Information
                
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 Patent Grant
                     
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 6686941
                     
                
             
         
    
    
        
            
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Patent Number
                    6,686,941
                 
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Date Filed
                    Tuesday, February 13, 200124 years ago
                 
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Date Issued
                    Tuesday, February 3, 200421 years ago
                 
            
         
     
    
        
            
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Inventors
        
                 
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Original Assignees
        
                 
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Examiners
            
                            Agents
        
                 
            
         
     
    
        
            
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CPC
        
                 
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US Classifications
        
                            Field of Search
        
                US
 
                    - 347 115
 
                    - 347 139
 
                    - 399 158
 
                    - 399 359
 
                    
                 
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International Classifications
        
                 
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        Abstract
A public presentation system is presented comprising a display system that can be remotely changed, so that multiple different images are successively displayed with minimal interruption. The system utilizes ionography techniques for non-contact printing and imaging for display. Thus by exploiting electrostatic imaging techniques, an advertisement can be displayed promptly by transferring a toner image onto an imaging belt.             
         
        
            
                    Description
  
    
      
        FIELD OF THE INVENTION
      
    
    
      
        The present relates to display boards in general and to remotely changing the displayed information on the display boards in particular.
      
    
    
      
        BACKGROUND OF THE INVENTION
      
    
    
      
        One common form of display utilizes poster displays usually located at strategic road junctions for maximum effect. Such posters are commonly pasted on large display boards and remain for the time period paid for, after which the poster is replaced. A major disadvantage of the poster display is that it is restricted to displaying one poster at a time.
      
    
    
      
        In order to maximize the available net display area, various systems have been developed which allow several, usually not more than three, separate advertisements to be displayed on the same display area. One system uses a rotating screen which contains two advertisements, one of which is visibly displayed at a time.
      
    
    
      
        A second system utilizes a plurality of rotatable triangular slats which allows three separate advertisements to be shown. Each advertisement occupies the whole display area and is cut into strips to enable the slats to be rotated. The slats can be rotated at regular intervals so that each of the three advertisements is consequently displayed.
      
    
    
      
        These existing systems are also limited in that in order to change the one or more of the advertisements, it is necessary to physically replace the poster in situ.
      
    
    
      
        One of the methods for forming an image on a surface is electrophotography. Electrophotography forms a latent image on a photoconductor which is then developed using toner. The toner image is then transferred to a substrate.
      
    
    
      
        Another technique for non-contact printing and imaging is ionography. An example of ionography, by the transfer of electrostatic images on to a dielectric surface using toner, is described in U.S. Pat. No. 5,289,214 to Zur.
      
    
    
      
        Computer controlled display systems are usually based on some kind of projection of an image. The practical solutions, due to the limited power of the lamp are such that the image cannot be seen with a good contrast in outdoor applications, due to the high brightness of the ambient sunlight.
      
    
    
      
        This invention works in reflection mode like the classical poster display, that is it uses the ambient light as light source.
      
    
    
      
        SUMMARY OF THE INVENTION
      
    
    
      
        An object of the present invention is to provide a display system that can be remotely changed, so that different images are successively displayed with minimal interruption.
      
    
    
      
        A further object of the present invention is to utilize ionography techniques for non-contact printing and imaging for display. Thus by exploiting electrostatic imaging techniques, an advertisement can be displayed promptly by transferring a toner image onto an imaging belt.
      
    
    
      
        A further object of the present invention is to provide a display board that can be used both during daylight and at night.
      
    
    
      
        There is thus provided, in accordance with a preferred embodiment of the present invention, a display system which includes at least one display screen, printing means for transferring color images on to the at least one display screen, erasing means for erasing the color images from the at least one display screen and drive means connected to the at least one display screen for operatingly moving the at least one display screen.
      
    
    
      
        Furthermore, in accordance with a preferred embodiment of the present invention, the drive means moves the at least one display screen from a first printing position to a second viewing position.
      
    
    
      
        In addition, in accordance with a preferred embodiment of the present invention, the system according to claim 
        
          
            1
          
        
         further includes an interface control unit coupled to at least the at least one display screen and processing means communicating with the interface control unit to control the display of the images.
      
    
    
      
        Furthermore, in accordance with a preferred embodiment of the present invention, the display screen includes a plurality of display screens, each of which displays a separate color separation of the image.
      
