Patent Application
20140358950
The present subject matter relates to techniques and equipment for creating and managing a directory of individuals and businesses/enterprises by their mobile phone number, and using that directory to effectively store, manage and direct mail communication information to the individuals and businesses using preferred delivery method(s) of the individuals and businesses/enterprises.
Existing electronic communication delivery systems have a data structure that is based around a physical address (e.g., building residence, etc.) or a collection of enterprise account numbers to identify customers. In the digital age, physical addresses to identify a customer are a throwback to physical mail delivered by the postal authority. Clearly, there must be a physical location if mail is going to be delivered. However, using a physical address to reference a customer in an electronic communication system is defective. For example, there can be more than one person at an address, requiring additional identification parameters. A customer may have multiple addresses such as a home, vacation home, and work. Which address to use for communications is not clear since different communications may only be sent to specific addresses. The address based data structure requires frequent updates to stay current with the customer's movements. Building a communication database or file structure, by linking all of the account numbers for the selected enterprises that the customer does business with, does not cure the problems encountered with physical addresses.
Smart phones and tablets, both may have mobile phone numbers assigned, are quickly overtaking personal computers and laptops as a consumer's preferred method of accessing the internet and communicating with friends and businesses. The vast majority of the population has a mobile phone number, from a cell phone or from a tablet, all of which are unique and in the vast majority of cases the mobile phone is associated with a single person. A system that creates and manages a communications database using a directory of individuals and businesses referenced by their cell phone number, and uses those directories to store, manage and direct information to the customers using their preferred delivery method of communications, provides the data structure and a customer reference that is unique and is not tied down to a physical address or a collection of account numbers. Other mobile devices, as they evolve, will have a unique mobile phone number that can be used as a reference number in the data structure.
Hence a need exists for an electronic communication system that uses a mobile phone number to reference data and to manage communications.
In one aspect of the present application there is provided a method for electronically recording data of a recipient by an information delivery service to format and deliver communications to the recipient. The method includes receiving and storing recipient data in a database by way of a programmed computer. The recipient data is electronically enrolled into a database of the information delivery service database. A recipient selection of enterprises authorized to send the communications to the recipient is received. Preferred delivery channels are identified for delivery of the communications. The recipient data is associated with a mobile phone number of the recipient, such that the mobile phone number permits access of the recipient data within the database.
In another aspect of the present application there is provided a method of transmitting one or more communications from an enterprise to at least one recipient by way of an information delivery service. The method includes receiving a communication request from the enterprise at an information delivery service communication manager computer and storing communication content and instructions in a database referenced to a mobile phone number of the recipient. Delivery preferences are identified for each type of communication content as specified by the recipient, and referenced by the mobile phone number. Communication content is formatted based on the identified delivery preferences and requirements of one or more communication delivery channels. Connectivity to the one or more delivery channels that are required for each pending communication to the recipient is established. Each communication is transmitted to the associated delivery channel.
In yet another aspect of the present application, there is provided a method of executing a marketing communication by an enterprise to target a plurality of recipients through delivery channels. The method comprises developing a list of the recipients by the enterprise, and associating demographic data with each recipient to establish a marketing communications plan. The recipient list and demographics data are sent to an information delivery service. Enterprise communication requirement data is received and the data is stored in at least one database of the information delivery service. The recipient list is associated with respective mobile phone numbers of each recipient to reference entries in the database. The communications are transmitted to the respective recipients by way of the delivery channels.
There is further provided an electronic communication system for transmitting one or more communications from an enterprise to at least one recipient by way of an information delivery service. The system comprises an information delivery service communication manager computer that is configured to receive a communication request from the enterprise and storing communication content and instructions in a database and referenced to a mobile phone number of the recipient. A delivery preference database is configured to store delivery preferences for each type of communication content as specified by the recipient, referenced by the mobile phone number. A communication server is configured to format communication content based on the delivery preferences and requirements of one or more communication delivery channels; establish connectivity to the one or more delivery channels that are required for each pending communication to the recipient; and transmit each communication to the associated delivery channel.
Additional objects, advantages and novel features will be set forth in part in the description which follows, and in part will become apparent to those skilled in the art upon examination of the following and the accompanying drawings or may be learned by production or operation of the examples. The objects and advantages of the present teachings may be realized and attained by practice or use of the methodologies, instrumentalities and combinations particularly pointed out in the appended claims.
