Gamification is the application of game-design elements and game principles in non-game contexts. Gamification commonly employs game design elements to improve user engagement, organizational productivity, flow, learning, crowdsourcing, employee recruitment and evaluation, ease of use, usefulness of systems, physical exercise, traffic violations, voter apathy, and more. A collection of research on gamification shows that a majority of studies on gamification find it has positive effects on individuals. However, individual and contextual differences exist. Gamification can also improve an individual's ability to comprehend digital content and understand a certain area of study such as music.
Gamification techniques are intended to leverage people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure, or simply their response to the framing of a situation as game or play. Early gamification strategies use rewards for players who accomplish desired tasks or competition to engage players. Types of rewards include points, achievement badges or levels, the filling of a progress bar, or providing the user with virtual currency. Making the rewards for accomplishing tasks visible to other players or providing leader boards are ways of encouraging players to compete.
Another approach to gamification is to make existing tasks feel more like games. Some techniques used in this approach include adding meaningful choice, onboarding with a tutorial, increasing challenge, and adding narrative.
Learning how to attract investors for a startup business may be a daunting and scary task that may only be learned through experience. Learning how to invest in startups can also be a high risk activity. It would therefore be desirable to provide a game that teaches students how to attract investors for a startup business, evaluate new ideas, evaluate new ventures and evaluate the risks involved in investing in new ventures.
The present embodiments relate to a method and system for gamification of investing in early stage companies hereinafter referred to as startups by enabling a plurality of individuals to earn recognition and prizes for successfully investing virtual money in a plurality of startups or a plurality of startups to earn recognition and prizes by successfully raising virtual money from a plurality of individuals.
The disclosed method for gamification of investing in startups may be beneficial to startups, users playing as investors on the platform, to real investors, to consultants, attorneys, accountants and other service providers to startups, and to organizers of pitch events. The players may benefit because they are entertained and provided an opportunity to learn about investing and to win prizes at no cost other than time spent managing their portfolio of product markers. Startups may benefit because the game may draw public attention to their startups, and because players who have placed investments in their startups may be implicitly incentivized to advertise those startups to their social networks via social media, email, and/or offline personal relationships, or even make their own real investments when the opportunity arises. The organizers of pitch events may benefit because the gamification of pitch events may increase the engagement of the audience with the pitches and increase the attendance at their pitch events. Real investors may benefit because the level of interest a startup is receiving from the players on the platform may serve as an indicator of market interest in that startup, which may help them identify popular and trending startups. Service providers may benefit because it can help them to identify the startups they want to engage with and to identify areas specific to those startups that those startups may need help with.
For the purpose of this application, some terms are hereby explained to carry the following meanings. These meanings are explained only to maintain a consistency of terms across the document and are not to be interpreted as definition and scope of the claims. A pitch may be defined as a presentation describing a business opportunity with the intention of securing resources to develop the idea further. A pitch may be in person or on video. A pitch event may be defined as an event where one or more businesses in varying stages make pitches to an audience. A pitch competition may be defined as a pitch event where participants who are making pitches compete with each other to win prizes. A startup may be defined as an early stage company that has not yet reached the stage of an initial public offering. Virtual money may be defined as unregulated digital money which is issued and controlled by the developers of the training system described herein and may be used and accepted among the members of this specific virtual community using the embodiments described herein. It may be possible to buy virtual money with real money. Virtual shares of a company may be defined as unregulated digital shares of a company issued and controlled by the developers of the training system described herein and used and accepted among the members of this specific virtual community using the training system described herein. It is possible to buy virtual shares with real money. Virtual shares may comprise fictional shares and do not give their holders any legal rights in the actual company. An attendee may be defined as any person who attends or views a pitch event irrespective of the fact whether the attendee plays the game of investing in one or more startups and/or rating the pitches.
Now referring to
In one embodiment, a method of gamification of investing in early stage companies hereinafter referred to as startups is provided by enabling a plurality of individuals to earn recognition and prizes for successfully investing virtual money in a plurality of startups. For example, in one embodiment, one or more startups may pitch their idea, product or business to a plurality of attendees at a pitch event. Referring to
In various embodiments, the pitch event 200 game may be conducted entirely offline, entirely online or in a hybrid environment. In an entirely offline environment, organizers of the pitch event, the startups, and the attendees may be present at the pitch event. Rules and information about the game may be shared with the attendees orally, projected on screens, or on printed matter. Startups may deliver their pitch in person to the attendees. The attendees may record (i) their investments in startups and (ii) ratings of startups, on tools including but not limited to paper, pen, cards, and digital devices comprising tablets, computers, or clickers. The data collected from the attendees may be processed manually or entered into one or more computing device to calculate the results. The results may be shared with the attendees orally, on screens via a projector or transmitted directly to a phone, tablet or other mobile device.
