Key assignment for a brand

Abstract

Systems and methods for providing secured network access are provided. A user device located within range of a branded hotspot initiates a request for the secured network access. The request concerns secured network access at the hotspot by the user device and includes a unique pre-shared key. A query regarding the unique pre-shared key is sent to a database, which retrieves information regarding a corresponding pre-shared key. That information is sent to the hotspot controller, which allows the user device secured network access as governed by one or more parameters associated with the pre-shared key.

Description

BACKGROUND

Field of the Invention

The present invention generally relates to key assignment. More specifically, the present invention relates to key assignment for a brand.

Description of the Related Art

An increasing number of individuals and businesses rely on wireless services to carry out various transactions and enable communication from remote locations. Many businesses such as hotels and coffee houses have sought to capitalize on this trend and offer free wireless access to attract and retain customers. A business offering such wireless access may do by creating a “hotspot”—a location that offers Internet access over a wireless local area network through the use of a router connected to a link to an Internet service provider.

Many hotspots only offer open and unsecured communications. Some users, however, may wish to engage in communications or transactions that involve personal, sensitive, or proprietary information that is not necessarily suited for an open and unsecured communications network. As such, users may wish for such transactions be conducted in a secure manner, such that such information may not be exposed or stolen.

Implementing security features is complicated, difficult to maintain, and requires a high level of technical knowledge. An additional complication is that users at a hotspot may be continually changing. Authentication relying on 802.1x/EAP is not a practical option as hotspot users may vary widely in security needs. Setting up a RADIUS server on a network backend may likewise be complicated and unwieldy.

Pre-shared key (PSK)-based security systems require that a secret be manually entered onto all user devices using the network. A PSK-based system relies on a secret shared between and stored at both the client station and the access point. The secret may be, for example, a long bit stream, such as a passphrase, a password, a hexadecimal string, or the like. Used by a client station and the access point to authenticate each other, the secret may also be used to generate an encryption key set.

A disadvantage to PSK-based systems is that once the shared secret becomes known to unauthorized personnel, the security of the entire network is compromised. This may pose a problem where network access is provided to an ever-changing set of numerous, diverse, and transient mobile users. Generally, to maintain the security of a PSK-based system, the secret must be changed on all client stations whenever a person with knowledge of the secret departs from the organization or is no longer authorized to access the network. As a result, many commercial organizations (e.g., small- and medium-sized businesses or enterprises with a high degree of turn over) have been unable to deploy security measures around their hotspots, because of their lack of expertise and/or full-time professional technical support.

In addition, a business (e.g., branded hotels) may have multiple locations where customers are provided service. While wireless internet services may be provided at these multiple locations, the customer is generally required to login and authenticate anew at each location. Such a business may wish to be able to leverage the information previously provided and steps previously performed at one location to facilitate and ease the customer experience at a second location. As used herein, a brand refers to any related products or services that may be provided at a plurality of locations. A branded hotspot, for example, may be a hotspot associated with a particular coffee shop that is associated with a chain of coffee shops, each of which may have its own branded hotspot.

SUMMARY OF THE CLAIMED INVENTION

Embodiments of the present invention include systems and methods for providing secured network access at a branded hotspot. A user device located within range of a branded hotspot initiates a request for the secured network access. The request concerns secured network access at the hotspot by the user device and includes a unique pre-shared key. A query regarding the unique pre-shared key is sent to a database, which retrieves information regarding a corresponding pre-shared key. That information is sent to the hotspot controller, which allows the user device secured network access as governed by one or more parameters associated with the pre-shared key.

Various embodiments of the present invention include methods for providing secured network access at a branded hotspot. Such methods may include receiving a request for secured network access initiated by a user device located within a range of a hotspot associated with a brand. The request may include a unique pre-shared key associated with the user device. Methods may further include sending a query to a database of pre-shared keys concerning the unique pre-shared key included in the request, receiving a response to the query including a corresponding pre-shared key regarding secured network access that has been generated at another hotspot associated with the brand, and providing secured network access at the hotspot based on the unique pre-shared key associated with the user device and the corresponding pre-shared key.

