary value as selected by the purchaser.
As gift cards have become more popular, it has been commonplace for consumers to carry more than one gift card in their wallet or purse. As a result of these multiple gift cards, it is often difficult if not impossible to remember the account balance for each card. Even though retailers often provide a consumer with a receipt bearing the current balance following a transaction, keeping track of those multiple receipts often proves difficult, resulting in consumers losing track of their account balances on the various gift cards.
It has also become apparent that customers often hesitate to use gift cards when the balance available on the card is uncertain. Indeed, there are few things more embarrassing than presenting a gift card only to have it denied as insufficient for the transaction. As a result, retailers often secure significant benefit from unused gift cards. Indeed, when a consumer fails to exhaust the balance on a gift card, the retailer issuing the card receives a windfall—pure profit from the remaining gift card balance. In fact, some retailers even charge a monthly service fee for gift cards which, after a period of non-use, results in the entire balance on the gift card being absorbed by these fees rendering the gift card valueless to the consumer.
In light of the above, it would be advantageous to provide a gift card which provides a user with the ability to easily and accurately track the balance on a gift card. It would also be advantageous to provide a gift card that can be easily updated by a retailer without substantive modification to the gift card, or the necessity to print paper receipts for to memorialize post-transaction balances. Because the customer is not losing any money on the gift card, the retailer may ultimately benefit as this aspect makes the card more user-friendly. A more user-friendly card generates increased card sales for the retailer.
The present invention provides the means to record the initial or remaining value on a gift card. The characters “Card Balance: $______-______” or the like will be printed on the card. Also, the characters “(pencil)” or the like will be printed on the card to indicate that a pencil or other erasable medium should be used to write on the card. The gift card purchaser or merchant may write the initial or current value of the card with pencil or erasable pen. During the next use of the gift card the card purchaser or merchant may erase the previous value with a pencil or erasable pen eraser and write the new value after the card's use and so on. The material that will be written on with a pencil or erasable pen may be the same type of material that is used for signing the back of credit cards or any material that can be written on. Said material and prompt can be placed on the front or back of the gift card.
People give and receive many gift cards and never seem to know how much money the gift card is worth after its initial use. People may call an 800 phone number and enter the gift card's serial number or go to the internet and retrieve the gift card's current value. The current invention teaches a much simpler way of knowing the gift's card value by simply recording the current value on the gift card when the card is initially purchased or subsequently used. Merchants usually print a receipt with the remaining value on the gift card at the time of use. The merchant or purchaser may simply erase the prior value written in pencil or erasable pen with the appropriate eraser and the write the remaining value on the card for future reference.
People may buy more gift cards when they see the remaining value of their card, and it gives the card's value more creditability. This concept may be used with all types of gift cards including, but not limited to, gift cards offered by any and all retail establishments and gift cards offered by any and all credit card companies including American Express, Visa, Discover Card and MasterCard, as well as re-loadable credit cards.
This idea is unlike another patent application titled “Real-time card Balance on card plastic” (EP 2203883 A1). The idea describes a prepaid payment card that electronically displays the card's balance when a button is pressed. The card uses a computer to retrieve and translate an encoded notation of the balance that is printed on the card. Remote terminals may be configured to support the real-time display of a balance on a prepaid payment card by writing the current balance to the card after a payment transaction has occurred.
The gift card of the present invention has a written prompt and balance, is cheaper to manufacture and less complicated than one that uses an electronic display which requires an electronic source or internal battery, or alternative energy source, such as solar. With the written prompt-based card of the present invention, the purchaser or merchant simply writes the current balance on the card after erasing the prior balance and writing in the new balance with an erasable writing instrument in the indicated area.
A system for recording the current value of a gift card utilizes printed prompts that are an integral part of the gift card which prompt the gift card user to write and erase the value and subsequent values of the gift.
In an alternative embodiment of the present invention, a gift card includes a number of user-modifiable data field intended to provide a user with a user-fillable field for use in tracking the balance associated with the gift card during its lifetime of use. This embodiment includes a first data field in which a user writes a starting balance. As the gift card is used, the user strikes-through the prior balance with a pen or pencil, and writes the then-current balance in an adjacent data field. This process is repeated as the card is continually used, thus providing a user with a fast and accurate method of tracking the gift card balance available, and facilitating use of the entire account balance associated with the gift card.
