The field of this invention relates to a network users electronic digital title data item transaction process and a method to transform the transaction process into a in-subscription based trading process. More particularly, it relates to a computer implemented method that turn digital title data items transacted on network into a trading application subscriber where the former standalone digital data item buyer-renter who can only consume the rental items, will be transformed to a subscriber buyer and renter, and will be able to sell the digital data items he/she bought as rental to target markets consumers at appealing prices and earn revenue together with stakeholders, including at least the digital title data item owner, the marketplace owner and technology vendor, beside just consume of it. While the sold digital rental data item could be purchased by subscribers within or outside of the subscription network worldwide for increased business revenue. It also involve the use of router and end user-buyers IP address to determine the target market region for routing the digital data items' secure deliver by a digital right management (DRM) system, and an up to 3 tiered digital title data item secure trading, delivery, access, and revenue distribution method controlled by IDs of the rented digital data collections' stakeholders, and their respective device IP addresses' and its equipped eUICC chip, etc.
U.S. Pat. No. 7,607,158 and U.S. patent application Ser. No. 12/591,884 (patent allowed by attorney notification) describes two idle electronic information data item selection for trade methods used for traditional TV network programming and for online video title items generated Dealpack Trading, where both for subscribed items in a subscription network setting from 1st network subscribers to a 2nd network subscribers. These systems are all set up to focus on idle digital data items on subscription network selection for doing Dealpack Trading (Dealpack is the digital title data item collection package from i=0 to i=n items). There is not yet a system that focus on direct buy and sell (retail) online digital title data items transactions that are also doing Dealpack Trading among subscribers of the same network and also for outside standalone individual non-subscriber consumers, who when want to purchase the item, will be prompt to join in the subscription.
Currently, electronic digital information data items (such as TV program apps, e.g. apps from channels like ABC, CBS, FOX, NBC, Turner, TNT, Amazon Channels, etc.), SVOD [subscription video on demand titles, e.g. Netflix, Hulu, Amazon Prime Video, CBS All Access, HBO Now, ShowTime, etc.], and TVOD [transaction video on demand titles, e.g. Apple iTune and App Store, Google Play Store, and Amazon, etc.] and their respective apps; books titles, music titles, and their respective apps, such as Sportify, Apple/Google Musics, etc.), are all provided by digital title data owners to online digital title data item marketplace operators, who aggregate and assemble the digital title data items by lists (such as channels, titles, apps), availability (such as time of release or shelf life) and categories/genre, to sell or rent to buyers at a price at once or on a monthly subscription basis. For TVOD, traditionally, titles are listed on a marketplace individually and sell by title's owner and the online marketplace web/app operator directly to consumers, who browse those titles and select those likes to buy for a price at once or rent for a price for a period of time, say for example, in 30 days with 48 hours viewing times.
The objective of this invention is to provide a solution that will enable the digital title data item content owners to sell those items directly via rentals at once and sell them via a new way by those renters, the customers, who have rented those items, via Dealpack Trading, to sublet those rentals to generate additional revenue for the items' (include its content data and related metadata generated along the content production process from origination by owner to the customer (
In one preferred embodiment of the invention, the computer implemented method includes a network online marketplace trading (web) app installed on devices with front-end user interface (UI), and connected with server/back-end of cable/satellite head-ends, computer network nodes at the edge, or gateway-hub/container-cloud-clusters, for text, graphics, sound/voice, touch/click data input/output and data processing, storing and caching at front, and data controlled routing/relay/distribution/delivery, to and from container based cloud clusters connected via Wan and/or Lan (wire routed and wireless networked with access point of Wi-fi gateway/hub and/or cellular connection), and peer to peer networks that are connected at the edge with terminal client devices, such as mobile phone, tablet, PC/notebook, STB[set-top-box], SMP[streaming media player], TV set (connected TV or analog/digital TV set), game counsel, and browsers or native UI of those devices, etc. Through the app/device/browser UI, subscribers can go to an online Marketplace/Store (M/S) to rent digital title data items by a process of selecting the items (such as video/music/book titles) to rent, pay the rentals, consume the rented item in the defined rental period, and send the rental Dealpack (idle for-not-use, for-trade item) to Trading M/S for listing to do sublet trade within the remaining time limit of the allowed watching period, and/or the remaining period's multiplication by business term made by the stakeholders for the traded Dealpack. The Dealpack shall then be indexed, tagged, classified and curated via ways of manual and/or automatic (such as artificial intelligence (AI) and machine learning (ML) algorithms by items' metadata and resulting trained attributes, and listed on the M/S by genre, category and/or mode of feeling for fast, easy, accurate search, discovery, recommendation, social and traded by the individual renters turned subscribers. Those for trade Dealpack content is still stored in the marketplace database server centralized location and/or CDNs' clouds (for those with usage level >M times), or decentralized storage in case of peer to peer operation, encoded and/or encrypted ready for distribution upon sublet rental transaction indication signal/message.
