This disclosure relates generally to labeling and, more particularly, to labels for containers.
Product labels are ubiquitous in the modern world, as they carry out the dual functions of increasing brand awareness and conveying important information about the labeled product to the purchaser or end user.
Presently, for products that bear separately applied labels, the product shape can dictate the shape of the label, in whole or part, even though the product and label are made separately and remote from each other. As a separate item, the ability to manufacture labels at low cost is a high priority.
Product containers themselves are often designed to perform one or more functions beyond merely the container function itself. For example, it is not uncommon for plastic containers for liquids, like milk, syrup, detergent, etc. to be molded such that they concurrently have a portion that can be easily grasped by a user, for example, a molded handle, as shown in U.S. Pat. No. 6,125,563, a narrowed, contoured area, as shown in U.S. Des. Pat. No. D161,825, or a narrowed neck area, as shown in U.S. Des. Pat. No. D212,211. Such molding can often require additional plastic and more complex molds, thereby increasing cost. Moreover, a feature of a package intended used to perform an additional function can affect the container shape such that bulk packaging of multiples of such containers will take up a much larger volume than the sum of the volumes within each would require.
As an alternative to an integrated handle, attempts have been made to incorporate an adjunct handle, for example, that is separately adhered to the container, as in U.S. Pat. No. 5,951,076 or that is manufactured concurrently with, but stands off from, a label on a bottle as in U.S. Pat. No. 6,125,563. Both of which approaches are unacceptable in some applications, because their placement is critical in that the handle can obscure part of the label and/or product.
For corrugated box-type packages, it is not uncommon for a portion to be cut out or displaceable so as to provide a type of handle. However, such approaches provide an opening through which foreign matter can enter and damage the contents.
This disclosure describes solutions that provide significant advances in addressing the aforementioned problems.
One aspect of this disclosure involves a label for a container including a sheet material having a printable side and a reverse side opposite the printable side, one or more weakened areas defining a tortuous or serpentine strip of the sheet material, a high tack adhesive on at least a portion of the reverse side, and wherein the one or more weakened areas defining the tortuous or serpentine strip are organized such that the tortuous or serpentine strip remains part of the label and a backing material is not needed to maintain the tortuous or serpentine strip in place between manufacture of the label and application of the label to the label's intended container.
Another aspect of this disclosure involves a label for a container including a sheet material having a printable side and a reverse side opposite the printable side, one or more weakened areas defining a tortuous or serpentine strip of the sheet material, a high tack adhesive on at least a portion of the reverse side outside the weakened areas defining the tortuous or serpentine strip, and a low tack adhesive on at least a portion of the reverse side within the weakened areas defining the tortuous or serpentine strip.
A further aspect of this disclosure involves method of making a label. The method involves forming one or more weakened areas, defining a tortuous or serpentine strip, in a sheet material having a printable side and a reverse side opposite the printable side such that the tortuous or serpentine strip remains part of the label and a backing material is not needed to maintain the tortuous or serpentine strip in place between manufacture of the label and application of the label to the label's intended container, and applying a high tack adhesive to a reverse side of the sheet material in an area other than within the tortuous or serpentine strip defined by the one or more weakened areas.
This disclosure is further described in the detailed description that follows, with reference to the drawings, wherein the same reference numbers appearing in the various drawings and description designate corresponding or like elements among the different views. and in which:
I have developed a label that is capable of performing a dual function, namely that of a printable label that can convert to form a convenient carrying handle or sling which a user can conveniently use to carry the product to which it is affixed. As such, the package to which it is affixed can have a compact shape and need not be designed to facilitate carrying or to accommodate a separately incorporated handle.
Notably, in simplified overview, the design is such that the label becomes a strap or handle as opposed to having an auxiliary portion whose sole function is to act as a handle. Rather, the design is such that the label itself converts into a strap or handle when needed. Thus, the label can readily be used with such varied containers as, for example, 250 ml (˜8 oz) or larger plastic water bottles, 2 liter soda bottles, bags of sugar or flour, 4.5 liter or larger liquid detergent bottles, 2.5 kg or larger powered detergent boxes, etc. My design is even suitable for use as a shipping label that can be affixed to a shipping box from a distribution company such as Amazon.com, Inc., or delivery entities like the United States Postal Service, United Parcel Service, Inc. (UPS) or FedEx Corp. Advantageously, in this manner, if the delivered box is heavy and/or of awkward size and/or shape, a label as described herein can provide a handle or strap that makes it easier for the recipient to move or maneuver the delivered box, while eliminating the need for an opening or separate handle piece.
As an initial matter, as used herein, the term “container” is intended to mean and herein means: any bottle, jug, bag, box, carton or other packaging to which a label is affixed, whether for purposes of providing information about the product contained therein, advertising, or source and/or destination information.
The label 100 (as well as the other labels described herein) is made up of a single layer, printable, polymer sheet material having a non-directional grain and, optionally, depending upon the expected weight of the container to which it will be attached, the polymer may further include fiber reinforcements therein to add strength.
