This disclosure relates generally to audience measurement and, more particularly, to methods and apparatus to determine audience viewing of recorded programs.
Television ratings and metering information is typically generated by collecting viewing records and/or other viewing information from a group of statistically selected households. Each of the statistically selected households typically has a data logging and processing unit commonly referred to as a “home unit.” In households having multiple viewing sites (e.g., multiple television systems), the data logging and processing functionality may be distributed among a single home unit and multiple “site units,” one site unit for each viewing site. The home unit (or the combination of the home unit and the site unit) is often in communication with a variety of attachments that provide inputs to the home unit or receive outputs from the home unit. For example, a source identification unit such as a frequency detector attachment may be in communication with a television to sense a local oscillator frequency of the television tuner. In this manner, the frequency detector attachment may be used to determine the channel to which the television is currently tuned based on a detected frequency. Additional source identification devices, such as on-screen readers and light-emitting-diode (LED) display readers, may be provided, for example, to determine if the television is operating (i.e., is turned ON) and/or the channel to which the television is tuned. A people counter may also be located in the viewing space of the television and in communication with the home unit, thereby enabling the home unit to detect the identities and/or number of the persons currently viewing programs displayed on the television.
The home unit usually processes the inputs (e.g., channel tuning information, viewer identities, etc.) from the attachments to produce viewing records. Viewing records may be generated on a periodic basis (i.e., at fixed time intervals) or may be generated in response to a change in an input, such as a change in the identities of the persons viewing the television, a change in the channel tuning information (i.e., a channel change), etc. Each viewing record typically contains channel information, such as a channel number and/or station identification (ID), and a time (e.g., a date and time-of-day) at which the channel was displayed. In cases in which the program content being displayed is associated with a local audio/video content delivery device, such as a digital video disk (DVD) player, a digital video recorder (DVR), a video cassette recorder (VCR), etc., the viewing records may include content identification (i.e., program identification) information as well as information relating to the time and manner in which the associated content was displayed. Viewing records may also contain additional information, such as the number of viewers present at the viewing time.
The home unit typically collects a quantity of viewing records and periodically transmits the collected viewing records (e.g., daily) to a central office or data processing facility for further processing or analysis. The central data processing facility receives viewing records from home units located in some or all of the statistically selected households and analyzes the viewing records to ascertain the viewing behaviors of households in a geographic area or market of interest, a particular household and/or a particular group of households selected from all participating households. Additionally, the central data processing facility may generate metering statistics and other parameters indicative of viewing behavior associated with some or all of the participating households. This data may be extrapolated to reflect the viewing behaviors of markets and/or regions modeled by the statistically selected households.
To generate viewing behavior information from viewing records, the central office or data processing facility may compare reference data, such as a list of programs (e.g., a schedule of television programming or a television guide), to the viewing records. In this manner, the central office can infer which program was displayed by cross-referencing the time and channel information in a viewing record to the program associated with that same time and channel in the program schedule. Such a cross-referencing process can be carried out for each of the viewing records received by the central office, thereby enabling the central office to reconstruct which programs were displayed by the selected households and the times at which the programs were displayed. Of course, the aforementioned cross-referencing process is unnecessary in systems in which the identity of the program is obtained by the home unit and contained in the viewing record.
The rapid development and deployment of a wide variety of audio/video content delivery and distribution platforms has dramatically complicated the home unit task of providing viewing records or information to the central data collection facility. For instance, while the above-mentioned frequency detector device can be used to detect channel information at a site where network television broadcasts are being displayed (because, under normal operation conditions, the local oscillator frequency corresponds to a known network channel), such a device typically cannot be used with digital broadcast systems. In particular, digital broadcast systems (e.g., satellite-based digital television systems, digital cable systems, etc.) typically include a digital receiver or set-top box at each subscriber site. The digital receiver or set-top box demodulates a multi-program data stream, parses the multi-program data stream into individual audio and/or video data packets, and selectively processes those data packets to generate an audio/video signal for a desired program. The audio and/or video output signals generated by the set-top box can be directly coupled to an audio/video input of an output device (e.g., a television, a video monitor, etc.) As a result, the local oscillator frequency of the output device tuner, if any, does not necessarily have any meaningful relationship to the channel or program currently being displayed.