    
    
      
        In addition, in accordance with a preferred embodiment of the present invention, the system also includes a dual purpose screen having a substantially white reflective diffusing portion and a substantially transparent portion and a substantially transparent protective screen placed in front of the at least one display screen. Each of the plurality of display screens includes an endless dielectric imaging belt.
      
    
    
      
        Furthermore, in accordance with a preferred embodiment of the present invention, each of the separate color separation images is a digitized version for one of each of the three color separations of cyan, magenta and yellow (C, M and Y).
      
    
    
      
        In addition, in accordance with a preferred embodiment of the present invention, the printing means includes a separate toner reservoir for each of the separate color separation images and writing means for applying toner from each of the separate toner reservoirs onto each of the at least one display screen.
      
    
    
      
        Furthermore, in accordance with a preferred embodiment of the present invention, the erasing means includes static eliminators for cleaning and erasing the toner from the at least one display screen and at least one receptacle for the at least one display screen for receiving and storing the removed toner. The static eliminators comprise one of a group of eliminators including active hot static eliminators; active shockless static eliminators and passive static eliminators.
      
    
    
      
        Furthermore, in accordance with a preferred embodiment of the present invention, the system further includes pumping means to transfer toner from each of the at least one receptacles to the corresponding toner reservoir.
      
    
    
      
        In addition, in accordance with a preferred embodiment of the present invention, the drive means is connected to the dual purpose screen for operatingly moving the dual purpose screen from a first position wherein the substantially white reflective diffusing portion is placed behind the at least one display screen to a second position wherein the substantially transparent portion is placed behind the at least one display screen.
      
    
    
      
        Additionally, there is provided a display system which includes a single display screen and a plurality of printing arrangements located adjacent it, each printing arrangement for each of base colors.
      
    
    
      
        Furthermore, in accordance with a preferred embodiment of the present invention, the interface control unit is coupled to the drive means.
      
    
    
      
        The system further includes a roller track for supporting the writing means thereby to allow the writing means to be moved longitudinally along the track. The roller track further supports the erasing means thereby to allow the erasing means to be moved longitudinally along the track.
      
    
    
      
        Furthermore, in accordance with a preferred embodiment of the present invention, the movement of the printing means and erasing means is controlled by the interface and control unit.
      
    
    
      
        Additionally, there is provided, in accordance with a preferred embodiment of the present invention, a method for producing at least one display image onto a screen The method includes the steps of:
      
    
    
      
        preparing the at least one display image;
      
    
    
      
        communicating the at least one display image to an interface and control unit;
      
    
    
      
        printing the prepared at least one display image on to at least one display screen; and
      
    
    
      
        moving the at least one display screen into position for viewing.
      
    
    
      
        Furthermore, in accordance with a preferred embodiment of the present invention, the method further includes the step of erasing the displayed image and also includes the steps of:
      
    
    
      
        preparing a replacement display image; and
      
    
    
      
        communicating the replacement display image to the interface and control unit.
      
    
    
      
        In addition, in accordance with a preferred embodiment of the present invention, the method further includes the step of concurrently printing the replacement display image while the first displayed image is being erased, the step of printing the replacement display image on a separate part of the at least one display screen while the first image is being displayed and the step of erasing an image and concurrently printing a replacement display image on a separate part of the at least one display screen while another image is being displayed.
      
    
    
      
        Alternatively, the method may comprise the step of depositing base colors images to a single display screen concurrently.
      
    
    
      
        Furthermore, in accordance with a preferred embodiment of the present invention, the method further includes the step of moving a dual purpose screen having a substantially white reflective diffusing portion and a substantially transparent portion behind the at least one display screen. Moving includes the step of activating the dual purpose screen to move the substantially transparent portion behind the at least one display screen whenever the amount of light falls below a pre-determined level.
      
    
    
      
        In addition, in accordance with a preferred embodiment of the present invention, the printing step includes the steps of:
      
    
    
      
        storing toner for each of the separate color separation images in separate reservoirs; and
      
    
    
      
        applying toner from each of the separate toner reservoirs onto each of the corresponding plurality of display screens.
      
    
    
      
        Finally, the step of erasing the displayed image includes the steps of removing the toner from each of the plurality of display screens and storing the removed toner for reuse in the separate toner reservoirs.
      
