The present invention relates to a method for the creation of virtual representations of manufacturing processes and, in particular, inventory and manufacturing environments that may be associated with on-demand manufacturing processes.
Traditionally, retail stores in the business of selling goods to consumers purchase such goods from a manufacturer or wholesaler. The purchased goods are then delivered to individual retail stores where the goods must be stored for subsequent sale to customers. For stores dealing in relatively bulky inventory or a large quantity of inventory items, having sufficient storage space may cause a problem as the cost or availability of storage space for inventory may be limited. Due to the costs involved in procuring sufficient storage space, some retail stores may have certain goods that can be purchased only through the customer placing an order, with the purchased goods being delivered to the customer within several days. Further, some retail stores may decline to sell the goods altogether.
If a retail store chooses to have an item only available for order by a customer, often the customer may decline to purchase the item because of the delayed delivery of the item. The customer may decline either because they wish to have the item right away or because making a purchase resulting with nothing physically in their possession at the time of purchase may leave the customer feeling empty-handed, thereby failing to satisfy the purchase “impulse” of some buyers.
This failure to satisfy an impulse-buyer's need to have an item in their immediate possession signifying the purchase is also present with traditional mail-order or internet based purchases. Although such mail-order or internet-based retail stores may not have the inventory storage problems described above, their marketing exposure in traditional retail locations may be limited, and their delayed delivery also fails to satisfy the needs of an impulse-buyer.
There is a need for a method which will enable a manufacturer to sell its goods through retail stores and subsequently to consumers that will not pose any inventory storage problems for the retail stores, as well as satisfy the needs of an impulse buyer to have a representative item in their possession signifying their purchase for an item to be delivered within a few days of purchase, and to go home and select the item from a larger inventory display on an internet web page, after an impulse purchase.
The present invention eliminates the above-mentioned needs by providing a method for marketing virtual inventory of products that would be either economically impractical or undesirable to carry in stock in a retail store or at the manufacturer, while still satisfying the “impulse” buying decision of the consumer through the purchase of a “virtual inventory card,” which can later be redeemed for the actual product.
The present invention implements the use of a virtual inventory card, which is a credit-card sized plastic card. The virtual inventory card represents an actual product for which the virtual inventory card can later be redeemed, and is analogous to a ticket or bill of sale.
In accordance with the present invention, there is a manufacturer of products, a retailer, and a consumer. The manufacturer supplies the retailer with virtual inventory cards either by direct sale to the retailer, or alternatively, the retailer is billed depending on the amount of virtual inventory cards that are actually sold. The retailer then sells a virtual inventory card to a consumer. Once purchased, the virtual inventory card allows the consumer to redeem the actual product by following instructions for redemption, which are displayed on the virtual inventory card itself. The purchase of the virtual inventory card, which represents the actual product purchased, satisfies the consumer's impulse buy as they have a physical item in their possession representing the purchase.
In one embodiment, the instructions on the virtual inventory card direct the purchasing consumer to log on to a website in which the consumer can validate the virtual inventory card, select the specific product for which the virtual inventory card was purchased, and the product is then either sent to the consumer directly from the manufacturer's stock or the product is manufactured upon receipt of the order, and the product is subsequently sent to the consumer.
In accordance with the present invention, there is provided a method for purchasing from a virtual inventory, including creating a virtual inventory card representative of at least one product manufactured by a manufacturer, providing the virtual inventory card to a retailer from the manufacturer, presenting the virtual inventory card to a consumer from the retailer, obtaining the virtual inventory card by the consumer, contacting the manufacturer by the consumer via a computer network, presenting the consumer with a virtual inventory of the at least one product representative of the virtual inventory card, selecting the at least one product from the virtual inventory by the consumer, and manufacturing the at least one product based on the step of selecting, and transmitting the at least one product to the consumer.
a is a diagrammatic illustration of the method of the present invention.
b is an illustration of front view of a virtual inventory card.
Referring now to
Referring now to
Referring to
Virtual inventory card 10 is either sold directly from manufacturer 20 to retailer 30 for a monetary amount, or, alternatively, manufacturer 20 may supply virtual inventory card 10 to retailer 30 where retailer 30 will be billed thereafter by manufacturer 20 for each virtual inventory card 10 that is sold to a consumer 40.
Once in possession of virtual inventory card 10, retailer 30 markets for sale the product represented by the virtual inventory card 10 to consumer 10. Retailer 30 displays an actual product 22, a facsimile of product 22 or other representation of product 22. Upon purchase of virtual inventory card 10 by consumer 40, consumer 40 may follow the redemption instructions 12 to obtain the actual product 22 to which virtual inventory card 10 represents.
Redemption instructions 12 may include directing consumer 40 to log on to a specified website on a computer network, such as the Internet, as in
An example of a preferred embodiment of the validation process includes consumer 40 logging onto a computer network, such as the Internet, that is specified on virtual inventory card 10, as shown in
Referring now to
By way of example, in
Selecting “Order Now” option 114 leads to a quantity selection screen 116 in which consumer 40 may choose the quantity of actual product 22 desired, and any remaining specifications necessary for the completion of ordering actual product 22, as illustrated in
Selecting the check out option 120 from cart update screen 118 of
Referring now to
Referring now to
Upon completion of the entry of the shipping and/or mailing address of consumer 40 and any required billing information, consumer 40 may then subsequently verify and complete the order in a verification screen 126, as illustrated in
Upon verification of shipping information, manufacturer 20 constructs actual product 22 as ordered/specified by customer, thus no actual inventory is required by either manufacturer 20 or retailer 30, and ships, sends or otherwise transmits the actual product 22 to the designated recipient.
Although only a few exemplary embodiments of the present invention have been described in detail above, those skilled in the art will readily appreciate that numerous modifications as to the exemplary embodiments are possible without materially departing from the novel teachings and advantages of this invention. Accordingly, all such modifications are intended to be included within the scope of this invention as defined in the following claims.
This application claims the benefit of U.S. Provisional Application Ser. No. 60/509,617, filed on Oct. 8, 2003, entitled METHOD FOR MARKETING VIRTUAL INVENTORY.
Number | Date | Country | |
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60509617 | Oct 2003 | US |