The present application claims priority to and incorporates by reference the entire contents of Japanese Patent Application No. 2015-057288 filed in Japan on Mar. 20, 2015.
1. Field of the Invention
The present invention relates to an information processing apparatus, a terminal device, an information processing method, and a non-transitory computer readable recording medium.
2. Description of the Related Art
In recent years, smart devices, such as smart phones, tablet terminals, and the like, are becoming widely used. Users who use terminal devices, such as these smart devices or the like, acquire information by using applications, web browsers, or the like, that are installed in the terminal devices. Thus, there is a provided technology that estimates a same terminal device on the basis of the information related to the terminal device that requests information to be acquired. For example, see Patent Document 1: Japanese Patent No. 5580372.
However, the conventional technology described above does not always enable to appropriately estimate the sameness of the terminal device and to appropriately associate pieces of information collected from the same terminal device. For example, even if pieces of information related to the terminal device are similar, the terminal device may possibly be a different terminal device and thus the pieces of information collected from the same terminal device are not always appropriately associated.
It is an object of the present invention to at least partially solve the problems in the conventional technology.
According to one aspect of an embodiment, an information processing apparatus includes an acquiring unit that acquires, from an application, terminal information, which is used to identify a terminal device, and feature information, which is created on the basis of information that is allocated to the terminal device and that varies in accordance with the time elapsed, and that acquires, from a browser, cookie information and the feature information, and an associating unit that associates both the terminal information acquired by the acquiring unit and the cookie information acquired by the acquiring unit with the feature information acquired by the acquiring unit.
The above and other objects, features, advantages and technical and industrial significance of this invention will be better understood by reading the following detailed description of presently preferred embodiments of the invention, when considered in connection with the accompanying drawings.
A mode (hereinafter, referred to as an “embodiment”) for implementing an information processing apparatus, a terminal device, an information processing method, and an information processing program according to the present invention will be described in detail below with reference to the drawings. Furthermore, note that the information processing apparatus, the terminal device, the information processing method, and the information processing program according to the present invention are not limited to the embodiment. Furthermore, note that, in the embodiments described below, the same components are denoted by the same reference signs and an overlapping description will be omitted.
1. Association Process
First, an example of an association process according to an embodiment will be described with reference to
As illustrated in
The terminal device 100 is a terminal device that is used by a user. In accordance with an operation performed by a user, the terminal device 100 starts up, an app or a browser installed in the terminal device 100 and performs various kinds of processes. The terminal device 100 collects discrimination information including information that is allocated to the terminal device 100 and that varies in accordance with time elapsed. Then, the terminal device 100 sends the collected discrimination information to the ID issuing server 50 that creates feature information on the basis of the discrimination information. The discrimination information in detail will be described later.
Furthermore, the terminal device 100 sends, to the associating device 10, both the terminal ID that is the terminal information for identifying the terminal device 100 and that is acquired by an app and the feature information that is acquired from the ID issuing server 50. Furthermore, the terminal device 100 sends, to the associating device 10, both the cookie information in a browser and the feature information that is acquired from the ID issuing server 50. In a description below, the terminal device 100 is sometimes referred to as a user. Namely, in a description below, the terminal device 100 can be read as a user. In the embodiment, a description will be given of a case in which a smart phone is used as the terminal device 100. Furthermore, the terminal device 100 described above is not limited to a smart phone, but may also be, for example, a tablet type terminal, a notebook personal computer (PC), a desktop PC, a mobile phone device, a personal digital assistant (PDA), or the like.
The ID issuing server 50 creates a fingerprint ID that is the feature information on the basis of the discrimination information that was acquired from the terminal device 100. Then, the ID issuing server 50 sends the created fingerprint ID to the terminal device 100.
The associating device 10 is an information processing apparatus that associates the terminal ID acquired from the terminal device 100 with the fingerprint ID. Furthermore, the associating device 10 may also provide the association information to an external information processing apparatus, such as an advertisement distribution device. Furthermore, the associating device 10 may also be an advertisement distribution device that performs advertisement distribution on the basis of the association information.
In the following, the association process performed when the terminal device 100 sends both the terminal ID that is acquired by an app and the fingerprint ID and then the terminal device 100 sends the cookie information in a browser and the fingerprint ID will be described with reference to
As illustrated in
Thereafter, the app A11 sends the discrimination information collected at Step S11 to the ID issuing server 50 (Step S12). For example, if the app A11 has completed the collection of the discrimination information at Step S11, the app A11 immediately sends the collected discrimination information to the ID issuing server 50.
The ID issuing server 50 that has received the discrimination information creates a fingerprint ID on the basis of the received discrimination information (Step S13). Furthermore, the fingerprint ID is the information that is allocated to the terminal device 100 and that is created on the basis of the discrimination information that includes the information that varies in accordance with the time elapsed; however, a description thereof in detail will be described later. After the ID issuing server 50 creates the fingerprint ID, the ID issuing server 50 sends the created fingerprint ID to the terminal device 100 (Step S14).
