Method for analyzing demographic data

Abstract

A computer implemented method of generating an ordered list of geographical locations having similarities in preselected categories relative to a first geographical location.

Description

BACKGROUND OF THE INVENTION

The present invention relates to a system for analyzing and comparing demographic and other data related to identifiable geographic areas to evaluate their similarity or dissimilarity. More specifically, this invention relates to a new system for calculating numeric values that are related to identifiable characteristics for a specific area of the country based on that area's demographic and other information and comparing it to a similarly generated numbers for another area of the country to determine the relative similarity or differences. A forty-page inventor's disclosure is attached which illustrates the present invention.

Currently, a broad range of data regarding the character of particular areas of the country is available for public access. The data however is in raw form. Data describing the demographics, crime rates, educational quality, housing characteristics, employment opportunities, climates and geographic data is all available for review. The difficulty is that none of the data is presented in a manner that facilitates accurate and easy comparison between selected geographic areas that can incorporate multiple characteristics regarding each area. Although many services attempt to provide comparison information, the accuracy provided by these systems is questionable. For example, ifa person wished to find several cities that had similar characteristics and qualities to the town in which they currently lived, they would have to first find the city in which they are interested and subsequently search all of the data to find cities having similar data sets.

The other difficulty is that the data that is available is primarily numeric making searching difficult. Before a user could search the data to arrive at a useful result, the user would have to have a thorough understanding of the rating system used in the database.

SUMMARY OF THE INVENTION

In accordance with the present invention a system is provided that automatically analyzes and compares the data available in the database to produce a result based on user selected input and desired characteristics. The present invention provides both for a system of analyzing the available data and a method of comparing the data to arrive at a listing of comparable geographic areas based on the users desired characteristics. The first aspect of the present invention is the utilization of known statistical and mathematical functions using Principal Components Analysis to produce factors followed by squared Euclidean distance calculated on these resulting factors. This mathematical function is applied to compare large amounts of demographic, crime, school and geographic data for identifiable locations all across America relative to each other. The result of this unique mathematical function provides a quantitative value for each pair of locations that are compared providing a matrix containing a quantitative measure of dissimilarity for each compared set of locations in America.

The method first compares the numbers related to the first chosen characteristic of each geographic area of interest, calculates their difference and squares it. The method then repeats this calculation on the second chosen characteristic and adds the result to the result of the first calculation. This process is repeated using each of the identifiable characteristics related to the given geographic areas. This aggregate number is then placed in a matrix in the location identified by the intersection of the row containing the first geographic area of interest and the column containing the second area of interest. The larger the accumulated value between any two intersecting rows and columns in this matrix, the more dissimilar those two locations are based on all of the factors used to describe the locations. Small numeric values between any two locations in the matrix means those locations are quite similar to each other based on all of the factors used to describe the locations. Thus, the present invention provides a system for the development of quantitative measures of similarity between all locations in America.

The second component of the present invention is the use of key word descriptors that provide a verbal expression describing features and characteristics of locations, where each key word is related to the quantitative values provided in an underlying data base that reflect local conditions in particular geographic areas. This component allows users of the application to select verbal, natural language descriptors in the form of these key words to easily relate to and identify characteristics that they find desirable about a geographic location and instruct the application of the present invention to find locations that most closely match the chosen characteristics. Using key words that correspond to identifiable quantitative values to describe locations creates an interface that allows the users never have to think in quantitative terms, while still requesting a list of locations that have the characteristics that they want. Once the user selects the key words that correspond to the characteristics that they find desirable, the application of the present invention converts the key words to quantitative values and performs an average absolute difference calculation to compute a value corresponding the selected set of keywords and the overall level of similarity between the key words a user chooses, and real locations that exist.

The final component of the application of the present invention is the ability of the user to choose a location they presently find desirable and view the set of key words that are associated with that location. The user can then modify the set of key words by select or unselect key words that describe the location adding and subtracting key words that they either like or dislike, resulting in a modified set of key words. This new set of key words can then be used as a new set of search criteria to find locations that best match these newly selected key words. This allows a user to find locations that are comparable to an existing location that they like, but with, for example, less crime, better schools, or less expensive housing. Again as stated above once the set of keywords is provided by the user, the application calculates the average absolute difference between all of the data base values using the value for the original location, in combination with the newly modified keywords selected by the user.

