Claims
- 1. A method for directing a consumer to one or more types of coffee from a plurality of options, said method comprising the steps of:
presenting Multiple Self-Characterization Cues to said consumer regarding said consumer's coffee taste preferences, said information collection being provided through the use of a representation at the point of purchase; said representation describing a classification of coffee products from among at least two available classifications, each of which may contain multiple coffee products, wherein each of said available classifications corresponds to a predetermined range of coffee taste preferences; and said Multiple Self-Characterization Cues comprising one Abstract Lifestyle/Personality Cue which is the same object across three or more classifications but varies in shape, thereby allowing the consumer to identify and purchase one or more of said products.
- 2. The method according to claim 1 wherein there are multiple products contained within each available classification.
- 3. The method of claim 1 wherein the Self-Characterization Cues comprise additionally at least two self-characterization cues selected from the following:
a) at least one Objective Cue providing informative, coffee-related data; b) at least one Abstract Lifestyle/Personality Cue utilizing depictions of physical objects or props that vary among at least two classifications; and c) optionally, one or more Physical Cues, that vary among at least two classifications.
- 4. The method of claim 1 wherein the Self-Characterization Cues additionally comprise at least two self-characterization cues selected from the following:
a) at least two Objective Cues; b) optionally, one or more Abstract Lifestyle/Personality Cues that vary among at least two classifications; and c) optionally, one or more Physical Cues.
- 5. The method of claim 2 wherein the Self-Characterization Cues additionally comprise a roast scale.
- 6. The method of claim 2 wherein the Self-Characterization Cues additionally comprise a coffee guide.
- 7. The method of claim 2 wherein said method additionally comprises at least two Abstract Lifestyle/Personality Cues, at least one of which Non-Coffee Related Abstract Lifestyle/Personality Cue.
- 8. The method of claim 2 wherein said method additionally comprises at least two Abstract Lifestyle/Personality Cues.
- 9. The method of claim 2 wherein the Abstract Lifestyle/Personality Cue is a coffee cup or mug that varies across at least two classifications.
- 10. The method of claim 3 wherein the Objective Cues are a roast scale and a coffee chart/guide.
- 11. The method of claim 8 wherein at least one Non-Coffee Related Abstract Lifestyle/Personality Cue is used.
- 12. The method of claim 11 wherein the said Non-Coffee Related Abstract Lifestyle/Personality Cue is a depiction of an Object or Prop representing a clothing accessory.
- 13. The method of claim 11 wherein the said Non-Coffee Related Abstract Lifestyle/Personality Cue is a depiction of an Object or Prop representing a business accessory.
- 14. The method of claim 11 wherein the said Non-Coffee Related Abstract Lifestyle/Personality Cue is a depiction of an Object or Prop representing a home decorative item.
- 15. The method of claim 1 wherein said representation is fixedly mounted to a shelf display unit.
- 16. The method of claim 1 wherein said representation comprises a modified slide-rule type device.
- 17. The method of claim 1 wherein said representation comprises a printed chart and accompanying instructions for use.
- 18. The method of claim 1 wherein said representation comprises an interactive computer.
- 19. The method of claim 1 wherein said representation is on product packaging.
- 20. A method for directing a consumer to one or more types of coffee from a plurality of options, said method comprising the steps of:
presenting Multiple Self-Characterization Cues to said consumer regarding said consumer's coffee taste preferences, said information collection being provided through the use of a representation at the point of purchase; said representation describing a classification of coffee products from among at least two available classifications, each of which may contain multiple coffee products, wherein each of said available classifications corresponds to a predetermined range of coffee taste preferences; and said Multiple Self-Characterization Cues comprising one Non-Coffee Related Abstract Lifestyle/Personality Cue which a unique object across three or more classifications, thereby allowing the consumer to identify and purchase one or more of said products.
- 21. The method according to claim 20 wherein there are multiple products within each available classification.
- 22. The method of claim 20 wherein the Self-Characterization Cues comprise at least two Self-Characterization Cues selected from the following:
a) at least one Objective Cue providing informative, coffee-related data; b) at least one Abstract Lifestyle/Personality Cue utilizing depictions of physical objects or props that vary among at least two classifications; and c) optionally, one or more Physical Cues, that vary among at least two classifications.
- 23. The method of claim 20 wherein the Self-Characterization Cues additionally comprise at least two self-characterization cues selected from the following:
a) at least two Objective Cues; b) optionally, one or more Abstract Lifestyle/Personality Cues that vary among at least two classifications; and c) optionally, one or more Physical Cues.
- 24. The method of claim 22 wherein the Self-Characterization Cues additionally comprise a roast scale.
- 25. The method of claim 22 wherein the Self-Characterization Cues additionally comprise a coffee guide.
- 26. The method of claim 22 wherein said method additionally comprises at least two Abstract Lifestyle/Personality Cues.
- 27. The method of claim 22 wherein the Abstract Lifestyle/Personality Cue is a coffee cup or mug that varies across at least two classifications.
- 28. The method of claim 23 wherein the Objective Cues are a roast scale and a coffee chart/guide.
- 29. The method of claim 28 wherein at least one additional Non-Coffee Related Abstract Lifestyle/Personality Cue is used.
- 30. The method of claim 29 wherein the said Non-Coffee Related Abstract Lifestyle/Personality Cue is a coffee cup or mug.
- 31. The method of claim 20 wherein said representation is fixedly mounted to a shelf display unit.
- 32. The method of claim 20 wherein said representation comprises a modified slide-rule type device.
- 33. The method of claim 20 wherein said representation comprises a printed chart and accompanying instructions for use.
- 34. The method of claim 20 wherein said representation comprises an interactive computer.