Each data field in this alternative embodiment includes a coating receptive to pen or pencil to provide a user with the ease of writing the current balance in the data field. This coating resists erasure and smearing and thus will provide the user with an accurate balance despite the gift card being stored in a wallet or purse where it may be rubbed, scratched, or subject to other environmental hazards.
The nature, objects, and advantages of the present invention will become more apparent to those skilled in the art after considering the following detailed description in connection with the accompanying drawings, in which like reference numerals designate like parts throughout, and wherein:
Referring initially to
Gift card 100 includes a starting balance data field 110 having an erasable writing surface to allow the writing of a starting balance 112, and may include one or more prompts, such as a pre-printed currency indicator 114, and a dollars and cents indicator 116 to facilitate the user's correct completion of the data field 110. The term “prompt” as used herein means any visual indicator which is intended to prompt the user to complete a particular data field, such as the currency indicator 114, and the dollars and cents indicator 116. The term “user” as used herein means anyone using the card, including but not limited to retailers, customers, gift card recipients, and cashiers. There is no distinction between each user as to their ability to complete or modify the data field 110.
A remaining balance data field 118 is also provided and allows the user to include a hand-written remaining balance 120 that can be written using for example, a pencil 126 with a lead 128 and an eraser 130. Data field 118 may be written, erased and re-written many times during the life of the gift card 100.
Gift card 100 may also include a prompt including for example an image of an erasable writing device, such as image 134 of a pencil, and may also include instructions to the user, such as “(Use Pencil & Erase”) 124 adjacent the data fields 110 and 118.
Referring now to
While a pencil 126 is depicted in
Currency indicator 114 is shown to reflect United States Dollars. It should be appreciated, however, that any currency can be used in conjunction with the present invention. Indeed, for example and in no way limiting, Euros (ϵ), Pounds (£), Yen (¥), and Internet based currency, such as bitcoins, can all be used in conjunction with the present invention. Accordingly, currency indicator 114 can be printed to reflect the specific currency being used.
Referring now to
Card 100 may also include a customer signature data field 156 for a customer's signature 158, and may be printed with various terms and conditions 154 for use and redemption of the card, along with other instructions or information. Additionally, card 100 may include card-identifying data, such as a bar code 150 and serial number 152 used to identify the particular gift card for tracking balances on the card account.
Referring now to
Reloadable Prepaid Credit Card
Referring now to
In an alternative embodiment, the prepaid credit card 250 also includes a customer's name 260, and a unique account number 258.
As shown in this Figure, the features of the reloadable gift card 250 of the present invention provides a user the ability to purchase or receive a gift card, and readily track the card balance as it is being used. This solution provides a simple, efficient and very usable method of tracking the balance of a gift or prepaid credit card thereby eliminating the embarrassment and hassle associated with attempting to use a card with an insufficient balance available.
The various embodiments shown and described herein are merely exemplary embodiments of the present invention and the particular combination of one feature with another are merely for discussion purposes, and such combinations are not intended to be limiting. The present invention contemplates the selective combination of each feature described herein as the present invention, and the omission of one or more feature from a particular embodiment is not intended to be a limitation on the scope or breadth of the present invention.
System Level Block Diagram
Referring now to
A card-specific bar code 310 and a unique card number 312 may be provided to avow retailers to track the specific cards, and the currency balance associated therewith. A radio frequency identification (“RFD”) tag 314 with an associated antenna 316 may be embedded in the card 302, as is known in the art, to provide radio frequency communication between the card 300 and associated readers.
Card 302 can also be printed with terms and conditions 306, along with a customer signature data field 326 for a customer signature 328, and may have a name field indicator 330 to prompt a user's proper completion of the card. A current balance data field 318 is also provided for a user to write a current balance 322 in the pre-printed currency, dollar and cents field 320. A graphic 323, such as a pencil, can be shown to instruct the user on the proper writing instrument to use in conjunction with card 302.
Computer system 340 includes a computer 350 having a central processing unit, monitor and a keyboard as is known in the art. Attached to computer 350 is a bar code scanner 352 which projects a laser in field of view 354 that is reflected by bar code 310 for decoding to determine the bar code of the card 302. The card-identifying data is transmitted from bar code scanner 352 to computer 350 via interface 356, such as a wired or wireless interface.