In an embodiment of an entirely online environment, the startups may deliver their pitch online via real-time streaming audio/video or asynchronously via an audio/video that has been prepared and uploaded on the ahead of time (e.g., stored on the internet or other cloud device). The attendees may watch the video pitches on computers, mobile devices, or TV and may use their computers, mobile devices or other electronic devices to rate the pitches and to make investments in the startups using the investment fund of virtual money allocated to them by the host. The data may be collected from the attendees by the server 130, stored in the database 120, and processed by the system server 130 to compute the performances of startups and investors and display the results in several forms including but not limited to startup leaderboards for startup performance and investor leaderboards for investor performance, and for assigning rewards.
In a hybrid environment, some aspects of the game may be carried out online and other aspects may be carried out off-line. In an embodiment of a hybrid environment of the game, startups may pitch in person at an event, and the attendees may use an application (e.g., an app) that is downloaded to their mobile devices or accessed via a web browser on their computing devices to rate the pitch and to invest in the startups. The application may collect the data and stores it in the database, algorithms in the application, via the processor, may calculate the performance of the startups and the performance of the attendees as investors. The algorithms, via the processor, may also determine the leaderboards for startups and investors and the applicable awards for the attendees. In some embodiments of a hybrid environment, startups may pitch online via a real time streaming audio/video or a pre-recorded audio video and the audience attending the event in person may record (i) their investments in startups and (ii) ratings of startups, on tools including but not limited to paper, pen, cards, and digital devices comprising tablets, computers, or clickers. The data collected from the attendees may be processed manually or entered into one or more computing device to calculate the results. The results may be shared with the attendees orally, on screens via a projector or transmitted directly to a phone, tablet or other mobile device.
In some embodiments, attendees may be rewarded with badges, or other prizes or rewards as an incentive for their performance. In one embodiment, the attendee who accumulates the most badges at an end of each calendar month is deemed the winner for that month, or the attendee who has a highest return on investment for a quarter may be declared the winner for that quarter. In some embodiments, the startup that attracts the most investment at the end of each week may be deemed the winner for that week. In some embodiments, a plurality of measures of the investors' performance including but not limited to the total return on investment on investments in selected events, number of events participated in are used to calculate their position on the world rankings of investors among users of this system. In another embodiment, a plurality of measures of the startups' performance including but not limited to the total virtual money raised in selected events, ratings, number of events participated in are used to calculate their position on the world rankings of startups among users of this system.
In one embodiment, a user may invest anonymously such that the user's identity is not shared with other users, although the administrator can identify the user for purposes of calculating rewards and tracking investor performance. In some embodiments, additional incentives may be provided to users to incentivize participation in the pitching events. For example, upon the occurrence of certain events or conditions, an investor may receive an additional weightage to their investment for a specific duration. For example, an investment of one unit of virtual money may count as 1.20 units of virtual money for a defined period of time. Those events or conditions might include, for example, the investor inviting a friend who signs up for the social media platform, the investor participating in a certain number of events per month, a startup exceeding a particular threshold of investment, or the like.
In one embodiment, a server for operating a startup investing platform with gamification of pitching events is provided. The server may be adapted to: permit a plurality of users to register as members of the gamification platform; permit a plurality of members to create games around pitching events; permit members to access the games created by other members of the gamification platform; permit members to rate the pitches by other members of the social media platform; invest virtual money in business listed on the platform; aggregate, over a time period, ratings and investments from a plurality of members; and declare a winner from among the plurality of members based on the aggregated ratings over the time period.
In still a further embodiment, a server for operating a platform having a main landing page or showcase page and a secondary display area for content accessible via a manual selection option is provided. In another embodiment, the server may be adapted to permit users to create a network, receive a network code, share the network code with other startups, investors or service providers to invite them to join their network, and host events for users in that network. The platform may be accessible via methods including but not limited to web browsers and native mobile apps.
