The present invention relates generally to systems and methods for providing customized product recommendations and specifically to systems and methods for providing customized hair product recommendations for a user from information collected from a database.
A wide variety of products are marketed for cutting, removing, styling, cleaning and conditioning hair. Such products include products for cutting hair, products for removing hair, products to be applied by a user prior to cutting/removing hair, products to be applied by a user after cutting/removing hair, hair styling products, hair cleaning products, hair conditioning products and hair enhancing products. With such a wide variety of products to choose from and each for different purposes and/or benefits it is not uncommon for a user to have difficulty determining which product or combination of products such as a regimen should be used for their unique needs. In addition, as trends in styles for head hair and facial hair change it is difficult for a user to determine which products are best to be used to obtain and maintain the style they desire.
A variety of methods have been used in other industries such as the cosmetics industry to provide customized product recommendations to users. For example, some methods use a feature-based analysis in which one or more features of a skin condition (e.g., fine lines, wrinkles, spots, uneven skin tone) are detected in a captured image (e.g., a digital photo) by looking for features that meet a definition are commonly used. However, such systems have not addressed the needs for hair cutting, hair removal, hair styling, hair cleaning, and hair conditioning to be used with a particular style.
Accordingly, there remains a need to provide a customized product recommendation to a user or group of users that are trying to obtain and maintain a particular style.
A method for providing a customized product recommendation to a user/individual and/or a group of individuals/users is provided. A plurality of images of a plurality of people are collected from a database. A neural network is used in evaluating the images to identify a hair trend. Information from a user or group of users is collected to determine if the user or group of user's hair style falls within the hair trend. A product is selected from at least two available products for the user or group of users whose hair style falls within for the hair trend. The selected product is recommended to the user.
The hair trend may be a facial hair trend and/or a head hair trend.
The products comprise a product for cutting hair, a product for removing hair, a product to be applied by the user prior to cutting and/or removing hair, a product to be applied by the user after cutting and/or removing hair, a hair styling product, a hair cleaning product, a hair conditioner product, and a hair enhancing product. The products may be for facial hair and/or head hair.
The products for cutting hair comprise a multi-blade razor, a single blade razor, a straight razor, a disposable razor, a dry shaver, and a trimmer.
The products for removing hair comprise a wax, a light-based device, and a laser based device, a depilatory cream, an epilator, and an abrasive pad.
The products to be applied by a user prior to cutting and/or removing hair comprise a shave cream, a shave soap, a shave oil, a shave prep, a shave foam and a shave gel.
The products to be applied by the user after cutting and/or removing hair comprise an after shave lotion, an after shave balm, an after shave gel, an oil, a serum and a moisturizer.
The head hair and facial hair styling product comprises a comb, a brush, a hair dryer, a curling iron, a hair straightener, a hair gel, a hair mousse, a hair dye, a beard wax and a moustache wax.
The hair cleaning product comprises a shampoo, a soap, a beard wash, and a beard soap.
The hair conditioning product comprises a hair conditioner, a beard oil, a stubble softener, a beard balm, a stubble balm, a beard lotion, a beard moisturizer, a beard cream, and a beard conditioner.
The hair enhancing products comprise a hair vitamin, a hair nutritional supplement, a hair thickener, a bald patch concealer and a hair growth minimizing treatment.
The database is a social media database. The database may be an online database.
The information is collected using a computing device. The computing device comprises a mobile device, a tablet, a handheld device, and a desktop device. The images comprise pictorial images, photograph images, videos, images from videos, and digital images.
The product selected comprises a regimen of two or more products.
The present invention also relates to a method for providing a customized product recommendation to a user. A plurality of images of a plurality of people are collected. A neural network is used in evaluating the images to identify a hair trend. Information from the user is collected to determine if the user's hair would be a suitable fit for the hair trend. A product is selected from at least two available products for the user whose hair style falls within the hair trend. The selected product is recommended to the user.