A radio frequency identification emitter and detector 360 is provided which emits and receives radio frequency signals 362 from embedded radio frequency identification device 314 through antenna 316 within card 302. Card-identifying data is transmitted from card 302 through RFID device 314 and antenna 316 to RFD receiver 360 as is known in the art, and then transmitted via interface 364 to computer 350.
A magnetic stripe card reader 366 may also be provided in system 300. Specifically, magnetic stripe card reader 366 includes a card slot 368 through which magnetic strip 308 of card 302 is passed, and may be equipped with a display 370 and a keypad 372 that can be used by the retailer to input the transaction amount, or may be used by the user to input a security code, for example. Card-identifying data is transmitted from card reader 366 through interface 374 to computer 350.
In use, computer 350 receives the bar code scanned data from scanner 352, RFID data from RFID receiver 360, and magnetic stripe data from reader 366. This data is specific to the card 302 being used. Computer 350 also includes a card balance database 376 accessible through interface 378 which provides computer 350 access to the card balance for the specific card 302.
Computer 350 also includes access via communication link 380 to a data network 382, such as the Internet, through which the card balance database is shared with other computer systems 384, 386, and 388. During use, the various retailers computer 350, 384, 386, and 388 can access the card balance database 376, and provide a verification of available funds to a retailer during use. The user can then be informed either orally or through a receipt, of the remaining balance, and the user can then write the card balance directly on the card.
Method of Operation
Once the initial card balance is identified, either through payment of a specific fee or deposit of any sum, and the starting balance field of the card is marked with the starting balance in step 408. This marking is accomplished using the specific features of the re-writable data fields as described elsewhere herein. In some cases, the card will have a data field corresponding to the remaining balance available to that card through the card balance database, and that remaining balance may be marked on the card in step 410. It is to be appreciated that steps 408 and 410 may be combined in some embodiments of the present invention where there is a single data field for the card balance, and the card balance can be written on the card when the card is first purchased, and then that same data field can be rewritten with each subsequent transaction, as collectively shown in step 411 (shown in dashed lines).
Once the card is updated with the remaining balance on the card, a sales transaction is performed in step 412, which results in a balance reduction on the card balance database associated with that specific card.
Method 400 determines in step 414 whether the card balance is greater than zero, and if so, method 400 advances along line 416 to update the remaining balance on the card in step 418, and the outdated remaining balance written in the remaining balance data field is erased in step 420. Once erasure is complete, method 400 returns via line 422 to step 410 in which the remaining balance is marked on the card.
If in step 414 it is determined that the balance remaining on the card is zero, the method 400 advances along line 430 to step 432 in which it is determined whether to add currency to the account balance. If no currency is to be added, method 400 advances along line 434 to step 436 where the card is discarded or recycled. If, on the other hand, currency is to be added in step 432, method 400 advances along line 440 to increase the balance on the card in step 444 and update the corresponding card balance database. Once the balance is updated in the database, the original starting balance is erased in step 446, and method 400 returns via line 448 to step 408 where the starting balance is marked on the card.
Using this method, the gift card of the present invention may be used in perpetuity through the simple writing, erasure, and rewriting of the account balance on the card. Moreover, using the present invention, the ease in which the remaining balances on gift cards and prepaid credit cards can be managed is unmatched by currently available products.
The method steps presented herein are in a stepwise organization which is exemplary of a preferred embodiment. It is to be appreciated, however, that the method of the present invention may include additional steps, may omit steps presented, or such steps may be reorganized in a different order without departing from the spirit and scope of the present invention.