After having acquired the fingerprint ID, the app A11 acquires the terminal ID from the terminal ID storing unit 121 in the terminal device 100 (Step S15). Furthermore, the app A11 may also acquire the terminal ID before the app A11 receives the fingerprint ID. Then, the app A11 sends, to the associating device 10 together with the terminal ID acquired at Step S15, the fingerprint ID acquired from the ID issuing server 50 (Step S16).
The associating device 10 that has received the terminal ID and the fingerprint ID from the terminal device 100 associates the terminal ID with the fingerprint ID (Step S17). Consequently, the associating device 10 performs the association between the terminal ID and the fingerprint ID. Furthermore, if the received fingerprint ID has already been associated with the cookie information and registered, the associating device 10 associates the received terminal ID with the registered fingerprint ID. Consequently, the associating device 10 can perform the association between the cookie information and the terminal ID.
In the terminal device 100 illustrated on the right side in
As illustrated in
Thereafter, the browser B11 sends the discrimination information collected at Step S21 to the ID issuing server 50 (Step S22). For example, if the browser B11 completes the collection of the discrimination information at Step S21, the browser B11 immediately sends the collected discrimination information to the ID issuing server 50.
The ID issuing server 50 that has received the discrimination information creates a fingerprint ID on the basis of the received discrimination information (Step S23). For example, the fingerprint ID is the information that is allocated to the terminal device 100 and that is created on the basis of the discrimination information that includes therein the information that varies in accordance with the time elapsed. After having created the fingerprint ID, the ID issuing server 50 sends the created fingerprint ID to the terminal device 100 (Step S24).
After having acquired the fingerprint ID, the browser B11 extracts, from the cookie C11, the cookie information that is related to the server that is associated with a predetermined domain name (Step S25). For example, the browser B11 may also extracts, from the cookie C11, the cookie information that is related to the server that is associated with the domain name of a Web page that is displayed at the time of extraction performed at Step S25. Furthermore, the browser B11 may also extract the cookie information before the browser B11 receives the fingerprint ID. Thereafter, the browser B11 sends, to the associating device 10 together with the cookie information extracted at Step S25, the fingerprint ID that is acquired from the ID issuing server 50 (Step S26).
The associating device 10 that has received both the cookie information and the fingerprint ID from the terminal device 100 associates the cookie information with the fingerprint ID (Step S27). Consequently, the associating device 10 performs the association between the cookie information and the fingerprint ID. Furthermore, if the received fingerprint ID has already been associated with the terminal ID and registered, the associating device 10 associates the received cookie information with the registered fingerprint ID. Consequently, the associating device 10 can perform the association between the cookie information and the terminal ID. Furthermore, the processes at Steps S21 to S27 may also be performed before the processes at Steps S11 to S17.
As described above, in the association system 1 according to the embodiment, when the associating device 10 receives the cookie information and the fingerprint ID from the terminal device 100, the associating device 10 associates the cookie information with the fingerprint ID. Furthermore, in the association system 1, when the associating device 10 receives the terminal ID and the fingerprint ID from the terminal device 100, the associating device 10 associates the terminal ID with the fingerprint ID. Namely, even if each of the terminal ID and the cookie information is acquired at a different timing, the associating device 10 can estimate, on the basis of the fingerprint ID, that the terminal ID and the cookie information are the information acquired from the same terminal device 100. Consequently, the terminal device 100 can appropriately associate the information collected from the same terminal device 100.
Furthermore, the associating device 10 registers, as the association information, the cookie information, the terminal ID, and the fingerprint ID received from the terminal device 100. For example, if the terminal ID included in the received association information has already been registered, the associating device 10 registers the cookie information, which is included in the received association information, as the cookie information that is associated with the registered terminal ID. Consequently, the associating device 10 can perform the association between the terminal ID and the cookie information. For example, the associating device 10 provides the association information to an external information processing apparatus, such as an advertisement distribution device that is included in the association system 1. Consequently, the association system 1 can perform an appropriate advertisement distribution with respect to a user. Thus, the association system 1 can increase the advertising effectiveness. Furthermore, the associating device 10 may also be an advertisement distribution device that performs the advertisement distribution on the basis of the association information. Consequently, the association system 1 can perform an appropriate advertisement distribution with respect to a user. Thus, the association system 1 can increase the advertising effectiveness.
2. Configuration of the Server Device
In the following, the configuration of the associating device 10 according to the embodiment will be described with reference to
The communication unit 11 is implemented by, for example, a NIC or the like. Furthermore, the communication unit 11 is connected to a network in a wired or a wireless manner and sends and receives information to and from the terminal device 100.
The Storing Unit 12
The storing unit 12 is implemented by a semiconductor memory device, such as a RAM, a flash memory, or the like, or implemented by a storage device, such as a hard disk, an optical disk, or the like. The storing unit 12 according to the embodiment includes, as illustrated in
The Association Information Storing Unit 14
The association information storing unit 14 according to the embodiment stores therein the association information. For example, the association information storing unit 14 stores therein the association information received from the terminal device 100.