To allow generation of meaningful viewing records in cases wherein, for example, the network channel is not readily identifiable or may not uniquely correspond to a displayed program, metering techniques based on the use of ancillary codes and/or content signatures may be employed. Metering techniques that rely on ancillary codes often encode and embed identifying information (e.g., a broadcast/network channel number, a program identification code, a broadcast time stamp, a source identifier to identify a network and/or station providing and/or broadcasting the content, etc.) in the broadcast signal such that the code is not noticed by the viewer. For example, a well-known technique used in television broadcasting involves embedding the ancillary codes in the non-viewable vertical blanking interval of the video signal. Another example involves embedding the ancillary codes in non-audible portions of the audio signal accompanying the broadcast program. This latter technique is especially advantageous because the ancillary code may be reproduced by, for example, the television speaker and non-intrusively monitored by an external sensor, such as a microphone.
In general, signature-based program identification techniques use one or more characteristics of the currently displayed (but not yet identified) audio/video content to generate a substantially unique proxy or signature (e.g., a series of digital values, a waveform, etc.) for that content. The signature information for the content being displayed may be compared to a set of reference signatures corresponding to a known set of programs. When a substantial match is found, the currently displayed program content can be identified with a relatively high probability.
While the known apparatus and techniques described above are well suited for generating viewing records associated with live viewing of television programming, these techniques are not directly applicable to the generation of viewing records associated with time-shifted viewing of program content (i.e., viewing a previously recorded program at a time later than the original broadcast time or, in other words, viewing a time-shifted broadcast program). In particular, local sources, such as DVD players, personal video recorders (PVRs), DVRs, VCRs and the like, enable the recording and playback of program content at various times other than the original broadcast time and in different manners across the statistically selected households. As a result, viewing records containing only viewing time information (and not original broadcast time information) cannot be compared to reference program guide information at the central office to infer which programs are associated with the viewing records. Further, the tuning information available from, for example, a frequency detector attachment in communication with a television that is being used to display a previously recorded program may not provide useful network channel information. More specifically, the recorded program is typically supplied by a video recorder (e.g., a VCR) or the like that sends unmodulated low-level video and audio signals to the video and audio inputs of the television that bypass the tuner circuitry of the television. The use of DVRs and PVRs, such as the TiVo™ system, further complicates the collection of viewing behavior information because viewers in households with these types of recording devices can rapidly alternate between live viewing of a program, a somewhat delayed viewing of a program, fast-forwarding and rewinding a program, pausing a program, and recording a program for later viewing while watching a live broadcast of another program.
A block diagram of an example local metering system 100 capable of providing viewing and metering information for time-shifted viewing of previously recorded program content via an example home entertainment system 102 is illustrated in
The broadcast source 104 may be any broadcast media source, such as a cable television service provider, a satellite television service provider, a radio frequency (RF) television service provider, an internet streaming video/audio provider, etc. The broadcast source 104 may provide analog and/or digital television signals to the home entertainment system 102, for example, over a coaxial cable or via a wireless connection.
The set-top box 108 may be any set-top box, such as a cable television converter, a direct broadcast satellite (DBS) decoder, a video cassette recorder (VCR), etc. The set-top box 108 receives a plurality of broadcast channels from the broadcast source 104. Typically, the set-top box 108 selects one of the plurality of broadcast channels based on a user input, and outputs one or more signals received via the selected broadcast channel. In the case of an analog signal, the set-top box 108 tunes to a particular channel to obtain programming delivered on that channel. For a digital signal, the set-top box 108 decodes certain packets of data to obtain the programming delivered on a selected channel. For some home entertainment systems 102, for example, those in which the broadcast source 104 is a standard RF analog television service provider or a basic analog cable television service provider, the set-top box 108 may not be present as its function is performed by a tuner in the television 120 and/or the time-shifting device 112.
The output of the set-top box 108 is coupled to the input of a time-shifting device 112. Alternatively, the set-top box 108 and the time-shifting device 112 may be integrated into a single unit. (For configurations in which the set-top box 108 is not present, the broadcast source 104 and/or an audio/video signal output of the television 120 may be coupled to the input of the time-shifting device 112). The time-shifting device 112 may be, for example, a digital video recorder (DVR) or a personal video recorder (PVR), both of which are well-known devices. A PVR is a DVR that has been configured to be automatically adaptive to or otherwise automatically responsive to the viewing preferences of a particular user or group of users within a particular household. For example, many DVRs provide a phone line connection that enables the DVR to communicate with a central service facility that receives viewer preference information from the DVR and which sends configuration information to the DVR based on those viewer preferences. The configuration information is used by the DVR to automatically configure the DVR to record video programs consistent with the preferences of the viewer or viewers associated with that DVR. TiVo™ is one well-known service that provides PVR functionality to an otherwise standard or conventional DVR. Although the examples described herein correspond to the time-shifting device 112 being a DVR or PVR that records audio/video programming, the time-shifting device 112 could be any other type of recording device that records any desired type of audio information, video information and/or image information. For example, the time-shifting device 112 could be a VCR or a personal computer recording any type of information including, for example, web pages, broadcast audio data and/or broadcast video data.
