Patent Application
20150370880
The present invention relates to identifying previously seen items on a website, and more particularly to identifying items at a second website that have already been browsed at a first website.
It is known to list items (for example, items for sale) on websites so that numerous and geographically distributed users can view the items and/or information associated with the items (for example, price, a small image of the item).
According to one aspect of the present invention, a system for browsing items on the worldwide web includes:
a generator for recording attributes of each item browsed at the first website in a data store;
a comparator for comparing attributes of items identified during the searching of a second website with the recorded attributes of items browsed at the first website; and
a manipulator, responsive to the comparator identifying a match between attributes of an item identified during the searching of the second website and the recorded attributes of an item browsed at the first website, for indicating that the item identified at the second website is the same as the item browsed at the first website and displaying an indication to the user that the item identified at the second website is the same as the item browsed at the first website.
According to a further aspect of the present invention, there is a method, system and/or computer program product for performing the following operations (not necessarily in the following order):
searching for items to browse at a first website;
recording attributes of each item browsed at the first website;
searching for items to browse at a second website;
comparing attributes of items identified during the searching of the second website with the recorded attributes of items browsed at the first website;
in the event of a match between attributes of an item identified during the searching of the second website and the recorded attributes of an item browsed at the first website, indicating that the item identified at the second website is the same as the item browsed at the first website; and
displaying an indication to the user that the item identified at the second website is the same as the item browsed at the first website.
Preferred embodiments of the present invention will now be described in more detail, by way of example only, with reference to the accompanying drawings, in which:
When searching for an item on websites listing many items of a similar nature, the same item often appears on more than one website, but with a different name. When a user is browsing multiple websites, some embodiments of the present invention make it less difficult to determine if the item has previously been seen before. This can prevent a situation where a user fails to look at, and/or closely review, an item which is unique to a website because of the large amount of duplicated information. For example, when searching for short-let rental properties for holidays, the same property often appears on more than one website, but with a different name. In some embodiments of the present invention, it is easier for a user to determine if the user has seen the property before when browsing multiple websites. This can prevent the user from neglecting to look at properties unique to a website because of the large amount of extraneous information encountered in a typical web searching session.
Some embodiments of the invention provide a method for browsing items on the worldwide web, the method including the following (not necessarily in the following order): searching for items to browse at a first website; recording attributes of each item browsed at the first website;
searching for items to browse at a second website; comparing attributes of items identified during the searching of the second website with the recorded attributes of items browsed at the first website;
in the event of a match between attributes of an item identified during the searching of the second website and the recorded attributes of an item browsed at the first website, indicating that the item identified at the second website is the same as the item browsed at the first website; and
displaying an indication to the user that the item identified at the second website is the same as the item browsed at the first website. Some embodiments of the present invention may have the advantage that the items at the second website can be viewed in a more efficient manner.
In one embodiment, displaying the indication to a user includes greying out the display of the item identified as having attributes at a first website which match corresponding attributes at a second website. Some embodiments of the present invention may have the advantage that the user can see that the link is one that has already been viewed and may not need to be viewed again.
In another embodiment, displaying the indication to a user includes lowering the ranking on a search results page of the item identified as having attributes at a first website which match corresponding attributes at a second website. Some embodiments may have the advantage that the user sees items that have not been previously viewed before seeing items that have been previously viewed.
Embodiments of the invention also provide a computer program product for browsing items on the worldwide web, the computer program product comprising: a computer readable storage medium having computer readable program code embodied therewith, the computer readable program code adapted to perform the method described above when the program is run on a computer.
When a user is browsing multiple websites looking for a particular item, the particular item may appear on more than one website, but with a different name. For example, when searching for short-let rental properties for holidays, the same property often appears on more than one website, but with a different name.
When a user browses, for example, the details for Cottage 1 on a first website viewcottage.com 102, the generator 106 maintains a Resource Description Framework (RDF) store 110 with information about Cottage 1. Embodiments of the present invention may record information about each of the short-let rental properties, such as size, location and any images appearing in the information about the particular short-let rental property. Other information may include a description of the property or a video tour of the property. Other embodiments of the present invention may record information about tourist attractions, domestic appliances, cars or any other item which may be searched for on two or more websites. An embodiment of the present invention will be described using short-let rental properties as an example, but other embodiments of the invention are not restricted to short-let rental properties. The item being searched for is irrelevant to the implementation of embodiments of the present invention. A Resource Description Framework is a conceptual description of information that is implemented in web resources. The RDF 1.1 specification was published by the World Wide Web Consortium (W3C) in 2014. Details can be found at www.w3.org/rdf.
A user may also search on the first website viewcottage.com 102, with the search returning links for short-let rental properties Cottage 1, Cottage 2, Cottage 3, Cottage 5 and Cottage 6. The search results may be ranked in order by popularity based on various factors. The popularity may be determined by the number of times the link in search results has been clicked from that website, the number of times the property is “liked” or shared on a social media network such as Facebook® or the number of times the property has been tweeted, that is posted to a limited-character-post blogging service.
The generator 106 generates information about each of the short-term rental properties corresponding to each of the links from viewcottage.com 102 and stores the generated information in the RDF store 110. The comparator 108 compares the generated information for each of the links with information already stored in the RDF store 110 for previously seen items. Information such as size, location or a description of the property may be compared using conventional text comparison techniques and any images appearing in the information about the particular short-let rental property may be compared using conventional image comparison techniques. Other information may include a description of the property or a video tour of the property.