The present invention therefore as described above provides both for the underlying method of analysis of the demographical data, the various means of user interface provided in the application and the process whereby the application is used by a user to provide meaningful analysis of the demographic data.

DETAILED DESCRIPTION OF THE INVENTION

Referring now to the drawings, the invention will be described in greater detail.

The first distinctive component is the utilization of known statistical and mathematical functions (Principal Components Analysis followed by squared Euclidean distance calculated on the resulting factors) applied to large amounts of demographic, crime, school, and geographic data for locations all across America. The result of this unique combination is the creation of a matrix containing a quantitative measure of dissimilarity for all locations in America. The larger the value between any two intersecting rows and columns in this matrix, means those locations are more dissimilar based on all of the factors used to describe the locations. Small numeric values between any two locations in the matrix means those locations are quite similar to each other based on all of the factors used to describe the locations. Thus, this approach allows the development of quantitative measures of similarity between all locations in America.

The second distinctive component of this application is the use of key words that describe features and characteristics of locations, where each key word is linked to quantitative values in an underlying data base, values that reflect local conditions. This unique approach allows users of the application to select these easy to understand key words to choose what characteristics they wish to have in a location, and then ask the application to find locations that most closely match those chosen characteristics. Using key words that describe locations linked to quantitative values in a data base means users never have to think in quantitative terms, but can still request to find those locations that have characteristics they want.

The third distinctive component of this application is the use of an average absolute difference calculation to compute the match level between the key words a user chooses, and real locations that exist.

The fourth distinctive component of this application is the ability of the user to choose a location they like, and then select or unselect key words that describe the location, resulting in the modification of the location and, thus, a new set of search criteria to use to find locations that best match these criteria. This allows a user to find locations just like a location they like, but with, for example, less crime, better schools, or less expensive housing. To find best matching locations to these modified criteria, average absolute difference is calculated between all of the data base values for the original location, in combination with the new modifications selected by the user. Each of these four unique characteristics is further described below.

Referring to FIG. 1, the user first chooses a method to find the best location for him. In the illustrated case, the user has chosen to match an existing neighborhood that the user likes. Next, the user specifies the location he likes by typing in any address in that location as shown in FIG. 2. Next, the user specifies the area in which to search for locations that best match the location the user likes (FIG. 3).

The search the user requested above is done by searching a data base with the following structure:

TABLE 1
Example dissimilarity matrix.

Values between any two intersecting rows and columns represent the dissimilarity between the two locations labeled on the axes. Larger numbers denote larger difference. Smaller numbers denote smaller difference. Zero denotes either identity (the intersecting row and column represent the same location) or that two different locations are identical. To conduct the search the user specified above, only those locations within five miles of downtown Boston would be included, and then those locations with the smallest numbers between them and the location for which the user chose to find a match would be shown to the user as the result of the user's search, and would be displayed to the user as shown in FIG. 4.

The dissimilarity values between locations, like in the example matrix shown in Table 1 are calculated as follows:

TABLE 1
Example dissimilarity matrix.

Step 1. Data are collected for nearly 200 characteristics for each location (in this case, census tract) in America.

Step 2. a factor analysis using Principal components as the extraction method is performed on the data (formula shown in A). This rids the raw data of multicolinearity, and simultaneously serves to standardize all values.

• • A. The principal component factor analysis of the correlation matrix R is specified in terms of its eigenvalue-eigenvector pairs, $\left(\begin{array}{cc}\Omega & \Omega \\ {\lambda }_{1,}& {\lambda }_1\end{array}\right),\left(\begin{array}{cc}\Omega & \Omega \\ {\lambda }_{2,}& {\lambda }_1\end{array}\right),\dots ,\left(\begin{array}{cc}\Omega & \Omega \\ {\lambda }_{N,}& {\lambda }_N\end{array}\right),\mathrm{where}$$\begin{array}{c}\Omega \\ {\lambda }_1\end{array}\ge \begin{array}{c}\Omega \\ {\lambda }_2\end{array}\ge \dots \ge \begin{array}{c}\Omega \\ {\lambda }_{\gamma }\end{array}.$ And where m<p is the number of common factors, and p is the total number of original variables (in this case 26 sustainable development indicators).

The estimated specific variances are provided by the diagonal elements of the matrix.

