Patent Application
20070150281
The present invention generally relates to searching content and, more specifically, to utilizing desired emotional state to enhance searching content such as reviews.
Currently, computer systems provide very sophisticated search capabilities. The search engine provided by Google Inc., for example, is utilized by millions of people every day to find content on the Internet. Both Google and Microsoft Corporation are moving this sort of search engine capabilities to the desktop in order to provide users there the type of sophisticated searching available today on the Internet. Yahoo, Inc. has recently announced that it is implementing behavioral targeting where ads are targeted to consumers based on their web browsing behavior. On a somewhat more personal level, review sites provide reviews of almost anything one could want, including reviews of products, services, ideas, web pages, experiences, music, vacations, etc.
But the current search engine and review engine technology tend to be based on searching for concrete terms. Review sites tend to be feature based—searching is based on a list of attributes presented to a user. The users are then expected to make a selection based on these attributes. In all of these cases though, the element missing in searching and reviewing is the desired emotional state of the searcher.
There are numerous methods of mechanically or automatically determining or identifying emotions, including: U.S. Pat. No. 4,041,617 issued Jul. 26, 1976 to Hollander titled “Apparatus and Method for Indication and Measurement of Simulated Emotional Levels”; U.S. Pat. No. 6,006,188 issued Dec. 21, 1999 to Bogdashevsky, et al. titled “Speech Signal Processing for Determining Psychological or Physiological Characteristics Using a Knowledge Base”; U.S. Pat. No. 6,151,571 issued Nov. 21, 2000 to Pertrushin titled “System, Method and Article of Manufacture for Detecting Emotion In Voice Signals Through Analysis of a Plurality of Voice Signal Parameters”; U.S. Pat. No. 6,275,806 issued Aug. 14, 2001 to Pertrushin titled “System Method and Article of Manufacture for Detecting Emotion In Voice Signals by Utilizing Statistics for Voice Signal Parameters”; U.S. Pat. No. 6,292,688 issued Sep. 18, 2001 to Patton titled “Method and Apparatus for Analyzing Neurological Response to Emotion-Inducing Stimuli”; U.S. Pat. No. 6,480,826 issued Nov. 12, 2002 to Pertrushin titled “System and Method for a Telephonic Emotion Detection that Provides Operator Feedback”; U.S. Pat. No. 6,622,140 issued Sep. 16, 2003 to Kantrowitz titled “Method and Apparatus for Analyzing Affect and Emotion In Text”; U.S. Patent Application Number 20020163500 filed Nov. 7, 2002 by Steven B. Griffith titled “Communication Analyzing System”; U.S. Patent Application Number 20030033145 filed Feb. 13, 2003 by Valery A. Petrushin titled “System, Method, and Article of Manufacture for Detecting Emotion In Voice Signals by Utilizing Statistics for Voice Signal Parameters”; U.S. Patent Application Number 20030139654 filed Jul. 24, 2003 by Kyung-Hwan Kim, et al. titled “System and Method for Recognizing User's Emotional State Using Short-Time Monitoring of Physiological Signals”; U.S. Patent Application Number 20030182123 filed Sep. 25, 2003 by Shunji Mitsuyoshi titled “Emotion Recognizing Method, Sensibility Creating Method, Device, and Software”; and U.S. Patent Application Number 20050114142 filed May 26, 2005 by Masamichi Asukai, et al. titled “Emotion Calculating Apparatus and Method and Mobile Communication Apparatus”.
Emotions have been utilized to enhance voice synthesis, such as in: U.S. Pat. No. 5,305,423 issued Apr. 19, 1994 to Clynes titled “Computerized System for Producing Sentic Cycles and for Generating and Communicating Emotions”; U.S. Pat. No. 5,860,064 issued Jan. 12, 1999 to Henton titled “Method and Apparatus for Automatic Generation of Vocal Emotion in a Synthetic Text-To-Speech System”; U.S. Pat. No. 5,987,415 issued Nov. 16, 1999 to Breese, et al. titled “Modeling a User's Emotion and Personality in a Computer User Interface”; U.S. Pat. No. 6,185,534 issued Feb. 6, 2001 to Breese, et al. titled “Modeling Emotion and Personality In a Computer User Interface”; U.S. Pat. No. 6,212,502 issued Apr. 3, 2001 to Ball, et al. titled “Modeling and Projecting Emotion and Personality from a Computer User Interface”; U.S. Pat. No. 6,721,734 issued Apr. 13, 2004 to Subasic, et al. titled “Method and Apparatus for Information Management Using Fuzzy Typing”; U.S. Pat. No. 6,826,530 issued Nov. 30, 2004 to Kasai, et al. titled “Speech Synthesis for Tasks with Word and Prosody Dictionaries”; and U.S. Patent Application Number 20030067486 filed Apr. 10, 2003 by Mi-Hee Lee, et al. titled “Apparatus and Method for Synthesizing Emotions Based on the Human Nervous System”.
