Patent Application
20240306791
This application claims priority to Italian Patent Application for Invention No. 102023000004752 filed on Mar. 14, 2023, the disclosure of which is hereby incorporated by reference.
The present invention relates to a make-up product (or for make-up).
In particular, the invention refers to a make-up product such as a pressed powder, a cast product (foundation, lipsticks, concealers metered into a godet or jar) or baked (wet powders whose production process involves a drying step in an oven) or a stick for lip use.
Make-up products which have a three-dimensional surface are commonly known, for example those disclosed in EP4062794-A1 and EP3909561-A1.
The three-dimensional surface of these cosmetics allows two different patterns or words to be highlighted on the surface of the product, depending on the observation angle.
This feature makes the products more attractive visually, thanks to the dynamism of the images on the surface thereof.
However, make-up product customers are always looking out for new aesthetic effects that do not involve exclusively colour or simple surface decorations.
The object of the present invention is to provide a make-up product which is improved with respect to the prior art.
A further object of the invention is to provide a make-up product which appears different when observed from three different angles (or viewpoints).
This and other objects are achieved by means of a make-up product produced according to the technical teachings of the claims annexed hereto.
Further features and advantages of the innovation will become clearer in the following description of a preferred but not exclusive embodiment of the make-up product, illustrated—by way of a non-limiting example—in the drawings annexed hereto, in which:
With reference to the figures stated, reference number 1 is used to denote, as a whole, a make-up product.
The make-up product 1 comprises a make-up substance 2 with its own shape (for example the stick in
Or the make-up substance 2 is arranged, as in
It should be noted that the substantially planar surface 4 (or briefly, surface 4) is formed of the said make-up substance 2 and therefore is also make-up, in the sense that if handled the said surface releases part of the constituent make-up substance.
The make-up substance 2 may be, for example, a compact cosmetic powder (or a mix of cosmetic powders) or a product cast into a godet, stick, etc.
Therefore the make-up product may be a blusher, a foundation, a powder, an eye shadow, a lipstick etc.
Some examples of the make-up substance 2 are listed below together with, consequently, some examples of the cosmetic products made therewith.
The make-up substance 2 may be a compact product.
This product comprises a powder part formed of one or more of the following elements: excipients, pigments, texturisers, silica, mica, beads, sericite, talc, and kaolin.
The product also includes a liquid/waxy part that functions as a binder. This part is present in a smaller amount, for example between 3% and 10% of the total product weight.
The powder is mixed with the binder, then sieved to improve the particle size and pressed into special primary packaging (mainly godets made of metal or of a further material which is resistant to deformation) in order to lend the end product a solid (compact) consistency.
In this case, the shape of the make-up substance 2 may be a pod (a disk or a three-dimensional parallelepiped whose height is minimal with respect to the width and length).
The make-up substance 2 may also be a cast product.
This product comprises a powder part which may include one or more of the following: pigments, texturisers, natural or synthetic micas, pearlescent powders, matting agents, and elastomeric resins.
The powder part is amalgamated with an anhydrous base, comprising for example one or more of the following: waxes, oils, esters, silicones, alkanes, polymer, and an aqueous base comprising one or more of the following: water, emulsifiers, waxes, oils, esters, silicones, etc.
The base, in this case, generally makes up ⅔ of the total product weight.
The mixture comprising the powder part and the anhydrous/aqueous part is in a liquid form when subjected to temperatures above the melting point of the waxes contained therein, but is substantially solid at room temperature (25° C.). The overheated product (therefore, in liquid form) is cast into specific moulds made of metal or a further material, in which the said product solidifies after cooling (e.g. lipstick or sticks for lip use). The solidified product is then extracted from the moulds.
In this case, the make-up substance can take the form of a stick: this is a product which is cast in the form of a stick and usually positioned in tubular containers (known as devices) equipped with mechanisms that allow vertical movement of the product so that the product can be used (in the extracted position) and then replaced in the container (in the retracted position). In this case, the stick must have at least one substantially planar surface 4.
The heated liquid product can also be poured into moulds with another form, in addition to that provided for lipsticks and sticks for lip use, for example a prismatic form (cylinder, cube, parallelepiped, etc.). Also in this case, the make-up substance 2 has at least one planar surface 4 which is exposed and therefore accessible from the primary container (for example a godet or jar).
Again, the make-up substance 2 may be a baked product.
This product comprises a powder part formed of one or more of the following: excipients, pigments, texturisers, silica, mica, beads, sericite, talc, kaolin, and a binding part which may contain, for example, water, silicones, emulsifiers, waxy substances, or a combination thereof.
The mixture obtained from mixing the powder part and the binding part is elastic and pasty and can be metered onto a special plate or into a further container.
Once metered out, the said mixture can be pressed to obtain a desired relief or design and then left to dry until the solvent component (water or other volatile silicones) has evaporated almost completely.
After drying, the solvent component may amount to between 1% and 0.2%, generally 0.8%.
In this case, the shape of the make-up substance 2 may be a pod (a disk or a three-dimensional parallelepiped whose height is minimal with respect to the width and length).
The make-up substance 2 may also be an extruded product.
This is a product comprising a powder part constituted of pigments, excipients, mica, silica, sericite, texturisers, and a fluid binding part which may contain, for example, silicones, esters, water, emulsifiers, or waxy substances. Mixing these ingredients gives rise to an elastic paste which can be extruded into the tab shape, die-cut, and placed in a specific container (metal godet or jar). The product may be undergo pressing to give the surface a particular pattern, relief, or design.