The time-shifting device 112 may also be coupled to the set-top box 108 (or television 120 if, for example, the set-top box 108 is not present) via a return connection 132. The return connection 132 allows the time-shifting device 112 to direct the set-top box 108 (or television 120), for example, to select a desired broadcast channel for viewing and/or recording. The time-shifting device 112 may also use the return connection 132 to control other features of the set-top box 108 (or television 120), such as volume control, programming guide display, etc.
The example time-shifting device 112 may be configured to record a program being broadcast on a channel selected by the set-top box 108 (or television 120). Alternatively or additionally, the time-shifting device 112 may be configured to cause the television 120 to display a currently broadcast program or a previously recorded program. Many time-shifting devices 112 are able to cause the television 120 to simultaneously display a currently broadcast program and a previously recorded program. Thus, the time-shifting device 112 may provide a viewer with the ability, for example, to pause, rewind and even fast-forward a “live” broadcast program (although in actuality the live broadcast program is delayed within the time-shifting device 112 to the extent with which the program is paused or rewound) and/or display two broadcast programs simultaneously (e.g., using a picture-in-picture or split-screen format). The time-shifting device 112 may also be used to record a broadcast program for viewing at a later time.
The output from the time-shifting device 112 is fed to a signal splitter 116, such as a single analog y-splitter in the case of an RF coaxial connection between the time-shifting device 112 and the television 120 or an audio/video splitter in the case of a direct audio/video connection between the time-shifting device 112 and the television 120. In the example home entertainment system 102, the signal splitter produces two signals indicative of the output from the time-shifting device 112. Of course, a person of ordinary skill in the art will readily appreciate that any number of signals may be produced by the signal splitter 116. In the illustrated example, one of the two signals from the signal splitter 116 is fed to the television 120 and the other signal is delivered to the home unit 124. The television 120 may be any type of television or television display device. For example, the television 120 may be a television and/or display device that supports the National Television Standards Committee (NTSC) standard, the Phase Alternating Line (PAL) standard, the Système Électronique pour Couleur avec Mémoire (SECAM) standard, a standard developed by the Advanced Television Systems Committee (ATSC), such as high definition television (HDTV), a standard developed by the Digital Video Broadcasting (DVB) Project, or may be a multimedia computer system, etc.
The second of the two signals from the signal splitter 116 (i.e., the signal carried by connection 136 in
The home unit 124 may be configured to determine identifying information based on the signal corresponding to the program content being output by the time-shifting device 112. For example, the home unit 124 may be configured to decode an embedded ancillary code in the signal received via connection 136 that corresponds to the program currently being output by the time-shifting device 112 for display on the television 120. The ancillary code may have been embedded by the broadcast station from which the program was broadcast or may have been embedded by the time-shifting device 112 or may have been embedded at any other point in the distribution chain.
Alternatively or additionally, the home unit 124 may be configured to generate a program signature based on the signal received via connection 136 that corresponds to the program currently being output by the time-shifting device 112 for display on the television 120. The home unit may then add this program identifying information to the viewing records corresponding to the currently displayed program.
To facilitate the determination of program identifying information and the generation of viewing records for the currently displayed program content, the home unit 124 may also be provided with one or more sensors 144. For example, one of the sensors 144 may be a microphone placed in the proximity of the television 120 to receive audio signals corresponding to the program being displayed. The home unit 124 may then process the audio signals received from the microphone 144 to decode any embedded ancillary code(s) and/or generate one or more audio signatures corresponding to a program being displayed. Another of the sensors 144 may be an on-screen display detector for capturing images displayed on the television 120 and processing regions of interest in the displayed image. The regions of interest may correspond, for example, to a broadcast channel associated with the currently displayed program, a broadcast time associated with the currently displayed program, a viewing time associated with the currently displayed program, etc. An example on-screen display detector is disclosed by Nelson, et al. in U.S. Provisional Patent Application Ser. No. 60/523,444 which is hereby incorporated by reference. Yet another of the sensors 144 could be a frequency detector to determine, for example, the channel to which the television 120 is tuned. One having ordinary skill in the art will recognize that there are a variety of sensors 144 that may be coupled with the home unit 124 to facilitate generation of viewing records containing sufficient information for the central office to determine a set of desired ratings and/or metering results.
