The invention relates to a system for the display of pricing and other information at the front of merchandise display shelves.
In the merchandising of products in stores, particularly but not limited to large chain stores, merchandise is often displayed on gondola shelves, where the items can be easily seen by customers and easily removed for placement in shopping carts or the like. It is conventional to secure label display strips to the front of such shelves, to receive and display pricing and other information of relevance to a prospective consumer. In addition, the store keeper frequently desires to temporarily highlight certain items, such as daily price specials, new products, etc. in a manner that will catch the shopper's attention. Typical methods of highlighting selected products involve attaching special signs to the front of the label holder and/or mounting sign holders on a shelf or label holder, carrying a sign card or the like disposed at right angles to front of the shelving with the information on the sign card facing a consumer as he or she walks along a store aisle.
A consistent problem with the use of conventional sign holders arises after the sign has served its purpose and is no longer needed. Typically, in such cases, the sign holder is removed and stored somewhere in the store until the next occasion for its use. In many cases, however, the sign holders become lost or misplaced, or are simply inconveniently located in the store, resulting in delay or outright failure in the placing of signs where and when they are intended to be placed by the storekeeper. Moreover, over time the unused sign holders can become damaged and/or discarded, resulting in unnecessary losses to the storekeeper.
In accordance with the invention, a novel and improved label holder and sign holder system is provided which incorporates a unique and particularly advantageous forms of label holder and sign holder. In the system of the invention, a clip-on label holder is provided along its upper edge with a sign grip portion that can receive a temporary sign on the front side of the label holder. The new sign holder is semi-permanently attached to the label holder so as to be always available for use. The sign holder of the invention is specially designed and associated with the label holder in such manner that the sign holder may be easily and quickly moved laterally along the label holder, without requiring detachment therefrom. Accordingly, when a sign has served its purpose and has been removed, the label holder can simply be slid laterally to an inconspicuous position on the label holder, where it will be instantly available for a subsequent use when needed or desired.
It is not infrequent that in a given length of shelving (along a 48 inch gondola shelf, for example) a merchant may want to highlight more than one item, in which case a plurality of sign clips and signs will be employed. A particular advantage of the system of the present invention resides in the fact that a plurality of the new sign holders may be semi-permanently mounted on a single label holder strip and easily shifted around by lateral sliding. Because the individual sign holders can be inconspicuously positioned, it becomes possible to retain two or three of them along and/or at the ends of a label holder strip of standard length.
In the system of the invention, a preferred form of label holder is an extruded plastic section of desired length, which is secured to the front panel of the shelf by a clip-on attachment to a rearwardly extending flange at a lower edge of the shelf front panel. The label holder includes a label display panel that extends upwardly over the front panel of the shelving and provides a space between the shelf front panel and the label display panel for receiving routine pricing and product information labels. At the top, the label holder is bent forwardly and downwardly to form an inverted U-shaped sign grip cavity which extends longitudinally along the upper edge margin of the label holder strip. One or more flexible elements are formed inside the cavity to grip and retain an upper edge portion of an inserted sign. The sign grip and flexible elements extend for the full length of the label holder strip, such that a sign may be inserted and retained anywhere along the length of the strip. This allows special product information, such as daily specials, to be easily aligned with particular products being displayed.
While the above described label holder strip enables special signs to be placed strategically in association with selected products, there often is a need to call extra attention to a product or product area by means of signs extending at right angles to the label holder. In accordance with an aspect of the invention, a novel form of sign holder is also provided, which attaches over the top of the label display strip and its sign-gripping cavity in a manner that allows easy repositioning of the sign holder by sliding it laterally along length of the label holder and also allows removal when necessary or desired but at the same time effectively prevents accidental dislodgment of the sign holder. The sign holder includes a sign clip mounting panel and a mounting clip portion formed along an upper margin of the panel. The mounting clip portion includes a back flange that extends downward, behind an upper margin of the label holder, associated top and front flanges that extend over the top and front of the sign-grip cavity, and a bottom flange that extends underneath a front wall of the cavity to secure the sign holder to the label holder. The front of the mounting clip portion is flexibly associated with the back flange thereof to enable the clip to be opened as necessary to install the clip, and also to remove the sign holder if desired. However, it is contemplated (and enabled by the invention) that the sign holders will, in many cases, remain attached to the label holders even when no signs, or fewer signs than sign holders, are being utilized.
In an advantageous form of the invention, the front face of the label holder is formed with an upwardly and forwardly inclined projection. Upper extremities of the sign clip mounting panel are also formed to lie at an angle corresponding to the angle of the inclined projection. These upper extremities of the sign clip mounting panel are resiliently urged into contact with the inclined projection on the label holder which tends to secure the sign holder in its desired position on label holder, both laterally and vertically.
For a more complete understanding of the above and other features and advantages of the invention, reference should be made to the following detailed description of a preferred embodiment and to the accompanying drawings.
Referring now to the drawings, the reference numeral 20 designates a typical form of merchandise display shelf which includes a flat, horizontal display surface 21, a downwardly and outwardly extending front edge panel 22, and a rearwardly extending bottom flange 23. The display shelf 20 typically is formed of metal and is quite rigid. A label holder 24 is mounted to the front of the display shelf 20 for the display of labels (not shown) containing pricing and other information relevant to merchandise (not shown) displayed on the shelf 20.
In the illustrated and preferred embodiment of the invention, the label holder 24 is formed of an extruded plastic material, such as rigid polyvinyl chloride, and includes a base clip 25 comprising a lower flange 26 and an upper flange 27 which between them grip the rearwardly extending bottom flange 23 of the shelf. Preferably, the upper flange 27 merges into an arcuate flange 28 which, when the label holder is properly positioned at the front of the shelf, bears against the back surface of the shelf front panel 22.