Additional embodiments include apparatuses for providing secured network access at a branded hotspot. Such apparatuses may include an interface for receiving an incoming request initiated by a user device located within a range of a hotspot associated with a brand and a processor for executing instructions stored in memory to generates a query to a database of pre-shared keys concerning the unique pre-shared key included in the request. The interface may further receive a response to the query including a corresponding pre-shared key regarding secured network access that has been generated at another hotspot associated with the brand, and secured network access may be provided at the hotspot based on the unique pre-shared key associated with the user device and the corresponding pre-shared key.

Embodiments of the present invention may further include systems for providing secured network access at a branded hotspot. Such systems may include a hotspot controller controlling a branded hotspot and comprising an interface that receives an incoming request for secured network access concerning a unique pre-shared key and initiated by a user device located within a range of the branded hotspot, sends a query to a database of pre-shared keys concerning the unique pre-shared key included in the request, and receives a response to the query including a corresponding pre-shared key regarding secured network access that has been generated at another hotspot associated with the brand. Systems may further include an access point associated with the branded hotspot that provides secured network access based on the unique pre-shared key associated with the user device and the corresponding pre-shared key.

Other embodiments of the present invention include non-transitory computer-readable storage media on which is embodied instructions executable to providing secured network access at a branded hotspot in general accordance with the method previously set forth above.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates a network environment in which a system for providing secured network access at a branded hotspot may be implemented.

FIG. 2 illustrates a method for providing secured network access at a branded hotspot.

DETAILED DESCRIPTION

Secured network access at a branded hotspot is provided. A user device located within range of the hotspot initiates a request sent via an open communication network associated with the hotspot. The request concerns secured network access at the hotspot by the user device and includes a unique pre-shared key. A query regarding the unique pre-shared key is sent to a database, which retrieves information regarding a corresponding pre-shared key. That information is sent to the hotspot controller, which allows the user device secured network access as governed by one or more parameters associated with the pre-shared key.

FIG. 1 illustrates a network environment 100 in which a system for secured network access at a branded hotspot may be implemented. Network environment 100 may include a user device 110 and a ‘hotspot’ including access point 130 and that provides open communication network 120A and secured communication network 120B. The network environment 100 may further include web server 140, a hotspot controller 150, and a database of pre-shared keys 160.

Users may use any number of different wireless user devices 110 such as notebook, netbook, and tablet computers with WiFi capability, smartphones with WiFi capability, or any other type of wireless computing device capable of communicating over communication networks 120. User device 110 may also be configured to access data from other storage media, such as memory cards or disk drives as may be appropriate in the case of downloaded services. User device 110 may include standard hardware computing components such as network (e.g., wireless) and media interfaces, non-transitory computer-readable storage (memory), and processors for executing instructions that may be stored in memory.

Communication networks 120A-B may convey various kinds of information to user devices, such as user device 110. Communication networks 120A-B may be a local, proprietary network (e.g., an intranet) and/or may be a part of a larger wide-area network. The communications network 120A-B may be a local area network (LAN), which may be communicatively coupled to a wide area network (WAN) such as the Internet. The Internet is a broad network of interconnected computers and servers allowing for the transmission and exchange of Internet Protocol (IP) data between users connected through a network service provider. Examples of network service providers are the public switched telephone network, a cable service provider, a provider of digital subscriber line (DSL) services, or a satellite service provider. Communications networks 120A-B allow a connecting device (e.g., user device 110) to access the Internet. Open communication network 120A is open and unsecured. As such, any user device 110 may be able to connect to the open communication network 120A without (much) restriction. In contrast, secured communication network 120B may involve various security policies and protocols so that communications to and from user device 110 may remain secure.