Referring now to
Gift card 500 has a vertical array of user-fillable data fields 504-512 having a pen or pencil receptive coating. The user-fillable data fields 504-512 are located on the right side of the card body 502 in a vertical array. Although the user-fillable data fields 504-512 are shown in
Gift card 500 includes a user-fillable starting balance field 504, having a pen or pencil receptive coating to allow the person giving or receiving gift card 500 to write the starting balance 520 on the gift card 500. The user may write the starting balance 520 in the user-Tillable starting balance field 504 using a pen or pencil as indicated by the representative graphic 514, which depicts a pen. Dollar and cents indicator 518 allows a user to write the balance clearly and accurately. Below the user-fillable starting balance field 504 are a number of user-fillable remaining balance data fields 506-512. When the user of the gift card 500 completes a transaction, he or she may cross out the starting balance 520 in the user-fillable starting balance field 504 and write the new balance 522 in the subsequent first user-fillable remaining balance data field 506. When the user completes a second transaction with gift card 500, he or she may cross out the new balance 522 in the first user-fillable remaining balance data field 506 and write the subsequent balance 524 in the second user-fillable remaining balance data field 508. The same process repeats for the third user-fillable remaining balance data field 510 and the forth user-fillable remaining balance data field 512. Although four (4) user-fillable remaining balance data fields 506-512 are shown in
While the representative graphic 514 in
Gift card 550 has a horizontal array of user-fillable data fields 558-564 having a pen or pencil receptive coating. The user-fillable data fields 558-564 are located on the bottom of the card body 552 in a horizontal array. As stated above, the user fillable data fields 558-564 may be located anywhere on the card body 552. Gift card 550 includes a user-fillable starting balance field 558 and a number of user-fillable remaining balance data fields 560-564. The user-fillable starting balance field 558 allows the person giving or receiving gift card 550 to write the starting balance 566 on the gift card 550. The user may write the starting balance 566 in the user-fillable starting balance field 558 using a pen or pencil as indicated by the representative graphic 553, which depicts a pencil. Dollar and cents indicator 557 allows a user to write the balance clearly and accurately.
Adjacent to the user-fillable starting balance field 558 are a plurality of user-fillable remaining balance data fields 560-564. When the user of the gift card 550 completes a transaction, he or she may cross out the starting balance 556 in the user-fillable starting balance field 558 and write the new balance 568 in the first user-fillable remaining balance data field 560. When the user completes a second transaction with gift card 550, he or she may cross out the new balance 568 in the first user-fillable remaining balance data field 560 and write the subsequent balance (not shown) in the second user-fillable remaining balance data field 562. The same process repeats for the third user-fillable remaining balance data field 564. Although three (3) user-fillable remaining balance data fields 560-564 are shown in
While the representative graphic 553 in
Gift card 600 has an array of user-fillable data fields 610-620 having a pen or pencil receptive coating. The user-fillable data fields 610-620 are located on the upper-right side of the card body 601 in 2×3 columns. Although the user-fillable data fields 610-620 are shown in
Gift card 600 includes a user-fillable starting balance field 610, having a pen or pencil receptive coating to allow the person giving or receiving gift card 600 to write the starting balance 622 on the gift card 600. The user may write the starting balance 622 in the user-fillable starting balance field 610 using a pen or pencil as indicated by the representative graphic 609, which depicts a pencil. Dollar and cents indicator 630 allows a user to write the balance clearly and accurately.
Adjacent to the user-fillable starting balance field 610 are a number of user-fillable remaining balance data fields 612-620. When the user of the gift card 600 completes a transaction, he or she may cross out the starting balance 522 in the user-fillable starting balance field 510 and write the new balance 624 in the first user-finable remaining balance data field 612. When the user completes a second transaction with gift card 600, he or she may cross out the new balance 624 in the first user-fillable remaining balance data field 612 and write the subsequent balance 626 in the second user-fillable remaining balance data field 614. The same process repeats for the third user-fillable remaining balance data field 616 with balance 628, the forth user-fillable remaining balance data field 618, and the fifth user-fillable remaining balance data field 620. Although five (5) user-fillable remaining balance data fields 610-620 are shown in
While the representative graphic 609 in
While there have been shown what are presently considered to be preferred embodiments of the present invention, it will be apparent to those skilled in the art that various changes and modifications can be made herein without departing from the scope and spirit of the invention.
The present application is a continuation in part of U.S. Utility patent application Ser. No. 14/15,351 entitled “Gift Card With Balance Indicator Panel” filed Jan. 14, 2014, and currently copending, which in turn claims the benefit of priority to U.S. Provisional Patent Application Ser. No. 61/848,911, entitled “Gift Card With Hand Writable and Erasable Current Balance Including A Printed Prompt To Do So”, filed Jan. 14, 2013.
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| Number | Date | Country | |
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| 20150302395 A1 | Oct 2015 | US |
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| Parent | 14155351 | Jan 2014 | US |
| Child | 14788898 | US |
