Interactive television with embedded universal time codes

Abstract

An interactive television (ITV) system transmitting ITV content created and received by different ITV platforms via a single ITV stream. The system provides universal time codes which are embedded into the ITV stream. Each time code is associated with a program identifier which uniquely identifies a particular program. An ITV receiver receives the ITV stream and compares the program identifier and time code with a program held in the receiver's memory. When a match is found, an interactive event indicated by the program is executed. The program may be loaded into the receiver's memory using a back channel.

Description

FIELD OF THE INVENTION

[0002] The present invention relates generally to an interactive television (ITV) system and method, and more particularly, to a system and method for embedding universal triggers into an ITV program for receipt by different ITV receivers.

BACKGROUND OF THE INVENTION

[0003] Interactive television (ITV) combines conventional television with additional interactive content to present a viewer with an enhanced version of a television program or commercial. Typically, the interactive content is in some way related to the television program being viewed, such as biographical information about one of the actors in the program, additional information about a topic covered in the program, and the like. If the television program is a game show, the interactive content often allows the viewer to play along with the game. For example, a viewer may answer the same questions as the contestants on the game show.

[0004] In order to allow a viewer to experience an enhanced television program, a broadcaster encodes a television program with ITV data and broadcasts the encoded television program to the viewers. The ITV data may take many forms, such as, for example, HTML, XML, JAVA, or JAVA Script commands. If the receiving viewer's television system is equipped with an ITV receiver, the ITV receiver may decode the embedded ITV data for accessing the associated interactive content or performing an action indicated by the command.

[0005] A problem that often arises in providing an ITV program is that there may be different, dissimilar types of ITV receivers receiving the ITV program. For example, one ITV receiver may be configured with an HTML based platform while another receiver may be configured with a JAVA based platform. Similarly, there may be more than one organization responsible for developing the interactive content. Each organization may develop the interactive content using a different ITV platform. Consequently, the unique ITV data generated by one organization using one type of platform may be different, and unusable, by a receiver configured to receive and decode ITV data generated by a different organization using a different type of platform.

[0006] One approach in solving the above problem is to generate and transmit, for a particular television program, a separate ITV stream for each type of ITV platform. Each ITV stream would therefore be tailored to a particular receiver's needs. Transmitting multiple content streams, however, is laborious and results in an inefficient use of bandwidth.

[0007] Accordingly, what is desired is a system and method for transmitting ITV content created and received by different ITV platforms without having to generate and deliver content streams catered to each individual platform.

SUMMARY OF THE INVENTION

[0008] The present invention is directed to transmitting ITV content created and received by different ITV platforms via a single ITV stream. According to one embodiment, the invention is directed to an ITV system that includes a transmitter transmitting an ITV signal embedded with a universal code. The ITV system further includes a first ITV receiver that includes a first memory storing the universal code and a first ITV command generated according to a first ITV platform, and a second ITV receiver that includes a second memory storing the universal code and a second ITV command generated according to a second ITV platform. Each ITV receiver retrieves the universal code from the ITV program, searches for the universal code in its respective memory, retrieves from the memory the stored ITV command associated with the universal code, and controls the first ITV receiver according to the retrieved ITV command.

[0009] According to one embodiment of the invention, the universal code is a time code indicative of a time in which a particular ITV event is to occur.

[0010] The present invention is also directed to a method for providing an ITV program where the method includes receiving the ITV program at an ITV receiver. The ITV program is encoded with a universal code that is associated with a discrete ITV command. The method further includes retrieving the universal code from the ITV program, searching for the universal code in a memory resident in the ITV receiver, retrieving from the memory the discrete ITV command associated with the universal code, and controlling the ITV receiver according to the discrete ITV command.

[0011] The present invention is further directed to an ITV program receiver that includes a video input receiving an ITV program encoded with a universal code where the universal code is associated with a discrete ITV command. The ITV receiver also includes a memory storing the discrete ITV command and associated universal code. A processor coupled to the video input and the memory is configured to retrieve the universal code from the ITV program, search the memory for the universal code, retrieve the discrete ITV command associated with the universal code from the memory, and execute the ITV command.

