In connection with the mass marketing of products, whether displayed on pegboard hooks or shelving, it is frequently desired to mount special attention-getting signs or labels. One of the mechanisms used for this purpose is a so-called “talker” which comprises a large-size sign, which can be removably attached to a label holder, either at the front of a shelf or at the forward end of a pegboard, for example. The so-called “talker” device includes as its significant element an outwardly-extending sign tab, which is visible to persons walking up and down the shopping isle, and which carries an attention-getting message or indicia, typically on both surfaces thereof so as to be readable to shoppers walking in either direction.
Often, the outwardly projecting sign element is of relatively large size. Accordingly, it is usually desired to impart a hinging action to the assembly, so that a customer contacting the lower edge of the device while withdrawing a product from the display simply displaces the element outwardly and upwardly.
In a typical case, a label-holding device, whether intended for mounting on a shelf front or on a peg hook, for example, can be economically manufactured by extrusion procedures. The “talker” element, on the other hand, because it requires printing with text and or graphics, is, most economically produced by printing the desired text and or graphics on flat sheet plastic material. After the printing operation, the sheet material is die cut to the desired size and then bent as necessary for attachment to the label-holding component.
Known devices of this general type have suffered from disadvantages associated with the difficulty of assembling the “talker” element with the label-holding element, and or the reliability of such assemblies when accomplished.
Pursuant to the invention, the label holder assembly comprises separate label holder and sign components. The label holder component is of extruded plastic construction and is comprised of a mounting portion and a label holding portion. The mounting portion is adapted to be secured in more or less fixed relation on the end of a peg hook, for example, or in the ticket channel typically found at the front edge of a display shelf. The specific configuration of the mounting portion will of course be a function of the element on which it is to be mounted. The label holding portion typically comprises front and back panels, integrally secured along their bottom edges to form an upwardly openable label-holding pocket. At least the front panel is of clear, transparent material, such that the label information is readily visible. To particular advantage the mounting portion and the label holding portion are secured together by an integral flexible hinge element joining upper portions of each, such that, with the mounting portion generally fixed in position, the label holding portion can easily pivot outwardly and upwardly if engaged by a customer when withdrawing a product from a merchandise display.
The back panel of the label holding portion advantageously is formed with a channel for slideably receiving and frictionally engaging a horizontal tongue portion of the sign component, by means of which the sign is removably attached to the label holding element in a uniform and reliable manner, while at the same time enabling removal and/or replacement from time to time as appropriate to the desires of the merchandiser.
For a more complete understanding of the above, and other features and advantages of the invention, reference should be made to the following detailed description of a preferred embodiment, and to the accompanying drawings.
Referring now to the drawings, and initially to
In the invention illustrated in
The label holder portion 12 of the assembly includes a flat back panel 18 and a flat front panel 19, joined by a hinge portion 20 extending along the lower edges of the panels. A label-holding pocket is formed between the panels 18, 19, and preferably a short, forwardly projecting flange 21 extends from an upper edge of the back panel 18 to minimize the entry of dust etc. into the label pocket.
Pursuant to the invention, the back panel 18 of the label holding portion is formed with upper and lower opposed channel-forming flanges 22, 23. These channels are spaced apart a distance of approximately ½ inch and extend horizontally along the full width of the back panel 18.
A sign or “talker” component 24, such as shown in
To assemble the sign component 24 to the label holding component 10, the mounting portion 26 is inserted laterally into the channels defined by the channel-forming flanges 22, 23. To this end, the leading end of the mounting portion 26 is tapered at 27, to facilitate entry. Once fully inserted, the sign portion 24 is positioned tightly against an end edge of the label holding portion 12, as indicated in
Preferably, the text and/or graphic material printed on the sign portion 25 is printed on both sides thereof, so as to be visible to customers walking in either direction along a shopping aisle. When the sign component 24 has served its intended purpose, for example to emphasize non-sale items, newly added merchandise, etc., it can be removed and discarded, and later replaced with another sign component carrying a different message.
The described structure enables a merchandise display to be provided with a“talker” sign on a basis which is both highly economical from a manufacturing standpoint, and also from the standpoint of minimizing in-store labor involved in the installation and removal of the sign components.
Typically the sign portion 25 has a vertical dimension substantially greater than, and desirably a multiple of, the vertical dimension of the mounting portion 26. For example, in a preferred embodiment, the mounting portion may have a vertical dimension of about a half inch, whereas the sign portion may have a vertical dimension of around three inches. The label holder component may in some cases have a vertical dimension similar to that of the sign portion, but in many cases will have a considerably smaller vertical dimension.
As with the sign component 24,
As will be evident in
The device of
The label holder portion 412 of the embodiment of
The essential function of the embodiment of
The device of the invention, in any of its various forms, optimizes the manufacturing and handling procedures required to produce and install a label holder carrying a “talker” sign. The label holder component in each case can be extruded with a common size of mounting portion joined with label holder portions of various sizes to suit the label requirements. A sign component in all cases is formed of flat, sheet plastic material, which is printed in its sheet form and then die cut and bent to form a laterally extending mounting portion and a forwardly extending sign portion printed on opposite surfaces. The mounting portion is arranged to have a lateral sliding frictional fit with channel-forming flanges provided along an upper portion of the back panel of the label holder portion. The assembly procedure is simplified and easily accomplished, yet provides a secure and reliable display device. When the sign component is no longer needed, it can be removed and saved or discarded and, if appropriate, replaced with another bearing a different message.
It should be understood, of course, that the specific forms of the invention herein illustrated and described are intended to be representative only, as certain changes may be made therein without departing from the clear teachings of the disclosure. Accordingly, reference should be made to the following appended claims in determining the full scope of the invention.
This application is based upon, and claims the priority of, provisional application Ser. No. 60/476,110, filed Jun. 6, 2003.
Number | Name | Date | Kind |
---|---|---|---|
5197215 | Torsleff | Mar 1993 | A |
5967343 | Dufresne | Oct 1999 | A |
6266906 | Nagel | Jul 2001 | B1 |
Number | Date | Country | |
---|---|---|---|
60476110 | Jun 2003 | US |