The “fingerprint ID” is information allocated to the terminal device 100 and indicates the feature information that is created on the basis of the discrimination information that includes therein the information that varies in accordance with the time elapsed. The “terminal ID” indicates the feature information that is used to identify the terminal device 100. Furthermore, the “cookie ID” indicates the feature information that is used to identify the cookie information. In the example illustrated in
The Cookie Information Storing Unit 15
The cookie information storing unit 15 according to the embodiment stores therein the cookie information. For example, the cookie information storing unit 15 associates the cookie information that is included in the association information and that is received from the terminal device 100 with the cookie ID and then stores the associated cookie information and the cookie ID.
The “cookie ID” indicates the feature information that is used to identify the cookie information. The “cookie information” indicates the cookie information. In the example illustrated in
The Control Unit 13
A description will be given here by referring back to
As illustrated in
The acquiring unit 16 receives the terminal ID and the fingerprint ID from the terminal device 100. Furthermore, the acquiring unit 16 receives the cookie information and the fingerprint ID from the terminal device 100.
The associating unit 17 associates the terminal ID with the fingerprint ID, which are acquired from the acquiring unit 16. Specifically, the associating unit 17 stores, as association information in the association information storing unit 14, the terminal ID and the fingerprint ID that are acquired by the acquiring unit 16. Furthermore, the associating unit 17 associates the cookie information with the fingerprint ID acquired by the acquiring unit 16. Specifically, the associating unit 17 stores cookie information and the fingerprint ID, which are acquired by the acquiring unit 16, as the association information in the association information storing unit 14 and the cookie information storing unit 15. For example, if the fingerprint ID acquired by the acquiring unit 16 has already been associated with the cookie information and registered, the associating unit 17 associates the received terminal ID with the registered fingerprint ID. Furthermore, if the fingerprint ID acquired by the acquiring unit 16 has already been associated with the terminal ID and registered, the associating unit 17 associates the received cookie information with the registered fingerprint ID.
The sending unit 18 sends various kinds of information to an external information processing apparatus. For example, the sending unit 18 sends the association information to the advertisement distribution device. Furthermore, for example, the sending unit 18 may also send information that instructs the terminal device 100 to send the association information. Furthermore, if the associating device 10 is an advertisement distribution device, the sending unit 18 may also distribute an advertisement on the basis of the association information to the terminal device 100.
3. Configuration of the Terminal Device
In the following, the configuration of the terminal device 100 according to the embodiment will be described with reference to
The Communication Unit 110
The communication unit 110 is implemented by, for example, a communication circuit or the like. Furthermore, the communication unit 110 is connected to a predetermined communication network (not illustrated) in a wired or a wireless manner and sends and receives information to and from the associating device 10 or the ID issuing server 50.
The Storing Unit 120
The storing unit 120 is implemented by, for example, a semiconductor memory device, such as a random access memory (RAM), a flash memory, and the like, or a storage device, such as a hard disk, an optical disk, and the like. The storing unit 120 stores, in the terminal device 100, information related to, for example, the OS, such as programs or the like. The storing unit 120 according to the embodiment includes, as illustrated in
The Terminal ID Storing Unit 121
The terminal ID storing unit 121 according to the embodiment stores therein the terminal information that is used to identify the terminal device 100.
The “terminal ID” indicates the feature information that is used to identify the terminal device 100. In the example illustrated in
The Discrimination Information Storing Unit 122
The discrimination information storing unit 122 according to the embodiment stores therein various kinds of information related to the terminal device 100. Specifically, the discrimination information storing unit 122 stores therein the discrimination information that includes therein the information that is allocated to the terminal device 100 and that varies in accordance with the time elapsed.
The IP address” indicates the information related to the IP address allocated to the terminal device 100. In the example illustrated in
Furthermore, the “user agent” indicates the information related to the software or the hardware that is used when the terminal device 100 uses data on the basis of a predetermined protocol. In the example illustrated in
Furthermore, the app information storing unit 120A stores therein the information, for example, programs or the like related to the application installed in the terminal device 100. Furthermore, the browser information storing unit 120B stores therein information, for example, programs or the like related to the browser installed in the terminal device 100. The browser information storing unit 120B includes a cookie information storing unit 121B. As illustrated in
The Control Unit 130
A description will be given here by referring back to
As illustrated in
The App Control Unit 130A
First, the app control unit 130A will be described. The app control unit 130A is a control unit associated with the app A11 and performs a process, such as an association process by using the development kit SD11 in the app A11, and performs various kinds of processes of the app A11. In the example illustrated in
The app control unit 130A includes, as particularly and closely related to the present invention, an accepting unit 131A, an acquiring unit 132A, and a sending unit 133A and implements or executes the function and the operation of the association process that will be described below. Furthermore, the internal configuration of the app control unit 130A is not limited to the configuration illustrated in
The accepting unit 131A accepts an instruction and information related to the application. For example, the accepting unit 131A accepts various kinds of operations from a user via an input unit. Furthermore, the accepting unit 131A accepts the information related to an update of an application or the like via the communication unit 110.