One utilization of emotions is disclosed in U.S. Pat. No. 6,585,521 issued Jul. 1, 2003 to Obrador titled “Video Indexing Based on Viewers' Behavior and Emotion Feedback”. In this patent, short video clips are associated with specific emotions. Later, someone can view clips associated with a given emotion. Another utilization of emotions is disclosed in U.S. Patent Application Number 20050223237 filed Oct. 6, 2005 by Antonio Barletta, et al. titled “Emotion Controlled System for Processing Multimedia Data” which describes changing multimedia output based upon perceived emotions of the viewer.
Emotions are utilized as the basis for categorizing and searching content, including creating reviews, characterizing existing Internet items through automated and manual analysis, creating user profiles for behavioral targeting applications, matching consumers to items, searching for items, and recommending items. Content is first classified or characterized by emotion. A person's emotional needs are then determined. These emotional needs are then utilized to search for and provide content to that person.
Some of the objects of the present invention are to use emotions as the basis for creating reviews, characterizing existing Internet items through automated and manual analysis, creating user profiles for behavioral targeting applications matching consumers to items, searching for items, and recommending items. The use of emotion for these purposes on the Internet is a novel application and is superior to current approaches because emotion is more direct and accurate basis for capturing human judgment, matching preferences, and creating satisfactory outcomes.
An emotion is a felt experience. Emotions go beyond thought because humans don't think emotions, rather they feel emotions. An emotion is unarguably true from the perspective of the person experiencing the emotion. As humans, we have the emotions we have and there is no rationalizing or arguing our emotional responses away. Nearly everything people interact with causes in them an emotional response. Emotions are potentially the most accurate source of our true evaluation of an item. People may not be able to verbalize our response to an item, yet they will still have an emotional reaction. Emotions reveal their unspoken concerns. Taken together all these qualities of emotion make emotion the bedrock on which to create the invention described below.
Traditionally, emotions have been seen as an obstacle to good decision making. Good decision are thought not to be based on emotional responses. Good decisions are said to based on rational objective calculation.
But that is not how people make decisions in real life. People make decisions based on emotional reasons. It makes sense to drop largely mathematical approaches and go directly to the heart of the matter: emotions.
Does it matter if product is 10% cheaper if someone won't like it emotionally? Should s/he pick a product because others say it is a better value even though s/he may come to regret that decision for you entire life? No. That's why emotions are critical in decision making, but the problem is that emotions are currently not employed in, for example, Internet systems.
Most review sites are feature based. Users are presented with lists of attributes and are then expected make a selection based on a comparison of attributes. One problem with that approach is that data don't make decisions, people do. Acquiring more data often tends to make people skip making decisions and/or the decision making progress takes much longer because of the data.
“Recommender” systems traditionally have not taken into account the target emotional state a person has when looking for an item. Recommender systems are usually based on a numeric rating system where people are asked to rate an item on a scale. Then the Recommender system will find people who have made similar product evaluations and then recommend a product a person will probably like based on those similarities.
The approach described in this invention preferably eliminates the use of rating systems and the use of feature comparison approaches in favor of using emotion as the basis for the invention disclosed below.
In a preferred embodiment, when creating a review a user is asked for emotional evaluation of the item under review. The emotion evaluation is taken in such a way that the user is not asked to reflect on the meaning of their selections. They are to give their emotional response to item as quickly as possible.
An actual or desired emotion of a person is then identified, step 44. The system is guided by that person's stated emotional goal state, their inferred emotional profile, and their declared emotional profile. For example, a user, because of his personality, may wish to avoid regret above all. The system makes use of a person's desire to avoid regret while performing system operations. The system can determine a person's desire to avoid regret through various means. For example, it can utilize explicit questionnaires. It can also infer that person's desires from his interactions with the system.
This can be done through querying the person or through machine based means, such as were discussed above. For example, the person may be queried as to his preferred emotion, such as “avoiding regret”. Alternatively, an emotion may be identified through voice analysis as disclosed in U.S. Pat. No 6,151,571 issued Nov. 21, 2000 to Pertrushin titled “System, Method and Article of Manufacture for Detecting Emotion In Voice Signals Through Analysis of a Plurality of Voice Signal Parameters”.
Then, the emotion or emotions identified in step 44 are utilized to select content, step 46. Typically, emotion will be one of a plurality of parameters utilized in the selection process. Thus, for example, if the person elected avoiding “regret” and “Country Western” music, reviews for that type of music could be provided him that minimized regret for those who have listened to the music before.
In a preferred embodiment, a user is asked for their desired emotional state from the item. For example, a user may wish to “avoid regret”. In that case the system will find items that are likely to minimize the users chance of feeling regret if they should choose to use the selected item. Alternatively, the target emotional state can be inferred by, for example, software, as described above.
A generalized identification function could be thought of as:
W=f(E(G), E(I), E(A), E(C))
Where:
After selecting content based on emotion and providing it to the person, step 46, the method is complete, step 48.
Those skilled in the art will recognize that modifications and variations can be made without departing from the spirit of the invention. Therefore, it is intended that this invention encompass all such variations and modifications as fall within the scope of the appended claims.