The drawing figures depict one or more implementations in accord with the present teachings, by way of example only, not by way of limitation. In the figures, like reference numerals refer to the same or similar elements.
In the following detailed description, numerous specific details are set forth by way of examples in order to provide a thorough understanding of the relevant teachings. However, it should be apparent to those skilled in the art that the present teachings may be practiced without such details or restrictions exhibited in examples that are provided. In other instances, well known methods, procedures, components, and network communications have been described at a relatively high-level, without detail, in order to avoid unnecessarily obscuring aspects of the present teachings.
The present application relates to creating and managing a directory of individuals and businesses/enterprises by their mobile phone number by way of an information delivery service, and using that directory for storing, managing and directing mail communication information to the individuals and businesses using their preferred delivery method. The delivery method includes one or more delivery channels, non-limiting examples including a mobile, app, email, physical mail, fax, SMS text, social media IDs, cable television account, etc.
The communication industry is quickly realizing that to satisfy the needs of their customers they must be able to deliver information when and where end-users want. The majority of people still prefer to receive mail via postal delivery, but the number of people requesting electronic delivery is growing quickly. Electronic delivery comes in many forms, and includes presentment at a web site, at a document consolidator service site, mobile app, email, SMS text, and could be delivered by many other digital channels including television channels, social media sites, or the like. The communications may be mail which can be a bill, a statement, a document, a notification, a solicitation for goods or services, a personal letter, a short message, or any other communication between two parties.
Turning to
The information delivery service 120 will serve as the central data manager and dispatcher of incoming information using each recipient's mobile number to identify them and their user settings. The central repository of accounts will use public and private methods to enable message originators to send information with or without a link (secure or unsecure) to more information. The system can be the router and manager of all data, or just be an information source that other systems will query for information related to how customer data should be delivered. The one or more supporting data directories can be used to store one delivery preference per user, or be setup to support multiple options. Some companies may want to send summary information to a mobile app and send full documents via postal delivery to customer's house. Alternately, a mailer may want to allow different types of mail to be sent via different channels, such as email for marketing materials and print for bills.
Reference now is made in detail to the examples illustrated in the accompanying drawings and discussed below.
An information delivery service 120 enables the enterprises 110 to communicate with customers 150 over diverse delivery channels 130 in a variety of formats to include but not limited to audio, electronic display and print. The exemplary illustration of the delivery channels 130 shows several examples 132 through 139. However, in the rapidly evolving digital communications field, may other channels 140 will be developed which will result in updates to the connectivity and communications data formats that the information delivery service 120 supports in order to make the new/other communications delivery channel 140 available to information delivery service 120, customers 150 and enterprises 110.
The information delivery service 120 is the processing center for the enterprise 110 communications to the customers 150 via the selected delivery channels 130. The communications manager 122 is a server or other computer architecture as configured by those skilled in the art.
Delivery preferences 123 data files are stored in the delivery preferences directory 123. This directory defines what types of data will be transmitted over which delivery channel 130 for each enterprise 110 that the customer 150 has enrolled with for communication delivery. All customer delivery preferences are referenced to the customer's mobile phone number. A customer may specify numerous locations such as but not limited to a primary residence, a second home, vacation location and frequent business travel locations. Each location may have different delivery channel 130 requirements due to channel availability. A date range can be assigned for each location so that automatic delivery changes can be made. If the delivery change is a short duration, the customer 150 may want delayed delivery for formats such as print, while messages suitable for a mobile device are delivered. Since the customer's data is referenced to a mobile phone number, the location changes do not affect the data structure.
The communications content and archive directory 125 stores the communications content that is transmitted to the information delivery service 120, for distribution, from the enterprise 110. Depending on the complexity of the data conversion, the channel specific data will be converted as the message is sent or converted in advance and stored. Reference to the customers 150 by way of their mobile phone number enables all the customers 150 slated to receive the same message over the same delivery channel 130, to retrieve one copy of the formatted message from the content directory 125 and transmit that message over a specific delivery channel. Only one copy of the communication needs to be saved since the mobile phone number is unique to each customer 150 and is used to locate the correct message data, however multiple copies can be saved if desired. A record of the communication transmission, referenced to the customers 150 mobile phone number, is stored in the communications content and archive directory 125. Queries of the archived communications data can be accessed by the customer representative (account manager) 115 with only the mobile phone number as a reference. The directory data structure presented with Delivery Preferences 123, Customer Data 124 and Communications, Content and Archive 125 may imply three separate data structures, each on its own hard drive. However, this data structure is exemplary in nature since the data defined for the three directories can be implemented in a large variety for formats such as but not limited to, a single large file, separate files, organized in different architecture and stored in one or more hard drives or memory.