If the acquiring unit 132A sends the discrimination information to the ID issuing server 50, the acquiring unit 132A acquires the discrimination information from the discrimination information storing unit 122. Furthermore, when the acquiring unit 132A sends the terminal ID to the associating device 10, the acquiring unit 132A acquires the terminal ID from the terminal ID storing unit 121.
The sending unit 133A sends the discrimination information acquired by the acquiring unit 132A to the ID issuing server 50. Furthermore, the sending unit 133A sends the terminal ID that is acquired by the acquiring unit 132A and the fingerprint ID that is acquired by the ID issuing server 50 to the associating device 10.
Furthermore, in the example illustrated in
The Browser Control Unit 130B
First, the browser control unit 130B will be described. The browser control unit 130B is a control unit that is associated with the browser B11 and performs the process, such as the association process performed by the browser B11, and various kinds of processes of the browser B11. In the example illustrated in
The browser control unit 130B includes, as particularly and closely related to the present invention, an accepting unit 131B, an acquiring unit 132B, an extracting unit 133B, and a sending unit 134B and implements or executes the function and the operation of the association process that will be described below. Furthermore, the internal configuration of the browser control unit 130B is not limited to the configuration illustrated in
The accepting unit 131B accepts an instruction and information related to a browser. For example, the accepting unit 131B accepts various kinds of operations from a user via an input unit. Furthermore, the accepting unit 131B accepts the information related to an update of an application or the like via the communication unit 110.
If the acquiring unit 132B sends the discrimination information to the ID issuing server 50, the acquiring unit 132B acquires the discrimination information from the discrimination information storing unit 122.
The extracting unit 133B extracts the cookie information from the cookie information storing unit 121B. Furthermore, as illustrated in
The sending unit 134B sends the discrimination information that has been acquired by the acquiring unit 132B to the ID issuing server 50. Furthermore, the sending unit 134B sends the cookie information that has been extracted by the extracting unit 133B and the fingerprint ID that has been acquired from the ID issuing server 50 to the associating device 10.
Furthermore, in the example illustrated in
4. ID Issuing Server
In the following, the ID issuing server 50 will be described. The ID issuing server 50 receives the discrimination information from the terminal device 100. Furthermore, the ID issuing server 50 creates the fingerprint ID that is the feature information on the basis of the discrimination information acquired from the terminal device 100. Furthermore, the ID issuing server 50 sends the created fingerprint ID to the terminal device 100. For example, the ID issuing server 50 may also create, as a fingerprint ID, a unique ID that is associated with each of the discrimination information; associate the created fingerprint ID with the discrimination information; and manage the associated combination. Furthermore, for example, if the ID issuing server 50 acquires the discrimination information, the ID issuing server 50 may also use, as a fingerprint ID, a hash value that is created by converting the discrimination information that includes therein the information that is allocated to the terminal device 100 and that varies in accordance with the time elapsed by using a predetermined hash function.
5. Flow of the Association Process
In the following, the flow of the association process performed by the association system 1 according to the embodiment will be described with reference to
Specifically,
As illustrated in
The ID issuing server 50 that has received the discrimination information creates a fingerprint ID on the basis of the received discrimination information (Step S103). After having created the fingerprint ID, the ID issuing server 50 sends the created fingerprint ID to the terminal device 100 (Step S104).
After having acquired the fingerprint ID, the app A11 acquires the terminal ID from the terminal ID storing unit 121 in the terminal device 100 (Step S105). Furthermore, the app A11 may also receive the terminal ID before the app A11 acquires the fingerprint ID. Then, the app A11 sends the fingerprint ID acquired from the ID issuing server 50 to the associating device 10 together with the terminal ID that was acquired at Step S15 (Step S106).
The associating device 10 that has received both the terminal ID and the fingerprint ID from the terminal device 100 associates the terminal ID with the fingerprint ID (Step S107).
Subsequently, as illustrated in
The ID issuing server 50 that has received the discrimination information creates a fingerprint ID on the basis of the received discrimination information (Step S203). After having created the fingerprint ID, the ID issuing server 50 sends the Created fingerprint ID to the terminal device 100 (Step S204).
After having stored the fingerprint ID, the browser B11 extracts the cookie information that is related to the server associated with a predetermined domain name from the cookie C11 (Step S205). Then, the browser B11 sends the fingerprint ID acquired from the ID issuing server 50 to the associating device 10 together with the cookie information that is extracted at Step S205 (Step S206).
The associating device 10 that has received the cookie information and the fingerprint ID from the terminal device 100 associates the cookie information with the fingerprint ID (Step S207).
6. First Modification
The association system 1 according to the embodiment described above may also be performed with various kinds of embodiments other than the embodiment described above. For example, the association system 2 according to a first modification also performs the association process on the cookie information in an in-app browser that is the browser included in the app. This point will be described with reference to
In the terminal device 100 illustrated in
As illustrated in
Then, the app A21 sends the discrimination information that is collected at Step S31 to the ID issuing server 50 (Step S32). For example, if the app A21 completes the collection of the discrimination information at Step S31, the app A21 immediately collects the discrimination information to the ID issuing server 50.