It is to be understood that both the foregoing general description and the following detailed description describe various embodiments and are intended to provide an overview or framework for understanding the nature and character of the claimed subject matter. The accompanying drawings are included to provide a further understanding of the various embodiments and are incorporated into and constitute a part of this specification. The drawings illustrate various embodiments described herein, and together with the description serve to explain the principles and operations of the claimed subject matter.
The computing device 102 may be a mobile device, a handheld device, a mobile telephone, a tablet, a laptop, a personal digital assistant, a desktop device, a desktop computer and/or other computing device configured for collecting, capturing, storing, and/or transferring information such as voice information, pictorial information, video information, written questionnaire and/or digital information such as a digital photograph. Accordingly, the computing device 102 may comprise an image capture device 103 such as a digital camera and may be configured to receive images from other devices (device can capture 2D or 3D information about the surrounding). The computing device 102 may comprise an image display screen 105 to display an image of a person or a product such as a multi-blade razor 107. The computing device 102 may include a memory component 140, which stores information capture logic 144a, interface logic 144b, and analyzing logic 144c. The memory component 140a may include random access memory (such as SRAM, DRAM, etc.), read only memory (ROM), registers, and/or other forms of computing storage hardware. The information capture logic 144a, the interface logic 144b and the analyzing logic 144c may include software components, hardware circuitry, firmware, and/or other computing infrastructure, as described herein. The information capture logic 144a may facilitate capturing, storing, preprocessing, analyzing, transferring, and/or performing other functions on collected information from a user. The interface logic 144b may be configured for providing one or more user interfaces to the user, which may include questions, options, and the like. The analyzing logic 144c may facilitate processing, analyzing, transferring, and/or performing other functions on collected information from a user for selecting a product to be recommended to a user. The mobile computing device 102 may also be configured for communicating with other computing devices via the network 101. The devices may also be linked to an e-commerce platform 135 to enable the user to purchase the product(s) being recommended. The device can also be used to simply move data to and from the cloud where the analysis and storage can be.
The system 100 may also comprise a kiosk computing device 106. The kiosk computing device 106 may operate similar to the computing device 102 but may also be able to dispense one or more products and/or receive payment in the form of cash or electronic transactions.
It should be understood that while the kiosk computing device 106 is depicted as a vending machine type of device, this is merely an example. Some embodiments may utilize a mobile device that also provides payment and/or production dispensing. As a consequence, the hardware and software depicted for the computing device 102 may be included in the kiosk computing device 106 and/or other devices.
The system 100 may also comprise a database 110. Database 110 may be any database capable of collecting and storing images of people. Examples of suitable databases include but are not limited to Facebook, Google, YouTube, and Instagram. Pinterest and Snapchat. The images may comprise pictorial images, photograph images, videos, images from videos and digital images, embedded and un-embedded text, audio, etc.
The system 100 may also comprise a cloud based service 120. The cloud based service 120 may include a memory component 140, which stores information capture logic 144a, interface logic 144b and analyzing logic 144c. The memory component 140a may include random access memory (such as SRAM, DRAM, etc.), read only memory (ROM), registers, and/or other forms of computing storage hardware. The information capture logic 144a, the interface logic 144b and the analyzing logic 144c may include software components, hardware circuitry, firmware, and/or other computing infrastructure, as described herein. The information capture logic 144a may facilitate capturing, storing, preprocessing, analyzing, transferring, and/or performing other functions on collected information from a user. The interface logic 144b may be configured for providing one or more user interfaces to the user, which may include questions, options, and the like. The analyzing logic 144c may facilitate processing, analyzing, transferring and/or performing other functions on collected information from a user for selecting a product to be recommended to a user.
