Patent Application
20250133268
The present disclosure relates to a method for accessing remote resources and services from audiovisual content. It also relates to a system implementing this method.
The field of the present disclosure includes digital communications, digital marketing, video and e-commerce.
Steep growth is currently being observed in audiovisual content offerings. More and more of this audiovisual content is associated with brands and commercial offers.
Today, if someone viewing one such audiovisual content wishes to purchase a product or service seen therein, they must be redirected, via a digital communication network, to a sales site on the Web and use a payment tool. Examples include “Click and Buy®” and “Google Ads®”.
The disadvantage of current methods is that they do not give users real-time access to product or service purchasing services.
One of the main aims of the present disclosure is to remedy this drawback by proposing an innovative method of accessing purchasing resources and services from audiovisual content, without the need to be redirected to a purchasing site or a site providing additional information.
This objective is achieved with a method for accessing remote resources and services from video content viewed on the screen of an electronic device held by a user, the video content having been previously enriched from initial content with additional information and/or services previously embedded in the video stream, which additional information and/or services are accessible in response to the user selecting an element of the initial video content being viewed, the additional information and/or additional services being displayed inside the video content.
The access method according to the present disclosure may advantageously comprise the following steps:
The window displayed in response to a capsule icon selection detection may include a zone for selecting an additional video related to the selected element, and/or a zone for selecting an online store, and/or a zone for selecting a searchable document related to the selected element, for example, a press article.
The video content used by the access method according to the present disclosure has preferably been enriched using artificial intelligence techniques.
The capsules contained in the enriched video content have advantageously been created from a prior selection of elements in the initial video content and a search for information and/or services associated with these selected and classified elements.
Thus, with the access method according to the present disclosure, it becomes possible to provide a new purchasing experience for people viewing audiovisual content.
Embodiments of the present disclosure will be better understood in view of the figures, in which:
API: for Application Programming Interface: application programming interface comprising a set of definitions and protocols that facilitate the creation and integration of application software.
SAAS: for Software as a Service: an application software solution hosted in the cloud and operated outside the organization or company by a third party, also known as a service provider. The SaaS solution is accessible on demand via an Internet connection.
With reference to
In a first step I, the person consults the video content and locates an element, such as a known actor 2. In a second step II, the person then selects this element 2 by touching the screen 1 with a finger of their hand 3.
In a third step III, this selection causes a capsule icon 4 to be displayed in a corner of screen 1, for example, the top right-hand corner.
The person then selects (step IV) this capsule icon 4, which causes a window 5 to appear on screen 1, integrated into the video, this window 5 comprising three zones 50, 51, 52 corresponding respectively to an additional video, an online store and a press article, these three resources all being related to the selected element 2.
Therefore, if the user selects (step V) the zone 50, a window 20 for viewing an additional video appears and the user can directly watch this additional video within the enriched video content.
If the user selects the zone 51 (step VI), an online store 21 appears, integrated within the enriched video content.
If the user selects the zone 52 (step VII), a window 22 for reading a news article appears, integrated within the enriched video content.
How enriched audiovisual or video content can be produced by content creators will now be described. A production platform integrating a specific video player and implementing artificial intelligence algorithms can be made available to them in the form of an SAAS application. This platform enables the embedding of brands that a creator would like to see integrated into your audiovisual content.
The video player used in the method according to the present disclosure may have the following features:
The enrichment method implemented in this SAAS platform is designed to classify the capsules created as a result of the recognition process. Artificial intelligence will classify all recognized elements in a capsule integrated into the top right-hand corner of a video. It will then deduce three offers for the element:
The texts describing these offers can be translated into several languages simultaneously.
For product recognition, artificial intelligence selects products available on e-commerce platforms worldwide. If the products are not recognized on one of the platforms, the artificial intelligence then sends a “product to be created” message to the product creation department, which will create the product in question: dimensions, colors, materials, etc.
The artificial intelligence is designed to perform the following operations:
Numerous types of capsule can be envisaged. The following is a non-exhaustive list of capsules that can be created as a result of the method for recognition in video content.
As a non-limiting example, 200 capsules for a 3-minute video, 600 capsules for a 6-minute video and over 1000 capsules for a video longer than 6 minutes may be contemplated.
The user of the enrichment method according to the present disclosure integrates video content in the form of a file or link into the Web platform or SAAS application.
The artificial intelligence then processes the video content over a period of time equal to or less than the duration of the video content, depending on the availability of the queue for this process, referencing all the information in a dashboard assigned to the user.
Of course, the present disclosure is not limited to the examples that have just been described, and many other embodiments may be envisaged without departing from the scope of this invention. In particular, the number of recognizable elements and capsules that can be integrated into enriched video content is only limited by the capacity and power of the computer servers used.
| Number | Date | Country | Kind |
|---|---|---|---|
| FR2201013 | Feb 2022 | FR | national |
This application is a national phase entry under 35 U.S.C. § 371 of International Patent Application PCT/EP2023/052608, filed Feb. 2, 2023, designating the United States of America and published as International Patent Publication WO 2023/148295 Al on Aug. 10, 2023, which claims the benefit under Article 8 of the Patent Cooperation Treaty of French Patent Application Serial No. FR2201013, filed Feb. 4, 2022.
| Filing Document | Filing Date | Country | Kind |
|---|---|---|---|
| PCT/EP2023/052608 | 2/2/2023 | WO |