The ID issuing server 50 that has received the discrimination information creates a fingerprint ID on the basis of the received discrimination information (Step S33). After having created the fingerprint ID, the ID issuing server 50 sends the created fingerprint ID to the terminal device 100 (Step S34).
After having acquired the fingerprint ID, the app A21 extracts, from an in-app cookie AC21, the in-app cookie information that is related to the server that is associated with a predetermined domain name (Step S35). For example, the app A21 may also extracts, from the in-app cookie AC21, the cookie information that is related to the server that is associated with the domain name of the in-app Web screen AW 21 that is displayed when the cookie information is extracted at Step S35. Furthermore, the app A21 may also extract the cookie information before the app A21 receives the fingerprint ID. Then, the app A21 sends the fingerprint ID acquired from the ID issuing server 50 to the associating device 10A together with the cookie information that is extracted at Step S35 (Step S36).
The associating device 10A that has received the in-app cookie information and the fingerprint ID from the terminal device 100 associates the in-app cookie information with the fingerprint ID (Step S37). Consequently, the associating device 10A performs the association between the in-app cookie information and the fingerprint ID. Furthermore, if the received fingerprint ID has already been associated with the terminal ID and is registered, the associating device 10A associates the received in-app cookie information with the registered fingerprint ID. Consequently, the associating device 10A can perform the association among the in-app cookie information, the cookie information, and the terminal ID.
Furthermore, if the app A21 includes an SDK that can acquire the terminal ID from the terminal ID storing unit 121 in the terminal device 100, when the app A21 sends, at Step S36, the fingerprint ID acquired from the ID issuing server 50 to the associating device 10A together with the cookie information, the app A21 may also send the terminal ID to the associating device 10A.
7. Second Modification
The association system 2 according to the embodiment described above may also be performed with various kinds of embodiments other than the embodiment described above. For example, an association system 3 according to the modification 2 determines whether the association needs to be performed in accordance with the time at which the information is acquired. This point will be described with reference to
7-1. Association Process
First, a description will be given of the association process performed when determining whether the association needs to be performed in accordance with the time at which the information is acquired. In the terminal device 100 illustrated on the left side in
As illustrated in
Then, the app A11 acquires the terminal ID from the terminal ID storing unit 121 in the terminal device 100 (Step S42). Furthermore, the app A11 may also acquire the terminal ID before the app A11 acquires the discrimination information at Step S41. Then, the app A11 sends the acquired terminal ID and the discrimination information that is acquired at Step S41 to a predetermined server device 60A (Step S43).
The server device 60A that has received the discrimination information and the terminal ID from the terminal device 100 sends the received discrimination information to the ID issuing server 50 (Step S44).
The ID issuing server 50 that has received the discrimination information creates a fingerprint ID on the basis of the received discrimination information (Step S45). After having created the fingerprint ID, the ID issuing server 50 sends the created fingerprint ID to the server device 60A (Step S46).
After having acquired the fingerprint ID, the server device 60A sends, to an associating device 10B, the terminal ID that is received at Step S43, the fingerprint ID that is received at Step S46, and a time stamp T1 (in
If the interval between the time that is indicated by the time stamp T1 and the time at which the same fingerprint ID was acquired in the past satisfies a predetermined condition, the associating device 10B that has received the terminal ID, the fingerprint ID, and the time stamp T1 from the server device 60A associates the terminal ID with the fingerprint ID (Step S48). In the example illustrated in
In the terminal device 100 illustrated on the right side in
As illustrated in
Then, the browser B11 extracts, from the cookie C11, the cookie information that is related to the server that is associated with the predetermined domain name (Step S52). For example, the browser B11 may also extract, from the cookie C11, the cookie information related to a server device 60B that sends the information at Step S53. Furthermore, the browser B11 may also extract the cookie information before the discrimination information is collected at Step S51. Thereafter, the browser B11 sends the discrimination information collected at Step S51 to the predetermined server device 60B together with the extracted cookie information (Step S53).
The server device 60B that has received both the discrimination information and the terminal ID from the terminal device 100 sends the received discrimination information to the ID issuing server 50 (Step S54).
The ID issuing server 50 that has received the discrimination information creates a fingerprint ID on the basis of the received discrimination information (Step S55). After having created the fingerprint ID, the ID issuing server 50 sends the created fingerprint ID to the server device 60B (Step S56).
