The present invention relates to a computer processing technique for applying attributes to and selectively highlighting the display of email.
In the delivery of email, email with the same content can be simultaneously sent to multiple recipients. Email is widely used as a means of promoting sales and attracting customers by following existing customers, gaining potential customers, and as a simple means of providing information, such as encouraging participation in meetings and providing event notes. While delivered email can be beneficial to users receiving the email, it is often deleted unread or left unread because some email has a malicious intent, such as unsolicited bulk email (spam), while others contains advertising that does not interest the user.
With the exception of unsolicited bulk email, the content of delivered. email often contains expiration dates which may or may not be explicitly established or stated, For example, the content of an advertising email may have a campaign expiration date one week after delivery, or the content of an email announcing an event may become irrelevant once the date of that event passes. Thus, the effect of delivering email fades from the standpoint of the sender of the email (the deliverer of the email) when the email is deleted unopened or remains unopened after the expiration date has passed.
Techniques have been disclosed in Patent Literature, such as JP Patent Publication No. 2009-.017579, JP Patent Publication No. 2004.-170636, JP Patent Publication No. 2002-149747, and JP Patent Publication No. 2001-282651, in which delivered email is automatically deleted when an expiration date has been reached,
It is an object of the present invention to provide a method and system for email delivery which encourages recipients to open email by establishing an expiration date for delivered email and highlighting the display of the subject header of unread email approaching its expiration date.
In one illustrative embodiment, a method, in a data processing system, is provided for highlighting a display related to unopened (unread) delivered email. The illustrative embodiment determines whether a delivered email has been opened (read) or remains unopened (unread). The illustrative embodiment determines whether an established expiration date of the delivered email has passed when the delivered email remains unopened. The illustrative embodiment determines whether a time threshold for starting a highlighted display established for the delivered email has passed when the established expiration date has not passed. The illustrative embodiment highlights the display related to the delivered email when the time threshold has passed.
In other illustrative embodiments, a computer program product comprising a computer useable or readable medium having a computer readable program is provided. The computer readable program, when executed on a computing device, causes the computing device to perform various ones of, and combinations of, the operations outlined above with regard to the method illustrative embodiment,
In yet another illustrative embodiment, a system apparatus is provided. The system/apparatus may comprise one or more processors and a memory coupled to the one or more processors. The memory may comprise instructions which, when executed by the one or more processors, cause the one or more processors to perform various ones of, and combinations of the operations outlined above with regard to the method illustrative enibodiment.
These and other features and advantages of the present invention will be described in, or will become apparent to those of ordinary skill in the art in view of, the following detailed description of the example embodiments of the present invention.
As stated above, the content of delivered email often contains expiration dates which may or may not be explicitly established or stated. Thus, the effect of delivering email fades from the standpoint of the sender of the email (the deliverer of the email) when the email is deleted unopened or remains unopened after the expiration date has passed. Therefore, the illustrative embodiments allows a sender to establish an expiration date for unread email beforehand and for highlighting the subject header of the email on the recipient's end in response to the expiration date. Accordingly, delivered email is displayed so as to be highlighted relative to other listed email messages displayed prior to the expiration date of the delivered email. In this way, a sender of email (deliverer of email) can expect the recipient to be more likely to open the email when compared to use of the prior art.
The present invention is configured using an email delivery system (
When it has been determined in Step 130 that the automatic deletion or highlighting of unopened (unread) delivered email is enabled on the receiving end (Yes), then in Step 140, an expiration date is established as an attribute of the delivered email related to enabling the receiving end to determine whether or not the delivered email has been opened so that the display related to the unopened (unread) email can be highlighted on the receiving end. Whether or not the expiration date has passed can be determined on the receiving end. The year, date and time may be optionally established in accordance with the intended purpose of the delivered email.
In Step 150, a time threshold for starting highlighted display may be established as an attribute of the delivered email related to enabling the receiving end to determine whether or not the expiration date has passed. The sender can establish an effective deadline for beginning the highlighted display in relation to the significance of the expiration date. In order to effectively encourage the recipient to open the delivered email, a font change or moving text may be selected as highlighted display options.
When it has been determined in Step 130 that the automatic deletion or highlighting of unopened (unread) delivered email fails to be enabled on the receiving end (No) or from Step 150, then in Step 160, the email to be delivered is sent by the sender, with the process ending in Step 170.
In Step 210, email software is launched in order to highlight the display related to unopened (unread) email. In Step 220, it is determined whether the delivered email has been opened (read) or remains unopened (unread). When it has been determined in Step 220 that the delivered email remains unopened (Yes), it is determined in Step 230 whether or not an expiration date has been established for the delivered email. When it has been determined in Step 230 that an expiration date has been established (Yes), it is determined in Step 240 whether or not the expiration date of the delivered email has passed.
When it has been determined in Step 240 that an expiration date has not passed (No), it is determined in Step 260 whether or not the time threshold established for the delivered email for starting highlighted display has passed. When it has been determined in Step 260 that the time threshold has passed (Yes), the display related to the unopened (unread) email is highlighted in Step 270. For example, the subject header of the delivered email is highlighted. When it has been determined in Step 240 that the established expiration date has passed (Yes), the delivered email may be automatically deleted in Step 250 without forcing the recipient to delete the unread email.
When it has been determined in Step 220 that the delivered email has been opened (read) before the expiration date (No), when it has been determined in Step 230 that an expiration date has not been established (No), when it has been determined in Step 260 that the time threshold has not passed (No), from Step 270, or from step 250, the delivered email is displayed in the recipient's inbox in Step 280 in the same manner as other email, with the process ending in Step 290.
In
Number | Date | Country | Kind |
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2013-190458 | Sep 2013 | JP | national |