The present disclosure relates generally to audience measurement and, more particularly, to methods and apparatus to enforce a power off state of an audience measurement device during shipping of the device.
Media-centric companies are often interested in tracking the number of times that audience members are exposed to media compositions (e.g., television programs, motion pictures, internet videos, radio programs, etc.). In some instances, to track such exposures, companies generate audio and/or video signatures of media compositions (e.g., a representation of some, preferably unique, portion of the media composition or the signal used to transport the media composition) that can be used to determine when those media compositions are presented to audience members. The media compositions may be identified by comparing the signature to a database of reference signatures. Additionally or alternatively, companies transmit identification codes (e.g., watermarks) with media compositions to facilitate monitoring presentations of those media compositions to audience members by comparing identification codes retrieved from media compositions presented to audience members with reference identification codes stored in a reference database. Like the reference signature, the reference codes are stored in association with information descriptive of the corresponding media compositions to enable identification of the media compositions.
Media ratings and other metering information are typically generated by collecting media exposure information from a group of statistically selected households. Each of the statistically selected households typically has a data logging and processing unit such as, for example, a stationary or portable media measurement device, commonly referred to as a “metering device” or “meter.” The meter typically includes sensors to gather data from the monitored media presentation devices (e.g., audio-video (AV) devices) at the selected site. The meters also deliver the gathered data to a centralized location for processing.
Although the following discloses example methods, apparatus, systems, and articles of manufacture including, among other components, firmware and/or software executed on hardware, it should be noted that such methods, apparatus, systems, and articles of manufacture are merely illustrative and should not be considered as limiting. For example, it is contemplated that any or all of these firmware, hardware, and/or software components could be embodied exclusively in hardware, exclusively in software, exclusively in firmware, or in any combination of hardware, software, and/or firmware. Accordingly, while the following describes example methods, apparatus, systems, and/or articles of manufacture, the examples provided are not the only way(s) to implement such methods, apparatus, systems, and/or articles of manufacture.
The example methods, apparatus, systems, and articles of manufacture described herein can be used to power on and/or power off a metering device such as, for example, a stationary or a portable media measurement device. To collect media exposure information, the metering device is configured to generate, detect, decode, and/or, more generally, collect media identifying data (e.g., audio codes, video codes, audio signatures, video signatures, or tuning information, etc.) associated with media presentations to which the portable meter is exposed.
The media exposure data is collected by the meter and forwarded to a central facility where it is used to statistically determine the size and/or demographics of audiences exposed to media presentations. The process of enlisting and retaining the panel participants (“panelists”) can be a difficult and costly aspect of the audience measurement process. For example, panelists must be carefully selected and screened for particular demographic characteristics so that the panel is representative of the population(s) of interest. In addition, installing traditional audience measurement devices in panelist's residences has been expensive and time consuming. Thus, it is advantageous to create a meter that is less costly and can be installed easily by a panelist to make participation easier.
In the example meter described herein, a mailable metering device collects audio codes and/or signatures and stores them into memory for the limited time frame the meter is in the panelist's home. The meter is assembled and activated at a first location, and is mailed to the panelist who installs the meter by, for example, placing it near a media presentation device (e.g., a television) to be monitored. The meter (preferably wirelessly) collects data regarding the media presentations exposed to the meter for a time frame (e.g., one month). Once the time frame expires, the meter is placed into return packaging by the panelist and mailed to a collection center (e.g., a central facility) for data extraction. The example metering device is active (e.g., is at least partially powered “on”) at the time of configuration (pre-shipping) and is in a stand-by mode or powered off during shipping. An internal clock or other mechanism initiates a “wake-up” at a specific time to begin metering (e.g., to collect data regarding media exposure). At the end of the metering period (e.g., when the memory is full, the time period expires, etc.), the device generates a “mail me back” reminder. The meter goes back into the stand-by or powered off mode when packaged for mailing to the central facility and remains in that mode until the data is extracted at the central facility.
Some mail carriers, however, do not allow items to be shipped with batteries installed therein. This prohibition against battery usage during shipment eliminates the ability to ship a metering device that is at least partially powered on. Other carriers allow a device to be shipped with batteries installed as long as the batteries are installed inside the device, and the device is powered “off.” These carriers define “off” as all circuits being inactive except for real-time clocks and memory keep-alive circuits. To address this problem, the meters disclosed herein automatically power on or power down by detecting a stimulus and determining when the meter is located in or out of a shipping container.