    
  
  
    
      
        BRIEF DESCRIPTION OF THE DRAWINGS
      
    
    
      
        The present invention will be understood and appreciated more fully from the following detailed description taken in conjunction with the appended drawings in which:
      
    
    
      
        
          FIG. 1
        
         is a schematic illustration of a display system, according to a preferred embodiment of the present invention.
      
    
    
      
        
          FIG. 2
        
         is a high level block diagram illustration of the components of the display system of 
        
          FIG. 1
        
        ;
      
    
    
      
        
          FIG. 2A
        
         is a high level block diagram illustration of the components of the display system of 
        
          FIG. 1
        
         when a single display screen is used.
      
    
    
      
        
          FIG. 3
        
         is a side elevational view of the display screen of 
        
          FIG. 1
        
        ;
      
    
    
      
        
          FIG. 3A
        
         is a side elevational view of the display screen of FIG. I when a single display screen is used.
      
    
    
      
        
          FIG. 4
        
         is a detailed schematic isometric view of one of the display screens of 
        
          FIG. 1
        
        ;
      
    
    
      
        
          FIG. 5
        
         is a high level block diagram illustration of the operation of preparing an advertisement for display.
      
    
    
      
        
          FIG. 6
        
         is a high level block diagram illustration of the operational steps for producing a display advertisement;
      
    
    
      
        
          FIG. 7A
        
         is a flow chart illustration of the operational steps of a preferred embodiment for producing an interchangeable display; and
      
    
    
      
        
          FIG. 7B
        
         is a flow chart illustration of the operational steps of a further preferred embodiment for producing an interchangeable display.
      
    
  
  
    
      
        DETAILED DESCRIPTION OF THE PRESENT INVENTION
      
    
    
      
        Reference is now made to 
        
          FIGS. 1-3A
        
        . 
        
          FIG. 1
        
         is a schematic illustration of a display system, generally designated 
        
          
            10
          
        
        , according to a preferred embodiment of the present invention. 
        
          FIGS. 2 and 2A
        
         are high level block diagram illustrations of the components of the display system 
        
          
            10
          
        
        . 
        
          FIGS. 3 and 3A
        
         are side view of the display screen 
        
          
            12
          
        
        , used in the system.
      
    
    
      
        The display system 
        
          
            10
          
        
         comprises a display screen, generally designated 
        
          
            12
          
        
         connected, via an interface and control unit 
        
          
            14
          
        
        , to a computer system 
        
          
            16
          
        
         Computer system 
        
          
            16
          
        
        , which is preferably situated at a separate central location, remotely communicates with interface and control unit 
        
          
            14
          
        
         to direct the operation and control the display of an image 
        
          
            15
          
        
         on the display screen 
        
          
            12
          
        
        . The display system 
        
          
            10
          
        
         further comprises drive means 
        
          
            18
          
        
        , operable by computer system 
        
          
            16
          
        
         via interface and control unit 
        
          
            14
          
        
        , printing means, generally designated 
        
          
            20
          
        
        , for depositing color images on to the display screen 
        
          
            12
          
        
        , and erasing means, generally designated 
        
          
            22
          
        
        , for erasing or removing the deposited toner. Printing means 
        
          
            20
          
        
         and erasing means 
        
          
            22
          
        
         are connected to interface and control unit 
        
          
            14
          
        
        .
      
    
    
      
        Display screen 
        
          
            12
          
        
         comprises a plurality of display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        , which are superimposed on each other, each of which is utilized to display a different color. The plurality of display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         are situated one behind the other so that the display screen 
        
          
            12
          
        
         displays a composite image comprising the three images deposited on each of the display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        .
      
    
    
      
        A plurality of printing means 
        
          
            20
          
        
        , one for each of display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         is placed proximate to the screens, to deposit color images on the display screens to create the complete advertisement. The erasing means 
        
          
            22
          
        
         are used to remove or erase the deposited toner. Printing means 
        
          
            20
          
        
         and erasing means 
        
          
            22
          
        
         are located adjacent to each of the three display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        .
      
    
    
      
        Display screen 
        
          
            12
          
        
         comprises a dual purpose screen 
        
          
            24
          
        
         and three display screens, referenced 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         which are located close to one another and in front of the dual purpose screen 
        
          
            24
          
        
        . Each of the three display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         are similar.
      