As an option, for the case where the enterprise communications is to a large customer group, located over a large geographic area, a distributed number of regional information delivery services 120a and communication manager processors 122 may be networked together in order to reduce the bandwidth needed for distribution of the message. The networking is particularly effective when the enterprise(s) 110 provides to the information delivery service 120 the customer list, delivery channel 130 selections and message content in advance of the date that the message is due to be distributed. In this case all of the data conversions can be completed and distributed over the network to other regional information delivery services 120a, as required, at a lower bandwidth and with none of the communication managers 122 having to perform real time data message formatting, or experience heavy CPU loading.
The regional information delivery service(s) 120a enables the communications manager 122 to change content of the marketing data based on geographic data without overloading the system processors. For example, a store discount coupon may have varying amounts of discount based on the distance from the store, or the expiration data may be later to give the person more time to plan a drive to the store. Other non-limiting examples include sports ticket cost and amusement park cost. If the information delivery service 120 processor 122 has sufficient computing power and network bandwidth, the distributed proceeding is not needed.
Turning now to the delivery channels 130 for a description of the examples that are illustrated. The features described for each delivery channel 130 will change with technology evolution. However the unique customer electronic reference number (mobile phone number) of this disclosure remains applicable as the delivery channels evolve. For example, another mobile device with a unique customer electronic reference number may replace the mobile phone number in the future. The delivery channel for print 132 is conventional mail that would be prepared by a letter shop or service bureau. The email channel 133 sends a message in normal HTML or plain text formats to a personal computer (PC), smart phone or tablet. Similarly a web site 134 can be used with a variety of data formats and a large variety of attachment types to communicate with the customer. The web site access can be hosted on smart phones, PCs and tablets as long as internet connectivity is available. Modern flat panel televisions 135 have Wi-Fi capability for internet access. Therefore, email account data and web site access is available for the customers use on their TV 135 or other multimedia connections. Granted, the virtual keyboard and mouse are not easy to use, but wireless alternatives will evolve. The cable or satellite service providers can offer dedicated TV channels for delivery of messages from the selected enterprises 110, plus they can superimpose alerts and crawler messages to any channel as indicated by the caller ID messages that are currently common. As stated earlier, the customer 150 defines the delivery channel(s) 130 to use and the message type that is acceptable over the channel. The TV 135 channel is a prime example of where customization is needed. Such customization features include but are not limited to black out times, frequency of messages, content of critical alerts, blackout dates due to unavailability such as vacation and spam control. The TV 135 option also has the ability to report if the message was received since the cable box can recognize the status of the TV (on or off) and can report the status over the cable and similarly the satellite box can report the same status over the attached phone line.
One of the most rapidly expanding areas is the social media 136 delivery channels. The social media channel 136 in
The mobile smart phone 137 channel offers numerous delivery channels for message access with text messages 139, voice mail, email alert apps, web and email access. These capabilities will continue to expand and the information delivery service 120 will expand services as required. Competing delivery services (consolidators 138) are part of the delivery network available for getting messages to customers 150 of an enterprise which is not signed up with the information delivery service 120. As described above, other delivery channels 140 will be integrated with the information delivery service 120 as they become available.
Attention is now directed to
As an option (Item 5), the customer may authorize receiving marketing communication from a select group of enterprises (112, 113, 114) or from all member enterprises 110. The customer 150 is given controls, filters and general spam restrictions so that unwanted marketing data can be blocked. Once the customer has selected the enterprises 110, the delivery channels 130 that the customer wants to use to receive different types of messages, are selected (item 6 step 205).
Continuing with step 210, the customer has two security options. One option for enrollment, step 215, and another for data updates, step 220, are illustrated. For a new enrollment, step 215, confirmation of the enrollment is accomplished with an automatic call, voice mail or text to the mobile phone number or an email that can be accessed from the mobile phone. The account is activated with a return text, web site logon response or an email response. As an option, updates to the account, step 220, can be validated with an automatic call, voice mail or text to the registered mobile phone number and validated with a return text, web site logon response or an email response. The disclosures in steps 200 through 220 are abbreviated examples of each process. It should be understood that the content and complexity of each step can be expanded as dictated by the features which are offered to the customers 150 and to the enterprises 110 by the information delivery service 120, plus the features available from the delivery channels 130.