To determine information specific to the time-shifting device 112 and the program content output thereby, the example local metering system 100 includes a time-shifting device monitor 128. The time-shifting device monitor 128 is coupled to the time-shifting device 112 via a device interface 148 and is also coupled to the home unit 124 via a home unit interface 152. The device interface 148 may be, for example, a digital bus interface that allows the time-shifting device monitor 128 to determine the state of and/or examine/modify the operation of the time-shifting device 112. Alternatively or additionally, the time-shifting device monitor 128 may receive program information packets (or the contents thereof) over the device interface 148 that correspond to the program currently being output and/or recorded by the time-shifting device 112. The program information packets (or the contents thereof) may contain information regarding the program currently being output and/or recorded by the time-shifting device 112, including, for example, the original broadcast time, the original broadcast channel number, the program record (write data to memory/storage) time, the program playback (read data from memory/storage) time, etc.
To create the program information packets, an example time-shifting device 112 may include a software meter that determines information regarding the program being recorded and/or displayed, such as the original broadcast time, channel number, record/playback time, etc., and stores such information in an information packet or packets along with the data packets corresponding to the broadcast program being recorded/displayed. Alternatively or additionally, the example time-shifting device 112 may be configured to allow the time-shifting device monitor 128 to examine the internal state/operation of the time-shifting device 112 and/or process the actual data packets corresponding to the broadcast program being recorded/displayed. The time-shifting device monitor 128 may then use the resulting information to create an information packet or packets corresponding to the recorded/displayed program and including, for example, the original broadcast time, channel number, program name, record/playback time, etc.
The home unit interface 152 may be, for example, a bus interface that allows the time-shifting device monitor 128 to provide, for example, program information packets (or the contents thereof) to the home unit 124 for inclusion in the viewing record or records being created for the program content currently being displayed on the television 120. Alternatively or additionally, the home unit 124 may use the home unit interface 152 to direct the time-shifting device monitor 128 to query the time-shifting device 112 to provide identifying information corresponding to the program currently being displayed on the television 120.
The time-shifting device monitor 128 may also be coupled to one or more sensors 156. For example, one of the sensors 156 may be a light detector to determine whether a record light on the time-shifting device 112 is lit. The record light detector 156 could be used by the time-shifting device monitor 128 to generate a set of possible original broadcast time intervals corresponding to a program being output by the time-shifting device 112 on the television 120. The use of the set of possible original broadcast time intervals is discussed in greater detail below. One having ordinary skill in the art will recognize that there are a variety of sensors 156 that may be coupled with the time-shifting device monitor 128 to determine additional information regarding the operation of the time-shifting device 112.
In an example local metering system 100, the home unit 124 may be configured to generate a viewing record or records based on the state of the television 120 as measured by a sensor or sensors 144. In this case, the home unit 124 may include a program information packet (or contents thereof) provided by the time-shifting device monitor 128 in the viewing record or records being generated. In another example local metering system 100, the time-shifting device monitor 128 may be configured to trigger the home unit 124 to generate a viewing record or records based on the state of the time-shifting device 112 as measured by a sensor or sensors 156. One having ordinary skill in the art will recognize that various combinations of triggers may be used to cause the generation of the viewing records corresponding to the program currently being displayed on the television 120.
The example home entertainment system 102 also includes a remote control device 160 to transmit control information that may be received by any or all of the set-top box 108, the time-shifting device 112, the television 120, the home unit 124 and the time-shifting device monitor 128. One having ordinary skill in the art will recognize that the remote control device 160 may transmit this information using a variety of techniques, including, but not limited to, infrared (IR) transmission, radio frequency transmission, wired/cabled connection, and the like.
The example local metering system 100 also includes a people meter 164 to capture information about the audience. The example people meter 164 may have a set of input keys, each assigned to represent a single viewer, and may prompt the audience members to indicate that they are present in the viewing audience by pressing the appropriate input key. The people meter 164 may also receive information from the home unit 124 to determine a time at which to prompt the audience members. Moreover, the home unit 124 may receive information from the people meter 164 to modify an operation of the home unit 124 (such as causing the home unit to generate one or more viewing records based on a change in the viewing audience). As will be appreciated by one having ordinary skill in the art, the people meter 164 may receive and/or transmit information using a variety of techniques, including, but not limited to, infrared (IR) transmission, radio frequency transmission, wired/cabled connection, and the like. As will also be appreciated by one having ordinary skill in the art, the people meter 164 may be implemented by a combination of the remote control device 160 and one or more of the set-top box 108, the time-shifting device 112 and/or the home unit 124. In such an implementation, the set-top box 108, the time-shifting device 112 and/or the home unit 124 may be configured to output prompting information and/or other appropriate people meter content for display directly by the television 120. Correspondingly, the remote control device 160 may be configured to accept inputs from the viewing audience and transmit these user inputs to the appropriate device responsible for generating the people meter display on the television 120.