R−{tilde over (L)} {tilde over (L)}′, such that $\tilde{\psi }=\left[\begin{array}{cccc}{\tilde{\psi }}_1& 0& \dots & 0\\ 0& \widetilde{{\psi }_2}& \dots & 0\\ ⋮& ⋮& ⋰& ⋮\\ 0& 0& \dots & {\tilde{\psi }}_{\gamma }\end{array}\right]$$\mathrm{with}$${\tilde{\psi }}_i=R_{\mathrm{ij}}-\sum _{j=1}^m{\tilde{\ell }}_{\mathrm{ij}}^2$ for ith variable, jth factor.

• • Communalities are estimated as {tilde over (h)}_i²={tilde over (l)}_i1²+{tilde over (l)}_i2²+ . . . +{tilde over (l)}_im²

Step 3. The number of factors extracted is set to capture 95% of the total variance contained in the original data.

Step 4. The extracted factors are saved in the data base, thus there are factor scores for each census tract for every factor.

Step 5. The saved factors scores for every census tract in America are input to the formula in B to calculate a dissimilarity matrix containing all census tracts.

This results in a “distance” matrix or dissimilarity matrix showing a mathematical calculation of the similarity or dissimilarity of every census tract in America, to every other census tract in America.

• • B. A dissimilarity matrix for the census tracts is calculated based on squared Euclidean distance across factor values for each of the census tracts in America, such that: $d_{\mathrm{ij}}=\sum _k{\left(x_{\mathrm{ik}}-x_{\mathrm{jk}}\right)}^2$ where d=distance, and x_ik=value of factor k for census tract i.

What is unique here is the application of first the factor analysis, and then the squared Euclidean distance measure to resultant factors that are composed of geographic, school, crime, and demographic data describing locations in America, such that a true measure of similarity between all included locations is derived. That this is applied to geographic location to find similarity is unique, it should not be limited to the notion of census tracts only. The result of this unique combination of statistics and mathematics to this type of data is a way for people to specify a location they like, and then instantly search the database to find best matching locations in any part of the country in which the user has an interest. It is this combination of known elements that is the first unique element in this product.

Searching the database for best matching locations within 5 miles of Boston, yields these results shown in FIG. 4 for matches to 39 Wildrose Avenue, Worcester, Mass. Match levels shown in percentages are approximations of the level of match to the census tract for which matches are sought, based on a universal distribution of the data.

Referring to FIG. 5, in another aspect of the invention the same match levels described FIG. 4 are used to develop a map of the census tracts in the specified search area, colored to the match level. Notice that the best five matches are labeled, and in this case, all fall in the northern portion of the search area. Referring to FIG. 6, the user can then click on any of the matching locations to learn what characteristics about each location are the best and worst matches to the location for which comparison are being drawn. For example, Table 2 below compares categorized characteristics (e.g., cost of housing or school quality) of the selected census tract to categorized characteristics of the census tract for which matches were requested. This allows the user to see at a glance what the characteristics are of the matching census tract, and also to learn which characteristics are the best and worst matches between the two census tracts. Here we see that cost is quite similar (90%) match), but that public school quality and crime rate are quite dissimilar (60% match for each).

TABLE 2
Neighborhood comparison table
Maiden, MA neighborhood #8       Worcester, MA neighborhood #8
Neighborhood Cost 90%
High Cost                        High Cost
Relative to the Nation           Relative to the Nation
Medium Cost                      Low Cost
Relative to MA                   Relative to MA
Public Schools 60%
School quality: 7 (10 is best)   School quality: 3 (10 is best)
Crime Rate 60%
Crime rate: 8 (10 is least crime) Crime rate: 4 (10 is least crime)

Table 3 below, which can be selected by the user, is a continuation of the breakdown of the categories of characteristics, and how well they match the census tract for which matches were sought. These calculations for matches by category are based on the average absolute difference between rank percent values for all characteristics in each category. This calculation is explained on the next slide.

