The invention provides a novel approach for using web browser-based software and Internet advertising in a medical application. In the preferred embodiment, a healthcare product or service advertiser sends one or more advertisements to a central server. These advertisements can include, but are not limited to, healthcare products and/or services, medical products and/or services, prescriptions for pharmaceuticals, non-prescription medicines, etc. Each advertisement is linked to one or more key words. These key words generally reference medical conditions, such as those specified in International Statistical Classification of Diseases and Related Health Problems (ICD), a detailed description of known diseases and injuries. These keys may also relate to pharmaceuticals or other healthcare descriptions. Scripts may also be used in addition to keys to enable more complex correlations of a medical condition or combination of conditions or health information to a particular advertisement.
The advertisements and key words are pooled in a central repository, thus eliminating any correlation of the advertisement with a particular patient by the advertiser. In this way privacy and anonymity are preserved for both the healthcare provider and patient. This pool of advertisements and key words may be transmitted to multiple local sites, such as in the clinic or hospital, eliminating the delay caused by retrieving information from a remote site. Incremental messages may be sent between the central repository and the remote sites to maintain synchronization among all copies of the advertising database. Since these data and their transmissions are not related to a particular patient of case, privacy and anonymity are preserved.
In a preferred, albeit non-limiting embodiment, advertisers pay for the advertisements based on exposure time and key words, though many other payment schemes are possible. These include competitive bidding through public or private online auctions, or payment plans based on “hit” rates or advertisement usage.
The advertisements are placed within an operational electronic medical record (EMR) application. In the preferred embodiment, the EMR application is designed as an interactive web-based software application. In this embodiment, functions are divided between a web server and a client computer and communications take place across the network, which is either a local area network (LAN) or wide are network (WAN), such as the Internet.
There are many advantages to a web browser based application, including (1) automatic upgrade and distribution of software and user interface components, (2) centralization and synchronization of disparate data, (3) standard web languages and communication protocols and (4) standard and universally accepted software interface using commercial web browsers, such as Microsoft Internet Explorer™, Mozilla Firefox™, Apple Safari™, Opera™, AOL Netscape Navigator™, among others. Other advantages include the seamless integration with wireless devices including wireless digital tablets, personal digital assistants (PDAs), mobile telephones, and others. Further advantages include the possible future integration with wireless devices such as biometric sensors, medical equipment, and wireless tracking technologies for both devices and patients.
Although we describe a web browser based application in this preferred embodiment, many other software solutions are possible including traditional Microsoft Windows™, UNIX and Apple Computer software applications, as well as add-ons or “plug-ins” to commercial EMR and healthcare information technology (IT) solutions.
In the web browser based solution, healthcare providers and patients within a closed local area network may access a local server, which retrieves patient records and displays these on the commercial web browser. These patient records will contain key words, or may through a software algorithm generate key words, which are then correlated to the patient record at the local server.
Security systems may be placed on the server to prevent any outside or unauthorized access to the database, key words, advertisements, patient records or correlated data. In the preferred embodiment, only those who are authorized to view a particular record would see any correlated product information.
Product information, as provided by the pharmaceutical manufacturer, may include traditional advertisements, recent medical research, journal references, or other relevant and appropriate healthcare information related to the product or service. In the preferred embodiment, these product data are presented unobtrusively to the periphery of the main view screen. In this way the product information would not interfere with medical practice, but provide a direct avenue for product data to be disseminated to the healthcare provider or patient.
One of the advantages of this invention is the provision for advertising revenue to offset the costs of electronic medical record software, distribution and maintenance, while providing high levels of security and patient privacy and anonymity. Traditional web-based solutions do not provide this security and privacy, while traditional EMR solutions do not provide this revenue source. Thus the present invention provides a vital link between online advertising and medical privacy as required by healthcare regulatory bodies.
In addition to use within a local area network, the present invention may also be applied across the wide area network—particularly the Internet. In this case, security and privacy are of very greater significance. In this case, the application may employ all the traditional Internet based security measures, including usernames/passwords, secure sockets layer (SSL) and secure HTTP (S-HTTP), as well as traditional electronic security systems, including wireless and magnetic strip access cards.
A pool of product promotion data then reside on a database 105 on the central server 103. These data are then transmitted in whole or in part to local servers 108 and stored in local databases 109 that reside in regional clinics and hospitals. In this way communication delays are avoided and security is increased by avoiding individual requests to the central server 103.