[0012] According to one embodiment of the invention, the ITV receiver further includes a network interface receiving the discrete ITV command for storing the memory.

[0013] It should be appreciated, therefore, that the present invention allows any number of ITV events to be synchronized to a particular television program without having to embed discrete commands generated according to a variety of differing formats for a variety of disparate ITV receivers. The present invention therefore allows efficient use of bandwidth while catering to different types of ITV receivers.

BRIEF DESCRIPTION OF THE DRAWINGS

[0014] FIG. 1 is a block diagram of an ITV system according to one embodiment of the invention;

[0015] FIG. 2 is a block diagram of an exemplary ITV receiver according to one embodiment of the invention;

[0016] FIG. 3 is a more detailed block diagram of the ITV processor resident in the exemplary ITV receiver of FIG. 2 according to one embodiment of the invention; and

[0017] FIG. 4 is a flow diagram of a process for controlling different types of ITV receivers via a single ITV stream according to one embodiment of the invention.

DETAILED DESCRIPTION

[0018] FIG. 1 is a block diagram of an ITV system according to one embodiment of the invention. The ITV system illustrated in FIG. 1 includes an encoder 12 coupled to a video source 10. The video source 10 provides live or recorded video programs to the encoder 12 for embedding ITV data into the video program. The ITV data may be embedded, for example, in a vertical blanking interval (VBI) (for example, line 21), or an MPEG 2 private data field (or a similar field of additional video formats) of the video portion of the program.

[0019] The encoder 12 may be an encoder conventional in the art, such as, for example, a DV2000 universal data encoder or ITV Injector, marketed by Ultech LLC, Middlebury, Connecticut. The video source 10 may be a camera, VCR, betacam, DVD player, PC, CD-ROM player, or any other device capable of delivering a video feed to the encoder 12.

[0020] Once the ITV data is encoded into a video program, the modified program is output by the encoder 12 and may be recorded by a data recorder 14 for subsequent broadcast. At an appropriate time, the video program with the embedded ITV data is broadcast via a data player 16 and a broadcast station 18.

[0021] A television program with embedded ITV data is received by different ITV receivers 20a, 20b (collectively referenced as 20). The ITV receivers 20 may take the form of set-top boxes, digital cable boxes, televisions with embedded set-top box functionality, or other suitable devices with ITV related software, middleware, and/or hardware. According to one embodiment of the invention, ITV receiver 20a includes a first type of ITV platform, such as, for example, an HTTP based platform, while ITV receiver 20b includes a second type of ITV platform, such as, for example, a JAVA based platform.

[0022] According to one embodiment of the invention, instead of generating different ITV streams for controlling different types of ITV receivers, a single ITV stream is generated and broadcast for a given television program. The single ITV stream includes universal codes that may be decoded and interpreted by the different ITV receivers irrespective of their ITV platform. The universal codes help identify particular ITV commands that are preloaded into a receiver according to the receiver's particular ITV platform. In this manner, the discrete ITV commands themselves need not be embedded into the ITV program. Instead, their associated universal codes may be embedded and broadcast with the ITV program to different ITV receivers.

[0023] FIG. 2 is a more detailed block diagram of an exemplary ITV receiver 30 according to one embodiment of the invention. ITV receiver 30 may be, for example, similar to ITV receiver 20a or 20b of FIG. 1. The exemplary ITV receiver 30 includes a video input 42 for receiving an ITV program broadcast from a broadcast station. The received ITV program is transmitted to an ITV processor 38 coupled to a decoder 40. Together, the ITV processor 38 and the decoder 40 cause the execution of relevant ITV commands for triggering ITV events and displaying relevant ITV content via a display interface 32. According to one embodiment of the invention, the ITV commands are synchronized with the received television program. For example, if the television program is an interactive game show, ITV commands may be inserted into the program to display game show questions to an ITV viewer in a manner that is synchronized with the questions that a studio contestant may see in the studio. Furthermore, ITV commands may be timed to prevent ITV viewers at home from answering a question after a studio contestant has pressed a button to answer the question.