TABLE 3
Neighborhood Look & Feel
The Buildings
Age 72%
Mostly established, but not  Mostly well established older
old. Some well established   homes. Some established, but not
older homes. Some historic   old. Some historic homes. Some
homes. Some newer homes      newer homes.
Size 6%
Mostly small dwellings. Some Mostly medium-sized dwellings.
medium-sized dwellings. Some Some small dwellings. Some large
large dwellings              dwellings.
Type 81%
Mostly small apartment       Mostly complexes/high rise
buildings. Some              apartments. Some small apartment
complexes/high rise          buildings. Some single-family
apartments. Some rowhouses   homes. Some rowhouses & attached
& attached homes. Some       homes.
single-family homes.
Ownership 46%
Mostly renters               Mixed owners & renters

Overall matches for one census tract to the other are calculated as set forth previously. However, matches for different categories of characteristics within the census tracts—to show the user what elements of the census tracts are the best and worst matches to the census tract the user wishes to match—s uch as age or type of homes—are based on the average absolute difference between rank percent values for each characteristic in any category. This approach and calculation are outlined below.

Step 1. Rank percent scores are calculated for each characteristic, as shown in C, and saved in the data base.

For ranking, ties are assigned the highest value, and the first rank is assigned a value of 0. This serves to curve the values for each characteristic, such that the rank percent values show the percentage of census tracts in America that are better matches to that specific characteristic than the current census tract (e.g., a rank percent score of 10.5 means that 10.5 percent of the census tracts in America had higher scores for that characteristic than the current census tract).

• • C. Rank percent=(k/N)*100

Where k is assigned rank from 1 . . . N, and N i s the total number of cases (census tracts).

Step 2. The average absolute difference between any category of characteristics (e.g., types of housing) for any two census tracts is calculated on demand, as shown in D. Only the characteristics within each category are included for this calculation (e.g., for types of housing this would be the average absolute difference in rank percent scores between two compared census tracts for these categories: detached single family homes, small apartment buildings, big apartment buildings, townhouses or other attached homes, and mobile homes). As the value inflates for this category, the match for housing type between the two census tracts is shown to be less good. Lastly, the results of the calculation in D are subtracted from 100, so a value of 10 becomes a ⁹⁰% match. See the previous slide for an example. $\begin{array}{cc}D.& \mathrm{MccZ}=\mathrm{MccZ}=\sum _k\mathrm{ABS}\left(x_{\mathrm{ik}}-x_{\mathrm{jk}}\right)/n\end{array}$ where M_ccZ=match level for characteristic category Z, X_ik=value of rank percent score k for census tract l, and n=the number of k characteristics in characteristic category Z.

Turning now to FIG. 7, a second distinctive feature of this unique application is the use of key words to allow the user to select characteristics of his or her ideal location, without having to specify numeric values for any, because each of the key words is linked to an underlying data base of numeric values.

FIGS. 8-13 show the unique use of key words describing characteristics of locations in America, key words that can be selected, and are linked to a large numeric data base.

This use of key words is the second distinctive component of this application. As illustrated in preceding slides, these key words describe features and characteristics of locations, where each key word is linked to quantitative values in an underlying data base. This unique approach allows users of the application to select these easy to understand key words to choose what characteristics they wish to have in a location, and then ask the application to find locations that most closely match those chosen characteristics.

Using key words that describe locations linked to quantitative values in a data base means users never have to think in quantitative terms, but can still request to find those locations that have characteristics they want. It is a revolutionary and simple way for users to find the locations that best match their own personal criteria. This is a unique application of key words to geographic, demographic, school, and crime information to describe and find best matching geographic locations.

In another aspect of the invention, FIGS. 14-16 Below is an illustration and description of how matches are determined between combinations of selected key words, and real locations. In this illustration, the user simply wants to find a location with historic, large homes. He or she selects those two key words and hits submit (FIG. 15). The user then chooses the search area, from which best matches will be drawn, and hits submit (FIG. 16).

Best matching locations are calculated on the fly as follows, based on the two key words selected:

Step 1. Rank percent scores are calculated for each characteristic, as shown in E, and saved in the data base ahead of time. When the user requests a query, these values are already to go.

• • E. Rank percent=(k/N)*100

Where k is assigned rank from 1 . . . N, a nd N is the total number of cases (census tracts).

To calculate rank percent scores, ties are assigned the highest value, and the first rank is assigned a value of 0. This serves to curve the values for each characteristic, such that the rank percent values show the percentage of census tracts in America that are better matches to that specific characteristic than the current census tract (e.g., a rank percent score of 10.5 means that 10.5 percent of the census tracts in America had higher scores for that characteristic than the current census tract).