The example monitoring system 200 of
The broadcast station 202 transmits one or more signals containing digital and/or analog audio/video content information. These signals are received by at least one reference site 208 and at least one statistically selected home site 210 via communication paths or links 212 and 214, respectively. The communication paths or links 212 and 214 may include any combination of hardwired or wireless links, such as satellite links, wireless land-based links, cable links, etc. The signals conveyed via the links 212 and 214 may contain multi-program analog signals and/or digital data streams which are commonly employed within existing broadcast systems.
In the example monitoring system 200, the reference site 208 includes a plurality of receivers (e.g., set-top boxes or the like) 216, 218 and 220 that simultaneously demodulate, demultiplex and/or decode audio, video and/or other information received from the broadcast station 202. In the illustrated example, each of the receivers 216, 218 and 220 provides audio and/or video information associated with a different program that is currently being broadcast to a reference site processor 222. In other words, the receiver 216 may provide audio and/or video information associated with a program A while the receivers 218 and 220 provide audio and/or video information associated with respective programs B and C. In addition, the reference site processor 222 is configured to control each of the receivers 216, 218 and 220 and/or has information indicating a program to which each of the receivers 216, 218 and 220 is tuned at any given time.
The reference site processor 222 may determine the original broadcast date/time stamps, decode reference ancillary code information and/or generate reference signature information for a plurality of simultaneously broadcast audio/video content. The reference site processor 222 sends the original broadcast time stamps and the reference code and/or signature information to a central facility processor 224 which stores the original broadcast time stamps and the reference code and/or signature information in a database 226.
The home site 210 could be, for example, a statistically selected home containing a television, a radio, a computer, etc. The home site 210 includes an output device 228 (e.g., a video display, speaker, etc., such as the television 120 of
To monitor the use of the receiver 230, the home site 210 is provided with a local metering system 209, such as the local metering system 100 of
The central facility processor 224, in addition to being able to perform a variety of other processing tasks, is configured to compare code and/or signature information generated at the home site 210 to the reference code and/or signature information stored in the database 226 to identify the channels and/or programs that were displayed at the home site 210. To facilitate the comparison of code and/or signature information received from the reference site 208 to the code and/or signature information received from the home site 210, the reference site processor 222 and the local metering system 209 may generate time stamp information and associate such time stamp information with the code and/or signature information collected at the corresponding time. In this manner, the central facility processor 224 can attempt to align the code and/or signature information received from the reference sites 208 with the code and/or signature information collected at the corresponding times via the home site 210 to thereby reduce the number of comparisons required to identify a match.
As mentioned previously, existing techniques for measuring viewing behavior may not be sufficient to accurately monitor viewing behavior associated with a time-shifting device (e.g., the time-shifting device 112 of
Thus, it is desirable to determine information to narrow the possible cross-referencing search window(s) for the case of time-shifting viewing of program content and, if possible, to uniquely identify the displayed content. Such information or “hints” may include an exact original broadcast time (within a tolerance that depends on the accuracy of the measurement method), a range/set of possible original broadcast times, an original broadcast channel name and/or number, a program name, a range/set of possible program record times, remote control usage information (e.g., record, play, pause, rewind and/or fast-forward), etc. A time-shifting device monitor (e.g., the time-shifting device monitor 128 of
Flowcharts representative of example machine readable instructions for implementing the time-shifting device monitor 128 and portions of the home unit 124 of
An example program 300 to implement the time-shifting device monitor 128 and the home unit 124 (or portions thereof) of
At block 314, the home unit 124 directs the time-shifting device monitor 128 to determine if program information packets corresponding to the currently displayed program are available. For example, and as discussed above, a program information packet may be received from the time-shifting device 112 over the device interface 148 and/or constructed by the time-shifting device monitor 128 from program and/or operating state information received from the time-shifting device 112 over the device interface 148. A program information packet, if present, contains identifying information for the program content currently being output by the time-shifting device 112 for display on the television 120. If a program information packet is available (block 316), control proceeds to block 318 at which the time-shifting device monitor 128 processes the information contained in the packet and provides this information to the home unit 124 via the home unit interface 152. One having ordinary skill in the art will appreciate that an equivalent implementation could have the time-shifting device monitor 128 provide the unprocessed information packet to the home unit 124 for processing. One having ordinary skill in the art will also appreciate that another equivalent implementation could combine the home unit 124 and the time-shifting device monitor 128 into a single apparatus that both receives/constructs and processes program information packets. After the information contained in the program information packet is processed, control proceeds to block 320 of
At block 320 the home unit 124 determines whether a final distributor code is present/detected in the program information packet. A final distributor code is a type of ancillary code that may contain, among other information, the original broadcast time and the broadcast channel number (e.g., via a source identifier) for the currently displayed program. As such, the final distributor code can be used to uniquely identify the program. Thus, if the final distributor code is present, control proceeds to block 322 at which the home unit 124 adds the final distributor code to a viewing record corresponding to the currently displayed program for reporting to the central facility processor 224 of
If the final distributor code is not present (block 320 of
A full software meter typically provides broadcast time along with channel number and/or station identification (ID) (e.g., station call letters), whereas a partial software meter typically provides only the original broadcast time. If full software meter information is available (block 326), control proceeds to block 328 at which the home unit 124 adds the original broadcast time and broadcast channel number/station ID to a viewing record corresponding to the currently displayed program for reporting to the central facility processor 224.
