Patent Application
20190301882
This application claims priority to German Patent Application No. DE 10 2018 204 941.6, filed on Mar. 29, 2018 with the German Patent and Trademark Office. The contents of the aforesaid German Patent Application are incorporated herein in their entireties for all purposes.
The present invention relates to a method, a device and a computer-readable storage medium comprising instructions for providing content for display to an occupant of a motor vehicle. The invention further relates to a motor vehicle that can be used in conjunction with the method or device.
Although traditional outdoor advertising has predominantly been displayed on (illuminated) poster boards, billboards or advertising columns, for a number of years, digital advertising media have increasingly been making inroads into outdoor advertisement. In the case of digital advertising media, display devices are used to reproduce alternating images, animations or video sequences on the basis of digital data. Examples of display devices used include large screens (videoboards) or projectors for projecting content onto building walls or special projection surfaces. The possibility of individually adapting the content displayed raises the question of how to determine which content should be displayed at a particular time.
Against this backdrop, EP 2 219 162 A1 describes a method for personalized advertising according to the interests of a user of a mobile electronic device. The mobile electronic device transmits a requirement profile of an end user to a data server via a wireless data network. Furthermore, the position data of the device are transmitted to the server. In addition, offer profiles of advertisers are stored on the server. If the end user draws close to an advertising screen, the server determines the correlation between the requirement profile and the offer profiles. An advertisement that best corresponds to the requirement profile of the end user is then displayed on the advertising screen.
DE 10 2012 213 466 A1 describes a method for monitoring a vehicle occupant. A plurality of objects in the vehicle's surroundings are detected by means of an environment detection apparatus. Furthermore, a viewing direction of the vehicle occupant is detected by means of a view detection apparatus. The detected viewing direction is then automatically assigned to one of the detected objects by means of an assignment apparatus in order to then determine which object of the plurality of objects the vehicle occupant has looked at. This information may be transmitted to a cloud server.
An object of the invention is to provide solutions for providing content for display to an occupant of a motor vehicle, which solutions enable content that is of greater relevance to the occupant to be displayed.
This object is solved by a method, by a computer-readable storage medium comprising instructions, by a device, and by a motor vehicle having the features of the independent claims. Some embodiments of the present aspect are the subject matter of the dependent claims and the following description.
In a first aspect, a method for providing content for display to an occupant of a motor vehicle comprises the following steps:
In a second aspect, a computer-readable storage medium contains instructions that, when executed by a computer, cause the computer to execute the following steps for providing content for display to an occupant of a motor vehicle:
The term computer is to be interpreted broadly. In particular, the computer also comprises work stations, distributed systems and other processor-based data processing devices.
According to another aspect, a device for providing content for display to an occupant of a motor vehicle has:
The invention is now explained below based on exemplary embodiments with reference to the drawings.
Vehicle manufacturers are increasingly offering customer portals in which customers can register themselves and their vehicles as well as enter additional information, if applicable. By means of customer portals of this kind, extensive knowledge on characteristics and interests of the customers can be gathered. This knowledge can be used in various ways, as far as the customer agrees to the use of the data. According to this explanation, the knowledge on the customer, or vehicle occupants, and information on the route of travel, from which positions of the motor vehicle can be predicted, are combined in order to display content in a targeted manner. The content may in particular include advertisements that can be shown in a manner adapted to the customer at the right place and at the right time. The available information on the route of travel makes it possible to transmit the content to be displayed to the corresponding display devices at an early stage. This ensures that the data required for the display of the desired content are available in good time. Large volumes of data often have to be transmitted, above all for the display of video sequences, for which there may, under certain circumstances, not be enough time without prediction of the positions of the motor vehicle.
According to some embodiments, the content to be displayed is determined on the basis of information on two or more occupants. Alternatively or additionally and in further embodiments, the content to be displayed may be determined on the basis of information on routes of travel of two or more motor vehicles. There is often more than one occupant in a motor vehicle, and two or more motor vehicles often pass a display device at more or less the same time. In such cases, it may be sensible to adapt the content to be displayed to several or even all occupants involved. For this purpose, it may for example be determined whether the occupants share interests or other characteristics. In the presence of common interests, the content to be displayed may be adapted directly to these common interests. If, for example, it is known that all occupants involved are interested in sport, the content to be displayed may advertise an upcoming sporting event or a supplier of sports equipment. If there are commonalities with regard to other characteristics, e.g. age, gender, income, personal situation, etc., content to be displayed may be determined for the target group sharing that particular characteristic. An advertiser can for example establish that the target group of their advertisement is predominantly women. In this case, the advertisement may be displayed if the occupants involved are only or primarily women. Alternatively, the content to be displayed may be determined in consideration of different priorities. For example, the drivers may be considered before other vehicle occupants. Similarly, the suppliers of the content to be displayed may establish a hierarchy of content or themselves be prioritized in different ways by the operators of the display device.