[0024] An ITV viewer interacts with the interactive program via a remote control unit, keypad, keyboard, or the like. The input provided by the user is transmitted to the ITV receiver 30 via a user input interface 34. After receipt by the ITV receiver, a user input may be transmitted to a head end or any other interested organization over a back channel via a network interface 36. The back channel may take the form of any type of communication channel known in the art, such as, for example, a telephone or Internet connection. The back channel may also be used to receive ITV commands, software updates, and other types of data from the head end, an ITV producer, or the like.

[0025] FIG. 3 is a more detailed block diagram of the ITV processor 38 resident in the exemplary ITV receiver 30 according to one embodiment of the invention. The ITV processor 38 includes a command separator 50 software module configured to receive an ITV signal and retrieve embedded ITV data from the signal. According to one embodiment of the invention, the ITV data embedded in the ITV signal are universal codes that may be used by any type of ITV receiver for providing an interactive environment.

[0026] According to one embodiment of the invention, the universal codes embedded in the ITV signal are universal time codes 62 indicating a time in which one or more ITV events are to take place. A unique program identifier 60 may also be associated with each time code or set of time codes for identifying a program stored in memory to which the time codes are to be applied. Alternatively, instead of time codes, universal event codes that may be translated into particular ITV commands may be inserted in appropriate portions of the ITV signal.

[0027] The ITV processor 38 further includes an event processing module 52 coupled to a memory 54 for determining an ITV event to be provided based on the universal time code information. According to one embodiment of the invention, the memory 54 includes a program 58 that is associated with a particular program identifier 56. The program 58 includes one or more ITV commands and associated time codes indicating the time in which the ITV command is to be executed. The ITV commands stored in memory are generated according to the particular ITV platform supported by the processor 38.

[0028] ITV commands and associated events may be of a variety of types. For example, an “enable response” command may enable an ITV viewer to provide a response to a game show question. If a studio contestant has already provided the answer, a “disable response” command may disable a further response from the ITV viewer. Each time code may also be associated with a timeout period to end or create a default end to the period for a response. In this way, a viewer may be prohibited from extending a period for a response by interrupting, for example, the video signal and causing the “disable response” command not to be received.

[0029] Other exemplary ITV commands are “go away” and “return” commands for controlling the ITV environment during commercial breaks. The “go away” command may indicate that the ITV environment is being suspended during a commercial break, and the “come back” command may indicate that the ITV environment is being activated after a commercial break. Other commands may be URL links to particular web sites for retrieving and displaying ITV content provided by such web sites.

[0030] According to one embodiment of the invention, the program 58 may be loaded into the memory 54 via the back channel coupled to the network interface 36. Different types of programs may loaded based on the particular type of ITV platform supported by the ITV receiver. For example, a program for one type of ITV receiver may be HTML based while a program for another type of ITV receiver may be JAVA based. Additionally, different ITV content providers may provide different ITV content for the same show. For example, for a particular sporting show, one ITV content provider may provide game statistics while another content provider may provide player biographies. In this scenario, the program loaded into the memory 54 of the ITV receiver may differ based on the ITV content provider selected by the ITV viewer.

[0031] FIG. 4 is a flow diagram of a process for controlling different types of ITV receivers via a single ITV stream according to one embodiment of the invention. The process starts, and in step 70, a broadcaster or separate ITV program producer encodes a television program with a program identifier and universal time code information. In step 72, the encoded ITV program is broadcast to viewers that may have access to one or more types of ITV receivers. In step 74, each particular receiver retrieves the time code information embedded in the received ITV program. In step 76, the ITV receiver searches its memory for ITV events associated with the retrieved program identifier and time code information. In step 78, the ITV receiver takes actions indicated by the retrieved ITV commands.