Due to digital title data item piracy concern, the generation of the Dealpack item, especially, premium hit item that are valuable worth with high price tag, must be protected for its content, consumption data and transaction metadata. Depending on the degree of value of the content data, the protection method can also be varied from high to low, which means from hardware-root or trust embedded Hollywood approved DRM method, to regular software based encryption and decryption access authentication and authorization methodology. The Dealpack is protected via such DRM mechanism, either via integrating a 3rd party commercial multi-DRM service in the cloud, or through M/S′ owned partial or full access control DRM system. Either way, the DRM system shall incorporate the Dealpack ID, which at least associated with the digital content item ID, the title's owner ID, the M/S′ ID, the seller subscriber ID and the buyer subscriber/customer ID, the end user device mac address, IMSI-HLR/HSS [int'l mobile subscriber identity-home location register/home subscriber server], IP address, and 3rd party DRM vendor ID if the vendor is hired. The access control shall incorporate a process that include verification of the user subscriber/customer by his/her device identity through checking the private key stored on the device and its matching device mac address, IP address with subscriber/customer ID (IMSI-HLR/HSS, if mobile device), and with the data item's public key stored on a control machine at different location, and verification of payment by checking with the payment status by the subscriber/customer account ID, where either the user ID and the payment status is not matching or the payment is at fault, the access then is denied, or, be authorized. Evidently, public key associated with matching private key, is encrypted with the data items including the content title item and the metadata item at the time of transaction happened.
Subscriber or customer data, including personal consumption data and transaction data, are vital to a business' success, respect and protect those data make a good successful business from a poor or failing business. Current ads revenue based online social and content business use customers' personal data and consumption data for ads targeting freely. Subscription based online content business also use those data for free with the suspect of privacy invasion. Dealpack Trading by subscribers and content owners with marketplace operators allow subscribers to earn revenue, and their trading data is mutually aware of for joint earning effort, and those Dealpack trading based usage data are permitted by Dealpack Trading subscribers/customers by default for their benefit. For subscriber private consumption data, they are configured by using a masked identity and/or blockchain mechanism that will immune to subscription marketplace/network host operator and the employed trading app. For example, the content viewing data, such as title, ID, director/actor/actress name, year, category/genre, etc. Metadata that allow the host or other interest party to identify the title, shall use a hashing method to hide-out from viewing, still other statistical analytic data, such as time played, how long, ads viewed time and length, item payment, etc., are view-able to them, and is offered as a setup option given to user/subscriber to hash/hide items in the host back end if he select to do so.
The above mentioned Dealpack generating process includes multiple ways to do it by subscribers via the user interface (UI). One of most appealing option is to use natural voice conversation language to do it, such as:
The back-end of the system will do the packaging by calculating the remaining or selected range of time variable determined interval value allowed, and other operation and/or business variables for Dealpack Trading (variable such as pricing, markets, revenue splits, rental terms, etc.) for each Dealpack title item and set prices, and send related trading business data and metadata to the trading M/S for listing. While at the trading M/S, the Dealpack items, after receiving, sorting, classifying, inserting to the right listing location, is listed under the seller-sub ID and/or Dealpack ID, the title brand name, under a category/genre/mode for each item, indexed and tagged by metadata and attributes of it, with a price for rent at a term, or for rent-to-own under another business term, targeting to the business targeted market regions (if several regions involved, each region could be priced differently accordingly).