If the original broadcast time is not explicitly included in the program information packet, the home unit 124 may derive the original broadcast time from other available information. For example, the original broadcast time may be derived from a current time (such as a date and time-of-day maintained by a real-time clock in the home-unit 124), a record time (such as a relative/local time at which the time-shifting device 112 wrote the data packets corresponding to the currently displayed program to memory) and a playback time (such as a relative/local time at which the time-shifting device 112 read the data packets corresponding to the currently displayed program from memory) using the equation:
original broadcast time=current time−(deltatime),
where delta time is equal to the difference between the playback time and the record time, i.e., (delta time=playback time−record time). Referring also to FIG. 3A1, in one embodiment, software (represented by the block 318 in
If full software meter information is not available (block 326 of
The time-shifting device state tracker samples the internal state of the time-shifting device 112 during the recording of a broadcast program (for example, over the device interface 148) and may be configured to append information containing, for example, the original broadcast time, channel number and/or station ID, the program record (write data to memory/storage) time, the program playback (read data from memory/storage) time, etc., to the broadcast program being recorded and stored in the time-shifting device 112. Thus, a time-shifting device state tracker configured to capture, for example, a channel number and/or station ID is said to have channel ID capability. Time-shifting device state tracker functionality may reside in the time-shifting device monitor 128 or in a stand-alone device. If time-shifting device state tracker with channel ID information is available (block 330), control proceeds to block 328 at which the home unit 124 adds the original broadcast time (or a derived version of the original broadcast time as described above) and broadcast channel number/station ID to a viewing record corresponding to the currently displayed program for reporting to the central facility processor 224. Control then proceeds to block 324 of
If a time-shifting device state tracker with channel ID information is not available (block 330 of
If the content code is available (block 334), control proceeds to block 336 at which the home unit 124 adds the original broadcast time (or a derived version of the original broadcast time as described above) and the program content code (i.e., broadcast network identification) to a viewing record corresponding to the currently displayed program for reporting to the central facility processor 224. If the content code is not available (block 334), control proceeds to block 338 at which the home unit 124 generates one or more program signatures and adds the original broadcast time (or a derived version of the original broadcast time as described above) and the program signatures to the viewing record corresponding to the currently displayed program. The home unit 124 may generate the program signatures using any of the well-known techniques for generating signatures based on, for example, the video and/or audio portions of the program currently being displayed by the television 120 or emitted by the television speakers, respectively. U.S. Pat. No. 5,481,294, discussed above and incorporated herein, describes example audio and video signaturing techniques that could be adapted for use herein. Additional example audio signaturing techniques that could be adapted for use herein are described in, for example, U.S. Pat. No. 5,918,223, entitled “Method and Article of Manufacture for Content-Based Analysis, Storage, Retrieval, and Segmentation of Audio Information” and filed on Jul. 21, 1997, and U.S. application Ser. No. 10/200,034, entitled “Automatic Identification of Sound Recordings” and filed on Jul. 22, 2002. Additional example video signaturing techniques that could be adapted for use herein are described in, for example, U.S. Pat. No. 6,633,651, entitled “Method and Apparatus for Recognizing Video Sequences” and filed on Nov. 1, 1999, and U.S. Pat. No. 6,577,346, entitled “Recognizing a Pattern in a Video Segment to Identify the Video Segment” and filed on Jan. 24, 2000. U.S. Pat. Nos. 5,481,294, 5,918,223, 6,633,651, 6,577,346 and U.S. application Ser. No. 10/200,034 are hereby incorporated by reference in their entirety.
