The present disclosure relates to merchandising systems as used in stores presenting products to consumers and more particularly to systems presenting products on pegs.
Products are presented to consumers in various ways at retail stores. Some products are presented on shelves. Some products are presented on pegs. Some products are presented in other ways.
Many retail stores are organized with parallel shelves or other product supporting structures running a substantial portion of the width or length of the store. Aisles are disposed between the product support structures. Consumers walk along the aisles and select the products they wish to purchase from the product support structures on the two sides of the aisles. Many retailers want to present products to consumers in an orderly, attractive manner. To this end, there is a generally defined product containing volume in which the product support structures are located and in which the products are located. Customer access areas, the aisles, are adjacent these product containing volumes.
It is advantageous to display products in a proper orientation near the front of the product containing volumes where they can be easily seen by the consumer. It is also advantageous to have products easily removed from the product containing volumes by the consumer.
It is also advantageous to contain a large number of products in the product containing volumes whereby adequate variety and stock for the consumer are presented.
In accordance with the disclosure, a merchandising display is provided for products adapted to be displayed hanging from pegs in a product containing volume having a back and a front. Pegs, or rods, are supported near the back end at the back of a product containing volume and slant downwardly and forwardly to their front ends. The front ends of the pegs are disposed near the front of the product containing volume. Several pegs for similar products may be disposed one next to the other. A product retaining bar extends generally horizontally near the front of the product containing volume below the front of the pegs and adjacent to the front of the pegs. The product retaining bar is spaced below the front of the pegs a distance similar to the height of the products being displayed. The pegs slant downwardly from back to front at an angle sufficient to cause the products mounted on the pegs to move to the front of the pegs by action of gravity when front products are removed. A product becoming the front product on the peg is held in a vertical position at the front of the peg when the product engages the product retaining bar adjacent its bottom.
Further in accordance with the disclosure, the slant angle of the rod or peg is greater than about 10° and preferably about 15°.
Still further in accordance with the disclosure, the slant angle of the peg or rod is selected from the range of 10° to 30° depending upon the weight of the products supported on the peg.
Still further in accordance with the disclosure, the peg or rod does not have a substantially upstanding front end piece holding products on the peg or rod.
Still further in accordance with the disclosure, a product description header is disposed at a slant angle similar to the slant angle of the pegs above the peg slightly rearwardly of the front of the pegs providing product description information to consumers.
It is a principal object of the disclosure to provide a merchandising display system which holds a large number of products for purchase by consumers and which will present the front products of sets of products on pegs to the consumer in an optimal orientation at the front of the pegs regardless of the number of product units on the pegs.
It is another object of the disclosure to provide a merchandising display system which allows products to be easily removed from the display by consumers.
It is still another object of the disclosure to provide a merchandising display system which is easy to stock, neat in appearance, provides for optimal visibility of products offered to consumers, provides for ease of product selection by consumers and is inexpensive to construct and maintain.
In accordance with one aspect, a merchandising display for displaying associated products having a height and a depth adapted to be displayed hanging from pegs comprises a product containing volume having a back and a front, said front being accessible to consumers, a rod having a back end and a front end, said back end supported near said product containing volume back, said rod front end being disposed near said product containing volume front, said rod slanting downwardly from said back end to said front end at a slant angle, and a product retaining bar extending across the product containing volume parallel to and adjacent the front of the product containing volume, the bar being spaced below the front end of the rod less than the associated product height and being positioned in the front to back direction with relation to said rod front end such that the product engages the bar while being supported by the rod, whereby the product is retained on the rod and presented in a generally vertical orientation adjacent the front of the product containing volume regardless of the number of products on the rod.
The slant angle can be between ten and thirty degrees, for example. The display can further comprise a vertically extending support member at the back of said product volume, wherein the back end of the rod is connected to said support member and said rod extends from the support member in a cantilevered manner. The vertically extending support member can include, for example, a peg board. The product retaining bar can be supported on the vertical support and can extend therefrom in a cantilevered manner. The display can further comprise a product support structure including an upper rod segment, a back rod segment, and a lower rod segment, the upper rod segment adapted for retaining a product thereon and the lower rod segment adapted for supporting the product retaining bar. The product support structure can be a unitary piece, and the back rod segment can be secured to the vertically extending support member.
The upper rod segment and lower rod segment can extend in spaced apart relation from the back rod segment, and can be parallel along a major portion of their respective lengths. In another embodiment, the upper rod segment and lower rod segment can extend in spaced apart relation from the back rod segment, with distal ends of the upper and lower rod segments being spaced farther apart than proximal ends of the upper and lower rod segments.
The merchandising display further comprises a plurality of rods, wherein the product retaining bar extends across the front of the product containing volume and is spaced below the front ends of the plurality of rods. At least two of the plurality of rods can have different shapes. A header board can be provided that extends across the product containing volume parallel to and adjacent the front of the product containing volume. The header board can be releasably attached.
Further objects and advantages of the system will occur from the following detailed description of an embodiment thereof and from the accompanying illustrations in which:
Referring now to the drawings and figures wherein the showings are for the purposes of illustrating embodiments of the disclosure and not for the purposes of limiting the same,
Consumer products are often packaged or labeled with a principle display panel. This principle display panel often contains the name of the product, the quantity of the product in the package being sold, a trademark identifying the product and other information of importance to consumers. Principal display panels are often very carefully designed to present this information in a way that is readily understood by the consumer and in a positive way likely to lead to a sale. When products are simply jumbled together on a shelf, the principal display panel is not always presented in its most visible orientation to the consumer. This can make product selection more difficult to the consumer. Moreover, if the principle display panels of several different but related products are not presented properly to the consumer, the consumer may not even be aware that the product he is seeking is available.