Communication networks 120A-B are provided by a hotspot access point 130, which can transmit various electromagnetic waves. Examples of wireless protocols that might be used by hotspot access point 130 include IEEE 802.11 (Wi-Fi or Wireless LAN), IEEE 802.16 (WiMAX), or IEEE 802.16c network. Hotspot may be inclusive or a number of wireless transceivers distributed over an area.

Access point 130 includes, at the least, an antenna system, radio, memory, and processor. The antenna system wirelessly receives and transmits data packets. For example, the antenna system can receive packet data such as Transmission Control Protocol (TCP) and User Datagram Protocol (UDP) packet data using the IEEE 802.11 wireless protocol. Radio converts data into the requisite wireless protocols. Various instructions governing the control of the access point 130 are stored in memory and executed by processor.

One or more wireless or wired connections may be created to allow for data transmission between access point 130 and user device 110 (via communication networks 120A-B) as well as web server 140, hotspot controller 150, and various other access points in network environment 100. The antenna may further include selectable antenna elements like those disclosed in U.S. Pat. No. 7,292,198 for a “System and Method for an Omnidirectional Planar Antenna Apparatus,” the disclosure of which is incorporated herein by reference. Hotspot access point 130 may also utilize various transmission parameter controls like those disclosed in U.S. Pat. No. 7,889,497 for a “System and Method for Transmission Parameter Control for an Antenna Apparatus with Selectable Elements,” the disclosure of which is incorporated herein by reference.

Web server 140 may include any type of server or other computing device as is known in the art for communication over the Internet (web). Web server 140 may include standard hardware computing components such as network and media interfaces, non-transitory computer-readable storage (memory), and processors for executing instructions or accessing information that may be stored in memory. The functionalities of multiple servers may be integrated into a single server. Any of the aforementioned servers (or an integrated server) may take on certain client-side, cache, or proxy server characteristics. These characteristics may depend on the particular network placement of the server or certain configurations of the server.

Hotspot controller 150 manages the one or more hotspot access points 130 in network environment 100. As such, the hotspot controller 150 intelligently manages the hotspot wireless services, including deployment, RF assignments, traffic/load balancing, and security. In terms of security, for example, the hotspot controller 150 may receive a request that a user device 110 be allowed to use the secured communication network 120B. The hotspot controller 150 may be located remotely (e.g., in the cloud) or in the same local area network as the hotspot access point 130.

In some instances, the hotspot controlled by hotspot controller 150 may be associated with a particular brand (e.g., hotel or coffee shop chain). When a user device 110 that is new to a brand requests secure network access, the request may be redirected to web server 140, which may convey the request to hotspot controller 150. Hotspot controller 150 dynamically generates a unique pre-shared key for the requesting user device 110 and return the key to web portal server 140, which in turns generates a web page displaying the unique pre-shared key to the user device 110. User device 110 may then use the pre-shared key in a request to access secure communication network 120B. Information regarding the pre-shared key associated with user device 110 is further sent by hotspot controller 150 to database of pre-shared keys 160 for storage.

The database of pre-shared keys 160 is accessible via the cloud (e.g., Internet) and stores a plurality of pre-shared keys associated with a brand. In some instances, the database 160 may store keys for a plurality of brands. The pre-shared keys and related information (e.g., associated parameter(s) for secured network access) may provided by a plurality of branded hotspots. Because the database 160 is located in the cloud, any hotspot controller 150 may send a query to the database 160 when an unfamiliar (to the hotspot controller 150) user device 110 submits an unfamiliar pre-shared key in a request for secured network access.

In some cases, the user device 110 may wish to request secured network access at another hotspot that is associated with the same brand but that is new to the user device 110. Because the user device 110 is already associated with a pre-shared key, the request sent by user device 110 may be sent using secured communication network 120B to hotspot controller 150. Since the user device 110 is new to this particular hotspot controller 150, a query regarding the pre-shared key is sent to database of pre-shared keys 160. In response to the query, the database 160 retrieves information regarding a corresponding pre-shared key. Such information may additionally include parameters of the secured network access to be provided to the user device 110.