One having ordinary skill in the art will appreciate that the home unit 124 may be configured to generate program signatures and include such signatures in the viewing record regardless of the presence of a program content code or any other type of ancillary code. Irrespective of whether control passes through block 336 or block 338, control then proceeds to block 324 of
If a time-shifting device state tracker without channel ID capability is also not available (block 332 of
If partial software meter information is not available (block 340), control proceeds to block 342 at which the home unit 124 determines whether a sensor 144 such as an on-screen detector is present and configured to read a broadcast time stamp displayed on the television 120. A broadcast time stamp may be displayed on the television 120, for example, if the time-shifting device 112 is configured to store the original broadcast time of a recorded program and to cause a corresponding time stamp to be displayed on the television 120 during an initial period of time when the recorded program is replayed for viewing. If a broadcast time stamp is available (block 342), control proceeds to block 334 and continues as described above.
If a broadcast time stamp is not available (block 342), control proceeds to block 344 of
If a set of record times is not available (block 344 of
If a set of ON/OFF times is not available (block 354), control proceeds to block 362 of
If the content code is not available (block 362), control proceeds to block 366. If the home unit 124 is configured to generate program signatures (block 366), control proceeds to block 368 at which the home unit 124 adds the one or more program signatures to the viewing record corresponding to the currently displayed program. Control then proceeds to block 324. If the home unit 124 is not configured to generate program signatures (block 366), control proceeds to block 370 at which the home unit 124 updates the viewing record to indicate that insufficient data is available to identify the currently displayed program. Control proceeds to block 372 at which the home unit 124 sends the viewing record to the central facility processor 224 for crediting. Prior to sending the viewing record, the home unit 124 may add additional program-related information to the viewing records, such as any available ancillary codes and/or program signatures, to assist the central facility processor 224 with identifying and metering the displayed program content. The example program 300 then terminates. One having ordinary skill in the art will recognize that the home unit 124 may be configured to postpone sending the current viewing record to the central facility processor 224 until a predetermined interval has elapsed (e.g., a predetermined interval of time or an interval based on a predetermined number or sequence of events).
At block 324, the home unit 124 determines whether the time-shifting device monitor 128 provided any additional information specific to the operation of the time-shifting device 112 during the display of the previously recorded program on the television 120. Such information may include time intervals corresponding to specific states of the time-shifting device 112, as well as any other information that may be of interest in the generation of program ratings/metering reports. For example, a time interval corresponding to a fast-forward state may be used to indicate that the corresponding portion of the currently displayed program was not actually viewed by the viewing audience. As another example, a time interval corresponding to an audio-mute state may also be used to indicate that the audio portion of the currently displayed program was not actually heard by the viewing audience. If information specific to the operation of the time-shifting device 112 is available (block 324), control proceeds to block 374 at which the home unit 124 adds this information to the viewing record corresponding to the currently displayed program for reporting to the central facility processor 224. Control then proceeds to block 372 and continues as described above. If information specific to the operation of the time-shifting device 112 is not available (block 324), control proceeds directly to block 372 and continues as described above.
One having ordinary skill in the art will appreciate that the example program 300 of
In some scenarios, it may be desirable to modify the example program 300 to allow the local metering system 100 to report as much viewing/metering information as possible to the central facility 211. Viewing/metering information determined by multiple collection methods but corresponding to a single displayed program may be used by the central facility 211 to validate the accuracy of the credited results for the viewing program. For example, if a second broadcast station re-broadcasts content originally aired by a first broadcast station, the viewing/metering information determined by a single collection method may not be sufficient to determine which broadcast station transmitted the actually displayed programming content. Additionally, if as complete a set of viewing/metering information as possible is reported to the central facility 211, any modifications to the method(s) used to credit program content may be limited to a single location (such as the central facility 211) rather than distributed among the central facility 211 and all home sites (such as the local metering systems 100).
In the case of the program 300 of
An example program 400 to implement portions of the central facility processor 224 of
If sufficient information is present in the viewing record (block 412), control proceeds to block 416 at which the central facility processor 224 determines whether a final distributor code is available in the viewing record. If the final distributor code is available (block 416), control proceeds to block 418 at which the central facility processor 224 uses the original broadcast time and channel number/station ID information contained in the final distributor code to cross-reference a corresponding program listing in the database 226 to determine program ID information (e.g., name, episode number, etc.) corresponding to the displayed program content associated with the received viewing record. Then, at block 420, the central facility processor 224 generates a ratings/metering report containing, for example, the program ID, station ID, the original broadcast time corresponding to the displayed program content, a set of statistical characteristics that may describe the audience demographics corresponding to the specific program, etc.