As can be seen in
The merchandising display system 10 is illustrated cooperating with a peg board 12. The various elements of the merchandising display system 10 are mounted on the peg board 12 in a conventional way. Such systems are not always mounted on and cooperate with the peg board. Some retailers use shelving systems in which horizontal slots support pegs or rods rather than peg board. The present system will operate with any of these known equivalent systems in retail.
Many retail stores use shelving systems which have a central vertically extending element with product containing volumes on both sides of this central vertical element. The element can be a substantially vertical wall. These shelving systems extend for a substantial distance and are disposed as several parallel sets with consumer accessible aisles between the shelving units. Product containing volumes are disposed on both sides of the central element. Consumers are presented with products on both sides of the aisles in these product containing volumes. The product containing volumes are often comprised of shelves, one on top of the other, displaying products on these shelves. These product containing volumes are sometimes arrays of pegs displaying products spaced vertically and horizontally. Retail stores often have both shelves and peg areas depending upon the products being offered. It will be appreciated that an orderly presentation makes most efficient use of the space presented to the consumer to make a sale. Thus, if one wishes to present a number of different products which are related but address somewhat different needs or come in different sizes, it is desirable to present these products in an orderly manner with the information differentiating the products one from the other orientated to be easily read by the consumer. Moreover, it is desirable for the leading unit of a multiple unit display to be close to the consumer at the front of the product containing volume. On ordinary horizontal shelves, this can be done manually by stock people moving items to the front as the first items are purchased. In some stores, this is done automatically with spring loaded display shelves.
In the present embodiment, products are disposed on pegs or rods 20. Products such as a roll of tape on a dispenser 40 with a hole 42 through the dispenser top are threaded onto the pegs 20. Multiple units 40 of a roll of tape are threaded on to each individual rod 20. The rod 20 has a back end 22 which is fixed in place on or near the peg board 12 at the back of the product display volume. The rod or peg 20 has an intermediate sloped portion 24 and a front end 26. The sloped portion 24 slopes downwardly to the front with the front end 26 being adjacent the front boundary of the product display volume.
The front boundary of the product display volume is not a well defined plane or line. Rather, it is an ill-defined boundary between products being displayed for sale and the area reserved for consumers walking between the displayed products.
With reference to
A product retaining bar 30 is provided below the front ends 26 of the pegs 20. The product retaining bar 20 is spaced below the front ends 26 of the pegs 20 a distance somewhat less than the distance between the hole 42 in the product 40 and the bottom of the product. The product retaining bar 30 is generally parallel to the plain of the peg board 12 and spaced from the peg board a distance to cooperate with the spacing of the front end 26 of the peg 20. The distance from the peg board 12 to the product retaining bar 30 is selected to engage the product 40 at its bottom when the product 40 is held at the front end 26 of the peg 20. If not for the product retaining bar 30, the product 40 might fall off the end of the peg or might be pushed by product behind it into a position other than vertical. If the bottom of the product 40 is pushed upwardly by the products behind it, its principal display panel becomes difficult to read and it may be missed by the consumer and thus not purchased.
Referring to
The pegs 120 have rearward ends 122 which are disposed at a lower height than the rearward ends 22 of the pegs 20. Moreover, the front end 126 of the peg 120 is somewhat higher when compared to the forward end 26 of the peg 20. This positions the bottom of the taller product 140 appropriately with the product retaining bar 30 so that this product is also maintained with the primary display panel at an optimum display angle for the consumer. This also allows the maximum number of units to be loaded in the product containing volume allocated to the product by the retailer.
Referring again to
A header (not shown) may be disposed over the pegs 20, 120, 220 and 320. The header can be 6 to 10 inches in height, and as wide as the display itself. The forward edge of the header is disposed somewhat rearwardly of the front ends 26 of the hooks thereby allowing easy access to product. The header covers the top portion of products behind the most forward product and provides a significant area for marketing communications to the consumer. The header does not interfere with maximum utilization of the product containing volume.
Turning to
In the embodiment of
An upper back support rod 460 is welded to or otherwise fixed to the two horizontal transverse segments 452 of the mounting structures 450. A lower back support rod 462 is parallel to the upper back support rod and spaced below it. Several, in this embodiment three, identical rod or wire structures 466 are welded to the upper and lower back support rods 460, 462. The rod or wire structure 466 comprise an upper rod segment 470, a back rod segment 472, and a lower rod segment 474.
Referring now to
As can be seen in
It can be seen that the upper rod segment 470 acts in a manner very similarly to the operation of the peg or rod 20 seen in previous embodiments. In the embodiment of
Another embodiment is shown in
Another embodiment is shown in
As described above, the mounting structures and associated wire structures for supporting products can be ganged together in horizontal arrangements such as shown in
In
In this embodiment, a header 574 is mounted above the product support structures 550a and 550b. The header 574 is supported by a pair of header support rods 580 that are secured to the horizontal support rods 560. The header 574 provides additional space for marketing materials, such as product information, uses, pricing, etc.
Turning to
The present disclosure illustrates a merchandising display system which is flexible in application, inexpensive to manufacture and makes efficient use of retail product containing volume. Moreover, the present embodiments present products at the front of the product containing volume where they are most easily seen by the consumer and presents these products in an orderly way with the principle display panels most easily read. The present embodiments automatically bring products at the back of the product containing volume to the front of the product containing volume as products are purchased by consumers. The present embodiments are easily filled by store personnel and easily maintained by a retailer.
The disclosure has been described with reference to selected embodiments. Obviously, modifications and alterations will occur to others upon the reading and understanding of this specification. It is intended to include all such modifications and alterations insofar as they come within the scope of the appended claims or the equivalents thereof.
This application claims the priority of U.S. Provisional Application Ser. No. 61/330,643, filed on May 3, 2010, which is incorporated herein in its entirety, by reference.
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