The enterprise 110 must enroll with the information delivery service 120 (step 250) to specify the message delivery 130 options they want to use. The number of features selected will affect the cost of the information delivery service 120 for services utilized. The enterprise 110 must specify the structure of their communications to customers 150 in terms of the subcategories of the planned communications and which delivery channels 130 can be used to deliver each subcategory. For example, the message may be a combination of a bill, a statement, a document, a notification, an alert, a coupon, solicitation for goods or services, a personal note or a short message. The enterprise also selects the delivery channel 130 preferences that must be supported for each subcategory of their planned messages. In many cases the enterprise will select all delivery channels 130 so that all delivery channel 130 options are supported and available for customer selection. The enterprise provides a customer list, associated with a planned communication, having at least a name, address and account number, to the information delivery service 120. If available to the enterprise, the mobile phone number will be included in the customer list. If the mobile phone number is not available, the linkage to the mobile phone number will be provided when the customer enrolls in the delivery service. The information delivery service 120 will return to the enterprise 110 the customer list with identification of those customers that are not enrolled in the information delivery service 120. Either the enterprise 110 or the information delivery service 120 will notify the missing customers to enroll in the information delivery service 120. Customers that are not enrolled will receive the communication via a default channel which is likely to be by mail 132. Many enterprises offer customers that have a web access account with the customer, the option to go paperless. If the enterprise is enrolled in the delivery service, the customer would be offered to enroll in the delivery service and thereby enable the full variety of paperless options offered by the delivery service.
Turning now to
Step 320 of
The information delivery service 120 also is used to facilitate a marketing campaign 400, as exemplified in
Attention is now turned now to step 410 in
As part of step 415, the marketing communications is delivered by the selected delivery channels 130. The customer 150 has the option responding via an electronic two way delivery channel 130 that is part of the information delivery service 120 network. The return communication, to the store 114, can occur via, but not limited to, email 133, Web site access 134, mobile phone 137 and text 139. As an option, the delivery confirmation and return communications information can be archived, by the mobile phone number reference, in the communications content directory 125. The return information needs to occur via the information delivery service 120 network so that the data is available to the communications manager 122 for archival processing.
As shown by the above discussion, functions relating pertain to the operation of an information delivery service 120 which is implemented in hardware (communications manager 122) and interfaced to one or more computers operating as part of each deliver channel 130 as shown in
As known in the data processing and communications arts, a general-purpose computer typically comprises a central processor or other processing device, an internal communication bus, various types of memory or storage media (RAM, ROM, EEPROM, cache memory, disk drives etc.) for code and data storage, and one or more network interface cards or ports for communication purposes. The software functionalities involve programming, including executable code as well as associated stored data. The software code is executable by the general-purpose computer that functions as the control processor 170 and/or the associated terminal device. In operation, the code is stored within the general-purpose computer platform. At other times, however, the software may be stored at other locations and/or transported for loading into the appropriate general-purpose computer system. Execution of such code by a processor of the computer platform enables the platform to implement the methodology for tracking of mail items through a postal authority network with reference to a specific mail target, in essentially the manner performed in the implementations discussed and illustrated herein.
For example, the communications manager 122 may be a PC based implementation like that of
In operation, the main memory stores at least portions of instructions for execution by the CPU and data for processing in accord with the executed instructions, for example, as uploaded from mass storage. The mass storage may include one or more magnetic disk or tape drives or optical disk drives, for storing data and instructions for use by CPU. For example, at least one mass storage system in the form of a disk drive or tape drive, stores the operating system and various application software. The mass storage within the computer system may also include one or more drives for various portable media, such as a floppy disk, a compact disc read only memory (CD-ROM), or an integrated circuit non-volatile memory adapter (i.e. PC-MCIA adapter) to input and output data and code to and from the computer system.
The system also includes one or more input/output interfaces for communications, shown by way of example as an interface for data communications with one or more other processing systems. Although not shown, one or more such interfaces may enable communications via a network, e.g., to enable sending and receiving instructions electronically. The physical communication links may be optical, wired, or wireless.