    
    
      
        Alternatively, as shown in 
        
          FIG. 3A
        
        , the display screen comprise a single display screen 
        
          
            29
          
        
         on which a color image is created by employing a plurality of printing means 
        
          
            20
          
        
        C, 
        
          
            20
          
        
        M, 
        
          
            20
          
        
        Y and 
        
          
            20
          
        
        K, one for each color, situated located adjacent display screen 
        
          
            29
          
        
        .
      
    
    
      
        Preferably, a transparent screen 
        
          
            35
          
        
         is also placed in front of the display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         or in front of screen 
        
          
            29
          
        
         in order to protect the screens from the elements.
      
    
    
      
        Dual purpose screen 
        
          
            24
          
        
         comprises a continuous loop of material stretched over a plurality of rollers 
        
          
            32
          
        
        . In the example of the embodiment of 
        
          FIGS. 3 and 4
        
        , dual purpose screen 
        
          
            24
          
        
         comprises two different types of screen, a white screen 
        
          
            34
          
        
         which is substantially opaque for use during daylight and a transparent screen 
        
          
            36
          
        
         for use during the hours of darkness. The dual purpose screen 
        
          
            24
          
        
         may be rotated in either clockwise or anti-clockwise direction to select the required screen, as appropriate, that is, white screen 
        
          
            34
          
        
         for daylight use or transparent screen 
        
          
            36
          
        
         for night use.
      
    
    
      
        A backlighting system, generally designated 
        
          
            38
          
        
         for use with the transparent screen 
        
          
            36
          
        
         during night use is connected to interface and control unit 
        
          
            14
          
        
        .
      
    
    
      
        Reference is now also made to 
        
          FIG. 4
        
         which is a detailed schematic isometric view of one of the display screens (
        
          
            26
          
        
        , 
        
          
            28
          
        
         or 
        
          
            30
          
        
        ). Each of the three display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         comprises an endless loop (or belt), generally designated 
        
          
            40
          
        
        , of image separation sheet material on to which a specific color toner image is transferred. Preferably, the loop of material for each of three display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         is composed of a dielectric imaging belt 
        
          
            40
          
        
        , composed of polyester, for example For the purposes of example only, loop 
        
          
            40
          
        
         is shown as having a triangular configuration consisting of a base 
        
          
            52
          
        
        , a front display side 
        
          
            54
          
        
         and a hypotenuse 
        
          
            56
          
        
        .
      
    
    
      
        In the embodiment of a single display screen 
        
          
            29
          
        
         a single endless loop (or belt), is used.
      
    
    
      
        Printing means 
        
          
            20
          
        
         and erasing means 
        
          
            22
          
        
         are suitably supported, for example by a pair of stands 
        
          
            58
          
        
        , each having a roller track 
        
          
            60
          
        
         affixed thereto. Both printing means 
        
          
            20
          
        
         and erasing means 
        
          
            22
          
        
         are movable longitudinally along the tracks 
        
          
            60
          
        
        , as illustrated by arrows 
        
          
            62
          
        
         and 
        
          
            64
          
        
        , respectively. The movement of printing means 
        
          
            20
          
        
         and erasing means 
        
          
            22
          
        
         is controlled by interface and control unit 
        
          
            14
          
        
        .
      
    
    
      
        In another embodiment of a single display screen, plurality of printing means 
        
          
            20
          
        
        C, 
        
          
            20
          
        
        M, 
        
          
            20
          
        
        Y and 
        
          
            20
          
        
        K, and erasing means 
        
          
            22
          
        
         are suitably supported, for example by a pair of stands 
        
          
            58
          
        
        , each having a roller track 
        
          
            60
          
        
         affixed thereto. Both printing means 
        
          
            20
          
        
         and erasing means 
        
          
            22
          
        
         are movable longitudinally along the tracks 
        
          
            60
          
        
        , as illustrated by arrows 
        
          
            62
          
        
         and 
        
          
            64
          
        
        , respectively. The movement of printing means 
        
          
            20
          
        
         and erasing means 
        
          
            22
          
        
         is controlled by interface and control unit 
        
          
            14
          
        
        . Alternatively, printing means 
        
          
            20
          
        
         and erasing means 
        
          
            22
          
        
         may be stationary, while the needed relative movement between these means and the display screen may be achieved by way of movement of the display screen.
      
