The invention relates to a method for displaying an image or image data and to a hypertext server according to the independent claims.
In the prior art, there are many documents that relate to background images, logos or other electronic displays.
EP-A1-1199868 discloses a method for automatically selecting a background image in order to display it in a display of a mobile telephone. EP-A2-1215864 describes a method wherein the logo of a network operator is sent by means of a broadcast SMS to mobile telephones, adapted locally and displayed on the display of the mobile device as soon as location-related information is displayed.
Document US-A1-202/0132610 discloses a method and a device wherein a background image of a mobile telephone is adapted depending on a user-specific profile. A similar method is known from JP2002/345032. GB-A-2373977 describes a background image for a mobile telephone that is adapted at regular intervals. In this manner, an animated image is created.
The published patent application EP-A1-1424839 describes a method for generating graphical animations that are recorded by a camera of a mobile telephone. Patent application EP-A2-1011248 discloses a method for displaying background images in mobile telephones. A background image is downloaded from a computer, stored in the telephone and played a preset time on the display of the mobile telephone. As soon as an urgent message reaches the telephone, the message stops playing, if the message is of normal importance, it is displayed only after the time has lapsed.
A method for playing an image sequence in a mobile telephone is disclosed in patent U.S. Pat. No. 5,870,683. This occurs in a rest period of the mobile telephone, when no calls are made, for example when switching on the telephone, when the battery is charged or when the keyboard is locked.
International publication WO-A1-2004/057578 describes a logo or image for a mobile telephone that represents a mouth. The mouth is automatically adapted to an audio message so that the message is spoken by the mouth.
EP-A1-1396984 discloses a mobile device in which a parameter depending on external effects (temperature, noise, location etc.) is recorded, stored locally and an action is linked with this parameter. Basically, a computer program is executed in order to modify the design of the cover.
It is an aim of the present invention to propose a method and a device that allow companies to promote themselves in an improved manner. Their word and/or figurative mark, their product, their name, their logo or their advertisement etc. are to remain better engraved in the memory of the customers and be more easily recognized by the customers. In general, the customers should remember the company in a better manner.
It is another aim of the present application to propose a method and a device with which the user of a user device is encouraged and accompanied in an agreeable manner in everyday life by the display of a logo or background image.
The aims are achieved according to the invention through a method for displaying an image or image data according to the independent method claim corresponding to the preamble of claim 1 in that the image or image data is/are remotely downloaded and displayed on the basis of automatically determined parameters from a server.
The aims are also achieved through a hypertext server with at least one dynamic page according to the independent device claim, wherein the image or the image data is adapted to each user individually on the basis of at least one automatically determined parameter.
Said image or image data in the present application relate to a logo or background image, i.e. for example a word and/or figurative mark or the logo of a company or company-specific products, names, advertisements or representations.
The hypertext server generates a logo or background image by accessing a database or another server in which at least parts of the logo or background image are available. In this manner, it is easily possible to display dynamically a HTML page. For this dynamic display, data stored in the user device from a graphical interface of an application software or elements of the graphical user interface can also be used for changing resp. adapting the logo or background image. A page that is for example retrieved by a certain browser could thus influence the logo. Logos or background images or at least parts thereof can also be stored in the user device and it is only in the user device that the hypertext page that is downloaded is completed individually with these logos or background images.
In the inventive method, a logo is advantageously determined dynamically and modified or adapted on the basis of the activity or the state of mind of the user or on environmental influences. In this fashion, the user is accompanied and entertained throughout the day in an agreeable manner since a logo will not always be repeated in the same way. Simultaneously, the company advertises in an original manner for itself and its products. The logo can for example depend on the following variables: location or use of the user device, use of a service associated with the user device; time, date, time of day or season or a sensor located inside the user device and recording data outside the mobile device. Such a sensor could also be connected with the user device over an interface working at close range (Bluetooth, ZigBee, WLAN, DECT, etc.) or over another interface (e.g. Internet connection). It is also possible to change only parts, or the colors or the design of the logo or background image. Companies that present their logo or trademarks in this manner advantageously remain better engraved in the memory of the user and the trademark is afforded a particular image.
Many embodiments are conceivable for the inventive method. It is thus possible to change the logo on the basis of a profile determined by the user. In order not to overtax or disturb the user, it should be possible to switch on and off the “changing logo” mode. The kind or type of user device can play a role in displaying a changing logo or the logo or background image could be displayed only in rest periods during which the user does not access a particular function or a particular service.