The buyer-sub and customers who bought the Dealpack Trading app shall login and browse the listing Dealpack items and select to buy the chosen one(s). Once payment cleared, the Dealpack shall be DRM encrypted through hardware or software based, symmetric [such as: FEAL (Fast Encryption Algorithm), IDEA (International Data Encryption Algorithm), DES (Data Encryption Standard), AES (Advanced Encryption Standard), or RC5(Rivest Cipher, by Ronald Rivest)] and/or asymmetric [such as: RSA (Rivest, Shamir and Adleman) or ECC (Elliptic Curve Cryptography)], hashing (such as CRC, MD5, or Sha-256) methodologies, depending on the degree of the content value for the purchase, and the access control mechanism shall start to authenticate the buyer subscriber/customer for authorization (in the case the marketplace and subscriber are separate business entities): if the subscriber ID is authorized, then the content shall be encrypted together with the asymmetric public key of the buyer-sub, a symmetric key, subscriber ID, Dealpack ID, timestamp of purchasing, sublet rental term, and content data are encrypted with the asymmetric key with Dealpack ID [for previously delivered and more used Dealpack, therefore, stored at the edge CDN (content distribution network)/cache already, then need to link the Dealpack listing data with the same Dealpack ID to do the encryption] and transmitted via IP network (ground or satellite) to the edge CDN storage or local closest cache, through which, to deliver to the final end user subscriber/customer player on his/her terminal device or browser, via secure transport protocols (such as SSL/TLS, SSH, etc.), where the build in decryption algorithm/mechanism, such as the private key matching method, shall be used to verify the public key that come with the same Dealpack ID, and triggered to get the license ticket from a license server to decrypt the content, and if the buyer-sub's private-public key pair matched in the case of a native player such as Apple devices, or via in browser/player decryption mechanism of EME/CDM (Encryption Media Extension/Content Decryption Module) in case such as Google Chrome/devices, the content shall be decrypted and played for viewing. Future streaming format of current two major camps, the Apple HLS (HTML Live Streaming) and the rest of Mpeg-Dash (Moving Picture Expert group-Dynamic Adaptive Streaming over HTML) may be merged to one, the Common Media Application Format (CMAF), and the current encryption methods of CENC (common encryption) and AES-CTR/CBC (Advanced Encryption Standard-Counter/Cipher Block Chaining) merging to AES-CBCS (according to VeriMatrixx), where codec is evolving from H.264-H.265NP9 to AV1/VVC (Alliance-for-Open-Media Video 1/Versatile Video Coding). All will make Dealpack processing easier, faster and cheaper.
By the above exemplary case business term, if only 24 hours viewing time within 15 days, the viewed item(s) shall be destroyed after viewing if it is downloaded due to bandwidth restriction, controlled by the DRM management rule/policy/rental-term, or if in the case of ample bandwidth, no download is needed, while just controlled for the secure access by the DRM according to the rental term. If for a rent-to-own item, the term may be 12 months, renewable each month for a rental fee, and own it after 12 months: the item shall permanently owned by the buying subscriber/customer, and be given a secure access key after the last renewal, unless stopped pay the the last renewal.
The world is diverse in economic development levels. For the same product or service, the price is various in great deal in different regions. Even in the US, the price level also different by the 50 states up to 50% from high price consumption states to lower level ones. In term of media entertainment programming TV and video, the difference between the US and European countries and Japan, Hong Kong, Taiwan, Singapore, Australia is averaged 30-40%, meaning the US price for subscription pay TV or video is 30-40% more than Europe, etc., while comparing with Asia and Latin America and Eastern Europe, the average price difference is around 60-80%. For example, EPL sold worldwide right to Sky TV boss Mr. Murdoch, who if used its European pay TV operators' subscriber to do the Dealpack in unprotected countries and sell Dealpack to Asian countries like China without paying a licensing fee, could earn 70% less revenue than if EPL does it through the US′. While through the US' pay TV/video subscribers to do Dealpack with patent licensing, could sell to China for “one stone kill 2 birds”: keep earning current existing subscribers' revenue and earning extra 2× Dealpack Trading revenue from both US and European subscribers and still sell the Dealpack to China, keep existing subscriber loyal to host operator and earn 2 level revenue: Tier1, US Dealpack sales to Europe, Tier2, Europe to China. Same thing for Europe/Japan/Hong Kong & Taiwan operations: Tier1, EP/JP/HK-TW, etc. Dealpack sales to the US, Tier2, US to China/Asia/Africa/ME, etc.
