The invention relates to a system and a method for messaging.
In the present context, the term “messaging” is understood to mean directing a piece of information to a person. Messaging devices and systems are commonly known in applications for industrial, office, home and mobile devices. Examples include unicast communication where only one receiver is addressed (e. g. telephone, e-mail) and multicast communication where a number of receivers are reached with one message (e. g. TV transmission).
A specific type of messaging is advertising, where the message content contains information about a product or service. It is generally desirable to send an advertising message to a single person or to a selected group of people who are likely to be interested in the product. For example, for a TV program a specific distribution of advertising content may be achieved by selecting the appropriate content (e. g. during a car race, car specific advertising content can be distributed to reach an interested group of persons). Reaching a specific person (unicast) or a specific group of persons (multicast) is also a central topic in all other types of messaging systems.
An example of a messaging system for distributing advertising content is given in US 2003/0066073. Here, a message system is activated upon presence of a human. The system includes a display, speaker, sensor for sensing the presence of a human and a processing unit. When a person is sensed, instructions for illuminating the display and displaying an advertising message are executed. Optionally, an audio message is played. Also, an aromatic unit can be attached to the system to obtain a specific odor.
However, a messaging system of this type is not well suited to individually select a specific person or a group of persons to deliver a message to. Also, the prior art systems are not able to detect objects or a specific situation to present an individual message according to the detected object or situation.
Accordingly, the object of this invention is to provide a messaging system, which is better suited to selectively deliver messages, especially advertising messages.
This object is solved according to the invention by a messaging system according to claim 1 and messaging method according to claim 11. Dependent claims relate to preferred embodiments of the invention.
The system according to the invention comprises presentation means for presenting a message. Possible examples include audio or video presentation means, e. g. an optical display or a speaker. Further, the presentation means may include means enabling an interactive dialogue, for example a keyboard or a touch-screen display.
In order to detect and recognize a certain individual and/or specific situations, the system includes acquisition means for audio and/or video data, which may be for example a video camera or digital still camera for acquiring video data or pictures and a microphone to acquire audio data. Also, a system according to the invention may include multiple acquisition devices, such as multiple video cameras and microphones.
Further, the invention includes database means, which may be any type of storage where information can be stored and read from without loss of information. The database means can be, but are not limited to optical, electronical or magnetic storage means in a personal computer. The database means store situational information and messaging information. Each set of situational information correspond to a specific, predetermined situation. The situational information serves to identify this situation.
The identified situational information is used to determine appropriate messaging information to present. In a simple case, there would be exactly one predetermined messaging information to present if a specific situation is recognized. It is, however, also possible that the recognized situation is only one out of a plurality of factors which serve to determine the messaging information to present. Another factor could be the presentation history (i.e. which messages have already been presented, to avoid repetitions). Still other factors could be the present time of day, the sequence of recognized situations (e.g. two specific situations recognized one after the other), or user profiles (explained below).
It is especially preferred that the messaging information is advertising content, and that the situational information is chosen such that it is likely that in the corresponding situation recipients are likely to show interest in the advertising message. The situational information is intended to allow the system to recognize if a certain, predetermined situation is present or not. An example of a corresponding set stored could be situational information corresponding to a person drinking a glass of wine, and associated herewith a messaging information an advertisement for a special wine.
In a preferred embodiment, the database means store situational information and associated messaging information in sets. If a situation corresponding to the situational information is detected, the associated messaging information is presented. In this way it is possible to present a predetermined message adapted to the situation. For example a set of situational information may describe the presence of a specific person in a room, and the corresponding message information would be a new e-mail for that person.
A central part of the system are processing means, which may be for example a microprocessor unit executing a corresponding program. The processing means are connected to the acquisition means to obtain said audio and/or video data. The processing means are also able to access the database means to obtain situational information and are configured to match said data to one or more of the sets of situational information obtained from the database.
The processing means further serve to select or configure messaging information. The database may contain a plurality of fixed sets of messaging information for the presently recognized situation, from which one is selected for display. It is, however, also possible that the finally presented message is dynamically configured. A template, i.e. a message structure may be associated with a recognized situation. Information to fill in the template may then be added from a plurality of sources, e.g. the names of recognized persons, or current information obtained from a special server.
The presentation means are configured to present the messaging information selected or configured by the processing means according to the matched set of situational information. Therefore, the presentation means obtain the matching messaging information from the processing means.
In a preferred embodiment, the processing means further include means for speech recognition. These means convert the acquired audio data to text data. In a preferred embodiment, matching of text data to situational information is accomplished by scanning of said text data for keywords stored as situational information in the database means.
In another preferred embodiment, the processing means include person identification means and the database means include sets of person identification. information. This person identification information may include for example picture information of that person and/or a voice pattern of that person. The processing means according to the preferred embodiment are able to identify a person from the acquired audio and/or video data using said person identification information. Further, the database means can include at least one profile of a person. The profile can be used to determine message information suitable for the identified person and could include information like interests, hobbies or any type of personal information.
Using a system according to the embodiment, it is possible, as mentioned before, to present personal information to a specific person, for example a newly arrived e-mail for that identified person. In a preferred application, the system is used to present advertising content specifically suited for a recognized situation and/or person.
According to a development of the invention, the processing means include means for object recognition to convert the video data to object data. The database includes object information stored with each set of situational information. The processing means is configured to match said object data to the object information obtained from the database. An example of a usage of the object information may be, as mentioned before, a person holding a glass of wine so that an advertising message for wine can be identified as messaging information.