The product is then left to dry until the volatile component of the solvent has almost completely evaporated (residue between 1% and 0.2%, generally 0.4%).
In this case, the shape of the make-up substance 2 may be a pod, or a three-dimensional parallelepiped whose height is comparable to the width and/or length (a chalk), or a small cylinder.
In the case of a small cylinder, at least one part must be substantially planar.
Initially, reference is made to
The make-up substance 2 features at least one make-up application surface, which may be the largest freely accessible surface, from which the user takes the said substance (using their hand or an applicator) to apply the make-up.
At least part of the make-up application surface of the make-up product is formed of a substantially planar (or flat) surface 4.
The substantially planar surface 4 is formed of a plurality of three-dimensional elements 5, 5′, 5″ arranged side by side.
In practice, the three-dimensional elements can be obtained on the substantially planar surface 4 which is visible.
It should be noted that the presence of the three-dimensional elements 5 on the substantially planar surface 4 does not affect the fact that the said surface can be deemed “planar” or “flat”. Indeed, the height of the three-dimensional elements is negligible, determining simply a coarseness of the visible surface.
The three-dimensional elements 5, 5′, 5″ may be arranged over the entire make-up application surface, if the said surface is substantially planar, or over solely part thereof.
According to the invention, each three-dimensional element 5 is defined by a first face A, a second face B, and a third face C.
The three faces A, B, C are regular squares arranged like three faces of a regular cube with a common vertex V.
Therefore, as can be seen in
Face A of each element, meanwhile, has one edge in common with face B of a neighbouring element 5′ and another edge in common with face C of another neighbouring element 5″, and so on for all the three-dimensional elements of the surface 4, as is clearly shown in
A first decoration A1 is created on the set of first faces A. In the example, the words ‘LET IT SNOW’ are visible as if ‘reflected’ when a user views the surface 4 from a substantially normal direction with respect to the first faces A (
A second decoration B1 is created on the set of second faces B (in the example, solid stars) which is visible when a user observes the surface 4 from a substantially normal direction, respect to the second faces B, as in
A third decoration C1 is created on the set of third faces C (in the example, empty stars) which is visible when a user observes the surface 4 from a substantially normal direction with respect to the third faces C (
Obviously, the decorations A1, B1, and C1 shown here are merely examples.
Advantageously, the vertices V of all the three-dimensional elements lie on a single plane a, as can be seen in
From
To make the effect of
The lid 6B can, advantageously, have an opening limiter 10, which stops the said lid opening at a certain angle with respect to the surface 4, more specifically when the mirror is angled so that a normal thereof is parallel to the normal of said first faces A.
It should be noted that, in the event of a configuration of this kind, the first decoration A1 is made so as to be legible when reflected in the mirror 7.
In the drawings annexed hereto, the decoration (s) A1, B1 and C1 are words (A1) and designs (B1, C1). However, the decorations may be of any kind or shape, including letters, numbers, designs, shading, colour effects, logos, etc.
The three-dimensional elements 5, 5′, 5″ can be created on the surface in various ways.
For example, if the make-up substance is a compact powder, at least the last pressing step or steps can be carried out using a mould which reproduces, in three-dimensional negative form, the surface to be imprinted on the cosmetic powder.
The mould, at least the surface that imprints the shape (in negative) thereof onto the powder, can be made with the following technologies, either individually or combined:
It has been shown that an invention such as the one described provides a make-up substance endowed with a surface 4 which has three different appearances when observed from three different directions.
Reference will now be made to
In this case, as already mentioned, the said product has at least one substantially planar surface 4 (used to perform a make-up operation) on which the said three-dimensional elements 5 described in the previous embodiment are made.
As can be seen from the drawings, only part of the entire make-up application surface of the stick has a planar configuration, featuring the three-dimensional elements 5. The rest of the surface 40 of the stick (also for applying the make-up) can have a more conventional shape, for example rounded or convex, as usual in this type of product.
Therefore, also in the stick shown in
For example, the three-dimensional elements can be positioned so that a first design is visible when observing the surface 4 from the tip of the stick, a second is visible when viewing the surface from the right-hand side, and a third is visible when viewing from the left-hand side.
It should be noted that the surface 4 (endowed with three-dimensional elements 5) was created on the sides of the stick, but there is nothing to prevent the three-dimensional elements also (or only) being envisaged at the tip P of the stick, exploiting the planarity characteristics thereof.
To make the stick described above, it is possible to create a male which, in turn, has a planar surface (which will feature the three-dimensional elements 5 in negative) using the following technologies, either individually or combined:
The male can be used to create a mould, for example a deformable one made of silicone, into which the overheated and therefore liquid make-up substance 2 will be cast.
Once solidified, the stick can be extracted from the mould in a conventional manner.
It has therefore been seen how the creation of three-dimensional elements (such as those envisaged by the invention) on a substantially planar surface of any make-up product provides three different visual effects when the product is observed from three different viewpoints.
Various embodiments of the innovation have been disclosed herein, but further embodiments may also be conceived using the same innovative concept.
| Number | Date | Country | Kind |
|---|---|---|---|
| 102023000004752 | Mar 2023 | IT | national |