    
    
      
        The display system 
        
          
            10
          
        
         produces color images by depositing three separate images onto each of the three display screens 
        
          
            26
          
        
        
          
            28
          
        
         and 
        
          
            30
          
        
        . Each separate image is a digitized version (or separation file), one for each of the three color separations of cyan, magenta and yellow (C, M and Y).
      
    
    
      
        According to another embodiment of the invention of a single screen, display system 
        
          
            10
          
        
         produces color images by combining images deposited for each base color, using a plurality of printing means 
        
          
            20
          
        
        , one for each of base color. Erasing of the images is carried out by using erasing means 
        
          
            22
          
        
        .
      
    
    
      
        Drive means 
        
          
            18
          
        
         may comprise any suitable apparatus for moving the display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         and the dual purpose screen 
        
          
            24
          
        
        , such as electrically or hydraulically operated motors, for example.
      
    
    
      
        Reference is now made to 
        
          FIG. 5
        
        , which is a block diagram illustration of the operation of preparing an advertisement for display.
      
    
    
      
        Printing means 
        
          
            20
          
        
        , which is located adjacent to each belt 
        
          
            40
          
        
         of the three display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        , is similar for each of the three display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        . Printing means 
        
          
            20
          
        
         comprises a toner reservoir, generally referenced 
        
          
            42
          
        
        , and writing means, generally designated 
        
          
            44
          
        
        , for each of the four color separations of cyan, magenta yellow and black.
      
    
    
      
        For reference, the various components (reservoirs, writing means) for each of the three color separations of cyan, magenta yellow and black are identified by a suffix (C, M Y or K) indicating their color (Cyan, Magenta or Yellow). Thus, reservoir 
        
          
            42
          
        
        M and writing means 
        
          
            44
          
        
        M refer to screen 
        
          
            28
          
        
         which receives the magenta color, Alternatively a single screen may be used.
      
    
    
      
        The image is transferred by means of an ionographic writing head, such as manufactured by Delphax Systems of Canton, Mass., United States. Briefly, the print system consists of a multi-stage process for transferring the image onto imaging belt 
        
          
            40
          
        
         and optionally erasing the imaged message.
      
    
    
      
        Firstly, using ion-deposition, a latent charge image is formed on imaging belt 
        
          
            40
          
        
        . Then the image is developed by applying toner of the respective color (C, M Y or K), contained in the corresponding reservoir 
        
          
            42
          
        
        C, 
        
          
            42
          
        
        M 
        
          
            42
          
        
        Y or 
        
          
            42
          
        
        K. Preferably, the toner has transmission characteristics similar to those in standard xerographic reproduction equipment.
      
    
    
      
        Each of the image separation sheets (of display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        ) are similarly prepared, that is toner of the respective color is applied to each sheet.
      
    
    
      
        The sheets are then moved into position, one behind the other, behind transparent screen 
        
          
            35
          
        
         so that the combination of display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         form the complete image for viewing.
      
    
    
      
        According to another embodiment of the invention only single display screen 
        
          
            29
          
        
         is employed along each four printing means 
        
          
            20
          
        
        M, 
        
          
            20
          
        
        C 
        
          
            20
          
        
        Y and K, that are situated adjacently. Using ion-deposition, a latent charge image is formed on imaging belt 
        
          
            40
          
        
        . Then the image is developed by applying toner of the respective color (C, M, Y or K), contained in the corresponding reservoir 
        
          
            42
          
        
        C, 
        
          
            42
          
        
        M, 
        
          
            42
          
        
        Y or K. Preferably, the toner has transmission characteristics similar to those in standard xerographic reproduction equipment.
      
    
    
      
        During daylight hours, the white screen 
        
          
            34
          
        
         portion of dual purpose screen 
        
          
            24
          
        
         is moved into position. Whenever the amount of light falls below a pre-determined level, such as during the night, the dual purpose screen 
        
          
            24
          
        
         is activated to move so that the transparent screen 
        
          
            36
          
        
         portion of the dual purpose screen 
        
          
            24
          
        
         is placed behind the display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        , and the back lighting system 
        
          
            38
          
        
         is operated.
      
