Methods for employing a cleansing device with inclusion

BACKGROUND

Bathing aids in the form of cloths, wipes, and mitts can be used by persons in a typical bathing process to wash themselves or others. Such bathing aids can include various soaps and other ablutive substances to promote the cleansing process.

SUMMARY OF THE INVENTION

Bathing subjects, particularly children, can come to view bathing as a mundane and unpleasant process and can become easily distracted and thus difficult to bathe. This is a cause of struggle for many children and for the people caring for them. In response, various consumer products have included bright colors or characters on the packaging in an effort to make personal hygiene easier on kids and caregivers. In addition, some persons dislike the amount of soap, for example, resident in prior bathing aid products, preferring to themselves add what they view as the appropriate amount of soap.

However, there is still a need for products that make hygiene fun, encourage interaction between parents and kids, and help children learn to care for themselves. In response to these needs, the inventors have acted on the observation that when a child learns through play, everything comes more naturally. As such, a range of products directed towards children makes learning to keep clean a lot more fun and creates a fun and interactive hygienic experience.

The invention disclosed herein solves these problems by providing an improved cleansing device that includes a retaining zone adapted to contain one or more inclusions wherein the retaining zone is functionally and aesthetically integrated into the design of the cleansing device.

More specifically, the present invention provides a cleansing device including a face layer having a face layer perimetric edge; a backing layer having a backing layer perimetric edge, wherein at least a portion of the backing layer perimetric edge is coupled to the face layer perimetric edge such that the face and backing layers define an interior space; a retaining layer coupled to one of the face and backing layers to form a retaining zone; and an inclusion disposed within the retaining zone, wherein the inclusion is a promotional or an information item.

The present invention also provides a cleansing device system including a package, and at least one cleansing device kit disposed within the package, each cleansing device kit comprising a cleansing device having at least one promotional, recreational, functional, complementary, or informational inclusion associated therewith.

The present invention also provides a method for selling a line of cleansing devices, the method including manufacturing a first cleansing device including a face layer having a face layer perimetric edge, a backing layer having a backing layer perimetric edge, wherein at least a portion of the backing layer perimetric edge is coupled to the face layer perimetric edge such that the face and backing layers define a bag-like space, the space including a cleansing device opening, a retaining layer coupled to one of the face and backing layers to form a retaining zone having a retaining zone opening, and an inclusion disposed within the retaining zone, wherein the first cleansing device has a first cleansing device price. The method also includes manufacturing a second cleansing device including a face layer having a face layer perimetric edge, and a backing layer having a backing layer perimetric edge, wherein at least a portion of the backing layer perimetric edge is coupled to the face layer perimetric edge such that the face and backing layers define a bag-like space, the space including a cleansing device opening, wherein the second cleansing device has a second cleansing device price; and pricing the first and second cleansing devices such that the first cleansing device price is greater than the second cleansing device price.

The present invention also provides a method for promoting hygiene, the method including manufacturing a cleansing device including a face layer having a face layer perimetric edge, a backing layer having a backing layer perimetric edge, wherein at least a portion of the backing layer perimetric edge is coupled to the face layer perimetric edge such that the face and backing layers define a bag-like space, the space including a cleansing device opening, a retaining layer coupled to one of the face and backing layers to form a retaining zone having a retaining zone opening; and disposing an inclusion within the retaining zone, wherein the inclusion is a recreational, promotional, complementary, informational, or functional item adapted to encourage use of the cleansing device.

The present invention also provides a method for providing a cleansing device system, the method including disposing at least one cleansing device within a package; disposing a plurality of inclusions within the package; and providing the package to a user such that the user can select one or more inclusions to associate with the at least one cleansing device.

The present invention also provides a method for providing a cleansing device system, the method including disposing a first plurality of inclusions within a package, the first plurality of inclusions having a first theme; disposing a second plurality of inclusions within a package, the second plurality of inclusions having a second theme; disposing at least one cleansing device in a package; and offering the packages to a user such that the user can select one of the first and second pluralities of inclusions to associate with the at least one cleansing device.

The present invention also provides a method for providing a cleansing device system, the method including disposing at least one cleansing device in a first package; disposing a product other than a cleansing device in a second package; and packaging together the first and second packages.

The present invention also provides a method for providing a cleansing device system, the method including disposing at least one cleansing device in a first package including a first inclusion; disposing at least one cleansing device in a second package including a second inclusion, wherein the second inclusion is different from the first inclusion; and packaging together the first and second packages.

Objects and advantages of the present invention will become apparent to those skilled in the art in view of the following description and the accompanying drawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic view of a cleansing device of the present invention.