In some embodiments, the information on the route of travel of a motor vehicle is provided by a navigation apparatus of the motor vehicle or deduced from a journey profile of the motor vehicle or occupant of the motor vehicle. The provision of information by means of the navigation apparatus has the benefit that the information provided is very accurate and the content to be displayed can therefore be determined in a highly targeted manner with regard to time and location of the display. Since future motor vehicles will often have a data connection to a back-end, it is possible to provide the information by means of the navigation apparatus with little effort. Although deducing the information from the journey profile is less accurate, it is often sufficient for determining the content to be displayed. Furthermore, the motor vehicle does not require a data connection. Especially journeys between home and the workplace are typically made along the same route and at regular times.
In some embodiments, the navigation apparatus provides at least one of the following items of information on the route of travel of the motor vehicle: a planned route, a current position or information on at least one display device on the route of travel. The planned route allows direct determination of which display devices are passed at which times. Moreover, the travel destination can also be considered when determining the content to be displayed. For example, in the case of a journey to a vacation destination, information on events or particular places at the destination, such as restaurants or shops, can be given along the route of travel. Conclusions on the route of travel can also be drawn from the current position or temporal succession of positions received, which conclusions can be used to determine on which display device and at which time the content should be displayed. At the same time, the motor vehicle transmits less sensitive data. If the locations of display devices are known to the motor vehicle or a back-end of the manufacturer of the motor vehicle, it is also sufficient for the purpose of implementing the solution merely to transmit information on the display device on which and, if applicable, the time at which a display should take place. In this way, the amount of data to be transmitted is further reduced.
In some embodiments, information on a viewing direction of the occupant of a motor vehicle is received. In the future, cameras for monitoring the driver or the passenger compartment will increasingly be installed in motor vehicles. By means of these cameras, viewing directions of the motor vehicle occupants can be determined. The information on the viewing directions can be used for a variety of purposes. For example, using the information received on the viewing direction of the occupant of the motor vehicle, a specific display device for displaying the content to be displayed can be designated. It is often the case that a plurality of display devices are arranged one next to the other at the side of a road. Using the information on the viewing direction, it is possible in such a case to determine which of the adjacent display devices the occupant actually looks at, such that the display can take place on this particular display device. The information on the viewing direction can also be evaluated statistically. It is therefore possible, for example, to determine which display devices a vehicle occupant usually looks at along a route generally traveled.
According to some embodiments, based on the information received on the viewing direction of the occupant of the motor vehicle, the relevance of the displayed content or display device to the occupant of the motor vehicle can be determined. The information on the viewing direction can be matched with external knowledge on locations of display devices in order to make a statement on how likely it is that and for how long a vehicle occupant has actually looked at the corresponding display device or displayed content. The information gained from a large number of vehicles equipped with this technology can be stored and evaluated in a back-end, for example in an anonymized manner. In this way, comprehensive statistics on the relevance of specific display devices and content can be produced.
According to another aspect of the invention, a motor vehicle comprising a navigation apparatus and a device for monitoring an occupant is designed to provide information on a route of travel or on a viewing direction of the occupant to a device for providing content for display to the occupant of the motor vehicle. A motor vehicle designed in this way is ideally suitable for use in conjunction with the method and/or device described.
Further features of the present invention will become apparent from the following description and the appended claims in conjunction with the FIGS.
In order to better understand the principles of the present invention, further embodiments are explained in greater detail in the following based on the FIGS. It should be understood that the invention is not limited to these embodiments and that the features described can also be combined or modified without departing from the scope of protection of the invention as defined in the appended claims.
The reception module 22, the evaluation module 23 and the transmission module 24 can be controlled by a control unit 25. If necessary, settings of the reception module 22, evaluation module 23, transmission module 24, or control unit 25 can be changed by means of a user interface 28. The data accumulating in the device 20 can be filed in a memory 26 of the device 20 if required, for example for later evaluation or for use by the components of the device 20. The content to be displayed can also be held in the memory 26. The reception module 22, evaluation module 23, transmission module 24, and control unit 25 can be realized as dedicated hardware, such as integrated circuits. Of course, they can, however, also be partially or completely combined or implemented as software that runs on a suitable processor, such as a GPU or CPU. The input 21 and output 27 can be implemented as separate interfaces or as a combined bidirectional interface.
The processor 32 can comprise one or more processor units, for example microprocessors, digital signal processors or combinations thereof.
The memories 26, 31 of the described embodiments can have volatile as well as non-volatile memory sections and can comprise a wide range of memory units and storage media, such as hard disks, optical storage media or semiconductor memories.
The invention has been described in the preceding using various exemplary embodiments. Other variations to the disclosed embodiments can be understood and effected by those skilled in the art in practicing the claimed invention, from a study of the drawings, the disclosure, and the appended claims. In the claims, the word “comprising” does not exclude other elements or steps, and the indefinite article “a” or “an” does not exclude a plurality. A single processor, module or other unit or device may fulfil the functions of several items recited in the claims.
The mere fact that certain measures are recited in mutually different dependent claims or embodiments does not indicate that a combination of these measured cannot be used to advantage. Any reference signs in the claims should not be construed as limiting the scope.
| Number | Date | Country | Kind |
|---|---|---|---|
| 10 2018 204 941.6 | Mar 2018 | DE | national |