The example methods, apparatus, systems, and articles of manufacture described herein determine whether the metering device is located within a mailer, or other shipping container, by sensing particular environmental factors and determining whether the sensed factors are indicative of the metering device being located within the package. In particular, in some examples, the metering device includes a light sensor to sense the amount of ambient light that is present in the environment surrounding the metering device. In other examples, the metering device includes at least one sensor to detect the distance between the meter and the surrounding walls and/or to detect the volume of space surrounding the meter. In still other examples, the metering device includes at least one radio frequency (RF) field disturbance sensor to detect an RF field surrounding the metering device. The metering device determines whether or not it is located within a mailer based on whether or not the sensed environmental factors indicate that the meter is within the package. For example, if the sensed environmental factor is a light reading, then a sufficiently “dark” light reading will indicate that the meter is within the mailer. In other examples, if the measured environmental factor is a distance reading and/or volume reading, a value less than a threshold (e.g., a minimum distance and/or volume threshold) will be indicative of the meter being within the package. In still other example, if the measured environmental factor is an RF field disturbance, a reading value greater than a threshold (e.g., a maximum field disturbance allowance) will be indicative of the meter being within the package. The determined meter location can be used to power off the device when the device is determined to be within the mailer, thereby ensuring compliance with the regulations of shipping and/or courier services.
In the example of
The metering device 108 of the illustrated example is disposed on or near the media presentation device 104 and may perform one or more of a plurality of metering methods (e.g., channel detection, collecting signatures and/or codes, etc.) to collect data concerning the media exposure of the metering device 108, and thus, the media exposure of one or more panelist(s) 122. Depending on the type(s) of metering that the metering device 108 performs, the metering device 108 may be physically coupled to the presentation device 104 or may instead be configured to capture signals emitted externally by the presentation device 104 such that direct physical coupling to the presentation device 104 is not required. For instance, in this example, the metering device 108 is not physically or electronically coupled to the monitored presentation device 104. Instead, the metering device 108 is provided with at least one audio sensor, such as, for example, a microphone, to capture audio data regarding in-home media exposure for the panelist 122 and/or a group of household members. Similarly, the example metering device 108 is configured to perform one or more of a plurality of metering methods (e.g., collecting signatures and/or codes) on the collected audio to enable identification of the media to which the panelist(s) 122 carrying and/or proximate to the device 108 are exposed.
In the example of
The communication interface 200 of the illustrated example enables the metering device 108 to convey and/or receive data to and/or from the other components of the media exposure measurement system 106. For example, the example communication interface 200 enables communication between the metering device 108 and the meter collection facility and/or central facility 114 after the metering device 108 is delivered to the meter collection facility and/or central facility 114. The communication interface 200 of
The user interface 202 of the illustrated example may be used by the panelist 122 or other user to enter data, such as, for example, identity information associated with the panelist 122 or other subject and/or demographic data such as age, race, sex, household income, etc. and/or commands into the metering device 108. Entered data and/or commands are stored, for example, in the memory 208 (e.g., memory 524 and/or memory 525 of the example processor system 510 of
The example display 204 of
The example media detector 206 of
The example packaging sensor(s) 210 of
In the illustrated example, the packaging sensor(s) 210 are periodically or non-periodically activated to take a desired reading. For example, the packaging sensor(s) 210 may actively collect data at 30 minute intervals. The period of time between readings may be different for different applications. Additionally or alternatively, the sensor(s) 210 may continuously detect the state of environmental factors surrounding the metering device 108 (e.g., in the case of the sensor being a light sensor and the environmental factor being a light level.).
The data from the packaging sensor(s) 210 is conveyed to the packaging detector 212 which recognizes the detected environmental data and/or the state of the sensor(s) to determine whether the metering device 108 is within the package 125. In the case of a light sensor and/or suitable sensor and/or switch that is forced to the off state (e.g., an open circuit) by the occurrence of a predetermined environmental condition (e.g., a low light level), the detector 212 can be eliminated because the switch (which may be located to break a power supply current) effectively serves this function. Example implementations of the determination process are described in further detail below.