    
    
      
        To remove or erase the image from each of the image separation sheets (of display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        ), the relevant imaging belt 
        
          
            40
          
        
         is rotated clockwise so as to come into contact with erasing means 
        
          
            22
          
        
        . Erasing means 
        
          
            22
          
        
         comprise static eliminators, generally designated 
        
          
            46
          
        
        , for cleaning and erasing the toner of a previous image from the display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         and at least one receptacle, generally referenced 
        
          
            48
          
        
        , for receiving and storing the respective toner being removed. A new image can now be applied by writing units 
        
          
            44
          
        
        , and then moved into position for displaying. In another embodiment of the invention to remove or erase the image from the image screen, the imaging belt 
        
          
            40
          
        
         is rotated clockwise so as to come into contact with erasing means 
        
          
            22
          
        
        .
      
    
    
      
        A pump 
        
          
            50
          
        
        , or other transfer means, connects each storage receptacle 
        
          
            48
          
        
         to the corresponding reservoir 
        
          
            42
          
        
        . Removed toner can then be reused for the next display.
      
    
    
      
        The static eliminators 
        
          
            46
          
        
        , are commercially available active or passive eliminators, such as those manufactured by Chapman Inc. of Portland, Me., USA.
      
    
    
      
        Basically, active static eliminators which may be “hot” or shockless, combine emitter points to create ions and a high voltage power supply to control the electrical energy delivered to the emitters. Sufficiently high energy is used to induce ionization without causing arcing Hot bars which produce more ionization, are used where they can be mounted out of the way of human contact. The emitter points of shockless static eliminators receive their high voltage indirectly via a resistor or capacitor so that the a low level current is passed.
      
    
    
      
        Passive static eliminators basically work by induction similar to a lightning rod and generally comprise tinsel or brushes.
      
    
    
      
        Reference is now made to 
        
          FIG. 6
        
         which is high level block diagram illustration of the operational steps for producing a display, such as an advertisement.
      
    
    
      
        The advertisement to be displayed is first prepared on the computer system 
        
          
            16
          
        
        , using a graphic arts program or similar (step 
        
          
            202
          
        
        ). The computer system 
        
          
            16
          
        
        , transfers details of the advertisement and other display commands by radio or other remote transfer means to the interface and control unit 
        
          
            14
          
        
         (step 
        
          
            204
          
        
        ).
      
    
    
      
        The interface and control unit 
        
          
            14
          
        
        , which is connected to the display screen 
        
          
            12
          
        
        , relays the commands received from the computer system 
        
          
            16
          
        
         to the various operational devices (step 
        
          
            240
          
        
        ).
      
    
    
      
        Basically, there are three kinds of operational commands (step 
        
          
            240
          
        
        ) which may be transmitted, as follows:
      
    
    
      
        a) for the operation of the drive means 
        
          
            18
          
        
         (step 
        
          
            242
          
        
        );
      
    
    
      
        b) instructions for writing, that is depositing toner on any or all of the screens (step 
        
          
            244
          
        
        ); and
      
    
    
      
        c) instructions for removing toner (step 
        
          
            246
          
        
        ).
      
    
    
      
        The operation of the drive means 
        
          
            18
          
        
         (step 
        
          
            242
          
        
        ) may move any or all of the display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         (step 
        
          
            248
          
        
        ), change the dual purpose screen 
        
          
            24
          
        
         (step 
        
          
            250
          
        
        ) and switch the backlighting system 
        
          
            38
          
        
         (step 
        
          
            252
          
        
        ) on/off.
      
    
    
      
        There are several alternative combinations of step sequences which may be performed for writing, displaying or erasing the advertisement. For example, toner can be deposited according to the image (step 
        
          
            244
          
        
        ), and as described in the embodiment of 
        
          FIG. 3
        
        , simultaneously moved into position (step 
        
          
            248
          
        
        ). Also, each screen can be prepared either concurrently or consecutively. Alternatively, as described hereinbelow, the image can be first deposited and later, when the image has been completed, moved into viewing position.
      
    
    
      
        The steps of changing the dual purpose screen 
        
          
            24
          
        
         (step 
        
          
            252
          
        
        ) and switching the backlighting system 
        
          
            38
          
        
         (step 
        
          
            254
          
        
        ) on/off are carried out as necessary depending on the prevailing lighting conditions.
      