The computer system may further include appropriate input/output ports for interconnection with a display and a keyboard serving as the respective user interface for the processor/controller. For example, a printer control computer in a document factory may include a graphics subsystem to drive the output display. The output display, for example, may include a cathode ray tube (CRT) display, or a liquid crystal display (LCD) or other type of display device. The input control devices for such an implementation of the system would include the keyboard for inputting alphanumeric and other key information. The input control devices for the system may further include a cursor control device (not shown), such as a mouse, a touchpad, a trackball, stylus, or cursor direction keys. The links of the peripherals to the system may be wired connections or use wireless communications.
The computer system runs a variety of applications programs and stores data, enabling one or more interactions via the user interface provided, and/or over a network to implement the desired processing, in this case, including those for tracking of mail items through a postal authority network with reference to a specific mail target, as discussed above.
The components contained in the computer system are those typically found in general purpose computer systems. Although summarized in the discussion above mainly as a PC type implementation, those skilled in the art will recognize that the class of applicable computer systems also encompasses systems used as host computers, servers, workstations, network terminals, and the like. In fact, these components are intended to represent a broad category of such computer components that are well known in the art. The present examples are not limited to any one network or computing infrastructure model—i.e., peer-to-peer, client server, distributed, etc.
Hence aspects of the techniques discussed herein encompass hardware and programmed equipment for controlling the relevant document processing as well as software programming, for controlling the relevant functions. A software or program product, which may be referred to as a “program article of manufacture” may take the form of code or executable instructions for causing a computer or other programmable equipment to perform the relevant data processing steps, where the code or instructions are carried by or otherwise embodied in a medium readable by a computer or other machine. Instructions or code for implementing such operations may be in the form of computer instruction in any form (e.g., source code, object code, interpreted code, etc.) stored in or carried by any readable medium.
Such a program article or product therefore takes the form of executable code and/or associated data that is carried on or embodied in a type of machine readable medium. “Storage” type media include any or all of the memory of the computers, processors or the like, or associated modules thereof, such as various semiconductor memories, tape drives, disk drives and the like, which may provide non-transitory storage at any time for the software programming. All or portions of the software may at times be communicated through the Internet or various other telecommunication networks. Such communications, for example, may enable loading of the relevant software from one computer or processor into another, for example, from a management server or host computer into the image processor and comparator. Thus, another type of media that may bear the software elements includes optical, electrical and electromagnetic waves, such as used across physical interfaces between local devices, through wired and optical landline networks and over various air-links. The physical elements that carry such waves, such as wired or wireless links, optical links or the like, also may be considered as media bearing the software. As used herein, unless restricted to non-transitory, tangible “storage” media, terms such as computer or machine “readable medium” refer to any medium that participates in providing instructions to a processor for execution.
Hence, a machine readable medium may take many forms, including but not limited to, a tangible storage medium, a carrier wave medium or physical transmission medium. Non-volatile storage media include, for example, optical or magnetic disks, such as any of the storage devices in any computer(s) or the like. Volatile storage media include dynamic memory, such as main memory of such a computer platform. Tangible transmission media include coaxial cables; copper wire and fiber optics, including the wires that comprise a bus within a computer system. Carrier-wave transmission media can take the form of electric or electromagnetic signals, or acoustic or light waves such as those generated during radio frequency (RF) and infrared (IR) data communications. Common forms of computer-readable media therefore include for example: a floppy disk, a flexible disk, hard disk, magnetic tape, any other magnetic medium, a CD-ROM, DVD or DVD-ROM, any other optical medium, punch cards paper tape, any other physical storage medium with patterns of holes, a RAM, a PROM and EPROM, a FLASH-EPROM, any other memory chip or cartridge, a carrier wave transporting data or instructions, cables or links transporting such a carrier wave, or any other medium from which a computer can read programming code and/or data. Many of these forms of computer readable media may be involved in carrying one or more sequences of one or more instructions to a processor for execution.
While the foregoing has described what are considered to be the best mode and/or other examples, it is understood that various modifications may be made therein and that the subject matter disclosed herein may be implemented in various forms and examples, and that the teachings may be applied in numerous applications, only some of which have been described herein. It is intended by the following claims to claim any and all applications, modifications and variations that fall within the true scope of the present teachings.
This application claims the benefit of U.S. Provisional Application No. 61/829,823 filed on May 31, 2013 which is entirely incorporated herein by reference.
| Number | Date | Country | |
|---|---|---|---|
| 61829823 | May 2013 | US |