The system 100 may also comprise a web app 130. The web app 130 may include a memory component 140, which stores information capture logic 144a, interface logic 144b and analyzing logic 144c. The memory component 140a may include random access memory (such as SRAM, DRAM, etc.), read only memory (ROM), registers, and/or other forms of computing storage hardware. The information capture logic 144a, the interface logic 144b and the analyzing logic 144c may include software components, hardware circuitry, firmware, and/or other computing infrastructure, as described herein. The information capture logic 144a may facilitate capturing, storing, preprocessing, analyzing, transferring, and/or performing other functions on collected information from a user. The interface logic 144b may be configured for providing one or more user interfaces to the user, which may include questions, options, and the like. The analyzing logic 144c may facilitate processing, analyzing, transferring and/or performing other functions on collected information from a user for selecting a product to be recommended to a user.
To provide a customized product recommendation to a user a plurality of images from a plurality of people are collected from database 110. A neural network is used to evaluate the collected images to identify a trend (hair).
In the first way, the convolutional neural network is trained with pre-identified styles based on current trends. The users input data will be predicted against these retrained classes. The pre-identified styles are continuously compared to a population distribution and as distribution shifts the trained classes will be updated and recommendations are made as needed based on the current classes.
In the second way, the convolutional neural network is trained as in the first way and there are four (4) pre-trained classes, class A, B, C, and D for example. The convolutional neural network outputs probabilities of A, B, C, and D. In one instance one can take the largest probability and can call it the class. If one assumes the following image probabilities for the example: A=0.7, B=0.2, C=0.9, D=0.1 (all add to 1) one can say that the image is class A. Alternatively, if the image probabilities for the example are: A=0.4, B=0.4, C=0.3, D=0.1 (all add to 1), one might be able to say that there might be a new class that sits between class A and class B. If for example class A is a soul patch and class B is a moustache, therefore maybe this image might be a goatee. The recommendation is made on the mix probabilities of the predictions.
In the third way one uses a convolutional neural network similar to the one in FaceNet in order to encode the clusters of hair styles. Using Euclidean Distance (ED) one can assign to one of the pre-ID clusters or dynamically form new clusters based on the ED space. One way to determine the formation of a cluster could be 10% of the images are falling into this new cluster. Clustering can be done automatically but the categorization has to be done by a human. The users input data will be predicted against these dynamic classes.
From one of the first three ways a hair trend is identified. The hair trend may be a head hair trend or a facial hair trend.
Similarly to identifying a hair trend a CNN can be used to determine if a user or a group of user's hair style falls within the identified trend. To do this information from the user is collected. The information collected is preferably an image of the user or group of users. A convolutional neural network, such as CNN 500, is used to evaluate the user image to determine if the user image falls within the identified hair trend. If the image falls within the identified hair trend the user's hair style then falls within the hair trend. This approach can be used to track many other trends and make a custom recommendation to user based on trend and their current data.
A CNN can also be used to determine if a user or a group of user's hair would be a suitable fit for the identified trend. To do this information from the user is collected. The information collected is preferably an image of the user or group of users. A convolutional neural network, such as CNN 500, is used to evaluate the user image to determine if the user image falls within an identified grouping that would be a suitable fit for the identified hair trend. If the image falls within the identified grouping a recommendation may be made to the user that the user's hair is a suitable fit for the identified hair trend.
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The collection of images may occur on any desired timing or frequency allowing the trends to be identified as desired. For example, the collection may happen daily, several times a day, once a week, once a month, etc. Machine learning (e.g., heuristics) may be used to determine the hair trends. The microcontroller is configured to adaptively adjust (e.g., using heuristic learning) to identify new hair trends from the collected images.
Product selection 157 of a product may comprise one or more selections of different types of products. Product selection may comprise selection of a product to use for cutting hair 160a-160c. If a user style falls within hair trend A, hair cutting product A is selected 160a. If a user style falls within hair trend B, hair cutting product B is selected 160b. If a user style falls within hair trend C, hair cutting product C is selected 160c.
Product selection 157 of a product may comprise one or more selections of different types of products. Product selection may comprise selection of a product to use for removing hair 260a-260c. If a user falls within hair trend A, hair removing product A is selected 260a. If a user falls within hair trend B, hair removing product B is selected 260b. If a user falls within hair trend C, hair removing product C is selected 260c.