If a time-shifting device (such as the time-shifting device 112 of
If a final distributor code is not present (block 416), control proceeds to block 426 of
If channel number/station ID information is not available (block 428 of
If broadcast network ID information is not available (block 432 of
If at block 436 of
If original broadcast time information is not available (block 426), control proceeds to block 442 of
If a set of possible broadcast time intervals is not available (block 442 of
If a broadcast network ID is not available (block 456 of
One having ordinary skill in the art will appreciate that the example program 400 may be modified to support the crediting of content via multiple methods for collecting viewing/metering information. The crediting of content via multiple methods may be used to validate the credited results and to break crediting “ties” for cases in which a particular method results in an ambiguity for one or more classifications of interest (e.g., possible broadcast station, possible broadcast time, etc.). In the case of the program 400, an example modification to support the crediting of content via multiple methods could be to have control flow from block 420 to block 426, rather than to block 422 as depicted in
As described above, the metering system described herein may be adapted to detect codes that were embedded at various points in the media distribution chain including codes that were embedded at the time-shifting device itself. When such codes are detected, they may be processed by the system for use in confirming that the related media content was viewed in a time-shifted manner and may further include additional information that may be useful in determining a variety of identification information about the media.
The system 500 of the instant example includes a processor 512. For example, the processor 512 can be implemented by one or more Intel® microprocessors from the Pentium® family, the Itanium® family or the XScale® family. Of course, other processors from other families are also appropriate. A processor such as processor 512 may be used to implement any or all of the time-shifting device monitor 128 and the home unit 124 (or portions thereof) of
The processor 512 is in communication with a main memory including a volatile memory 514 and a non-volatile memory 516 via a bus 518. The volatile memory 514 may be implemented by Static Random Access Memory (SRAM), Synchronous Dynamic Random Access Memory (SDRAM), Dynamic Random Access Memory (DRAM), RAMBUS Dynamic Random Access Memory (RDRAM) and/or any other type of random access memory device. The non-volatile memory 516 may be implemented by flash memory and/or any other desired type of memory device. Access to the main memory 514, 516 is typically controlled by a memory controller (not shown) in a conventional manner.
The computer 500 also includes a conventional interface circuit 520. The interface circuit 520 may be implemented by any type of well-known interface standard, such as an Ethernet interface, a universal serial bus (USB), and/or a third generation input/output (3GIO) interface.
One or more input devices 522 are connected to the interface circuit 520. The input device(s) 522 permit a user to enter data and commands into the processor 512. The input device(s) can be implemented by, for example, a keyboard, a mouse, a touchscreen, a track-pad, a trackball, an isopoint and/or a voice recognition system.
One or more output devices 524 are also connected to the interface circuit 520. The output devices 524 can be implemented, for example, by display devices (e.g., a liquid crystal display, a cathode ray tube display (CRT)), by a printer and/or by speakers. The interface circuit 520, thus, typically includes a graphics driver card.
The interface circuit 520 also includes a communication device such as a modem or network interface card to facilitate exchange of data with external computers via a network 526 (e.g., an Ethernet connection, a digital subscriber line (DSL), a telephone line, coaxial cable, a cellular telephone system, etc.). The interface circuit 520 and the network 526 may implement the connection 140 of
The computer 500 also includes one or more mass storage devices 528 for storing software and data. Examples of such mass storage devices 528 include floppy disk drives, hard drive disks, compact disk (CD) drives and DVD drives. The mass storage device 528 and/or the volatile memory 514 may be used to store the program information packets (or the contents thereof) in the time-shifting device monitor 128 of
As an alternative to implementing the methods and/or apparatus described herein in a system such as the device of
From the foregoing, persons of ordinary skill in the art will appreciate that the example methods and apparatus described herein allow generation of ratings and/or metering information for time-shifted viewing of previously recorded media content.
Although certain example methods, apparatus and articles of manufacture have been described herein, the scope of coverage of this patent is not limited thereto. On the contrary, this patent covers all methods, apparatus and articles of manufacture fairly falling within the scope of the appended claims either literally or under the doctrine of equivalents.
This patent is a continuation of International Application Serial Number PCT/US05/005064, entitled “Methods and Apparatus to Determine Audience Viewing of Recorded Programs,” and filed on Feb. 17, 2005. This patent also claims priority from U.S. Provisional Application Ser. No. 60/545,309, entitled “Methods and Apparatus to Determine Audience Viewing of Recorded Programs” and filed on Feb. 17, 2004. International Application Serial Number PCT/US05/005064 and U.S. Provisional Application Ser. No. 60/545,309 are hereby incorporated by reference in their entireties.
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Number | Date | Country | |
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Parent | PCT/US2005/005064 | Feb 2005 | US |
Child | 11465260 | US |