    
    
      
        Reference is now made to 
        
          FIGS. 7A and 7B
        
        , which are flow chart illustrations of the operational steps of embodiments for producing interchangeable display. Operational steps which are similar to operational steps which have been previously described with respect to the preferred embodiment hereinabove, are similarly designated and will not be further described.
      
    
    
      
        Referring to a first embodiment to produce an interchangeable advertisement display (FIG. 
        
          
            7
          
        
        A), each of the three display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        , is configured for at least two advertisements, using the same writing means 
        
          
            44
          
        
         for writing both images to be displayed.
      
    
    
      
        In this embodiment the first advertisement is prepared on the computer system 
        
          
            16
          
        
        , using a graphic arts program or similar (step 
        
          
            202
          
        
        ). The computer system 
        
          
            16
          
        
        , transfers commands by radio or other remote transfer means to the interface and control unit 
        
          
            14
          
        
         (step 
        
          
            204
          
        
        ).
      
    
    
      
        The interface and control unit 
        
          
            14
          
        
        , which is connected to the display screen 
        
          
            12
          
        
        , relays the commands received from the host computer 
        
          
            16
          
        
         for depositing toner on the three display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         (step 
        
          
            210
          
        
        ) from the writing means 
        
          
            44
          
        
         and simultaneously the three screens are moved into position (step 
        
          
            208
          
        
        ).
      
    
    
      
        To display a replacement advertisement, the replacement advertisement is prepared and transferred to the interface and control unit 
        
          
            14
          
        
         (steps 
        
          
            210
          
        
         and 
        
          
            212
          
        
        ), similar to steps 
        
          
            202
          
        
         and 
        
          
            204
          
        
         described for the first advertisement. The first advertisement is erased (step 
        
          
            214
          
        
        ) and the second different advertisement is written onto the screen (step 
        
          
            206
          
        
        ) and displayed on display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         (step 
        
          
            208
          
        
        ). Erasure of the first advertisment takes place at the same time as the screen is being moved, and the next advertisment is being written onto the screen. Further advertisements can be prepared and displayed by repeating the steps 
        
          
            206
          
        
        -
        
          
            214
          
        
         (dashed box 
        
          
            220
          
        
        ).
      
    
    
      
        As will be appreciated, while the first advert is being written to a clean screen, erasure does not take place.
      
    
    
      
        In an alternative embodiment, illustrated in 
        
          FIG. 7B
        
        , after the first advertisement has been prepared (step 
        
          
            202
          
        
        ) and is being displayed (step 
        
          
            204
          
        
        ), a second advertisement is prepared and transferred to the interface and control unit 
        
          
            14
          
        
         (steps 
        
          
            210
          
        
         and 
        
          
            212
          
        
        ), The second advertisement can be written to an available blank part of the display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
        , which is out of view of the dual purpose screen 
        
          
            24
          
        
        , at the same time as the first advertisement is being displayed (step 
        
          
            222
          
        
        ).
      
    
    
      
        In this embodiment printing means 
        
          
            20
          
        
         are moved longitudinally along the tracks 
        
          
            60
          
        
         (FIG. 
        
          
            3
          
        
        ), so as to cover the whole surface of the screen, without moving the screen (step 
        
          
            222
          
        
        ). Similarly, erasing means 
        
          
            22
          
        
         can also be moved longitudinally along the tracks 
        
          
            60
          
        
         to erase the image (step 
        
          
            226
          
        
        ) without the necessity for moving the screen.
      
    
    
      
        In yet another embodiment the printing means and the erasing means may be stationary, while the printing and erasing operations are performed when the display screen is moved to its next position.
      
    
    
      
        To display the second advertisement, display screens 
        
          
            26
          
        
        , 
        
          
            28
          
        
         and 
        
          
            30
          
        
         are rotated so that the second advertisement is brought in front of the dual purpose screen 
        
          
            24
          
        
         and the first advertisement is hidden from view (step 
        
          
            224
          
        
        ). Steps 
        
          
            210
          
        
        -
        
          
            226
          
        
         (dashed box 
        
          
            230
          
        
        ) can be repeated for other replacement advertisements.
      
    
    
      
        It will be appreciated by persons knowledgeable in the art that the present invention is not limited to the printing methods described hereinabove but is also applicable to other methods such as ink-jet printing. Furthermore, the present invention is not limited to being controlled by a remote host but that a stand alone system in which a plurality of alternating print advertisements are stored in a buffer may also be used.
      