FIG. 2 illustrates a method 200 for providing secure network access at a branded hotspot. The method 200 of FIG. 2 may be embodied as executable instructions in a non-transitory computer readable storage medium including but not limited to a CD, DVD, or non-volatile memory such as a hard drive. The instructions of the storage medium may be executed by a processor (or processors) to cause various hardware components of a computing device hosting or otherwise accessing the storage medium to effectuate the method. The steps identified in FIG. 2 (and the order thereof) are exemplary and may include various alternatives, equivalents, or derivations thereof including but not limited to the order of execution of the same.

In method 200 of FIG. 2, it is determined whether the user device is already associated with a pre-shared key. If so, the user device connects to an open communication network hosted by a hotspot access point. The request is redirected to a web server, which requests a pre-shared key from a hotspot controller. The hotspot controller may generate and return the unique pre-shared key to the web portal server, which generates a webpage displaying the unique pre-shared key to the user device. The user device may then use the unique pre-shared key to access the secure communication network. Where the user device already has a pre-shared key, the user device may immediately connect to the secured communication network.

It is further determined whether the controller has a corresponding pre-shared key. Where the particular controller generated the key, for example, the controller may already have a corresponding key stored in memory. In some cases, however, the user device may be requesting secured network access from another hotspot new to the user device, but associated with the same brand as the hotspot where the pre-shared key was generated. The particular controller at the new hotspot may request the database for information regarding the pre-shared key associated with the user device. Such information may be retrieved and sent to the new hotspot, and secured network access is provided to the user device in accordance with the retrieved information.

In step 210, it is determined whether the user device 110 has already been associated with a pre-shared key. In such a scenario, user device 110 is within a range of a branded hotspot and is attempting to connect to a secured wireless network. If the user device 110 is already associated with a pre-shared key (e.g., previously generated at the branded hotspot or at another hotspot associated with the same brand), the method may skip ahead to step 245. If the user device 110 is not already associated with a pre-shared key, the method proceeds to step 215.

In step 215, a user device 110 connects to an open communication network 120A provided by hotspot access point 130. For some network activity (e.g., reading the news), the user may not necessarily require security and the use of the open communication network 120A may be sufficient. Some transactions (e.g., financial or business related) may require additional security so as to ensure that sensitive information is not exposed or misappropriated by other users of the open communication network 120A. The user of device 110 may be offered access to the secured communication network 120B as an option. Upon selection of that offering, a user request for access to the secure communication network 120B may be sent over the open communication network 120A. Connection to the open communication network 120A may, in some implementations, automatically initiate a request for secure access to the secured communication network 120B.

In step 220, the request for secure network access is redirected to web portal server 140. In addition to information regarding the particular user device 110, the access request may include information concerning various policies and parameters as determined by the particular entity (e.g., business) providing wireless access at the hotspot. These parameters and policies may include information used to configure a wireless device for connection to a restricted wireless network and access policies related to the same, such as a wireless network name, wireless device parameters, adapter configurations, security-related parameters, access constraints, quality of service parameters, security-related parameters, expiration date of the secure access, limits on session duration, bandwidth, user identity, user rewards, and access policies.

In step 225, the web portal server 140 submits a request for a unique pre-shared key to hotspot controller 150. Assigning each individual user/user device 110 a unique pre-shared key ensures that third-parties cannot eavesdrop on or otherwise access information belonging to another user accessing the network by way of device 110. Because each pre-shared key is unique, the encryption (and decryption) of information belonging to one particular user is different from that for any other user. Moreover, when the user leaves the hotspot, the unique pre-shared key assigned to that user/user device 110 does not need to be changed to maintain security for users remaining in the hotspot.