Regarding the design of the logo, a camera built in the user device or a sensor can use physical data or data concerning the user to change the logo. In order to create a better interactivity, the user could also choose himself logos or parts thereof that are to be displayed later. A provider will inform the user about new logos or background images at regular intervals.
The invention will be described in more detail on the basis of the attached figures, where
The same elements are referred to in the same manner in the different figures.
According to the inventive method, a particular logo or background image 3 is displayed in the display 2. This occurs in general during the application of a self-advertising company resp. on the page of the company or in the advertisement message or commercial of this company. Depending on the state of the user, on parameters determined in the user device 1 and/or on the basis of other external influences, a changed logo or background image 3 is then automatically determined. In the inventive method, the image 3 or the image data resp. the logo or the background image 3 are adapted individually to each user without the user's intervention.
For different users that download and consult a page from a hypertext server 8, a different logo or background image 3 of the same company is displayed. This embodiment of the inventive method is explained with the aid of
Said embodiment is however in no way limited to a mobile radio network 7 and to the devices connected thereto and represented in
Said parameters are determined on the basis of functions or services accessed by the user during the operation of the user device 1. This does not mean simply accessing or executing a program but other activities performed by the user when using the device 1. The image 3 or the image data can be part of a game sequence in a game terminal, where the image attributes or image data attributes can be adapted on the basis of automatically determined parameters. For example, in the game sequence, advertising billboards are shown on the side of a road and their contents depend on the one hand by an advertiser and on the other hand by sensor data. The advertising billboards shown in the game can thus be adapted to the circumstances. The parameters can thus for example depend on the following variables or be determined by one or a combination of these variables: location or use of the user device, use of a service associated with the user device; time, date, time of day or season or a sensor located inside the user device 1 and recording data from the environment of the mobile device 1 or of the sensor 5. Such a sensor could also be connected with the user device over an interface working at close range (Bluetooth, ZigBee, WLAN, DECT, etc.) or over another interface (e.g. Internet connection) with the user device. The duration of a used service, or a special application such as the receiving of an e-mail or use of the integrated calendar can have an influence on said parameters.
In order to make the invention clearer, a changing logo is represented in
The logo or background image 3 can be changed on the basis of a profile set by the user. The user can thus at least partly determine which or how many changes are acceptable. In order to avoid being disturbed, the user should be able to switch on and off the changing logo mode. The kind and type of the user device 1 can also play a role in designing a changing logo. It is thus conceivable that two users that perform the same activities with devices of a same manufacturer will receive different logos because they own another model of the manufacturer's. The logo or background image could be displayed only in rest periods during which the user does not access a particular function or a particular service.
The logo or background image 3 can also contain fully or partly images that have been recorded by a camera 6 built into the user device 1. If the previously mentioned sensor 5 records physical data such as air pressure, temperature, light irradiation etc., these data can be included and used for changing the logo, for example to create logos for summer days and winter nights. The same applies to data recorded by the sensor and which concern the user, such as for example blood pressure, pulse rate, blood saturation, skin temperature, etc.
A logo or background image 3 can be selected by the user from a list before it is downloaded. Such as service could be billed to the user and the user must pay for downloading a logo or a background image 3 or he is paid for this. The provider of a page informs the user of the user device 1 about new logos or background images 3 at regular intervals.
In the inventive method, a logo or background image 3 is advantageously determined dynamically and modified or adapted on the basis of the activity or the state of mind of the user or on environmental influences in the hypertext server 8 or in the user device 1. In this fashion, the user is accompanied and entertained throughout the day in an agreeable manner since a logo will not always be repeated in the same way. Simultaneously, the company advertises in an original manner for itself and its products
By analogy, the inventive method and the inventive device are also suitable for changing and reproducing sound data over a loudspeaker instead of image data over a display.
Number | Date | Country | Kind |
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04105510 | Nov 2004 | EP | regional |
This application is a continuation of international patent application PCT 2005WO-EP055658 (WO06048415) filed on Oct. 31, 2005, claiming priority from European patent application 2004EP-105510 (EP1655931) of Nov. 4, 2004, the contents whereof are hereby incorporated by reference.
Number | Date | Country | |
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Parent | PCT/EP05/55658 | Oct 2005 | US |
Child | 11800179 | May 2007 | US |