FIG. 2 is a cutaway perspective view of a package of the cleansing devices of FIG. 1.

FIG. 3 is a perspective view of an aspect of the cleansing device of FIG. 1.

DETAILED DESCRIPTION OF THE PREFERRED ASPECTS

The term “surface” and its plural generally refer herein to the outer or the topmost boundary of an object. Surface may refer to that of skin, hair, clothing, upholstery, countertops, floors, walls, windows, tables, appliances, bathroom fixtures, automobiles, or any other object that may require or accommodate bathing, cleaning, removing something from, or applying something to its surface.

The term “cleansing device” generally refers to a device used to clean and/or treat any surface, including those on humans and other animals. Non-limiting examples of a cleansing device include mitts, wipes, poufs, buffs, washcloths, pads, and sponges. Non-limiting examples of uses of such a cleansing device include child and adult bathing, pet bathing, surface cleaning, application of a substance, removal of a substance, and other similar uses.

FIG. 1 illustrates an example of a cleansing device 10 of the present invention. Such a cleansing device 10 allows a consumer to bathe themselves, another human, an animal such as a pet, or to clean or treat any surface. The cleansing device 10 of the present invention will be described in terms of a mitt adapted to be used in bathing a child. For purposes of illustration, and not for purposes of limitation, the cleansing device 10 is described as a mitt. The same cleansing device 10, however, may be described as any other suitable form of a cleansing device 10, including as a wipe.

The cleansing device 10 includes a face layer 15, a backing layer 20, and an inclusion system 60. The face layer 15 may be of any suitable shape, but is preferably generally planar and is further preferably generally rectangular or oblong. The face layer 15 has a perimetric edge 25 extending around the face layer 15. In one aspect of the present invention, the face layer 15 is generally the size of a human hand held flat on a surface. In general, the face layer 15 may be of any suitable size, with the size preferably selected to be suitable for the intended use of the cleansing device 10.

In one aspect of the present invention, the face layer 15 is constructed from a nonwoven web from a polymeric fiber blend including at least one elastomeric polyolefin and at least one nonelastomeric polyolefin.

Preferably, the polymeric blend will include a nonelastomeric olefin resin in the range of from about 10 to about 90 percent by weight, and an elastomeric resin of from about 90 to about 10 percent by weight. The density of the elastomeric polyolefin will be less than about 0.885 g/cm³and the density of the nonelastomeric polyolefin will be at least about 0.890 g/cm³. In one particular aspect, the polymeric blend may include about 50 percent to about 90 percent by weight of a metallocene-catalyzed polyethylene and about 50 percent to about 10 percent by weight of a nonelastomeric polyolefin such as a linear low density polyethylene.

The nonwoven web may be prepared using any of the methods known in the prior art, including conventional meltblowing processes. The use of a suitable lower density elastomeric resin blended with a nonelastomeric polyolefin resin of lower viscosity results in a substrate that may be advantageously meltblown into a nonwoven web. The meltblowing process used allows for improved web formation and lessens the quenching and die tip pressure problems associated with the use of only the higher density and more viscous elastomers.

The elastic nonwoven web formed may be used as the elastic sheet(s) in various nonwoven laminate constructions, such as stretch-bonded and neck-bonded laminates. The elastic nonwoven web itself may be formed from various processes, including meltblowing techniques or techniques that form continuous filaments such as spunbond webs or an array of substantially parallel continuous fibers or strands. The elastic nonwoven webs may be laminated to one or more outer layer webs. These outer layer webs may be meltblown, spunbonded, or coformed webs. In addition, such webs may be formed from continuous filaments. In one particular aspect, the meltblown webs formed from the present elastomeric/non-elastomeric polyolefin blend are sandwiched between two outer layers of coformed webs formed from cellulosic and meltblown polypropylene fibers.

When webs having substantially continuous filaments are desired, other modified meltblowing processes may be utilized. For example, when a continuous filament web is desired, the process of forming substantially continuous polymeric filaments disclosed in U.S. Pat. No. 5,385,775 to Wright may be employed. As explained in Wright, which is incorporated herein by reference, a meltblowing apparatus is used wherein the heat for the primary air stream flowing past the meltblowing die tip is either greatly reduced or absent. The continuous filaments are then overlaid with a type of sprayed-on conventional meltblown web material. The resulting fibrous sheet exhibits substantially continuous filaments instead of the primarily randomly scattered filaments typical of most purely meltblown webs. This process can be used to form either the elastic fibrous sheets employing the present polymer blend or for forming the webs to which the elastic nonwoven webs are laminated.