In step 230, the hotspot controller 150 generates a unique pre-shared key for the requesting user device 110 and sends the generated unique pre-shared key to the web portal server 140. Hotspot controller 150 may randomly generate the unique pre-shared secret for each user device 110 using various algorithms and formulas. By providing for randomly generated and unique keys, hotspot controller 150 increases the difficulty of illicitly gaining accessing user information by deducing the secret of any particular user.

Hotspot controller 150 may also store information associating the particular key with the requesting user device 110. Where a particular business providing the hotspot wishes to apply certain policies and parameters, those policies and parameters may also be stored. A hotel, for example, may wish to provide frequent guests with greater bandwidth than other guests. As such, information regarding the guest identity, the user device 110 belonging to the guests (e.g., as identified by MAC address) and the amount of bandwidth allotted may also be stored in association with the unique pre-shared key.

In step 235, the web portal server 140 generates a webpage to display the unique pre-shared key to the user of user device 110.

In step 240, information regarding the generated pre-shared key is sent from the hotspot controller 150 to the database of pre-shared keys 160. Any related information (e.g., policies and parameters described in relation to step 220) may also be sent to database 160 for storage and retrieval in response to subsequent queries.

In step 245, the unique pre-shared key is entered into user device 110, either manually by the user (e.g., a cut and paste operation), via user selection (e.g., execution of a script associated with a ‘install’ button), or automatically as a result of instructions embedded with a pre-shared key download package. A subsequent request for access to the secure communication network 120B is generated based on the unique pre-shared key. In some instances, the unique pre-shared key may be bundled as part of a package that may be installed automatically or upon request on the user device 110. The package may include any applications, policies, or parameters required for connection to the secure communication network 120B. For example, an application may be downloaded to the wireless device and executed to survey, configure (e.g., install parameters and policies), and/or connect the wireless device to the secured communication network 120B. The unique pre-shared key may then be used to authenticate the user device 110 so that the user device 110 can access the secured communication network 120B according to the installed policies and parameters.

In step 250, it is determined whether the hotspot controller 150 has a corresponding pre-shared key. In instances where the user device 110 is a repeat user of the same hotspot, the associated hotspot controller 150 may already have a corresponding pre-shared key in memory and the method may skip ahead to step 265. Where secured network access is being requested from a hotspot new to the user device 110, the hotspot controller 150 at this new hotspot may not have a corresponding pre-shared key, and the method proceeds to step 255.

In step 255, a query is generated and sent to a database of pre-shared keys 160. The query may include information regarding the user device 110 that may be used to identify the pre-shared key associated with the user device 110, and other associated information (e.g., policies and parameters described in relation to step 220). In some embodiments, the query may include information to identify the user device 110 (e.g., the MAC address).

In step 260, the pre-shared key information is retrieved from the database 160. Using the information in the query, the database 160 may identify that the user device 110 has been provided with a pre-shared key at a hotspot associated with the same brand as the hotspot (i.e., hotspot controller 150) that sent the query. In addition, certain policies and parameters may have been associated with that pre-shared key at other hotspots at other locations. For example, a customer may accumulate points by staying at a variety of locations of a branded hotel chain. Parameters of secured network access may be adjusted (e.g., higher bandwidth) as a reward to frequent customers. As such, information regarding a corresponding pre-shared key (including related policies and parameters) may be sent to the hotspot controller 150 in response to the query.

In step 265, secured network access is provided to the user device 110 in accordance with the parameters and policies indicated by the query response sent from the database 160. In addition, the current hotspot 160 may update 160 regarding any information that may affect the parameters and policies associated with the secured network access to be provided to the user device 110.

The present invention may be implemented in a variety of devices. Non-transitory computer-readable storage media refer to any non-transitory storage medium or media that participate in providing instructions to a central processing unit (CPU) for execution. Such media can take many forms, including, but not limited to, non-volatile and volatile media, which may include optical disks, dynamic memory, floppy disks, flexible disks, hard disks, magnetic tape, any other magnetic medium, CD-ROM disks, digital video disks (DVDs), any other optical medium, RAM, PROM, EPROM, a FLASHEPROM, and any other memory chip or cartridge.

