The invention relates to a method for providing podcasts to a mobile device and especially providing interactive podcasts to a user of a mobile device.
Podcasts have had a phenomenal success. Content is being produced, subscribed to and downloaded everyday. Subscribing to a podcast makes the user able to download content for listening or viewing online or offline. Initially Podcasts were limited to audio files but recently also video files are being used for downloading, known as Vodcast or Vidcast (video on demand broadcastings). Both podcasts and Vodcasts mainly use RSS (Really Simple Syndication) or Atom syndication to distribute the content over the Internet. Podcasting is an automatic mechanism by which multimedia computer files are transferred from a server to a client which pulls down XML files containing the Internet addresses of the media files. A podcast is typically downloaded to an Apple®Ipod or a similar portable media player. However, podcasts will be expanded to include mobile phones as well. This will change the features of the podcast due to the limitation that exists today, since the Ipods and media players only can subscribe/download files. Due to the fact that portable media players do not have any means for communications the different devices can not interact with the content in any way. However, with mobile phones, PDA with GSM-radios or Laptops with WiFi or the like the possibilities of making sessions interactive are open wide.
Windows media enhanced podcast provides a method for incorporating links into a podcast. However, these links are arranged to be implemented in a podcast and to automatically open up sites in a browser without the user making an active selection. Also the podcast is meant to be viewed from a stationary computer with a full sized display.
The object of the invention is to provide Interactive podcasts for a user using a mobile device, which would open up possibilities for advertising and other interactive services, such as voting, chatting, emailing, and the like. This would increase the usage of podcasts over the net.
The present invention relates to a method for providing updateable content to a mobile device comprising the steps of; creating updateable content and formatting the content into a media format; providing a selectable link to additional content associated with the created updateable content; storing the created updateable content on a server; creating an indicator that describes the updateable content and the address of said server that stores the updateable content; subscribing to the updateable content using the mobile device by selecting the indicator and thereby registering to the updateable content; checking from the mobile device the indicator if content has been updated; and retrieving the created content with the selectable link to the mobile device when the content has been updated.
In one embodiment of the present invention the selectable link is provided to the content when the content is formatted.
In one embodiment of the present invention the content is embedded in a web site. In one embodiment of the present invention the selectable link is provided to said web site.
In one embodiment of the present invention the content is embedded in a media player. In one embodiment of the present invention the link is provided to the media player.
In one embodiment of the present invention the content is a podcast. In an alternative embodiment of the present invention the content is a vidcast.
In one embodiment of the present invention the additional content is a web site. In one embodiment of the present invention the additional content is a voting registry.
Since mobile phones and the like have communication possibilities interactive podcasts will be possible. The interactive podcasts differ from traditional podscasts in the manner of being able to contain, e.g. weblinks or the similar that are embedded in the content or put on top of it. The links may be linking the user to an advertiser's website making the user able to buy something related to the content, a TV producer's website to get more information about the show and the like. An Interactive Podcast could also be solved by downloading a complete webpage or media player with the video or audio file embedded in the page rather than downloading the mp3-file. If it is solved in this way weblinks can be included and sold to potential advertisers, button on the media players could be sold to advertisers to attract users to their offerings.
In the following, the invention will be explained by means of a description of embodiments with reference to the appended drawings, wherein;
Embodiments of the present invention will be described more fully hereinafter with reference to the accompanying drawings, in which embodiments of the invention are shown. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Like numbers refer to like elements throughout.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the singular forms “a”, “an” and “the” are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms “comprises” “comprising,” “includes” and/or “including” when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
Unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms used herein should be interpreted as having a meaning that is consistent with their meaning in the context of this specification and the relevant art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
The present invention is described below with reference to block diagrams and/or flowchart illustrations of methods, apparatus (systems) and/or computer program products according to embodiments of the invention. It is understood that several blocks of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, and/or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer and/or other programmable data processing apparatus, create means for implementing the functions/acts specified in the block diagrams and/or flowchart block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instructions which implement the function/act specified in the block diagrams and/or flowchart block or blocks.
The computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer-implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions/acts specified in the block diagrams and/or flowchart block or blocks.
Accordingly, the present invention may be embodied in hardware and/or in software (including firmware, resident software, micro-code, etc.). Furthermore, the present invention may take the form of a computer program product on a computer-usable or computer-readable storage medium having computer-usable or computer-readable program code embodied in the medium for use by or in connection with an instruction execution system. In the context of this document, a computer-usable or computer-readable medium may be any medium that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device.
The computer-usable or computer-readable medium may be, for example but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, device, or propagation medium. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, and a portable compact disc read-only memory (CD-ROM). Note that the computer-usable or computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via, for instance, optical scanning of the paper or other medium, then compiled, interpreted, or otherwise processed in a suitable manner, if necessary, and then stored in a computer memory.
The present invention is described herein as employed in and with a wireless communications device, also denoted a mobile device. In the context of the invention, the mobile device may e.g. be a mobile phone, a PDA (Personal Digital Assistant), a portable media players such as e.g. a future iPod with a radio transmitter/receiver or any other type of portable computer such as laptop computer.
Referring to
Embedded in the content is a selectable link which directs the mobile device to additional content. Such additional content may e.g. be an Internet shop web site of an advertiser. The link directs the user to the web site when the user interacts with a link, i.e. selects the link. In one embodiment of the invention, the podcast content is provided to the user by means of a complete webpage or media player, with the video or audio embedded in the page or the player, which webpage or media player is downloaded from content servers.
In another embodiment, the player or webpage may as such be supplied by the podcast portal server 30, whereas the content to be provided to the user through the webpage or player, is downloaded from the content servers 40-44. In such an embodiment the providing of links may be done in the podcast portal server 30. In this embodiment the links may be incorporated as regular web links, links configured as media player buttons, or the like. In the illustrated embodiment the link takes the user 120′ to a Internet shop site 50 of an advertiser, since the advertiser has bought or licensed 110′ a link that should be incorporated in the content in the podcast portal server 30. When the user selects the link the web site is retrieved 120″ and opened as a new window on top of the playing media. It should be understood that the media file may be paused; alternatively the web site will replace the podcast window. By enhancing the podcasts with interactive links the possible area of commerce increases tremendously and lots of possible services to users may be implemented. It should be understood, though, that the links may be implemented in the content when encoding the content prior to storing the content in servers 40-44 as well as through a separate process.
Now referring to
The process of a podcast will now be explained schematically referring to
It should be understood that the links according to the present invention are added either during the encoding of the content or in a separate process, wherein the links may be embedded in buttons of a media player or a web site.
The foregoing has described the principles, preferred embodiments and modes of operation of the present invention. However, the invention should be regarded as illustrative rather than restrictive, and not as being limited to the particular embodiments discussed above. It should therefore be appreciated that variations may be mad in those embodiments by those skilled in the art without departing from the scope of the present invention as defined by the following claims.
Number | Date | Country | |
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60744416 | Apr 2006 | US |