When the packaging detector 212 determines that the metering device 108 is housed within a package 125, the packaging detector 212 causes the metering device 108 to power off and/or continues to hold the device in the powered off state. Again, in the example where a light and/or suitable sensor (e.g., an environmental condition sensor) serves the detector function, the detector 212 may be omitted. While in some instances, the power off command may completely shut down power to all elements of the metering device 108, in this example, a power off command includes a powering down of all elements except for the example real-time clock 214 and the memory 208. In other words, when the metering device 108 is powered down, an electrical connection is maintained between the memory 208 and the battery 216 to enable the storage of information in the memory 208.
If the example packaging detector 212 determines that the metering device 108 is not located within a package 125, the metering device 108 may be powered on if necessary. For instance, when the metering device 108 is received by the panelist 122 and removed from the package 125, the packaging detector 210 may determine that the metering device 108 is not within a package 125 and may power on the metering device, and prepare the metering device 108 for recording data. In other examples, the metering device 108 is powered on at a predetermined time (i.e., a “wake-up” time) stored in the real-time clock 214 and/or stored in the memory 208 and based on a comparison to the time of the real-time clock 214. In still other examples, the metering device 108 may be continuously on unless the on/off switch 215 is actuated to off by a detected environmental factor (e.g., a low light level). Still further, the metering device 108 may include a switch 215A that may be depressed, moved, or otherwise activated by the panelist 122 or other user to power on the device 108. The inclusion of the packaging sensor(s) 210 and the packaging detector 212 ensures the device is off when shipped even if the panelist or manufacturer fails to turn off the device by activating the switch 215A prior to shipping.
The elements of the metering device 108 that receive power during either power off or power on modes may be chosen as desired. For example, during the power off mode the battery 216 may supply power to any desired subset of the example communication interface 200, user interface 202, display 204, media detector 206, memory 208, packaging sensor(s) 210, packaging detector 212, real-time clock 216, and/or any other element. However, the subset is preferably selected to comply with applicable shipping regulations. Power may be supplied in this subset by a circuit bypassing the switch 215. The bypass circuit (not shown) may also bypass the manual on/off switch 215A if desired.
The packaging sensor(s) 210 of the illustrated example are implemented using, for example, light switch(es), distance sensor(s), volume sensor(s), RF field disturbance sensor(s), and/or any other combination or type of sensor capable of detecting the environment surrounding the metering device 108 to determine whether the metering device 108 is within the package 125. When two or more on/off switches (e.g., light switches) are employed, they may be connected in series such that activation of any one of the switches is sufficient to power off the metering device or connected in parallel so that all switches must be activated to power off the device.
The switch(es) 210A of the illustrated examples in
When two or more on/off light switches 210A are employed, such as the examples illustrated in
When the metering device 108 is inserted into the package 125D, disturbances in the generated RF field 300D caused by the packaging environment (e.g. the inner walls of the package 125D or the slot 320) are detected by the radio frequency field disturbance sensor 210D. In other words, when the metering device 108 is inserted into the package 125D the interior of the package 125D will cause a disturbance in the generated RF field 300D which is detectable by the radio frequency field disturbance sensor 210D. Because the radio frequency field disturbance sensor 210D is capable of detecting disturbances in the RF field 300D on any side of the metering device 108, the orientation of the metering device 108 within the package 125D is irrelevant, as the radio frequency field disturbance sensor 210D will cause disturbances in any orientation.
The example package 125E may also include an internal housing such as, for example, a slot 320 defined by the package 125E and sized to hold the metering device 108 when inserted into the package 125E in any desired orientation, and with a desired spacing between the metering device 108 and the walls of the slot 320. By creating a desired spacing between the metering device 108 and the walls of the slot 320, the number of false triggering events may be reduced as the distance D may be compared to a known range based upon the desired spacing.
When the metering device 108 is inserted into the package 125E, the inside wall of the package 125E and/or a wall of the slot 320 is detected by the distance sensor 210E. In other words, when the metering device 108 is inserted into the package 125E and brought into proximity to the inside wall of the package 125E, the distance D between the wall and the metering device 108 is detected by the distance sensor 210D. The metering device 108 enters a powered down state when the distance and/or when the volume of space surrounding the metering device 108 (either detected or calculated) is less than a threshold. Alternatively, the metering device 108 may enter the powered down state when the distance D, and/or volume is within a range of volumes.
