The present invention creates an intelligent automated system that enables media outlets to optimize the value of their advertising inventory. It also enables media outlets, on a platform-agnostic basis, to market advertising inventory driven by content-based criteria rather than audience data alone. This is achieved preferably by text mining programming content in context and by interpreting the accompanying audio tracks, in text form, from a closed captioning system or from a real time voice recognition system or from any other source of video and/or program content. The present invention searches through opportunities for an advertiser, or advertising category, on any number of media outlets. The application of in context text mining to advertisement unit placement allows the advertiser to reach more viewers who are engaged and predisposed to receiving the advertiser's message.
Description
BRIEF DESCRIPTION OF THE FIGURES
FIG. 1 is a flow diagram of the method employed by the present invention.
FIG. 2 is a flow diagram of the modules employed by the present invention.
Claims
1. A method for optimizing the sale of audio and video commercial inventory comprising the steps of:
collecting advertising need information from advertisers;identifying programming content which is appropriately targeted for said need information; and,matching said need information with said programming content;whereby the method provides a more cost-efficient and automated means to market and place said commercial inventory.
2. The method of claim 1, further comprising the step of notifying said advertisers of advertising opportunities related to said need information.
3. The method of claim 1, wherein said matching is accomplished by virtual identification.
4. The method of claim 1, further comprising the step of providing a content and log acquisition subsystem responsible for acquisition of said programming content from a plurality of sources.
5. The method claim 4, wherein said plurality of sources are selected from the group consisting of programming data from networks, syndicated programming suppliers, data from television newsroom scripts, locally originated programming, radio, cable, fiber optic, and web based programming provided by Internet based technologies.
6. The method of claim 4, wherein said content and log acquisition subsystem is responsible for acquisition of programming log data from media outlets, wherein said programming log data is log spot availabilities, locations within shows, or pricing of inventory sold within a particular program.
7. The method of claim 1, further comprising the step of providing an advertiser subscription database data entry subsystem which comprises a user interface that accepts and validates data entries to facilitate tracking of commercials and descriptive information regarding said commercials.
8. The method of claim 1, further comprising the step of providing an intelligent search engine subsystem responsible for matching said need information to highly correlated said programming content, wherein said intelligent search engine synthesizes said need information by using a text mining technique selected from the group consisting of context searching, semantic searching, matching based on concepts and topics, and machine learning algorithms.
9. The method of claim 8, wherein said intelligent search engine determines said highly correlated programming content, resolves log availabilities, and detects said programming content correlated to an advertiser subscription database.
10. The method of claim 1, further comprising the step of providing an advertiser interface subsystem implemented as a secure web page, wherein said advertiser can log onto said advertiser interface subsystem.
11. The method of claim 10, further comprising the step of providing an alerter program installed on an electronic device, wherein said alerter program provides said advertiser with an alert message when an advertising opportunity is available.
12. The method of claim 1, further comprising the step of applying text mining to advertising spot placement, based on said programming content.
13. The method of claim 12, wherein the step of using said text mining allows said method to reach more said advertisers predisposed to receiving a commercial message related to said need information.
14. The method of claim 12, wherein said text mining synthesizes said need information using one of context searching, semantic searching, matching based on concepts and topics, and machine learning algorithms.
15. The method of claim 12, further comprising the step of using said text mining and text analytics to explore the unstructured text of said programming content.
16. The method of claim 15, wherein said text mining and said text analytics provide a high degree of correlation between said need information and said programming content to eliminate false positives.
17. The method of claim 15, wherein said text mining and said text analytics are combined with traditional audience data to determine a relevancy rating.
18. The method of claim 1, further comprising the step of providing at least one machine learning algorithm that performs more efficiently as it learns from the opportunities that are accepted and rejected by said advertiser and verifier.
19. The method of claim 18, wherein the verifier is a person.
20. The method of claim 18, wherein the verifier is an automated means which functions without human intervention.
21. The method of claim 1, wherein said method reduces the cycle time between identifying an advertising opportunity and the actual appearance of the advertisement.
22. The method of claim 1, further comprising the step of providing media outlets a means to exploit said programming content that is contextually co-related to said need information for a particular said advertiser.
23. A method for optimizing the sale of audio and video commercial inventory comprising the steps of:
identifying programming content which is appropriately targeted for advertiser need information; and,matching said need information with said programming content;whereby the method provides a more cost-efficient and automated means to market and place said commercial inventory.
24. The method of claim 23, further comprising the step of notifying advertisers of advertising opportunities related to said need information.
25. A method for optimizing the sale of audio and video inventory, for broadcast television, comprising the steps of:
identifying programming content which is appropriately targeted for advertiser need information;matching said need information with said programming content; and,providing at least one machine learning algorithm that performs more efficiently as it learns from the opportunities that are accepted and rejected by said advertiser and a verifier;whereby the method provides a more cost-efficient and automated means to market and place said audio and video inventory.
26. The method of claim 25, further comprising the step of notifying advertisers of advertising opportunities related to said need information.
Patent Application
20070199017
