Method, system, and computer product for managing radio-tag, managing advertisement, and using radio tag

Information

  • Patent Application
  • 20070233554
  • Publication Number
    20070233554
  • Date Filed
    September 06, 2006
    18 years ago
  • Date Published
    October 04, 2007
    17 years ago
Abstract
An advertisement management device generates and manages advertisement information and an advertisement identifier, a tag management unit generates a tag identifier and tag information unique to the tag identifier, and manages the tag identifier, the tag information, and the advertisement identifier generated by the advertisement management device in associated manner. The tag management unit sends the tag identifier and the advertisement identifier to the radio tag. A reader reads the tag identifier and the advertisement identifier from the radio tag, sends the tag identifier to the tag management unit, and sends the advertisement identifier to the advertisement management unit. The tag management unit sends tag information corresponding to the tag identifier received from the reading unit to a display unit, and the advertisement management unit sends advertisement information corresponding to the advertisement identifier received from the reading unit to the display unit.
Description

BRIEF DESCRIPTION OF THE DRAWINGS


FIG. 1 is a schematic for explaining the method of preventing leakage of traceability information in a radio-tag system according to an embodiment of the present invention;



FIG. 2 is a detailed functional block diagram the radio-tag system shown in FIG. 1;



FIG. 3 depicts an example of the contents of an advertisement-content table shown in FIG. 2;



FIG. 4 depicts an example of the contents of an advertisement-ID management table shown in FIG. 2;



FIG. 5 depicts an example of the contents of a tag-information table shown in FIG. 2;



FIG. 6 depicts an example of the contents of an advertisement management table shown in FIG. 2;



FIG. 7 depicts an example of display by a tag-information display unit shown in FIG. 2;



FIG. 8 is a flowchart of the processes performed by the radio-tag system shown in FIG. 2 when displaying traceability information;



FIG. 9 is a flowchart of an advertisement-ID issuing process performed by an advertisement-ID issuing unit shown in FIG. 2;



FIG. 10 is a flowchart of an advertisement-information providing process performed by an advertisement-use management unit shown in FIG. 2;



FIG. 11 is a flowchart of an advertisement-ID-issue requesting process performed by an advertisement-ID-issue requesting unit shown in FIG. 2;



FIG. 12 is a flowchart of an advertisement-ID writing process performed by the advertisement-ID writing unit shown in FIG. 2;



FIG. 13 is a flowchart of a tag-information informing process performed by a tag-information informing unit shown in FIG. 2;



FIG. 14 is a flowchart of a tag-information displaying process performed by a tag-information display unit shown in FIG. 2;



FIG. 15 is a functional block diagram of a computer that realizes the units, steps, process, methods according to the embodiment; and



FIG. 16 is a schematic for explaining the problems in the conventional technology.