In one embodiment, startups that meet certain trending criteria may be displayed in the list of trending startups that may be displayed on one or more pages on the platform. The trending criteria may include factors such as, but not limited to, an amount of virtual investment and/or ratings, and reviews the startups have received from users on the platform. This list may be automatically updated by the system every set period of time or manually updated by the administrator. In some embodiments, clicking on the startup name in the list may display information about the startup and information about the factors contributing to that startup being featured in the trending startups list. In some embodiments, similar to the trending startups list, a trending investors list may be prepared for the investors based on the performance of investors and may be displayed to users on the platform. In some embodiments, startups that meet certain criteria may be displayed in the list of world rankings of startups that may be displayed on one or more pages on the platform or the app. The world ranking criteria may include factors such as, but not limited to, an amount of virtual investment and/or ratings, and reviews the startups have received from users on the platform. This list may be automatically updated by the system every set period of time or manually updated by the administrator. In some embodiments, clicking on the startup name in the list may display information about the startup and information about the factors contributing to that startup being featured in the trending startups list. In some embodiments, similar to the world rankings of startups, a world rankings of investors may be prepared for the investors based on the performance of investors in selected events that meet certain criteria and this world rankings list may be displayed to users on the platform.
In some embodiments, profile pages to be maintained on the platform for startups and other users may include but not limited to angel investors, venture capital firms, mentors, and founders/cofounders of startups. In one embodiment, the profile page for a startup may display information including, but not limited to, their performance at pitch events that the startup participated in, awards won by the startup at the events where the awards may be in various forms such as badges, medals, certificates, virtual money, and leaderboards, photos of founders and other team members of the startup, links to other social media accounts of the startup, address and other contact information associated with the startup, a message button for other users to leave a message for the startup, other user generated content uploaded on the page by the administrator of the startup.
In some embodiments, a profile page associated with an investor may display information including, but not limited to, one or more photos of the investor, information volunteered by the investor regarding the investor's past investment record, information about the pitch events that the investor participated in and the performance of the investor in those events, awards won by the investor at the events where the awards may be in various forms such as badges, medals, certificates, virtual money, and leaderboards, links to other social media accounts associated with the investor, address and other contact information associated with the investor, a message button for other users to leave a message for the investor, and other user generated content uploaded on the page by the investor.
In some other embodiment, a profile page of a mentor may display information including, but not limited to, one or more photos of the mentor, information volunteered by the mentor regarding the mentor's past record of mentoring startups, information about the pitch events that the startups associated with the mentor participated in and the performance of the startups in those events, awards won by the startups at the events where the awards may be in various forms such as badges, medals, certificates, virtual money, and leaderboards, links to other social media accounts associated with the mentor, address and other contact information associated with the mentor, a message button for other users to leave a message for the mentor, and other user generated content uploaded on the page by the mentor.
In some embodiments of the pitch game, users may raise an investment fund of virtual money from other users or receive an investment fund of virtual money for a certain duration of the game such as, but not limited to, a school term, a semester, a school year, a calendar year, a time period of one year or other time period that can extend over multiple pitches. The users may use the fund on a rolling basis to invest in startups listed on the platform. In one embodiment, the investors may use the fund to invest in startups only at pitch events. In other embodiments, investors may use the fund to invest in startups on a rolling basis and outside the context of a specific pitch event. The startups may be evaluated on a plurality of parameters for their performance including but not limited to investment amount attracted by the startups from attendees in pitch events, awards won at pitch events, ratings from attendees at pitch events, investment attracted on a rolling basis on the platform outside the pitch event, ratings and reviews received from sources other than attendees at the pitch events, actual investment received from investment rounds such as seed round, Series A, B, C and so on with real money, such information being self-reported by the startups and/or collected and verified from various other sources. At the end of the duration of the game, results may be calculated for the performance of the investors and of the startups, with performance of investors being some function of the performance of startups, corresponding leaderboards prepared for startups and investors, and awards given to winners. With the start of the next cycle, the investment fund may be reset for all users to a fixed same amount in one embodiment. In other embodiment, the investment fund available for an investor in the next cycle is a function of the performance of the investor in the previous cycle. In some embodiments, results may be calculated for the performance of funds and prizes awarded to funds with best performance on selected criteria.
In some embodiments, if users exhaust their investment fund of virtual money but want to continue playing at investing in startups, they may add virtual money to their investment fund in various ways including but not limited to borrowing against an investment fund available to them in the future, buying it with real money, or trading their medals, badges, certificates and other awards won in previous games.