As described above in connection with
The flow diagrams of
In the examples of
Turning to
Once the light level is detected, the packaging detector(s) 212, if employed, compares the detected light level to a threshold to determine the meter's packaging status (block 406). A positive determination that the metering device 108 is located within the package 125 (block 408), results in an initiation of a powering off of the metering device 108 (block 410). Otherwise, the metering device 108 is not located within the packaging 125 (block 412) and control advances to block 402 to detect another light level (block 402). As noted above, the package detector functionality may be integrated into the packaging sensor(s) 210 (e.g., a low light level automatically activates the switching capabilities of the light sensor), and the package detector(s) 212 may be eliminated.
In the example of
In particular, the detected distance D and/or volume is compared to a stored value, range, or criterion, such as a threshold, to determine whether the metering device 108 is located within the package 125 (block 424). As noted above, the stored value, criterion, or threshold, may be determined by any suitable method, including, for instance, previous sampling, statistical analysis of multiple samples, previous readings, information stored in the memory 208, and/or any other determination/storage method. For example, if the detected environmental factor is a distance reading between the metering device 108 and the nearest surface in front of the meter, the packaging detectors(s) 212 compares the distance from the sensor 210 to a threshold (block 424). If the detected distance is less than the threshold (e.g., minimum distance requirement) (block 424), the packaging detector(s) 212 determines that the metering device 108 is located within the packaging 125 (block 426).
If the packaging detector(s) 212 determines that the metering device 108 is located within the package 125, the packaging detector(s) 212 powers off of the metering device 108 (block 428). As described above, while in some instances, the power off mode may completely shut down power to all elements of the metering device 108, in this example, a power off mode includes a powering down of all elements except for the example real-time clock 214 and the memory 208.
If, however, the detected distance is not greater than the threshold (e.g., minimum distance requirement) (block 424), the packaging detector(s) 212 determines that the metering device 108 is not located within the packaging 125 (block 430). Control advances to block 422 to await the detection of the next environmental reading (block 422).
In still other examples, such as the example illustrated in
If the packaging detector(s) 212 determine that the metering device 108 is located within the package 125, the packaging detector(s) 212 initiate a powering off of the metering device 108 (block 458). If however, the disturbance signal is not greater than the disturbance threshold (block 454), the packaging detector(s) 212 determines that the metering device 108 is not located within the packaging 125 (block 460). Control then advances to block 452 to await the detection of the next environmental reading (block 452).
The processor 512 of
The system memory 524 may include any desired type of volatile and/or non-volatile memory such as, for example, static random access memory (SRAM), dynamic random access memory (DRAM), flash memory, read-only memory (ROM), etc. The mass storage memory 525 may include any desired type of mass storage device including hard disk drives, optical drives, tape storage devices, etc.
The I/O controller 522 performs functions that enable the processor 512 to communicate with peripheral input/output (I/O) devices 526 and 528 and a network interface 530 via an I/O bus 532. The I/O devices 526 and 528 may be any desired type of I/O device such as, for example, a keyboard, a video display or monitor, a mouse, etc. The network interface 530 may be, for example, an Ethernet device, an asynchronous transfer mode (ATM) device, an 802.11 device, a DSL modem, a cable modem, a cellular modem, etc. that enables the processor system 510 to communicate with another processor system.
While the memory controller 520 and the I/O controller 522 are depicted in
Although certain methods, apparatus, systems, and articles of manufacture have been described herein, the scope of coverage of this patent is not limited thereto. To the contrary, this patent covers all methods, apparatus, systems, and articles of manufacture fairly falling within the scope of the appended claims either literally or under the doctrine of equivalents.
This application is related to U.S. patent application Ser. No. 12/346,416 entitled “Methods and Apparatus to Enforce a Power Off State of an Audience Measurement Device During Shipping,” filed concurrently herewith under Attorney Docket No. 20004/405-US, and U.S. patent application Ser. No. 12/346,430 entitled “Methods and Apparatus to Enforce a Power Off State of an Audience Measurement Device During Shipping,” filed concurrently herewith under Attorney Docket No. 20004/417-US, the contents of which are incorporated herein by reference in their entirety.