Content is delivered to mobile communication devices from a many of sources over a wireless network. Traditionally the content may then be viewed using a web browser. To obtain the content, a user is required to enter a web address into the mobile device. Once the user enters the web address, the mobile device sends a request to a service provider to obtain a web page. The web page is downloaded form the service provider and displayed to the user with the web browser.
If the service provider wants to display an advertisement, the advertisement may be displayed as part of a banner on the web page. The user may select the banner using a selection key on a key pad of the mobile device to obtain information about the advertisement. In addition to obtain more advertisement content, the user may have to complete a form. Further the user may be required to navigate to a specialized web page where the user selects a link on the web page to see the advertisement. Downloading of specialized pages or filling out forms may require multiple user interactions with the communications device which are time-consuming and diminishes the user's experience.
Use of a mobile communications device to invoke a sponsor defined action is described in this disclosure. A software application having a graphical user interface (GUI) is provided with labeled elements indicating labeled keys on a keypad of the mobile communications device. The GUI has sponsor regions for display of non-sponsored content and insertion of a sponsor GUI containing different sponsor provided content. The sponsor GUI may have labeled elements indicating other labeled keys on the keypad. Sponsor provided content and GUI may be provided directly from one or more sponsors or may be provided along with non-sponsored content from a service provider. The sponsor provided content may be received by, cached on and inserted into the sponsor region on the mobile device. A determination of which sponsors' content to be displayed on the device may be dependant on the content currently being viewed by the user. Other labeled keys on the keypad corresponding to labeled elements of the sponsor provided content may be selected by a user to initiate a user transaction, thereby minimizing the steps required by users to interact with sponsor-defined functionality or services.
The detailed description is described with reference to the accompanying figures. In the figures, the left-most digit(s) of a reference number identifies the figure in which the reference number first appears. The use of the same reference number in different figures indicates similar or identical items.
This disclosure is directed to using a mobile communications device to invoke a sponsor defined action. A software application having a graphical user interface (GUI) is loaded on a mobile communications device. The application indicates applications that can be invoked on the mobile device and may display content data. Also instantiated on a mobile device display with the GUI are labeled elements that may be identical to labels keys on a keypad of the mobile communications device. The GUI has sponsor defined regions for insertion by the mobile device of a sponsor GUI that includes sponsor provided content. The sponsor GUI may display labeled elements identical to other labeled keypad keys. The sponsor GUI may be received and cached on the mobile device for insertion by the mobile device into the sponsor defined region. A user may then select with the keypad the other labeled keys to automatically initiate a user transaction, such as a purchase of a song, a download of data or an order to purchase goods.
These techniques help provide a mechanism for accessing sponsor defined (and hosted) functionality or services and tying those user interface elements on a mobile communications terminal in an easy to locate and access manner. Various examples of invocating sponsor-defined actions on a mobile communication device are described below with reference to
Display module 122 may display content on screen or display 102 in accordance with commands provided by application module 124. Application module 124 generates a Graphical User Interface (GUI) and receives content/data from a server over a network, such as the internet. Application module 124 may include other applications that can be launched in response to a user activating applications shown on display 102. Navigation module 126 enables the user to move between different tiles shown on screen using a process, such as the process described in co-pending U.S. patent application Ser. No. 11/061,218, filed Feb. 18, 2005, which is hereby incorporated by reference.
Data/Content 128 may be stored in memory 120 and may be provided from a service provider. Data/content 128 may be received content/data that can be displayed on device 100 and may include advertisement sponsored content. Content 128 may include, for example, sponsor provided content or non-sponsor content.
Referring to
When the soft key or number on the keypad is depressed as shown in display 206, a function is invoked. This function may be a sponsor provided function that is inserted into a specific region of the screen display so that the screen display shows both the sponsor portion of the display along with the non-sponsor content. When the soft key or number on the keypad 108 is invoked on screen 206, another screen display 208 may be instantiated to automatically launch a transaction. This transaction may have a confirmation screen or in one embodiment may be invoked automatically by the service provider. Upon invoking of the transaction a signal may be transmitted from the mobile communications device 100 to the service provider. As a result of receiving the signal, the service provider may initiate a transaction. Examples of the transaction may include initiating a download of a digital audio recording from a server to the mobile communication device 100, and initiating a delivery of a product to a user.
Referring to
The client platform application 304 may integrate the sponsor defined function 302 with other content (non-sponsor content) for display on the communications device 100. Further when the user of device 100 selects the displayed sponsor defined function 302, the client platform application 304 may send a request to server platform 306. The request may then be fed over the internet to the sponsor-defined function 302 on the third party's server. The third party server may then reply to the request by delivering the sponsor defined function (content) to server platform 306 for delivery to the mobile communications terminal 100.
Referring to
Users of the communications terminals 100 enter commands by selecting functions, which are processed by client platform application 402. In response to some commands, client platform application 402 sends requests to server platform 404. Platform 404 responds to the requests by delivering data/content to client platform application 402 or providing an indication to a sponsor server to initiate a transaction.
Illustrated in
The application, in response to input from a user using a keypad or upon selections of tiles as described previously, receives content along with many different types of sponsor provided content from the service provider in block 504. In one embodiment the service provider may receive the sponsored content from the third party sponsor. Such content may be cached locally in memory 120 of the mobile communications terminal 100. The sponsored content may be inserted into a region of the GUI of an application in block 506. Such inserted sponsored content may be displayed with other user provided content. The type (e.g. genre, advertiser, subject, etc.) of sponsored content may be selected to be displayed in block 506. The selection may be dependent on or related to the type of non-sponsor content the user is viewing and the sponsor provided content's relationship to the non-sponsor content. For example if the user is viewing movies on the communication device's display, sponsored content related to movies (e.g. new movie release information) may be displayed. However, if content relating to cars is being displayed on the mobile device, sponsored content relating to cars (a special car promotion discount) may be displayed on the mobile device.
The communication device, in block 510, may receive a selection of sponsored content in response to a user selecting a key on a keypad or soft key as previously described. In response to such a selection, the application on the communications device 100 may initiate a transaction in block 512 by sending an initiation request to the service provider. Initiating of the transaction may result in the transaction being executed on server of service provider in block 514 as previously described.
In closing, although the invention has been described in language specific to structural features and/or methodological acts, it is to be understood that the invention defined in the appended claims is not necessarily limited to the specific features or acts described. Rather, the specific features and acts are disclosed as exemplary forms of implementing the claimed invention.
This application claims benefit of U.S. provisional application No. 60/891,469 filed on Feb. 23, 2007 entitled “Invocation of Sponsor-Defined Action on Mobile Communication Device.”
Number | Date | Country | |
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60891469 | Feb 2007 | US |