As shown particularly in
In the illustrated and preferred form of the invention, a sign-gripping socket or cavity 30 is formed at the upper edge of the label holder 24. The cavity 30 includes an upper margin 31 of the label display panel 29, an upper flange 32 extending outward from the upper margin 31 and a forward flange 33 extending downward from the first flange. The forward flange is spaced forwardly from and overlies the panel margin 31, forming a downwardly opening cavity 30 of generally inverted U-shaped configuration, which is open at the bottom.
On the inside walls of the cavity 30 there are soft, flexible projections 34, 35. The projections overlap slightly and can be displaced by the upper edge of a sign card (not shown) pressed upwardly into the cavity 30. The projections 34, 35 are of a softer, more flexible material than the more rigid plastic material of the remainder of the label holder, and can be co-extruded therewith. For example see Nagel U.S. Pat. No. 6,266,906, and No. 6,708,436, the contents of which are incorporated herein by reference.
In accordance with aspects of the invention, an upwardly and outwardly inclined projection 36 is formed at the front surface of the label display panel 29 slightly below the lower extremity 37 of the forward flange 33. The purpose and function of the projection 36 will become apparent later in the description.
An advantageous form of sign holder 50 according to the invention is illustrated in
In accordance with the invention, the mounting clip portion 51 of the sign holder comprises a back flange 60 which is joined at its upper edge with a forwardly extending top flange 61. A downwardly extending front flange 62 joins with an outer edge of the top flange 61 and extends downward in generally parallel relation to the back flange 60. The front flange 62 of the mounting clip portion joins at a lower edge thereof with a bottom flange 63 which is positioned slightly below the lower extremity 37 of the forward flange 33 forming the sign-gripping cavity 30.
As shown in
At its inner edge, the bottom flange 63 of the mounting clip portion 51 joins with an upper margin 64 of the sign clip mounting panel 52. To advantage, this upper margin 64 is disposed at an angle which corresponds closely to the angle of the inclined projection 36, such that the surfaces of the portions 36, 64 are in surface contact over a short distance when the mounting clip portion is installed over the top edge of the label holder, as shown in
Desirably, the geometry and spacing of the elements 36, 63 and 64 is such that, when the mounting clip portion 51 is installed, the bottom flange 63 and front flange 62 of the mounting clip portion are resiliently displaced outwardly somewhat. This has two desirable effects: it tends to always keep the sign holder properly seated on the top of the label holder, by urging it downward; also, it provides a degree of friction between the engaging surfaces of the elements 36 and 64 to inhibit unintended lateral movement of the sign holder along the label holder. In this respect, it will be understood that the label holder may be an extrusion of considerable length, such as 48 inches, to correspond with the length of standard gondola shelving, while the sign holder is of relatively narrow width, for example ¾ inch. In the illustrated form of the invention, an upper portion 65 of the sign clip mounting panel is inclined downwardly and outwardly, away from the front panel 29 for a short distance.
Installation of a sign holder onto a label holder is simple and expeditious. The back flange 60 is spread open relative to the front flange 62 and inserted behind the sign grip cavity 30. The outwardly inclined surface 65 can facilitate the installation by helping to “cam” open the mounting clip portion as it is slipped over the top of the label holder. When the inclined portion 64 has passed over the lower extremity 37 of the cavity-forming flange 33 the mounting clip portion closes to the position shown in
Accidental dislodgment of the sign holder is effectively prevented by an upwardly projecting end of the inclined portion 64, which will catch on the inside of the cavity 30 in the case of any accidental upward displacement of the sign holder. In order to intentionally remove the sign holder from the label holder, the lower portion of the sign holder panel 52 must be lifted to open up the mounting clip portion 51 until the inclined portion can clear the extremity 37 at the front of the label-receiving cavity.
One of the particularly advantageous features of the invention is that one or several sign holders may be mounted on a label holder strip and allowed to remain on the strip even when no sign card is displayed. Any sign holders that do not support a sign card can simply be moved laterally, if necessary, to an inconspicuous location and allowed to remain there until there is a need to display one or more signs. A sign holder can, if necessary, easily be slid over any sign cards gripped in the cavity 30, by lifting the sign clip mounting panel 52 sufficiently that the inclined upper portion 64 of the panel clears the front of any sign card extending out of the cavity 30.
The system of the invention eliminates the time otherwise involved in fetching sign clips from a storage location, which may involve finding and selecting a proper sized clip for a particular label holder. Frequently, with existing systems, the unused clips are haphazardly stored and lost or misplaced. This involves extra time of the store personnel in attempting to set up special signage and can sometimes result in the signage not being placed at all. With the system of the present invention, the sign clips can remain at all times mounted on the label holders, ready to be positioned where needed or desired and ready to receive sign cards as desired, whenever appropriate. Whenever necessary or desirable, however, a sign holder may be removed from a label holder and stored in a conventional way, or perhaps on another label holder.
It should be understood, of course, that the specific embodiments of the invention herein illustrated and described are intended to be representative only and not in any way limiting of the invention. By way of example and not of limitation, the sign holder concept of the invention may be utilized with a wide variety of label holders. Likewise, the sign holder of the invention may be combined with a variety of forms of sign clips or, in appropriate cases, with no sign clip but displaying information from a front surface of the panel 52. Accordingly, reference should be made to the following appended claims in determining the full scope of the invention.
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