    
    
      
        It will be appreciated by persons skilled in the art that the present invention is not limited by what has been particularly shown and described herein above. Rather the scope of the invention is defined by the claims which follow:
      
    
  
             
            
                        Claims
        
                - 1. A display system comprising:at least one display screen; printing means for transferring color images on to said at least one display screen; erasing means for erasing said color images from said at least one display screen; drive means connected to said at least one display screen for operatingly moving said at least one display screen; and a roller track for supporting said printing means thereby to allow said printing means to be moved longitudinally along said track wherein said drive means moves said at least one display screen from a first printing position to a second viewing position.
 
                - 2. The system according to claim 1 and further comprising:an interface control unit coupled to at least said at least one display screen; and processing means communicating with said interface control unit to control the display of said images.
 
                - 3. The system according to claim 1 or 2 wherein each of said at least one display screen comprises a plurality of display screens, each of which displays a separate color separation of said image.
 
                - 4. The system according to claim 1 or 2 and further comprising a dual purpose screen having a substantially white reflective diffusing portion and a substantially transparent portion.
 
                - 5. The system according to claim 3 further comprising a substantially transparent protective screen placed in front of said at least one display screen.
 
                - 6. The system according to claim 3 wherein each of said separate color separation images is a digitized version for one of each of the four color separations of cyan, magenta, yellow and black (C, M, Y and K).
 
                - 7. The system according to claim 3 wherein said printing means comprises:a separate toner reservoir for each of said separate color separation images; and writing means for applying toner from each of said separate toner reservoir onto each of said at least one display screen.
 
                - 8. The system according to claim 7 wherein said erasing means comprises:static eliminators for cleaning and erasing the toner from said at least one display screen; and at least one receptacle for said at least one display screen for receiving and storing the removed toner.
 
                - 9. The system according to claim 8 and further comprising pumping means to transfer toner from each of said at least one receptacle to the corresponding toner reservoir.
 
                - 10. The system according to claim 3 further comprising a dual purpose screen having a substantially white reflective diffusing portion and a substantially transparent portion.
 
                - 11. The system according to claim 10 and further comprising a substantially transparent protective screen placed in front of said at least one display screen.
 
                - 12. The system according to claim 10 wherein said drive means is connected to said dual purpose screen for operatingly moving said dual purpose screen from a first position wherein said substantially white reflective diffusing portion is placed behind said at least one display screen to a second position wherein said substantially transparent portion is placed behind said at least one display screen.
 
                - 13. The system according to claim 4 wherein said drive means is connected to said dual purpose screen for operatingly moving said dual purpose screen from a first position wherein said substantially white reflective diffusing portion is placed behind said at least one display screen to a second position wherein said substantially transparent portion is placed behind said at least one display screen.
 
                - 14. The system according to claim 4 and further comprising a substantially transparent protective screen placed in front of said at least one display screen.
 
                - 15. The system according to claim 2 wherein said interface control unit is coupled to said drive means.
 
                - 16. The system according to claim 2 wherein the movement of said printing means and erasing means is controlled by said interface control unit.
 
                - 17. The system according to claim 2 further comprising a dual purpose screen having a substantially white reflective diffusing portion and a substantially transparent portion controlled by said interface control unit.
 
                - 18. The system according to claim 1 wherein said at least one display screen comprises an endless dielectric imaging belt.
 
                - 19. The system according to claim 1 wherein said erasing means comprises:static eliminators for cleaning and erasing the toner from said at least one display screen; and at least one receptacle for said at least one display screen for receiving and storing the removed toner.
 
                - 20. The system according to claim 19 wherein said static eliminators comprise one of a group of eliminators including active hot static eliminators; active shockless static eliminators and passive static eliminators.
 
                - 21. The system according to claim 1 wherein said roller track further supports said erasing means thereby to allow said erasing means to be moved longitudinally along said track.
 
                - 22. The system according to claim 1 wherein said printing means comprises:a separate toner reservoir for storing toner of each individual color to be transferred to said at least one display screen; and a writing means for applying said toner from a respective said separate toner reservoir onto each of said at least one display screen.
 
        
                
                
                
                
                
                            US Referenced Citations (4)