Various forms of transmission media may be involved in carrying one or more sequences of one or more instructions to a CPU for execution. A bus carries the data to system RAM, from which a CPU retrieves and executes the instructions. The instructions received by system RAM can optionally be stored on a fixed disk either before or after execution by a CPU. Various forms of storage may likewise be implemented as well as the necessary network interfaces and network topologies to implement the same.

While various embodiments have been described above, it should be understood that they have been presented by way of example only, and are not intended to limit the scope of the invention to the particular forms set forth herein. To the contrary, the present descriptions are intended to cover such alternatives, modifications, and equivalents as may be included within the spirit and scope of the invention as defined by the appended claims and otherwise appreciated by one of ordinary skill in the art along with their full scope of equivalents.

Claims

1. A method for providing secured communication network access, the method comprising: storing information about a plurality of hotspots in a cloud brand database, each hotspot associated with a same brand and located at a different location;receiving a request for access to a secured communication network, the request initiated over an open communication network by a requesting user device located within a range of a first hotspot of the plurality of stored hotspots associated with said same brand;generating, in response to the request for secured communication network access, a unique pre-shared encryption key, the unique pre-shared encryption key being unique to the requesting user device and being associated with the requesting user device based on information regarding the requesting user device;providing, in response to the request for secured communication network access, the unique pre-shared encryption key associated with the requesting user device, the unique pre-shared encryption key providing the requesting user device with access to the secured communication network via the first hotspot, by authenticating the requesting user device to the secured communication network;sending the unique pre-shared encryption key to the cloud brand database for storage, the cloud brand database storing a plurality of pre-shared encryption keys generated at a plurality of different hotspots associated with the same brand, wherein each pre-shared encryption key is different and is unique to an associated user device;receiving a subsequent request for access to said secured communication network from the requesting user device when the requesting user device is located within a range of a second hotspot associated with the same brand, the second hotspot being located at a different location from the first hotspot and being new to the requesting user device;sending a query to the cloud brand database to determine whether the requesting user device is already associated with the unique pre-shared encryption key that had been generated during prior use at the first hotspot and associated with the same brand;receiving a response to the query including the unique pre-shared encryption key that had been generated during prior use at the first hotspot associated with the same brand, when it is determined that the requesting user device is already associated with the unique pre-shared encryption key; andproviding the requesting user device with access to the secured communication network via the second hotspot, using the unique pre-shared encryption key that had been generated during prior use at the first hotspot.

2. The method of claim 1, further comprising initially displaying an offer regarding access to the secured communication network, wherein the request is received in response to the offer.

3. The method of claim 1, further comprising initially determining that the user device is not already associated with any pre-shared key.

4. The method of claim 3, further comprising generating the unique pre-shared encryption key, based on determination that the user device is not already associated with any pre-shared key.

5. The method of claim 1, further comprising storing the unique pre-shared encryption key in association with policies and parameters provided in the request sent over the open communication network.

6. The method of claim 5, further comprising storing the unique pre-shared encryption key in association with an allotted bandwidth.

7. The method of claim 6, further comprising adjusting the allotted bandwidth based on a reward system associated with the same brand.

8. The method of claim 5, further comprising providing the associated policies and parameters for storage in the cloud brand database.