The user now searches on a second website cottagevista.com 104, with the search this time returning links for Cottage 2, Cottage 4, Cottage 5, Cottage 7 and Cottage 8. The generator 106 generates information about each of the short-term rental properties corresponding to each of the links from cottagevista.com 104 and stores the generated information in the RDF store 110. The comparator 108 compares the generated information for each of the links from cottagevista.com 104 with the information already stored in the RDF store 110 for previously seen items.
In the example of
Adding contextual information may include greying out the links in the search results for cottagevista.com 104 which correspond to matches already seen on the website viewcottage.com 102. In
Adding contextual information may include adding a link to the displayed web page for cottagevista.com 104 that links to the already seen web page for the same property on viewcottage.com 102. The addition of the link is achieved by the manipulator 112 manipulating the displayed web page to add contextual information for the user.
At step 308, the user now searches for items to browse at a second website. Search results displayed to the user may include, for example, the details for Cottage 2 at the second website cottagevista.com 104. The search results may further include the details for Cottage 4, Cottage 5, Cottage 7 and Cottage 8. At step 310, the generator 106 generates information about each of the short-term rental properties corresponding to each of the links from cottagevista.com 104 and stores the generated information in the RDF store 110. The comparator 108 compares the generated information for each of the links from cottagevista.com 104 with information already stored in the RDF store 110. In the example of
If the user selects a link on the second website corresponding to one of the items for which the comparator 108 finds no match between the attributes of the item on the second website and any recorded attributes stored in the RDF store 110 corresponding to the same item viewed on another website, such as the first website, then the contents of the link are displayed to the user with no manipulation. The method returns to step 308 and waits for the user to search for another item or to view another item from the displayed search results. As an example, the user may select the link for Cottage 4 on the second website cottagevista.com 104, the attributes of which do not correspond with any previously stored attributes in the RDF store 110.
If the user selects a link on the second website corresponding to one of the items for which the comparator 108 finds a match between the attributes of the item on the second website and the recorded attributes stored in RDF store 110 corresponding to the same item viewed on another website, such as the first website, then processing continues to step 312. As an example, the user may select the link for Cottage 2 on the second website cottagevista.com 104, the attributes of which correspond with the previously stored attributes in the RDF store 110 for Cottage 2 on the first website viewcottage.com 102. Although, for the purposes of clarity, the same name Cottage 2 has been used in
At step 312, the manipulator 112 displays an indication to the user that the item identified at the second website is the same as an item browsed at the first website. In the example of
Displaying contextual information may include greying out the links in the search results for cottagevista.com 104 which correspond to matches already seen on the website viewcottage.com 102. In
Adding contextual information may include adding a link to the displayed web page for cottagevista.com 104 that links to the already seen web page for the same property on viewcottage.com 102. This indicates to the user that the user has already viewed this property on the first website and also provides the user with a link to view the property on the first website again. The method ends at step 314. The addition of the link is achieved by the manipulator 112 manipulating the displayed web page to add contextual information for the user.
The present invention may be a system, a method, and/or a computer program product. The computer program product may include a computer readable storage medium (or media) having computer readable program instructions thereon for causing a processor to carry out aspects of the present invention.
The computer readable storage medium can be a tangible device that can retain and store instructions for use by an instruction execution device. The computer readable storage medium may be, for example, but is not limited to, an electronic storage device, a magnetic storage device, an optical storage device, an electromagnetic storage device, a semiconductor storage device, or any suitable combination of the foregoing. A non-exhaustive list of more specific examples of the computer readable storage medium includes the following: a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), a static random access memory (SRAM), a portable compact disc read-only memory (CD-ROM), a digital versatile disk (DVD), a memory stick, a floppy disk, a mechanically encoded device such as punch-cards or raised structures in a groove having instructions recorded thereon, and any suitable combination of the foregoing. A computer readable storage medium, as used herein, is not to be construed as being transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission media (e.g., light pulses passing through a fiber-optic cable), or electrical signals transmitted through a wire.
Computer readable program instructions described herein can be downloaded to respective computing/processing devices from a computer readable storage medium or to an external computer or external storage device via a network, for example, the Internet, a local area network, a wide area network and/or a wireless network. The network may comprise copper transmission cables, optical transmission fibers, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. A network adapter card or network interface in each computing/processing device receives computer readable program instructions from the network and forwards the computer readable program instructions for storage in a computer readable storage medium within the respective computing/processing device.
Computer readable program instructions for carrying out operations of the present invention may be assembler instructions, instruction-set-architecture (ISA) instructions, machine instructions, machine dependent instructions, microcode, firmware instructions, state-setting data, or either source code or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C++ or the like, and conventional procedural programming languages, such as the “C” programming language or similar programming languages. The computer readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet Service Provider). In some embodiments, electronic circuitry including, for example, programmable logic circuitry, field-programmable gate arrays (FPGA), or programmable logic arrays (PLA) may execute the computer readable program instructions by utilizing state information of the computer readable program instructions to personalize the electronic circuitry, in order to perform aspects of the present invention.
Aspects of the present invention are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer readable program instructions.
These computer readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer readable program instructions may also be stored in a computer readable storage medium that can direct a computer, a programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer readable storage medium having instructions stored therein comprises an article of manufacture including instructions which implement aspects of the function/act specified in the flowchart and/or block diagram block or blocks.
The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable apparatus or other device to produce a computer implemented process, such that the instructions which execute on the computer, other programmable apparatus, or other device implement the functions/acts specified in the flowchart and/or block diagram block or blocks.
The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or acts or carry out combinations of special purpose hardware and computer instructions.
| Number | Date | Country | Kind |
|---|---|---|---|
| 1410998.7 | Jun 2014 | GB | national |