Product selection 157 may comprise selection of a product to be applied by a user prior to hair cutting/removing 161a-161c. If a user falls within hair trend A, prior to hair cutting/removing product A is selected 161a. If a user falls within hair trend B, prior to hair cutting/removing product B is selected 161b. If a user falls within hair trend C, prior to hair cutting product C is selected 161c.
Product selection 157 may comprise selection of a product to be applied by a user after hair cutting/removing 162a-162c. If a user falls within hair trend A, after hair cutting/removing product A is selected 162a. If a user falls within hair trend B, after hair cutting/removing product B is selected 162b. If a user falls within hair trend C, after hair cutting/removing product C is selected 162c.
Product selection 157 may comprise selection of a hair styling product 163a-163c. If a user falls within hair trend A, hair styling product A is selected 163a. If a user falls within hair trend B, hair styling product B is selected 163b. If a user falls within hair trend C, hair styling product C is selected 163c.
Product selection 157 may comprise selection of a hair cleaning product 164a-164c. If a user falls within hair trend A, hair cleaning product A is selected 164a. If a user falls within hair trend B, hair cleaning product B is selected 164b. If a user falls within hair trend C, hair cleaning product C is selected 164c.
Product selection 157 may comprise selection of a hair conditioning product 165a-165c. If a user falls within hair trend A, hair conditioning product A is selected 165a. If a user falls within hair trend B, hair conditioning product B is selected 165b. If a user falls within hair trend C, hair conditioning product C is selected 165c.
Product selection 157 may comprise selection of a hair enhancement product 166a-166c. If a user falls within hair trend A, hair enhancement product A is selected 165a. If a user falls within hair trend B, hair enhancement product B is selected 165b. If a user falls within hair trend C, hair enhancement product C is selected 165c.
The product selection may comprise a regimen of two or more products. For example, the product selection may be a regimen comprising a product to use for cutting hair 160a and a product to be applied by a user prior to cutting hair 161a. The product selection may be a regimen comprising a product to use for cutting hair 160b, a product to be applied by a user prior to cutting hair 161b and a product to be applied by a user after cutting hair 162b. Other combinations are possible from the choices shown.
After product selection 157 is complete, the selected product is recommended to the user as is shown in
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The information collected may also be used to provide users with styling tips and guidance. For example, with some trends information about styling tips and guidance may be useful to enable the user to achieve and maintain the desired style especially if the style is new to the user.
The information collected may also be used to predict product manufacturing, volume and distribution to address the needs of a current trend. For example, a trend may require the use of a particular product to obtain and/or maintain the trend. With the trend identified a company can produce that product in the right quantities and distribute to the right locations. In addition, the information collected may also be used to develop marketing materials to communicate the trends and the accompanying products to be used with the trends. For example, the information may be used to generate and provided tailored messaging to users practicing a current trend. The information collected may also be used to guide the efforts of product research and development. For example, if a trend is identified and the currently available products are not optimum for addressing the needs of the trend new products may need to be developed to optimize the product performance associated with the trend.
An example is below:
The dimensions and values disclosed herein are not to be understood as being strictly limited to the exact numerical values recited. Instead, unless otherwise specified, each such dimension is intended to mean both the recited value and a functionally equivalent range surrounding that value. For example, a dimension disclosed as “40 mm” is intended to mean “about 40 mm.”
Every document cited herein, including any cross referenced or related patent or application and any patent application or patent to which this application claims priority or benefit thereof, is hereby incorporated herein by reference in its entirety unless expressly excluded or otherwise limited. The citation of any document is not an admission that it is prior art with respect to any invention disclosed or claimed herein or that it alone, or in any combination with any other reference or references, teaches, suggests or discloses any such invention. Further, to the extent that any meaning or definition of a term in this document conflicts with any meaning or definition of the same term in a document incorporated by reference, the meaning or definition assigned to that term in this document shall govern.
While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.