Step 2. The average absolute difference between the best rank percent score possible for each selected key word and the rank percent score for each of these same key words for every census tract in the search area is calculated. **A zero is always the best rank percent score possible, because this means that zero percent of the census tracts in America have a better score for that key word. This calculation is shown in F. Lastley, the results of the calculation in F are subtracted from 100, so a value of 10 is represented as a 90% match. $\begin{array}{cc}F.& \mathrm{MkwZ}=\sum _k\left(x_{\mathrm{kk}}-x_{\mathrm{jk}}\right)/n\end{array}$ where M_kwz=a location's average match level to the best score possible for all selected key words, X_ik=value of the rank percent score for key word k for location l, X_hk=the lowest possible value for key word k (always zero), and n=the number of k key words selected.

In this example, the user has chosen historic homes, and large homes. The user then chose to search within five miles of Newport, R.I. Matches were calculated as described and are presented on the screen as shown in FIG. 17, and the two top matching locations to the selected set of key words are shown here. As can be seen, the best matching location is an 82% match to the selected key words. As described above, the user can then click on the locations to find out which key words best and least matched. As shown in FIG. 18, the selected location in Newport, R.I. was an 83% match to the key word “historic homes,” and an 82% match to the key word “large dwellings.” This means that this location has a greater proportion of homes characterized as historic than 83% of the census tracts in America, and this location has a greater proportion of large homes than 82% of the census tracts in America.

In on embodiment as shown in Table 3 are listed in descending order the actual percentages of buildings in each class, while the matches are based on the percentages of census tracts in America that have fewer percentages of the types of buildings the user wishes to have in a location. Thus, the left hand column shows the user what to expect in the location (Newport, R.I., neighborhood #9), and the match level shows how this census tract falls relative to other census tracts in America in regards to the characteristics chosen by the user (historic homes and large homes).

TABLE 3
Neighborhood comparison table
Newport, RI, neighborhood #9     The key words you selected:
Neighborhood Look & Feel
The Buildings
Age 83%
Mostly established, but not old. Some Historic homes
well established older homes. Some
historic homes. Some newer homes
Size 82%
Mostly medium-sized dwellings. Some Large dwellings
small dwellings. Some large dwellings

Another characteristic of this new product is the ability given to the user to select a location they like, and then modify some characteristics of it by selecting or unselecting key words in a list, so that the location is more to the users liking. Then the modified version is quantitatively compared against real locations in a user-defined search area to find best matches.

For example, if a user loves a location, but wishes it were less expensive, or had better schools, the user can select key words to specify just hose changes while leaving everything else about the location the same, and then the user can search for locations that match this modified set of criteria. The screen display and selection of this feature is shown in FIG. 19. The user first selects a location that he or she likes, but wishes were slightly different (FIG. 20). The user is then presented with a scrollable page and asked to add or subtract words to modify the location as they wish. FIGS. 21-25 show how this location—39 Wildrose Avenue, Worcester, Mass., is currently described, and all the things the user could chose to modify it. The user is then presented with a screen display as shown in FIG. 26, and in this example has chosen to modify the desired location to have top-quality public schools, and very low crime. Everything else the user wishes to remain the same. The user then selects a search area and hits submit as shown in FIG. 27. In this example, the search area includes the original location.

Search results are delivered as shown in FIGS. 28 and 29. Here, the user sees that she wanted a location like 39 Wildrose Avenue in Worcester, yet modified to have top-quality public schools and a low crime rate. And, that the area to search for matches is within 15 miles of Worcester. Here, the results are presented with match levels. One can see that the second best match in the search area is the original, unmodified neighborhood itself. The best match is a location in Holden, Mass.

The unique calculation used to match modified locations is performed as follows. The essence of the calculation in G is described here: $\begin{array}{cc}G.& M\mathrm{mod}=\end{array}(\left(\sum _k\left(x_{\mathrm{kk}}-x_{\mathrm{jk}}\right)*2+\left(\sum _k\mathrm{ABS}\left(x_{\mathrm{ik}}-x_{\mathrm{jk}}\right)\right)\right)/n$ where M_mod=a location's match level to the combination of both the modified and unmodified key word values for which we are searching for matches, X_ik=value of the rank percent score for key word k for location l, X_hk=the user selected value for the rank percent score for modified key word k (if a check box is used, than the value will be zero, for drop-down boxes, the value can be anything the user chooses), and n=the sum of the number of k key words modified *2, and the number of k key words unmodified.