In the following, examples of messaging systems according to the invention will be shown with regard to figures, where
The system 10 uses the camera 12 to acquire current video data of a space to be observed. The central unit 14 includes a microprocessor, on which a program is executed to process the video data. The data is processed to recognize if one out of a number of situations stored in the database 16 is present. Data representing specific situations is stored in the database 16 as situational information.
The central unit 14 attempts to find a match between the video data and the stored situational information.
When a match is found, the central unit 14 obtains messaging information associated with the matched set of situational information from the database 16 and sends the messaging information to a connected display 18.
In the present embodiment, the situational information includes object data relating to objects present in a specific situation. The messaging information is an advertising message associated with the situation identified by the situational information.
For example, the first set 32 of data corresponds to a situation where people in room 20 are drinking a bottle of wine 24. The situational data 32a includes object identification information on a wine bottle (e. g. possible shapes of wine bottles, size). The data 32a further includes graphic information about a table 22 and persons sitting at the table 22. Further, the data 32a includes object orientation and movement information defining possible, characteristic orientation and movement of the objects of the represented situation (e. g. the characteristic orientation of an open wine bottle, which will be generally standing vertically). This data allows to decide if a current situation in the room 20 observed by the camera 12 corresponds to the represented information (people are drinking wine) or not.
The first set 32 of data further comprises message data 32b, which is an advertising message announcing a special wine.
The further sets 34, 36 comprise situational information 34a, 36a for different, predefined situations, and associated advertising messages 34b, 36b.
The video camera 12 sends the acquired video data to the central unit 14 (not shown in
The central unit 14 processes the video data to extract object information. Corresponding techniques for image and video processing are well known in the art. In the example of
This matching is a classification problem, where it is decided if the object data (identification and orientation/movement) corresponds to one of the sets 32, 34, 36, or if none of the stored situations match. There are well known classification methods available which allow fault tolerant matching.
In the example of
The central unit 14 retrieves the corresponding advertising message 32b from the database 16 and sends it to display 18. Display 18 displays the message. In this way, the people in room 20 are presented with an advertising message specifically adapted to this current situation (e. g. a special offer for wine), so that they are likely to be interested in this message.
Optionally, the system may include means for person identification and profiles of persons in the database. This may be advantageous to present more specific messages. For example, the group of persons in the room 20 could be successfully identified. The central unit 14 could access the database 16 to obtain individual profiles of the identified persons. Matching could be accomplished by finding interests in the profile which these persons share. This matched information may be combined with the object information acquired before, to obtain a more specific message. For example, the situation could be determined as “persons drinking wine”. Additionally, it is determined that the available interest profiles of the persons present show a common interest in France. These pieces of information could be combined and an advertising message for French wine could be presented. Naturally, it is not necessary to obtain situational information before the person identification, a system using only a person identification would also be imaginable.
As shown in
In the second embodiment, the situational information is given as keywords. One data set in database 16 could include keywords related to vacations and travelling: “vacation”, “trip”, “hotel”, “flight” etc. The associated message could be an advertisement for a hotel or a holiday trip. If in a discussion in room 50 the stored keywords are used frequently, unit 14 will find a match and display the advertisement message retrieved from database 16 on display 18.
Matching could be accomplished by counting how often a specific keyword is used in comparison to other keywords. Also, semantic analyzing of the spoken phrases could be implemented.
The advertisement message presented can be fixed and predetermined for the recognized situation “people are discussing vacations”. Alternatively, it is also possible that the message is dynamically configured or selected from a plurality of messages. In an alternative embodiment, the database 16 contains a pointer to another remote server (not shown) where different offers for vacation trips are available. The messaging system 40 chooses one of these offers which is likely to be interested for the persons present, i.e. an offer which corresponds to the number of persons present.
In a further embodiment, the system uses audio person identification. Based on a profile of the successfully identified person stored in the database, specific messaging is possible, for example newly arrived e-mails for that person can be presented, but also messages relating to special interests of that person.
The use of one or more microphones 42 is depending on the room size and geometry. Also, the use of microphones 42 combined with one or more video camera 12 is possible. Using such a system could be advantageous for even close matching of messaging information to specific situations. For example, combining object recognition using video data with keyword identification using speech recognition audio could be useful. For example, in the situation of a group of persons looking at photos and talking about a foreign destination, the information that they may be interested in vacation adds up to the objects information obtained from video data and the keyword obtained from audio data.
The device 70 works as a messaging device. The microphones 74a, 74b and the camera 73 act as acquisition means to acquire audio and video data of the surroundings. A central unit as explained above is included in base 71 (not shown). The device 70 includes a network interface 76, connecting the device 70 to a data network 77. A database (not shown) as explained above is accessible over network 77. The base unit 71 of the device 70 further includes loudspeakers 75a, 75b which serve as presentation means.
The device 70 may be positioned in a room, where it observes the situation around it. The central unit will rotate the head unit 72 to acquire the objects present in the room with camera 73 and record sounds with microphones 74a, 74b. The audio and video data will then be matched to situational data retrieved from the external database, and corresponding stored audio advertising messages will be played over loudspeakers 75a, 75b.
It should be clear that the embodiments described above only give examples of possible implementations of a system and method according to the invention. The given combinations of local and remote placement of components (
Number | Date | Country | Kind |
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031 04 008.2 | Oct 2003 | EP | regional |
Filing Document | Filing Date | Country | Kind | 371c Date |
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PCT/IB04/52187 | 10/25/2004 | WO | 2/22/2007 |