After having acquired the fingerprint ID, the server device 60B sends, to the associating device 10B, the cookie information received at Step S53, the fingerprint ID received at Step S56, and the time stamp T2 (in
Here, in the example illustrated in
Consequently, the associating device 10B can suppress the state in which the information acquired from the terminal device 100 is associated with another mobile terminal. Furthermore, the predetermined condition used here is within one hour after the same fingerprint ID was received last time; however, this condition is only an example and various kinds of conditions are appropriately selected in accordance with purposes. Furthermore, the flow illustrated in
7-2. Configuration of the Server Device
In the following, the configuration of the associating device 10B according to the second modification will be described with reference to
The determination unit 19 determines whether the terminal ID and the cookie information acquired by the acquiring unit 16 are associated with the fingerprint ID. For example, if the fingerprint ID that is acquired by the acquiring unit 16 together with the terminal ID and the cookie information is the fingerprint ID that has already been registered, the determination unit 19 determines whether the interval between the time that is indicated by the time stamp acquired by the acquiring unit 16 together with the terminal ID and the cookie information and the time at which the same fingerprint ID was acquired in the past satisfies the predetermined condition. For example, if the interval between the time that is indicated by the time stamp obtained when the terminal ID and the cookie information are received and the time of the time stamp obtained when the same fingerprint ID was received in that past is within one hour, the determination unit 19 may also determine that the interval satisfies the predetermined condition.
If the interval between the time at which the acquiring unit 16 acquires the fingerprint ID and the time at which the same fingerprint ID is acquired in the past satisfies the predetermined condition, the associating unit 17 associates the terminal ID or the cookie information acquired by the acquiring unit 16 with the fingerprint ID.
For example, if the determination unit 19 determines that the interval between the time of the time stamp obtained when the terminal ID or the cookie information is received and the time of the time stamp obtained when the same fingerprint ID was received last time is within one hour and determines that the interval satisfies the predetermined condition, the associating unit 17 may also associate the fingerprint ID with the terminal ID or the cookie information.
If the interval between the time at which the fingerprint ID is acquired by the acquiring unit 16 and the time at which the fingerprint ID was acquired in the past does not satisfy the predetermined condition, the associating unit 17 releases the association of the terminal ID or the cookie information acquired by the acquiring unit 16 with respect to the fingerprint ID.
For example, because the interval between the time of the time stamp obtained when the terminal ID or the cookie information is received and the time of the time stamp obtained when the same fingerprint ID was received last time exceeds one hour, if the determination unit 19 determines that the interval does not satisfy the predetermined condition, the associating unit 17 may also release the association of the terminal ID or the cookie information with respect to the fingerprint ID. Furthermore, for example, if the determination unit 19 determines that the fingerprint ID acquired by the acquiring unit 16 together with the terminal ID is the fingerprint ID that has already been registered and determines that the acquired terminal ID is different from the terminal ID associated with the fingerprint ID, the associating unit 17 may also release the association between the fingerprint ID and the terminal ID.
7-3. Flow of the Association Process
In the following, the flow of the association process performed by an association system 3 according to the second modification will be described with reference to
As illustrated in
The server device 60A that has received both the discrimination information and the terminal ID from the terminal device 100 sends the received discrimination information to the ID issuing server 50 (Step S404).
The ID issuing server 50 that has received the discrimination information creates a fingerprint ID on the basis of the received discrimination information (Step S405). After having created the fingerprint ID, the ID issuing server 50 sends the created fingerprint ID to the server device 60A (Step S406).
After having acquired the fingerprint ID, the server device 60A sends, to the associating device 10B, the terminal ID received at Step S403, the fingerprint ID received at Step S406, and the time stamp obtained when the discrimination information and the terminal ID are received from the terminal device 100 (Step S407). For example, in
If the time indicated by the time stamp T1 satisfies the predetermined condition, the associating device 10B that has received the terminal ID, the fingerprint ID, and the time stamp T1 from the server device 60A associates the terminal ID with the fingerprint ID (Step S408). In the example illustrated in
Then, the browser B11 in the terminal device 100 collects the discrimination information that includes therein the information that is allocated to the terminal device 100 and that is related to the IP address that varies in accordance with the time elapsed (Step S501). Then, the browser B11 extracts, from the cookie C11, the cookie information related to the server associated with the predetermined domain name (Step S502). Furthermore, the browser B11 may also extract the cookie information before the browser B11 collects the discrimination information at Step S501. Thereafter, the browser B11 sends the discrimination information collected at Step S501 to the predetermined server device 60B together with the extracted cookie information (Step S503).
The server device 60B that has received the discrimination information and the terminal ID from the terminal device 100 sends the received discrimination information to the ID issuing server 50 (Step S504).
The ID issuing server 50 that has received the discrimination information creates a fingerprint ID on the basis of the received discrimination information (Step S505). After having created the fingerprint ID, the ID issuing server 50 sends the created fingerprint ID to the server device 60B (Step S506).