[0032] A person skilled in the art should appreciate that any number of ITV events could be synchronized to a particular television program without having to embed discrete commands generated according to a variety of differing formats for a variety of disparate ITV receivers. The present invention therefore allows efficient use of bandwidth while catering to different types of ITV receivers.

[0033] Although this invention has been described in certain specific embodiments, those skilled in the art will have no difficulty devising variations which in no way depart from the scope and spirit of the present invention. It is therefore to be understood that this invention may be practiced otherwise than is specifically described. Thus, the present embodiments of the invention should be considered in all respects as illustrative and not restrictive, the scope of the invention to be indicated by the appended claims and their equivalents rather than the foregoing description.

Claims

1. A method for providing an interactive television (ITV) program, the method comprising: receiving the ITV program at an ITV receiver, the ITV program being encoded with a universal code associated with a discrete ITV command; retrieving the universal code from the ITV program; searching for the universal code in a memory resident in the ITV receiver; retrieving from the memory the discrete ITV command associated with the universal code; and controlling the ITV receiver according to the discrete ITV command.

2. The method of claim 1, wherein the universal code is a time code indicative of a time in which a particular ITV event is to occur.

3. The method of claim 1, wherein a same universal code is embedded in the ITV program irrespective of an ITV platform supported by the ITV receiver.

4. The method of claim 3 ; wherein the ITV platform is a JAVA based platform.

5. The method of claim 3, wherein the ITV platform is an HTML based platform.

6. The method of claim 1, wherein the discrete ITV command stored in the memory is based on an ITV platform supported by the ITV receiver.

7. The method of claim 6, wherein the ITV platform is a JAVA based platform.

8. The method of claim 6, wherein the ITV platform is an HTML based platform.

9. The method of claim 1, wherein the universal code is a associated with a program identifier.

10. An interactive television (ITV) program receiver comprising: a video input for receiving an ITV program encoded with a universal code, the universal code being associated with a discrete ITV command; a memory storing the discrete ITV command and associated universal code; and a processor coupled to the video input and the memory, the processor being configured to retrieve the universal code from the ITV program, search the memory for the universal code, retrieve the discrete ITV command associated with the universal code from the memory, and execute the ITV command.

11. The system of claim 10, wherein the universal code is a time code indicative of a time in which a particular ITV event is to occur.

12. The system of claim 10, wherein a same universal code is embedded in the ITV program irrespective of an ITV platform supported by the processor.

13. The system of claim 12, wherein the ITV platform is a JAVA based platform.

14. The system of claim 12, wherein the ITV platform is an HTML based platform.

15. The system of claim 10, wherein the discrete ITV command stored in the memory is based on an ITV platform supported by the processor.

16. The system of claim 15, wherein the ITV platform is a JAVA based platform.

17. The system of claim 15, wherein the ITV platform is an HTML based platform.

18. The system of claim 10, wherein the universal code is a associated with a program identifier.

19. The system of claim 1Q further comprising a network interface receiving the discrete ITV command for storing in the memory.

20. An interactive television (ITV) system comprising: a transmitter transmitting an ITV signal embedded with a universal code; a first ITV receiver including a first memory storing the universal code and a first ITV command generated according to a first ITV platform, the first ITV receiver retrieving the universal code from the ITV program, searching for the universal code in the first memory, retrieving from the first memory the first ITV command associated with the universal code, and controlling the first ITV receiver according to the first ITV command; and a second ITV receiver including a second memory storing the universal code and a second ITV command generated according to a second ITV platform, the second ITV receiver retrieving the universal code from the ITV program, searching for the universal code in the second memory, retrieving from the second memory the second ITV command associated with the universal code, and controlling the second ITV receiver according to the second ITV command.

21. The system of claim 19, wherein the universal code is a time code indicative of a time in which a particular ITV event is to occur.