In yet another embodiment, users may acquire virtual shares of startups that they invest their virtual money in. In one embodiment, the startups may define the policy and terms of the offer of their virtual shares to users. In some embodiments, the terms of offer of virtual shares of startups listed on the platform may be decided by the administrator of the gaming platform and/or the algorithms of the gaming platform system whereas in some embodiments, the terms of offer of the virtual shares of a startup are determined in part by the startup and in part by the administrator of the gaming platform. A startup's virtual shares acquired by users may be traded amongst the users and/or exchanged with other users including but not limited to investors, startups, guests or administrators on the platform for virtual money. The value of the virtual shares of a startup change with certain factors including but not limited to the performance of the startup on the gaming platform. In another embodiment, users may be allowed to trade virtual shares of only certain startups that are selected on criteria including but not limited to the startup's performance on the gaming platform. In some other embodiment, only certain users that meet specific criteria including but not limited to their performance on the gaming platform may be allowed to trade virtual shares of selected startups. In another embodiment, trading activity of users may affect their performance on the gaming platform and trading activity of the startup's shares may affect the startup's performance on the gaming platform. In another embodiment, listed startups not meeting the administrator's criteria may be delisted when they fail to adhere to the standards and policies laid down by the administrator of the gaming platform and, as a result, users may no longer be able to trade virtual shares of the delisted startups.
In some embodiments, resources may be provided on the platform to users in the form of including but not limited to pitch calendar featuring pitch events across the world, videos, articles and essays on preparing pitch decks and pitching to investors, strategies on investing in startups, articles on SEC regulations regarding investing in startups, videos, articles and essays featuring various aspects of the journey from a product idea to product development, marketing, and successful exits. The embodiments described herein may be used in educational institutions by instructors of entrepreneurship or related courses in which students prepare and present business plans. In another embodiment, users may be incentivized to read articles, watch videos, take quizzes or polls, submit articles, share links on topics of investing and startups by offering them virtual money that gets added to their account balance and which they can then use to invest in startups.
Referring to
The present embodiments may be used in pitch competitions. Referring again to
Referring to
Gamification of pitch events may be extended to pitch events on recorded and/or live TV shows, for example, Shark Tank. Referring to
In one embodiment, scores or performances of users as startups and/or investors may be calculated and made available as reports to the users or other entities authorized by the users. These reports may be displayed in one or more formats of text, numbers, tables, badges, charts, graphs, audio, and video. In some embodiments of displaying the scores, a user's scores can highlight or provide links to specific sources of data that contribute to the user's respective score or scores.
In some embodiments, gamification of investing in startups as described in all the preceding embodiments may be enabled on a gaming platform with the use of various cryptocurrencies.
Note the gaming platform described herein may be implemented using any number of different hardware configurations. For example,
The gaming platform 500 may comprise a processor 510 (“processor”), such as one or more commercially available Central Processing Units (CPUs) in the form of one-chip microprocessors, coupled to a communication device 520 configured to communicate via a communication network (not shown in
The processor 510 also communicates with a memory 525 and storage device 550 that stores data 515. The storage device 550 may comprise any appropriate information storage device, including combinations of magnetic storage devices (e.g., a hard disk drive), optical storage devices, mobile telephones, and/or semiconductor memory devices. The storage device 550 may store a program 512 and/or processing logic 515 for controlling the processor 510. The processor 510 performs instructions of the programs 512, 513, and thereby operates in accordance with any of the embodiments described herein. For example, the processor 510 may receive data from a plurality of users playing the pitch event game and may act on the data based on instructions of the programs 512, 513.
The programs 512, 513 may be stored in a compiled, compressed, uncompiled and/or encrypted format or a combination. The programs 512, 5135 may furthermore include other program elements, such as an operating system, a database management system, and/or device drivers used by the processor 510 to interface with peripheral devices.
Now referring to
Method 600 may relate to a method of teaching about investing using through the use of an investment game. As will be appreciated by one skilled in the art, the present embodiments may be embodied as a system, method or computer program product. Accordingly, the embodiments described herein may take the form of an entirely hardware embodiment, an entirely software embodiment (including firmware, resident software, micro-code, etc.) or an embodiment combining software and hardware aspects that may all generally be referred to herein as a “circuit,” “module” or “system.” Furthermore, the embodiments described herein may take the form of a computer program product embodied in one or more computer readable medium(s) having computer readable program code embodied thereon.
Now referring to 610, a total allotment of virtual (e.g., play) money for distribution may be assigned among a plurality of game participants, wherein each of the plurality of game participants are assigned a portion of the total allotment of virtual money. In another embodiment, each of the plurality of game participants are assigned a fixed amount of virtual money for the event. In another embodiment, each of the plurality of game participants are assigned a fixed amount of virtual money per startup pitching at that event.
For purposes of illustrating features of the present embodiments, some simple examples will now be introduced and referenced throughout the disclosure. Those skilled in the art will recognize that these examples are illustrative and are not limiting and are provided purely for explanatory purposes. For example, a pitch event game may include four participants that are investing play money in response to hearing two different pitches (e.g., one from company A and one from company B). An investment teaching system, such as a game platform as described above, may allot $1000 in play money for the game with each participant receiving an equal share of $250 in play money to invest, or not invest, in the two pitches.