After having acquired the fingerprint ID, the server device 60B sends, to the associating device 10B, the cookie information received at Step S503, the fingerprint ID received at Step S506, and the time stamp that is obtained when both the discrimination information and the cookie information are received from the terminal device 100 (Step S507). For example, in
At this point, if the fingerprint ID that is associated at Step S408 and the fingerprint ID that is acquired at Step S507 match, the associating device 10B determines whether the time indicated by the time stamp that is acquired at Step S507 together with the fingerprint ID satisfies the predetermined condition (Step S508). If the associating device 10B determines that the predetermined condition is satisfied at Step S508, the associating device 10B associates the cookie information that is acquired at Step S507 with the fingerprint ID that is associated at Step S408. Furthermore, if the associating device 10B determines that the predetermined condition is not satisfied at Step S508, the associating device 10B ends the process without performing the association. Furthermore, the second modification 2 indicates an example in which the associating device 10B acquires the time stamp together with the fingerprint ID by using the server devices 60A and 60B; however, the associating device 10B may also acquire the time stamp together with the fingerprint ID from the terminal device 100.
8. Effects
As described above, each of the associating devices 10, 10A, and 10B that are information processing apparatuses according to the embodiment and the first and the second modifications includes the acquiring unit 16 and the associating unit 17. The acquiring unit 16 acquires, from an application 11A (130A), the terminal information (in the embodiment, the terminal ID. The same also applies to the description below.) that is used to identify the terminal device 100 and the feature information (in the embodiment, the fingerprint ID. The same also applies to the description below.) that is created on the basis of the information that is allocated to the terminal device 100 and that varies in accordance with the time elapsed and acquires, from a browser 11B (130B), the cookie information and the feature information. The associating unit 17 associates the terminal information acquired by the acquiring unit 16 and the cookie information acquired by the acquiring unit 16 with the feature information acquired by the acquiring unit 16.
Consequently, the associating devices 10, 10A, and 10B can appropriately associate the information collected from the same terminal device. Furthermore, the associating devices 10, 10A, and 10B can perform the association between the terminal ID and the cookie information. For example, the associating devices 10, 10A, and 10B provide the association information to an external information processing apparatus, for example, an advertisement distribution device included in the association systems 1, 2, and 3, respectively. Consequently, the association systems 1, 2, and 3 can perform an appropriate advertisement distribution with respect to a user. Accordingly, the association systems 1, 2, and 3 can increase the advertising effectiveness. Furthermore, the associating devices 10, 10A, and 10B may also be advertisement distribution devices that perform an advertisement distribution on the basis of the association information. Consequently, the association systems 1, 2, and 3 can perform an appropriate advertisement distribution with respect to a user. Accordingly, the association systems 1, 2, and 3 can increase the advertising effectiveness.
Furthermore, in the associating device 10B according to the second modification, if the interval between the time at which the feature information is acquired by the acquiring unit 16 and the time at which the feature information was acquired in the past satisfies the predetermined condition, the associating unit 17 associates the terminal information or the cookie information acquired by the acquiring unit 16 with the feature information.
Consequently, by performing the association on the basis of the time at which the feature information is acquired, the associating device 10B can suppress information in different terminal devices 100 from being associated. Thus, the associating device 10B can further appropriately associate pieces of information collected from the same terminal device 100.
Furthermore, in the associating device 10B according to the second modification, if the interval between the time at which the feature information is acquired by the acquiring unit 16 and the time at which the feature information was acquired in the past does not satisfy the predetermined condition, the associating unit 17 releases the association between the feature information and the terminal information or the cookie information.
Consequently, by releasing the association on the basis of the time at which the feature information is acquired, the associating device 10B can appropriately release the association even if information in different terminal devices 100 is associated. Accordingly, the associating device 10B can further appropriately associate the pieces of information collected from the same terminal device 100.
Furthermore, in the associating devices 10, 10A, and 10B according to the embodiment and the first and the second modifications, the acquiring unit 16 acquires, from the application A11, both the terminal information and the feature information, which is created on the basis of the information that related to the IP address that is allocated to the terminal device 100 and acquires, from the browser B11, the cookie information and the feature information.
Consequently, the associating devices 10, 10A, and 10B according to the embodiment and the modifications 1 and 2, respectively, perform the association between pieces of information by using the feature information on the basis of the IP address allocated to the terminal device 100, whereby the associating devices 10, 10A, and 10B can appropriately associate pieces of information collected from the same terminal device 100.
Furthermore, in the associating devices 10, 10A, and 10B according to the embodiment and the first and the second modifications, respectively, the feature information is created on the basis of, in addition to the IP address, the terminal information or the system information on the terminal device.
Consequently, the associating devices 10, 10A, and 10B according to the embodiment and the first and the second modifications, respectively, associate pieces of information by using the feature information that is created on the basis of, in addition to the IP address allocated to the terminal device 100, the terminal information and the system information on the terminal device 100, whereby the associating devices 10, 10A, and 10B can appropriately associate the pieces of information collected from the same terminal device 100.
Furthermore, in the associating device 10A according to the first modification, the acquiring unit 16 acquires the in-app cookie information, which is associated with the in-app browser that is the browser included in the application 11A (130A), and the feature information.
Consequently, the associating device 10A according to the first modification can appropriately associate pieces of information including the in-app cookie information collected from the same terminal device. Namely, the associating device 10A can perform the association of the terminal ID, the cookie information, and the in-app cookie information.