Claims
  • 1. A computer-readable recording medium that stores a computer program causes a computer to manage information on a radio tag, the computer program causing the computer to execute: requesting issue of an advertisement identifier for identifying an advertisement, to an advertisement management device which manages the advertisement to be displayed in addition to tag information when a user's terminal displays the tag information, the user's terminal being used by a purchaser of an item attached with a radio tag;receiving the advertisement identifier requested in the advertisement-identifier-issue requesting step from the advertisement management device, and storing the advertisement identifier associated with a tag identifier in a storage device; andwriting the advertisement identifier stored in the storage device in the advertisement-identifier storing step, to the radio tag to which the corresponding tag identifier has been written so that the advertisement identifier can be read from the radio tag and specified when the user's terminal requests the advertisement to the advertisement management device.
  • 2. The computer-readable recording medium according to claim 1, wherein receiving includes receiving the advertisement identifier and a contract condition from the advertisement management device, the contract condition being related to the price for advertisement calculated based on the number of times of displaying the advertisement to a purchaser, storing them in the storage device, and transmitting the tag information and incrementing the number of accesses to the corresponding advertisement identifier when the tag information is requested from the user's terminal; andcalculating advertisement revenue based on the contract condition assuming the number of accesses as the number of times of display.
  • 3. The computer-readable recording medium according to claim 1, wherein requesting includes specifying an item type and requesting issue of an advertisement identifier for an advertisement related to the item type.
  • 4. The computer-readable recording medium according to claim 1, wherein writing is implemented when space becomes available in a storage area of the radio tag.
  • 5. A radio-tag management method for managing information on a radio tag, comprising: requesting issue of an advertisement identifier for identifying an advertisement, to an advertisement management device which manages the advertisement to be displayed in addition to tag information when a user's terminal displays the tag information, the user's terminal being used by a purchaser of an item attached with a radio tag;receiving the advertisement identifier requested in the advertisement-identifier-issue requesting step from the advertisement management device, and storing the advertisement identifier associated with a tag identifier in a storage device; andwriting the advertisement identifier stored in the storage device in the advertisement-identifier storing step, to the radio tag to which the corresponding tag identifier has been written so that the advertisement identifier can be read from the radio tag and specified when the user's terminal requests the advertisement to the advertisement management device.
  • 6. The radio-tag management method according to claim 5, wherein receiving includes receiving the advertisement identifier and a contract condition from the advertisement management device, the contract condition being related to the price for advertisement calculated based on the number of times of displaying the advertisement to a purchaser, storing them in the storage device, and transmitting the tag information and incrementing the number of accesses to the corresponding advertisement identifier when the tag information is requested from the user's terminal; andcalculating advertisement revenue based on the contract condition assuming the number of accesses as the number of times of display.
  • 7. The radio-tag management method according to claim 5, wherein requesting includes specifying an item type and requesting issue of an advertisement identifier for an advertisement related to the item type.
  • 8. The radio-tag management method according to claim 5, wherein writing is implemented when space becomes available in a storage area of the radio tag.
  • 9. A radio-tag management device that manages information on a radio tag, comprising: an advertisement-identifier-issue requesting unit that requests issue of an advertisement identifier for identifying an advertisement, to an advertisement management device which manages the advertisement to be displayed in addition to tag information when a user's terminal displays the tag information, the user's terminal being used by a purchaser of an item attached with a radio tag;an advertisement-identifier storage unit that receives the advertisement identifier requested by the advertisement-identifier-issue requesting unit from the advertisement management device, and stores the advertisement identifier associated with a tag identifier in a storage device; andan advertisement-identifier writing unit that writes the advertisement identifier stored in the storage device by the advertisement-identifier storage unit, to the radio tag to which the corresponding tag identifier has been written so that the advertisement identifier can be read from the radio tag and specified when the user's terminal requests the advertisement to the advertisement management device.
  • 10. The radio-tag management device according to claim 9, wherein advertisement-identifier storage unit receives the advertisement identifier and a contract condition from the advertisement management device, the contract condition being related to the price for advertisement calculated based on the number of times of displaying the advertisement to a purchaser, storing them in the storage device, and transmits the tag information and incrementing the number of accesses to the corresponding advertisement identifier when the tag information is requested from the user's terminal; andcalculates advertisement revenue based on the contract condition assuming the number of accesses as the number of times of display.
  • 11. The radio-tag management device according to claim 9, wherein advertisement-identifier storage unit specifies an item type and requesting issue of an advertisement identifier for an advertisement related to the item type.
  • 12. The radio-tag management device according to claim 9, wherein writing is implemented when space becomes available in a storage area of the radio tag.
  • 13. A computer-readable recording medium that stores a computer program causes a computer to manage advertisement, the computer program causing the computer to execute: issuing an advertisement identifier for identifying an advertisement in response to a request from a radio-tag management device which manages information on a radio tag, the advertisement being displayed in addition to tag information when a user's terminal displays the tag information, the user's terminal being used by a purchaser of an item attached with a radio tag; andtransmitting an advertisement in response to a transmission request of the advertisement corresponding to the advertisement identifier sent from the user's terminal which reads the advertisement identifier from the radio tag when the tag information for the radio tag is displayed, the radio tag to which the advertisement identifier issued in the advertisement-identifier issuing step has been written by the radio-tag management device.
  • 14. The computer-readable recording medium according to claim 13, wherein the issuing includes issuing an advertisement identifier that identifies an advertisement related to an item type specified by the the radio-tag management device.
  • 15. A method of managing advertisement, the method comprising: issuing an advertisement identifier for identifying an advertisement in response to a request from a radio-tag management device which manages information on a radio tag, the advertisement being displayed in addition to tag information when a user's terminal displays the tag information, the user's terminal being used by a purchaser of an item attached with a radio tag; andtransmitting an advertisement in response to a transmission request of the advertisement corresponding to the advertisement identifier sent from the user's terminal which reads the advertisement identifier from the radio tag when the tag information for the radio tag is displayed, the radio tag to which the advertisement identifier issued in the advertisement-identifier issuing step has been written by the radio-tag management device.
  • 16. A device for managing advertisement, the method comprising: an issuing unit that issues an advertisement identifier for identifying an advertisement in response to a request from a radio-tag management device which manages information on a radio tag, the advertisement being displayed in addition to tag information when a user's terminal displays the tag information, the user's terminal being used by a purchaser of an item attached with a radio tag; anda transmitting unit that transmits an advertisement in response to a transmission request of the advertisement corresponding to the advertisement identifier sent from the user's terminal which reads the advertisement identifier from the radio tag when the tag information for the radio tag is displayed, the radio tag to which the advertisement identifier issued in the advertisement-identifier issuing step has been written by the radio-tag management device.
  • 17. A computer-readable recording medium that stores a computer program manages a user's terminal, the computer program causing the computer to execute: reading an advertisement identifier for identifying an advertisement related to an item attached with a radio tag, from the radio tag;requesting transmission of an advertisement to an advertisement management device which manages the advertisement associated with the advertisement identifier corresponding to read advertisement identifier; anddisplaying an advertisement received from the advertisement management device along with tag information.
  • 18. An apparatus for managing a user's terminal, comprising: a reading unit that reads an advertisement identifier for identifying an advertisement related to an item attached with a radio tag, from the radio tag;a requesting unit that requests transmission of an advertisement to an advertisement management device which manages the advertisement associated with the advertisement identifier corresponding to read advertisement identifier; anda displaying unit that displays an advertisement received from the advertisement management device along with tag information.
  • 19. A method of using a radio tag, comprising: an advertisement management device issuing an advertisement identifier for identifying an advertisement, the advertisement management device managing the advertisement displayed together with tag information by a user's terminal used by a purchaser of an item attached with a radio tag;a radio-tag management device, which manages information on a radio tag, writing the advertisement identifier issued at the advertisement-identifier issuing step, to the radio tag; andthe user's terminal reading the advertisement identifier written to the radio tag at the writing, receiving the advertisement corresponding to the advertisement identifier from the advertisement management device, and displaying the advertisement together with the tag information.
Priority Claims (1)
Number Date Country Kind
2006-095081 Mar 2006 JP national