The label 100 has a peripheral boundary 102 which, although shown as rectangular, can be of any shape appropriate to the container to which it will be attached.
In
The label 100 further includes a pattern 106 comprising one or more weakened areas, 108 for example, formed from perforations, slits, score marks, non-perforating etch lines, etc. which define the periphery of a continuous tortuous or serpentine strip 110 extending from one location 112a on the label 100 to another location 112b on the label 100. The weakened areas are structured such that the application of a nominal force (e.g., in excess of 0.45Newtons (˜0.1 lbs)) to a part of the strip 110 will cause it to separate from the rest of the label 100 along the weakened areas 108 so as to form a handle or strap, depending upon its length.
Depending upon the particular implementation, the weakened areas described herein can be formed using a blade, laser or needle-like device to make a series of discontinuous openings through the label, they can be formed using a heated die or laser to melt or thin the label in specific areas, they can be formed by an etching-type process or any other known process that achieves a similar result, the important aspect being that the continuous tortuous or serpentine strip defined by the weakened areas remains attached to the label until at least a specified force is exerted upon it and without the need for a backing material (also sometimes referred to as a release liner) to maintain the tortuous or serpentine strip in place between the time of manufacture and application to a container. In view of the foregoing, depending upon the particular weakened areas, and how they are formed, they may only be visible on one side of the label (if they do not pass through the label) or on both sides, if they do.
Optionally, the a portion of the strip 110 can include a tab 114 which can be grabbed to facilitate separation of the strip 110 from the rest 116 of the label 100. Depending upon the particular implementation, the weakened area 108 defining the tab 114 will ideally be entirely cut through so as to facilitate its lifting out of the surface of the label 100 with ease.
As shown in
More particularly,
Advantageously, the weakened areas are structured so as to minimally interfere or be apparent (if at all) with the printing that will appear on a label as described herein once printed.
As shown in
The high tack adhesive 304 is applied as a so as to leave certain specifically defined areas devoid of adhesive) on the reverse side 302, ideally using a process called pattern coating or pattern printing, although any method for applying adhesive will work.
With the ideal process, adhesive can be applied using any machinery capable of applying a pattern of adhesive as described herein, however, it is believed that pattern printing of the adhesive provides advantages over other approaches in terms of, for example, cost and speed. A representative supplier who can perform pattern coating or pattern printing (interchangeably referred to herein, for simplicity, as “pattern printing”) of adhesives in the manner described herein is Rayven Inc., of 431 Griggs Street N., St. Paul, MN 55104.
Alternatively, although less desirable, the entire area of the reverse side 302 of the label can be coated with adhesive using any conventional approach, and then the area 306 within which the weakened areas 108 reside can be “de-tackified” in known manner.
Thus, it should be appreciated that the important aspect is merely having adhesive on the reverse side in certain areas, not the manner in which the adhesive is applied.
As shown in
As with the high tack adhesive 304, the low tack adhesive 404 will ideally be pattern printed as well.
Both high tack and low tack adhesives are well known in the art and can be dependent upon the material (e.g., type of plastic, cardboard or paper and any associated coating(s)) to which a label will be attached. Accordingly, the specific selection of any particular adhesive is a matter of design choice. Likewise, techniques for de-tackifying an adhesive are also well known and can depend upon the particular adhesive selected. As such, any de-tackifying technique used will be a matter of design choice as well related to the adhesive to be de-tackified.
More particularly,
More particularly,
As further can be seen in
Thus, the versatility and advantages provided by labels constructed according to the teachings herein should be apparent, among them being, for example, the ability to define tortuous or serpentine strips of varying peripheral shapes, lengths and/or widths such that, when they are deployed, they become short handles or long straps, facilitating, for example, easier carrying or hands free carrying of a container.
In this regard,
As shown in each of
Still further, such labels can eliminate the need for molding or otherwise affixing of handles that project outward from their container and thereby require more material and take up more space.
As a general matter, for ease of understanding, the adhesives are shown in the above as covering the entirety of their respective areas. However, it is to be understood and appreciated that this is not a requirement and, depending upon the particular implementation, the adhesives can be placed on smaller areas provided, for example, coverage of the high tack adhesive, is sufficient to reliably adhere the label to its intended container and support more than the expected weight when the tortuous or serpentine strip is deployed as a handle.
The foregoing outlines, generally, the features and technical advantages of one or more implementations that can be constructed based upon the teachings in this disclosure in order that the following detailed description may be better understood. However, the advantages and features described herein are only a few of the many advantages and features available from representative examples of possible variant implementations and are presented only to assist in understanding. It should be understood that they are not to be considered limitations on the invention as defined by the appended claims, or limitations on equivalents to the claims. For instance, some of the advantages or aspects of different variants are mutually contradictory, in that they cannot be simultaneously present in a single embodiment. Similarly, some features or advantages may be applicable to one aspect and inapplicable to others. Thus, the foregoing features and advantages should not be considered dispositive in determining equivalence. Additional features and advantages, although not detailed herein, will be apparent from the teachings of the description, drawings, and claims.
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