This leads to another embodiment of this invention, do Dealpack trading through a 2/3-Tier trading scheme centered with the top ARPU pay TV/video services enjoyed by the US service providers. Example:
Internet online distribution for video programming via fixed line and mobile broadband is definitely gaining huge momentum, with near 80% TV subscribers also doing one or more OTT[over-the-top] online SVODs via apps or websites. More than 200 TV channels are on Amazon Channels, in Apple App Store and in Google Play Store, etc., in the form of content apps. Those app stores as marketplaces, take for granted, charge 15%-30% from users signing up with those apps' subscription services and in-app transactions. This causing apps owners (complaining charging “tax” to apps) and store owners are conflicting to block each others, and trending a loss for both sides. This give Dealpack another strong good reason to cut-in for a deal to allow M/S owners doing something good, not just collecting high “tax”, but give app owner a way to earn more, e.g. the M/S will OK apps that don't do the subscription split when they choose to block/away for new user signup, but offer a way to help the subscription content apps to earn more, so as to qualify M/S owner to earn with them together to split the revenue using Dealpack Trading added earning features to its own bundle/package app, just like legacy linear TV channel bundle, but to bundle OTT digital content apps, such as SVODs+TVODs, and vMVPDs into M/S's own content bundle/package(B/P) apps for a OTT package price, for a hypothetical example:
If the digital title data owner decide to go direct to do the sale by lowering price to from say $8-$14 to $2-$5 level to the lower priced market regions, he/she can do that definitely, but it will generate huge churn to existing subscribers in the Tier I market, since people will quit the subscription and go to buy lower priced one in that market. The catch is by doing Dealpack Trade for Tier I subscribers. This will keep grow the existing subscribers without or with little churn, and still able to gain buyers in the rest of the world.
Here is another example to show how the Dealpack Trading process applied to Netflix multi-tier app distribution: the standard Netflix app (sNtflxAp) is used as a whole Dealpack tradable and have some user settings setup for the trade (such as language, target country/region, term, etc), that's it. The app will do the work automatically each time the sub reset the setting configuration.
The key principles of this invention can all be used for the embodiment of the Dealpack Trading for the online education class lessens of schools, from k-12, to college/universities. Especially useful in the case for rare high value classes, where enrollment/admission rate is high, such as those top ranked the universities in the US and the world, where we usually see 5-10 out of 50,000-100,000 admission rate, controlled by extreme high academic standard and high cost of study, like in the US case, the average cost of study in college and university are about $30,000/year, and the top ranked ones are costing between $50,000-$100,000/year. Class-Dealpack Trading will fully utilize these high valued education resource to make it affordable and available to the world mass. Release the burden of the average about $30,000 school loan incurred from college/university study by the about 70% of students in the US when shortly after or even before their graduation, not lasting 10-20 years to pay back, but while in their are study. Good examples are the online class teaching/lecturing recording and saved study materials (text book, homework, test/exam and communication between students and teachers) that are OK'd by the teacher/school and traded by students in the form of school LMS [Learning Management System] administered, subject classified Class-Dealpacks, and purchased by organized study groups at local level and jointly administered by a degree-award oriented and quality controlled program by the master school and the study group. Widely used tools are Google Classroom type, that also available from Apple and Microsoft, etc. Together with the top ranked schools, could take the advantage of the Class-Dealpack brings.
The Dealpack is also best implemented by blockchain technology through tokenizing it, and used for Dealpack Trading payment with conditioned exchange for cash and equity. The distributed secure transaction ledger system and smart contract of the blockchain can be used with token to secure authenticate the Dealpack digital title and record the transaction on conditioned usage life-cycle, and its revenue distribution for the stakeholders in accordance with the transaction log. The distributed storage system, especially the peer to peer storage cost saving feature could also greatly reduce the overall cost of Dealpack distribution. The smart contract is functioning pretty much the same as a DRM to verify payment, issue license ticket, record transaction and instruct the Dealpack ID linked title physical data stored at CDNs/caches/P2P with same Dealpack ID to deliver, decrypt and play the title.
The objective and characteristics of the invention will become apparent from the following drawings and the detailed description.
The
By the exemplary case as illustrated in
In the case of another embodiment of the invention where the Dealpack 203, 404, 603 content is high valued, and the content owner 104 require the “hardware-root prove of security”, it is best to use the eUICC chip 513 embedded key to do the verification and the authentication both for the buyer-sub 507 and for the Dealpack 603 content. In the case the eUICC chip embedded in a mobile device, the verification/authentication shall be done via its MNO 514, where the buyer-sub's ID is linked with the manufacture burned-in eUICC key 515 which is also linked with his/her mobile subscriber ID and together used to verify with the sub device IMSI record at MNO 514, and if device embedded secret key 515 binding device IMSI matching with the record on HLR/HSS 514, meaning the buyer-sub ID binding with the embedded key is matched too, the authentication is done, the Dealpack can be encrypted. This type verification can apply to any connected device and its carried operating application, such as the TV, PC and mobile device 501 run native player 506 and browser player 503, 502 and the Dealpack content that run through the device. Another embodiment to do this authentication, is the use a 3rd party secret key management service, where the Trading App 301, 507 can use its subscriber ID key and the embedded key from the chip to do a key exchange agreement to fulled the job. Another embodiment is described in the early allowed patent Ser. No. 12/591,884.