The absolute difference is summed between rank percent scores for each unmodified characteristic of the location to match, and each location in the user-specified search area. This summed difference between each compared location is saved. This summed difference is then added to the summed absolute difference for the rank percent scores the user has modified. These modified scores, however, are first multiplied by 2 to increase their relative importance because the user purposefully wants to change them. Then, these two absolute difference values are summed, and divided by the number of modified key words (on this instance 2), plus the number of key words unmodified (=n). This value is then subtracted from 100 to give a match level where 0=no match, and 100=a perfect match.

A new application of this system is the creation of specific “lifestyle” searches for geographic locations that fit the needs of certain general lifestyles, and which are further customizable by the user. In this new application of this invention specified here, the expertise of the inventor is used to pre-select unique combinations of characteristics in the data base prior to the user selecting any characteristics, whereby the unique combination of characteristics selected ahead of time provides a set of special search profiles aimed at finding geographic locations that fit the needs of different demographic segments or lifestyle choices that may be of interest to the user, and whereby the user does not have to have the expertise to select the unique combination of characteristics that will reveal such locations. The user simply chooses a lifestyle choice of interest to him, and customizes it to his desired home price range, setting, and search area. Examples include (but should not be limited to) lifestyle searches aimed at revealing specific geographic locations (such as neighborhoods) that have characteristics attractive to or for “families with children,” “retirement dream areas,” “vacation home locations,” “luxury communities,” “executive neighborhoods,” “first-time home buyers,” “great deals on premium towns,” “college students,” “urban cool neighborhoods,” “young, single, upwardly-mobile professionals,” “Spanish-speaking neighborhoods,” “urban sophisticates,” and more. As was stated earlier in this specification, this application has a distinctive component that uses key words that describe features and characteristics of locations, where each key word is linked to quantitative values in an underlying data base, values that reflect local conditions. It is these key words that are selected ahead of time by the expert to pre-select unique combinations of attributes that, together and in combination, mathematically reveal geographic locations attractive to certain lifestyles. Once the user selects the pre-built lifestyle search type that is of interest to him (e.g., families with children), the user easily customizes the search to his unique needs with simple selections that include the search location (e.g., within 25 miles of Los Angeles, Calif.), home price range ($400,000-$500,000), desired setting (suburban, urban, rural, etc.), and so forth. The other pre-selected characteristics are used in combination with the selections made by the user, and the best matching locations to the combination of all characteristics are revealed in match level form in a results table, as illustrated and detailed prior in this specification. The mathematical approach here is the same as is illustrated in FIGS. 14-16, and on pages 13-16. Obviously, many modifications and variations of the present invention are possible in light of the above teachings. It is, therefore, to be understood that within the scope of the present application, the present invention may be practiced otherwise than as specifically described.

Claims

1-8. (canceled)

9. A computer-implemented method of identifying a plurality of geographic locations having similarities to another geographic location in at least one category, the method comprising the steps of: providing a data base containing geographic locations and at least one characteristic associated with each of said geographic locations; calculating a numeric value that is a quantitative representation of said at least one characteristic and associating said numeric value with each of said geographic locations; allowing a user to select a first geographic location from the data base; comparing the numeric value associated with said first geographic location in the data base with the numeric values associated with each of the other geographic locations in the data base to determine the overall dissimilarities in said numeric values; and generating an ordered list of geographic locations that are most similar to the first geographic location based on the smallest dissimilarities in said numeric values

10. A method according to claim 9 wherein the step of comparing the first geographic location in the data base with other geographic locations in the data base and generating an ordered list of other geographic locations most similar to the first geographic location comprises generating a dissimilarity matrix in which an overall dissimilarity value is assigned to each of the other geographic locations relative to the first location, and generating an ordered list of the other geographic locations therefrom.

11. A method according to claim 10 wherein the step of generating a dissimilarity matrix comprises the step of applying an extraction method to the raw data, the extraction method including a factor analysis to extract factors from the data base, and applying a squared Euclidian distance measure to the extracted factors.