Furthermore, the terminal device 100 according to the embodiment and the first and the second modifications is the terminal device 100 that includes the application 11A (130A) and the browser 11B (130B). The application 11A (130A) includes the sending unit 133A that sends, to the information processing apparatus (the associating devices 10, 10A, and 10B), the terminal information, which is acquired by the application 11A (130A), and the feature information, which is created on the basis of the information that is allocated to the terminal device 100 and that varies in accordance with the time elapsed. The browser 11B (130B) includes the sending unit 134B that sends, to the information processing apparatus (the associating devices 10, 10A, and 10B), both the cookie information in the browser 11B (130B) and the feature information.
Consequently, the associating devices 10, 10A, and 10B that have acquired the information from the terminal device 100 can appropriately associate the pieces of information collected from the same terminal device 100. Furthermore, the associating devices 10, 10A, and 10B can perform the association between the terminal ID and the cookie information. For example, the associating devices 10, 10A, and 10B provide the association information to an external information processing apparatus, for example, an advertisement distribution device included in the association systems 1, 2, and 3, respectively. Consequently, the association systems 1, 2, and 3 can perform an appropriate advertisement distribution with respect to a user. Accordingly, the association systems 1, 2, and 3 can increase the advertising effectiveness. Furthermore, the associating devices 10, 10A, and 10B may also be an advertisement distribution device that performs the advertisement distribution on the basis of the association information. Consequently, the association systems 1, 2, and 3 can perform an appropriate advertisement distribution with respect to a user. Accordingly, the association systems 1, 2, and 3 can increase the advertising effectiveness.
9. Hardware Configuration
The associating devices 10, 10A, and 10B according to the embodiment and the first and the second modification are implemented by, for example, a computer 1000 having the configuration illustrated in
The CPU 1100 operates on the basis of a program stored in the ROM 1300 or the HDD 1400 and controls each of the units. The ROM 1300 stores therein a boot program that is executed by the CPU 1100 when the computer 1000 is started up, a program that depends on the hardware of the computer 1000, or the like.
The HDD 1400 stores therein the program executed by the CPU 1100, data that is used by the program, or the like. The communication interface 1500 receives data from other devices via the network N, sends the data to the CPU 1100, and sends data created by the CPU 1100 to other devices.
The CPU 1100 controls, via the input/output interface 1600, an output device, such as a display or a printer, and an input device, such as a keyboard or a mouse. The CPU 1100 acquires data from the input device through the input/output interface 1600. Furthermore, the CPU 1100 outputs the created data to the output device through the input/output interface 1600.
The media interface 1700 reads a program or data stored in a recording medium 1800 and provides the program or the data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program on the RAM 1200 from the recording medium 1800 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium, such as a digital versatile disc (DVD) or a phase change rewritable disk (PD), a magneto-optical recording medium, such as a magneto-optical disk (MO), a tape medium, a magnetic recording medium, or a semiconductor memory.
For example, when the computer 1000 functions as the associating device 10 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded in the RAM 1200 to implement the functions of the control unit 130. The CPU 1100 in the computer 1000 reads the programs from the recording medium 1800 and executes the programs. Alternatively, the CPU 1100 may also acquire the programs from other devices via the network N.
In the above, embodiments of the present invention have been described; however, the embodiments are described only by way of an example. In addition to the embodiments in disclosure of invention, the present invention can be implemented in a mode in which various modifications and changes are made in accordance with the knowledge of those skilled in the art.
10. Others
Of the processes described in the embodiment, the whole or a part of the processes that are mentioned as being automatically performed can also be manually performed, or the whole or a part of the processes that are mentioned as being manually performed can also be automatically performed using known methods. Furthermore, the flow of the processes, the specific names, and the information containing various kinds of data or parameters indicated in the above specification and drawings can be arbitrarily changed unless otherwise stated. For example, the various kinds of information illustrated in each of the drawings are not limited to the information illustrated in the drawings.
The components of each unit illustrated in the drawings are only for conceptually illustrating the functions thereof and are not always physically configured as illustrated in the drawings. In other words, the specific shape of a separate or integrated device is not limited to the drawings. Specifically, all or part of the device can be configured by functionally or physically separating or integrating any of the units depending on various loads or use conditions.
Furthermore, each of the embodiments described above can be appropriately used in combination as long as the processes do not conflict with each other.
Furthermore, the “components (sections, modules, units)” described above can be read as “means”, “circuits”, or the like. For example, the acquiring unit can be read as an acquiring means or an acquiring circuit.
According to an aspect of an embodiment, an advantage is provided in that information collected from the same terminal device can be appropriately associated.
Although the invention has been described with respect to specific embodiments for a complete and clear disclosure, the appended claims are not to be thus limited but are to be construed as embodying all modifications and alternative constructions that may occur to one skilled in the art that fairly fall within the basic teaching herein set forth.
Number | Date | Country | Kind |
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2015-057288 | Mar 2015 | JP | national |