Interactive mobile phone services provide information and entertainment to users. For example, YES, Inc. runs a service in which anyone with a mobile phone can identify, rate, share, and buy any song that has played on a radio station in the last 24 hours. In operation, a caller dials 888-YES-8888 on his mobile phone to connect to an interactive voice response system. The caller then states the name of the station and the time that the song was played to hear a sample of the song as well as information about the artist, track, and album. Callers are able to rate and buy the song. Stations receive feedback regarding how their audience likes individual songs.
By way of introduction, the preferred embodiments described herein relate to a game in which a party selects one or more songs. A set of songs is then randomly selected from those songs that were actually played, e.g., by a radio station, during a time period. These randomly-selected songs are the contesting-winning songs. If the song(s) that the party selected matches any of the songs in the randomly-selected set, the party is awarded a prize. Accordingly, the party wins a prize if (1) the radio station plays one of the songs the party selected and (2) that song is one of the randomly-selected songs. The award can be tiered such that the size of the prize increases as the number of songs the party guesses correctly increases.
Turning now to the drawings,
The operation of this system 100 will be described in conjunction with
After dialing the number of the first server 130, the wireless communication device 170 is placed in communication with the first server 130, which uses an interactive voice response (“IVR”) system to ask the party which radio station played the song of interest and what time that song was played (act 210). The first server 130 compares the entered station/time information with the playlist 200 to determine the song played by the radio station 110 at the indicated time. The first server 130 then plays a clip of the song to the party (act 220), and the party indicates whether or not that song was the song of interest (act 230). If the song is not the song of interest, the party can be given options to hear the next or previous song played by the radio station 110. Once the party has acknowledged that the song is the one of interest, the party can be given the option to download the song (act 250), to download the ring tone (act 260), or to rate the song (i.e., indicating whether and/or how much the party liked the song) (act 270). The fact that the party has identified the song as the one of interest and the party's rating (“love it,” “hate it,” “7 out of 10,” etc.) is then stored with an identification of the associated song in a call log 280. (Either just the fact or even the recording of the party identifying the song. This is used to verify that the caller really rated this song in case someone later claims that (s)he called and rated a different song.) In this embodiment, the song rating option is considered a premium service, and the party is charged for the service by sending a premium SMS message 290 to the party's wireless communication device 170. A premium SMS message 290 is a “reverse-charge” text message that, when received by the party's wireless communication device 170, causes a charge to appear on the party's wireless-communication-device bill.
In this embodiment, when the party rates a song, the party is entered into a contest (this provides an incentive for the party to pay the charge to rate the song). As will be described in more detail below, the party wins a prize if the rated song is both played by the radio station 110 during a certain period of time and randomly selected as a contest-winning song. With reference to
The randomly-selected songs 300 (in this example, there are four randomly-selected songs) are then sent to the third server 150 via the network 150. The third server also receives the call log 280 from the first server 130 via the network 150. The third server 150 then determines if there is a match between the songs in the call log 280 and the randomly-selected songs 300, i.e. if any party has rated one or more (in this case up to four) of the songs. The third server 150 is preferably operated by an entity that is independent from the entities that operate the first and second servers 130, 140 to prevent the contest results from being influenced by those two parties. If the song that was rated by the party is one of the randomly-selected song 300, the party is awarded a prize.
In one embodiment, the party can increase his chances of winning by placing multiple calls to rate multiple songs. In doing so, there is also a chance that the party will guess more than one randomly-selected song, and a tiered prize structure can be used so that size of the awarded prize increases as the number of songs that the party guesses correctly increases.
In one presently preferred embodiment, the prize for getting 4 out of 4 songs correct is the radio station's frequency in millions of dollars (e.g., $101.1 million for radio station 101.1 FM). Although the probably of guessing 4 out of the 4 randomly-selected songs is very small, there still is a chance that a party will be able to do this. Accordingly, the entity running the contest needs to be able to pay the largest possible pay-out. Instead of paying the prize out of the money collected from the premium changes for the service (which may not be enough to cover the top prize), the entity operating the contest can partner with an insurance company, which, in this embodiment, operates the second server 140. Of course, instead of using an insurance company to cover the cost, the prize money can be generated from the charges assessed to each contest entrant.
As mentioned above, in this embodiment, a tiered prize structure is used so that the size of the awarded prize increases as the number of songs that the party guesses correctly increases (i.e., if the party votes for one song during the time period and that song matches a randomly-selected song, the party wins prize A; while if the party votes for two songs during the time period and those two songs match two of the randomly-selected songs, the party wins prize B, which is greater than prize A; etc.). Accordingly, there is an incentive for the user to select multiple songs, thereby increasing the revenue stream of the contest provider.
It will be recognized that a party would have a 100% chance of getting all four randomly-selected songs right if the party votes enough times to select every possible song played during the time period. This would be particularly enticing if the premium charge is relative small compared to the top prize (e.g., $0.99 per call vs. a top prize of $101 million). Accordingly, it is preferred that once a party makes a number of guesses equal to the number of randomly-selected songs, the next guess is put into a new “group.” Accordingly, the fifth call in the above example is, in essence, a first call in a second group. This would continue, with the sixth call being the second call in the second group, the seventh call being the third call in the second group, and the eighth call being the fourth call in the second group. The ninth call would be a first call in a third group, and so on. This would enable parties to call in as often as they want without guaranteeing that they will win the top prize.
There are several alternatives that can be used with these preferred embodiments. For example, a party does not need to go through each of the acts 210, 220, 230, 240 described above to present a song guess, and a party can present a guess without rating a song. Accordingly, the phrase “receiving a selection of a song from a party” is being used herein to refer to either situation (and other situations not mentioned herein). Also, while a party's song guesses were communicated to the first server 130 using an IVR, the party's song guesses can be communicated via a text message, via direct voice communication with a live operator, via the Internet (e.g., via a web site), or via any other suitable mechanism. Also, while the wireless telecommunication device 170 was used to communicate the party's song guesses to the first server 130 in
The forgoing detailed description has described only a few of the many possible implementations of the present invention. For this reason, this detailed description is intended by way of illustration, and not by way of limitation. It is only the following claims, including all equivalents, that are intended to define the scope of this invention.
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