12. The method according to claim 9, wherein said step of comparing the numeric value associated with said first geographic location in the data base with the numeric values associated with each of the other geographic locations in the data base further comprises: calculating a squared difference between a numeric value associated with a first chosen characteristic of each geographic location to a numeric value associated with said first chosen characteristic of said first geographic location; repeating said step of calculating a squared difference using each respective identifiable characteristic related to each respective geographic location; and adding each squared difference that is calculated together to create a dissimilarity value between said first geographic location and each of said other geographic locations.

13. A computer-implemented method of identifying a plurality of geographic locations having similarities to at least one user selected keyword descriptor, the method comprising the steps of: providing a data base of geographic locations and at least one characteristic associated with each of said-geographic locations; calculating a numeric value that is a quantitative representation of said at least one characteristic and associating said numeric value with each of said geographic locations; converting said at least one keyword descriptor to a corresponding quantitative numeric value; allowing a user to select at least one keyword descriptor; comparing the numeric value associated with said at least one keyword descriptor with the numeric values associated with the other geographic locations in the data base to determine the overall dissimilarities in said numeric values; and generating an ordered list of geographic locations that are most similar to the at least one keyword descriptor, wherein said order is based on the smallest dissimilarities in said numeric values among the geographic locations.

14. A method according to claim 13 wherein the step of comparing the numeric value associated with said at least one keyword descriptor with the numeric values associated with the geographic locations in the data base and generating an ordered list of all geographic locations most similar to the at least one keyword descriptor further comprises: generating a dissimilarity matrix in which an overall dissimilarity value is assigned to each of the geographic locations relative to the numeric value of said at least one keyword descriptor, and generating an ordered list of the geographic locations therefrom.

15. A method according to claim 14 wherein the step of generating a dissimilarity matrix comprises the step of applying an extraction method to the raw data, the extraction method including a factor analysis to extract factors from the data base, and applying a squared Euclidian distance measure to the extracted factors.

16. The method according to claim 13 wherein said step of selecting at least one keyword descriptor comprises: selecting a plurality of keyword descriptors.

17. The method according to claim 13 wherein said step of selecting at least one keyword descriptor further comprises: selecting a category that includes a preselected group of keyword descriptors.

18. The method according to claim 16, wherein said step of comparing the numeric values associated with said at least one keyword descriptor with the numeric values associated with geographic locations in the data base further comprises: calculating a squared difference between a numeric value associated with a first chosen keyword descriptor to a corresponding numeric value associated with said same characteristic for each of said geographic locations within said database; repeating said step of calculating a squared difference using each of said plurality of keyword descriptors for corresponding numeric values associated with said same characteristic related to each geographic location; and adding each squared difference that is calculated together to create a dissimilarity value between said plurality of keyword descriptors and each of said geographic locations within said database.

19. A computer-implemented method of identifying a plurality of geographic locations having similarities to a another geographic location as modified by at least one user selected keyword descriptor, the method comprising the steps of: providing a data base of geographic locations and characteristics associated with each of said geographic locations; calculating a numeric value that is a quantitative representation of each of said characteristics and associating said numeric values with each of said geographic locations; allowing a user to select a first geographic location from the data base; generating a set of keyword descriptors corresponding to said numeric values for said characteristics of said user selected first geographic location; allowing said user to modify said set of keyword descriptors; converting said modified set of keyword descriptors to a corresponding numeric values; comparing the numeric values associated with said modified set of keyword descriptors with the numeric values associated with the other geographic locations in the data base to determine the overall dissimilarities in said numeric values; and generating an ordered list of geographic locations that are most similar to said user selected geographic location as modified by said user based on the smallest dissimilarities in said numeric values.

20. A method according to claim 19 wherein the step of comparing the numeric values associated with said user selected geographic location as modified by said user with the numeric values associated with the other geographic locations in the data base and generating an ordered list of other geographic locations most similar to the modified set of keyword descriptors further comprises: generating a dissimilarity matrix in which an overall dissimilarity value is assigned to each of the other geographic locations relative to the numeric value of said set of keyword descriptors of said user selected geographic location as modified by said user, and generating an ordered list based on the smallest dissimilarity between all of the geographic locations within the data base.

21. A method according to claim 20 wherein the step of generating a dissimilarity matrix comprises the step of applying an extraction method to the raw data, the extraction method including a factor analysis to extract factors from the data base, and applying a squared Euclidian distance measure to the extracted factors.