9. The method of claim 6, further comprising providing the allotted bandwidth for storage in the cloud brand database.

10. A system for providing secured communication network access, the system comprising: a first hotspot associated with a same brand that receives a request for secured communication network access, the request initiated over an open communication network by a requesting user device located within a range of the first hotspot and that generates, in response to the request for secured communication access, a unique pre-shared encryption key, the unique pre-shared encryption key being unique to the requesting user device and being associated with the requesting user device based on information regarding the requesting user device;a web server that provides, in response to the request for secured communication network access, the unique pre-shared encryption key providing the requesting user device with access to the secured communication network via the first hotspot, by authenticating the requesting user device to the secured communication network;a cloud brand database that stores information about a plurality of hotspots, each hotspot associated with a same brand and located at a different location and a plurality of pre-shared encryption keys generated at a plurality of different hotspots associated with the same brand, wherein each pre-shared encryption key is different and is unique to an associated user device;a second hotspot located at a different location from the first hotspot and being new to the requesting user device and associated with the same brand that receives a subsequent request for access to said secured communication network from the requesting user device when the requesting user device is located within a range of the second hotspot; anda hotspot controller that sends a query to the cloud brand database to determine whether the requesting user device is already associated with the unique pre-shared encryption key that had been generated during prior use at the first hotspot and associated with the same brand,receives a response to the query including the unique pre-shared encryption key that had been generated during prior use at the first hotspot associated with the same brand, when it is determined that the requesting user device is already associated with the unique pre-shared encryption key, andprovides the requesting user device with access to the secured communication network via the second hotspot, using the unique pre-shared encryption key that had been generated during prior use at the first hotspot.

11. The system of claim 10, wherein the first hotspot initially provides a displayed offer regarding access to the secured communication network, wherein the request is received in response to the offer.

12. The system of claim 10, wherein the first hotspot initially determines that the user device is not already associated with any pre-shared key.

13. The system of claim 12, wherein the hotspot controller generates the unique pre-shared encryption key.

14. The system of claim 10, wherein the hotspot controller stores the unique pre-shared encryption key in association with policies and parameters provided in the request sent over the open communication network.

15. The system of claim 14, wherein the hotspot controller further stores the unique pre-shared encryption key in association with an allotted bandwidth.

16. The system of claim 15, wherein the hotspot controller further adjusts the allotted bandwidth based on a reward system associated with the same brand.

17. The system of claim 10, wherein the hotspot controller further provides the unique pre-shared encryption key for storage in the cloud brand database.

18. The system of claim 15, wherein the hotspot controller further provides the allotted bandwidth for storage in the cloud brand database.

19. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for providing secured communication network access, the method comprising: storing information about a plurality of hotspots in a cloud brand database, each hotspot associated with a same brand and located at a different location;receiving a request for access to a secured communication network, the request initiated over an open communication network by a requesting user device located within a range of a first hotspot of the plurality of stored hotspots associated with said same brand;generating, in response to the request for secured communication network access, a unique pre-shared encryption key, the unique pre-shared encryption key being unique to the requesting user device and being associated with the requesting user device based on information regarding the requesting user device;providing, in response to the request for secured communication network access, the unique pre-shared encryption key associated with the requesting user device, the unique pre-shared encryption key providing the requesting user device with access to the secured communication network via the first hotspot, by authenticating the requesting user device to the secured communication network;sending the unique pre-shared encryption key to the cloud brand database for storage, the cloud brand database storing a plurality of pre-shared encryption keys generated at a plurality of different hotspots associated with the same brand, wherein each pre-shared encryption key is different and is unique to an associated user device;receiving a subsequent request for access to said secured communication network from the requesting user device when the requesting user device is located within a range of a second hotspot associated with the same brand, the second hotspot being located at a different location from the first hotspot and being new to the requesting user device;sending a query to the cloud brand database to determine whether the requesting user device is already associated with the unique pre-shared encryption key that had been generated during prior use at the first hotspot and associated with the same brand;receiving a response to the query including the unique pre-shared encryption key that had been generated during prior use at the first hotspot associated with the same brand, when it is determined that the requesting user device is already associated with the unique pre-shared encryption key; andproviding the requesting user device with access to the secured communication network via the second hotspot, using the unique pre-shared encryption key that had been generated during prior use at the first hotspot.