- 35. The method of claim 20 wherein said representative is on product packaging.
- 36. A method for directing a consumer to one or more types of coffee from a plurality of options, said method comprising the steps of:
presenting Multiple Self-Characterization Cues to said consumer regarding said consumer's coffee taste preferences, said information collection being provided through the use of a representation at the point of purchase; said representation describing a classification of coffee products from among at least two available classifications, each of which may contain multiple coffee products, wherein each of said available classifications corresponds to a predetermined range of coffee taste preferences; and said Multiple Self-Characterization Cues comprising at least two Objective Cues, thereby allowing the consumer to identify and purchase one or more of said products; wherein
- 37. The method according to claim 36 wherein there are multiple products contained within each available classification.
- 38. The method of claim 36 wherein the Self-Characterization Cues comprise at least three self-characterization cues selected from the following:
a) at least two Objective Cues providing informative, coffee-related data; b) at least one Abstract Lifestyle/Personality Cue utilizing depictions of physical objects or props that vary among at least two classifications; and c) optionally, one or more Physical Cues that vary among at least two classifications.
- 39. The method of claim 36 wherein the Self-Characterization Cues comprise in addition to at least two Objective Cues, at least two self-characterization cues selected from the following:
a) Two or more Abstract Lifestyle/Personality Cues that vary among at least two classifications; and b) optionally, one or more Physical Cues.
- 40. The method of claim 38 wherein the Self-Characterization Cues comprise:
a) a roast scale; b) at least one Non-Coffee Related Abstract Lifestyle/Personality Cue.
- 41. The method of claim 38 wherein the Self-Characterization Cues comprise:
a) a coffee guide; b) at least one Non-Coffee Related Abstract Lifestyle/Personality Cue.
- 42. The method of claim 38 wherein said method comprises at least three Abstract Lifestyle/Personality Cues.
- 43. The method of claim 38 wherein one Abstract Lifestyle/Personality Cue is a coffee cup or mug that varies across at least two classifications.
- 44. The method of claim 36 wherein the Objective Cues are a roast scale and a coffee chart/guide.
- 45. The method of claim 44 wherein at least one Abstract Lifestyle/Personality Cue is used.
- 46. The method of claim 45 wherein said Abstract Lifestyle/Personality Cue is a coffee cup or mug.
- 47. The method of claim 46 wherein said Abstract Lifestyle/Personality Cue comprises, in addition to the coffee cup or mug, a Non-Coffee Related Abstract Lifestyle/Personality Cue.
- 48. The method of claim 36 wherein said representation is fixedly mounted to a shelf display unit.
- 49. The method of claim 36 wherein said representation comprises a modified slide-rule type device.
- 50. The method of claim 36 wherein said representation comprises a printed chart and accompanying instructions for use.
- 51. The method of claim 36 wherein said representation comprises an interactive computer.
- 52. The method of claim 36 wherein said representation is on packaging.
- 53. A method for directing a consumer to one or more types of coffee from a plurality of options, said method comprising the steps of:
presenting two or more Non-Coffee Related Multiple Self-Characterization Cues to said consumer regarding said consumer's coffee taste preferences, said information collection being provided through the use of a representation at the point of purchase; said representation describing a classification of coffee products from among at least three available classifications, each of which may contain multiple coffee products, wherein each of said available classifications corresponds to a predetermined range of coffee taste preferences, thereby allowing the consumer to identify and purchase one or more of said products.
- 54. The method according to claim 53 wherein there are multiple products within each available classification.
- 55. The method of claim 53 wherein the Self-Characterization Cues additionally comprise at least two self-characterization cues selected from the following:
a) at least one Objective Cue providing informative, coffee-related data; b) at least one Abstract Lifestyle/Personality Cue utilizing depictions of physical objects or props that vary among at least two classifications; and c) optionally, one or more Physical Cues, that vary among at least two classifications.
- 56. The method of claim 53 wherein the self-characterization cues additionally comprise at least two self-characterization cues selected from the following:
a) at least two Objective Cues; b) optionally, one or more Abstract Lifestyle/Personality Cues that vary among at least two classifications; and c) optionally, one or more Physical Cues.
- 57. The method of claim 55 wherein the Self-Characterization Cues additionally comprise a roast scale.
- 58. The method of claim 55 wherein the Self-Characterization Cues additionally comprise a coffee guide.
- 59. The method of claim 55 wherein said method additionally comprises at one Abstract Lifestyle/Personality Cue that is Coffee Related.
- 60. The method of claim 59 wherein the Abstract Lifestyle/Personality Cue is a coffee cup or mug that varies across at least two classifications.
- 61. The method of claim 56 wherein the Objective Cues are a roast scale and a coffee chart/guide.
- 62. The method of claim 61 wherein at least one Abstract Lifestyle/Personality Cue is used.
- 63. The method of claim 61 wherein said Abstract Lifestyle/Personality Cue is a coffee cup or mug.
- 64. The method of claim 53 wherein said representation is fixedly mounted to a shelf display unit.
- 65. The method of claim 53 wherein said representation comprises a modified slide-rule type device.
- 66. The method of claim 53 wherein said representation comprises a printed chart and accompanying instructions for use.
- 67. The method of claim 53 wherein said representation comprises an interactive computer.
- 68. The method of claim 53 wherein said representation is on product packaging.
CROSS REFERENCE TO RELATED APPLICATION
[0001] This application claims the benefit of priority to U.S. Provisional Application Serial No. 60/188,956, filed Mar. 13, 2000, which is herein incorporated by reference.
Provisional Applications (1)
|
Number |
Date |
Country |
|
60188956 |
Mar 2000 |
US |