At 620, in response to hearing a pitch from one of the plurality of game participants, a simulated investment amount may be received from one of a plurality of game participant devices at an investment training server. Game participant devices may comprise a mobile device or other computing device that a participant may use to enter in a dollar amount that the participant wishes to invest in a company after hearing a pitch. The simulated investment amount associated with one or more of the plurality of game participants may receive an additional weightage for a specific duration of time. In some embodiments, weightage may be based on a number of investment teaching games participated in over a period of time and/or an associated performance in the number of investment teaching games participated in over the period of time. Continuing with the above example, a representative for company A provides a pitch regarding his new product in the hopes that he will attract investors. After hearing the pitch, a first participant may wish to invest $50 of his $250 allotment in company A. The other three participants may pass on investing after hearing this pitch by indicating to the mobile device that they are passing by pressing a “pass” icon or by investing $0. Likewise, a representative for company B provides a pitch regarding her new product. After hearing the pitch, all four participants may wish to invest $100 of their $250 allotment in the company B. The investment amounts indicated on the mobile devices are then transmitted to the game server.
Based on a total of simulated investment amounts received from the plurality of participants, a determination of a winner is transmitted to the mobile devices at 630. Continuing with the above examples, the game server determines that company B received $400 in investments and that company A received $50. Furthermore, the game server determines that company B is the winner. The game server may then transmit to the mobile devices that company B is the winner. In some embodiments, especially in the case of multiple pitches being presented, a leaderboard board comprising scores is displayed where the scores are based on the total simulated investment amounts received from the participants. In some embodiments, the investment training server may capture data associated with the participants. For example, the server may capture demographic data associated with each participant such as, but not limited to, an education level, an income amount, a location of each participant, and an age of each participant. This demographic data may be used to generate profiles of likely consumers based on an amount of play/virtual money each participant invested after hearing a particular pitch. The profiles of likely consumers may be transmitted to a presenter of a pitch to learn about a consumer base that would be interested in the products or services described in the pitch.
Similar to method 600, method 700 may relate to a method of teaching about investing using through the use of an investment game. Now referring to 710, an allotment of virtual money is assigned to each of a plurality of game participants. In some embodiments the allotment may be fixed. In other embodiments, the allotment may vary based on the participant. For example, a player's allotment may be based on a number of games already participated in, a performance in games participated in, real money paid to play the investment game and/or awards received from past investment games participated in. In some embodiments, each of the plurality of game participants are assigned a fixed amount of virtual money for the event. In some embodiments, each of the plurality of game participants are assigned a fixed amount of virtual money per startup pitching at that event.
At 720, in response to hearing a pitch from one of the plurality of game participants, a simulated investment amount may be received from one of a plurality of game participant devices at an investment training server. Game participant devices may comprise a mobile device or other computing device that a participant may use to enter in a dollar amount that the participant wishes to invest in a company after hearing a pitch. The simulated investment amount associated with one or more of the plurality of game participants may receive an additional weightage for a specific duration of time. In some embodiments, weightage may be based on a number of investment teaching games participated in over a period of time and/or an associated performance in the number of investment teaching games participated in over the period of time.
Based on a total of simulated investment amounts received from the plurality of participants, a determination of a winner is transmitted to the mobile devices at 730.
The process flow and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
It should be noted that any of the methods described herein can include an additional step of providing a system comprising distinct software modules embodied on a computer readable storage medium; the modules can include, for example, any or all of the elements depicted in the block diagrams and/or described herein. The method steps can then be carried out using the distinct software modules and/or sub-modules of the system, as described above, executing on one or more hardware processors. Further, a computer program product can include a computer-readable storage medium with code adapted to be implemented to carry out one or more method steps described herein, including the provision of the system with the distinct software modules.
This written description uses examples to disclose multiple embodiments, including the preferred embodiments, and also to enable any person skilled in the art to practice the invention, including making and using any devices or systems and performing any incorporated methods. Aspects from the various embodiments described, as well as other known equivalents for each such aspects, can be mixed and matched by one of ordinary skill in the art to construct additional embodiments and techniques in accordance with principles of this application.
It is to be understood that all of the embodiments described in this document are merely illustrative of numerous and varied other embodiments which may constitute applications of the principles of the invention. Those in the art will appreciate that various adaptations and modifications of the above-described embodiments can be configured without departing from the scope and spirit of the claims. Therefore, it is to be understood that the claims may be practiced other than as specifically described herein.
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