Within a local area network (LAN), represented by 108-113, an interactive web-based application manages patient information and product data. In this case a healthcare provider using local computer system 113 accesses the local database 109 via a LAN 110 and local server 108 possibly using one or more local routers 111. Medical information is viewed, edited and manipulated using a commercial web browser, such as such as Microsoft Internet Explorer™, Mozilla Firefox™, Apple Safari™, Opera™, or AOL Netscape Navigator™, linking to a web server 109 via the LAN 110. Key words from patient records are coupled with key words from product promotion data. These key words may include the International Statistical Classification of Diseases and Related Health Problems (ICD), and pharmaceutical data, including the Anatomical Therapeutic Chemical Classification System is used for the classification of drugs, which is controlled by the World Health Organization (WHO) Collaborating Centre for Drug Statistics Methodology. The local web server 108 assembles a web page collating both patient and product information and returns these data to the local web client 113. This local user interface is described in more detail in
The interactive web-based application describe above may employ various web technologies, languages and protocols. These include, but are not limited to, Web Services defined by (1) the Representational State Transfer (REST) or (2) the Web Services Description Language (WSDL) and the Simple Object Access Protocol (SOAP). Both of these methods communicate over the Internet using structure messages—the extensible Markup Language (XML) or SOAP messages—according to a well defined schema—either XML Schema or WSDL.
In addition to the detailed electronic medical records stored in the local server 108, summarized data may be transmitted to the central server 103 via the Internet 104 using secure communication. This summarized information is generally intended for the patient rather than the healthcare provider. As in the local area network, the user using a local client computer 114 accesses the central database 105 via the Internet 104 and central server 103 using secure network communication 115.
Using the same process as in the local network, the central database 103 correlates patient information with product data and assembles them for transmission back to the client computer 114. However, because the global Internet 104 offers far less security than the physically protected local network 108-113, an additional validation process using an electronic access card may be provided. This is described in more detail in the embodiment illustrated in
In the current embodiment, the actually advertisement is quite simple. It consists of a title 205, link 206 and text 207. Obviously, other embodiments within the scope of this invention may include more complex text, hypertext, imagery or media. These are well describe in many world wide web (W3C) standards, such as the hypertext markup language (HTML), cascading style sheets (CSS), extensible markup language (XML), JavaScript, and others.
These advertisement data are stored in a central data base 105 and disseminated periodically from the central server 103 to local servers 108. In all cases, the advertisers are unaware of which patients, patient populations or clinics view or access the promotional information.
The main interface to the patient record is a simple, yet powerful search screen 330,
The prescription interface 702 may also include an electronic mail button 703 and/or a print button 704. The electronic mail button 703 immediately sends and then archives an electronic message to a particular pharmacy. The print button 704 prints a hard copy of the prescription for physician signature.
The appearance and order of the advertisements may be based on bidding or competitive auction among the advertisers. The presentation of a particular advertisement may be purchased based on time and duration or on particular keywords or sets of keywords. In this way advertisement presentation precedence and frequency can be more closely correlated to advertisement fees.
Additional access mechanisms within the scope of this invention include magnetic strip access cards, bar code tags, smart cards, and biometric authentication including fingerprint, iris, facial contour, and voice print.
Any of the various features of the invention disclosed herein may be employed in a wider variety of systems. The invention disclosed herein also includes the method of operating the system. The invention further includes any means for storing or disseminating a digitally encoded set of instructions to operate the system. The instructions may be accessed by or disseminated to a processor. Those skilled in the art will appreciate that modifications and variations may be made to the above disclosed embodiments without departing from the spirit and scope of the invention.
The present invention may be realized in hardware, software, or a combination of hardware and software. The present invention may be realized in a centralized fashion in one computer system or in a distributed fashion where different elements are spread across several interconnected computer systems. Any kind of computer system or other apparatus adapted for carrying out the methods described herein is suited. A typical combination of hardware and software may be a general purpose computer system with a computer program that, when being loaded and executed, controls the computer system such that it carries out the methods described herein.
The present invention may also be embedded in a computer program product, which comprises all the features enabling the implementation of the methods described herein, and which when loaded in a computer system is able to carry out these methods. Computer program in the present context means any expression, in any language, code or notation, of a set of instructions intended to cause a system having an information processing capability to perform a particular function either directly of after either or both of the following: a) conversion to another language, code or notation; b) reproduction in a different material form.
All patents and publications mentioned in this specification are indicative of the levels of those skilled in the art to which the invention pertains. All patents and publications are herein incorporated by reference to the same extent as if each individual publication was specifically and individually indicated to be incorporated by reference.
It is to be understood that while a certain form of the invention is illustrated, it is not to be limited to the specific form or arrangement herein described and shown. It will be apparent to those skilled in the art that various changes may be made without departing from the scope of the invention and the invention is not to be considered limited to what is shown and described in the specification and any drawings/figures included herein.
One skilled in the art will readily appreciate that the present invention is well adapted to carry out the objectives and obtain the ends and advantages mentioned, as well as those inherent therein. The embodiments, methods, procedures and techniques described herein are presently representative of the preferred embodiments, are intended to be exemplary and are not intended as limitations on the scope. Changes therein and other uses will occur to those skilled in the art which are encompassed within the spirit of the invention and are defined by the scope of the appended claims. Although the invention has been described in connection with specific preferred embodiments, it should be understood that the invention as claimed should not be unduly limited to such specific embodiments. Indeed, various modifications of the described modes for carrying out the invention which are obvious to those skilled in the art are intended to be within the scope of the following claims.