In one example, a meltblown web having the stretchability characteristics of the present composition may be formed into a stretch-bonded laminate base sheet such as described by Vander Wielen et al., which has been incorporated herein by reference. Instead of the base sheet being formed from KRATON-type materials as disclosed in Vander Wielen et al., the base sheet in the present invention is formed from the above-described elastomeric/non-elastomeric polyolefin blend. The polymeric blend may also be formed into an elastic nonwoven web for use in a neck-bonded laminate material as.

In addition, the nonwoven webs formed may also be utilized as the inner layer(s) for various wiper products where the outer layers of such products are coformed cellulose and polypropylene. Other applications include various types of laminates such as nonwoven/stretchable web/nonwoven laminates, stretchable web/nonwoven/stretchable web laminates, and nonwoven/stretchable web laminates where the nonwoven portions of the laminates are typical thermoplastics nonwoven spunbond or meltblown webs and the stretchable web portions are made from the present polymeric blend material.

In forming the particular products of the present invention, the polymer blend of elastomeric and non-elastomeric materials is formed into an elastic meltblown nonwoven web. This web is then heat-bonded to at least one other thermoplastic nonwoven web or a coform of approximately 65 percent pulp and about 35 percent polymer such as polypropylene. In one aspect, the elastic nonwoven web is sandwiched between at least two outer meltblown nonwoven coformed webs. When employed, coformed webs will typically consist of cellulosic fibers and fibers formed from a polyolefin such as polypropylene or polyethylene. The inner nonwoven elastic web will be maintained in a stretched condition within its elastic range during the bonding of the outer layers to it so that upon contracting or recovering after release of the stretching, the outer layers will gather or pucker. The resulting laminate will exhibit a texture and feel of a gathered quilt-type material.

The outer layers may be webs formed by meltblowing or by spunbonding, and may, themselves, have elastic properties. The process of forming nonwoven webs by spunbonding is described in U.S. Pat. No. 4,340,563 to Appel et al., which is incorporated herein by reference. Spunbonding techniques form small diameter fibers by extruding molten thermoplastic material as filaments from a plurality of fine, usually circular, capillaries of a spinnerette with the diameter of the extruded filaments then being rapidly reduced. Other examples of spunbonded fibers are set forth in U.S. Pat. No. 3,692,618 to Dorschner et al., U.S. Pat. No. 3,802,817 to Matsuki et al., U.S. Pat. No. 3,338,992 to Kinney, U.S. Pat. No. 3,341,394 to Kinney, U.S. Pat. No. 3,502,763 to Hartman, and U.S. Pat. No. 3,542,615 to Dobo et al. Spunbond fibers are generally continuous and have average diameters (from a sample of at least 10) larger than 7 microns, more particularly, between about 10 and 40 microns. The fibers may also have shapes such as those described in U.S. Pat. No. 5,277,976 to Hogle et al., U.S. Pat. No. 5,466,410 to Hills, U.S. Pat. No. 5,069,970 to Largman et al., and U.S. Pat. No. 5,057,368 to Largman et al., which describe fibers with unconventional shapes.

When coformed outer web layers are used, the coforming techniques disclosed in U.S. Pat. No. 4,100,324 to Anderson et al., which is incorporated herein by reference, may be used. In particular, a coformed nonwoven web is formed by combining in a gas stream a mixture of meltblown thermoplastic and cellulosic fibers such as wood pulp or staple fibers. In the technique disclosed therein, the thermoplastic and cellulosic fibers are combined prior to the combined fibers being collected on a forming wire to form a coherent web of randomly dispersed fibers. A typical coformed nonwoven web may include about 65 percent by weight cellulosic fibers and about 35 percent by weight thermoplastic fibers, although this ratio may be varied to achieve various desirable properties in such coformed webs. When the resulting laminate is formed, the laminate may include about 50 percent by weight synthetic fibers and about 50 percent by weight cellulosic fibers, with other ratios also being suitable.

In other aspects of the present invention, the face layer 15 may include any suitable nonwoven or woven materials or polymer sheeting of any suitable basis weight. The material of the face layer 15 can act to protect a user's hand from contacting the bathing or cleaning subject. In one aspect of the present invention, the material for the face layer 15 may be as described in co-assigned U.S. Pat. No. 6,680,265 B1.

The cleansing device 10 also includes a backing layer 20. The backing layer 20 is preferably of the same general size and shape of the face layer 15, although the size and/or shape of the backing layer 20 may be selected to be different from the size and/or shape of the face layer 15 based on the intended use of the cleansing device 10. The backing layer 20 has a perimetric edge 30 extending around the perimeter of the backing layer 20. In other aspects of the present invention, the backing layer 20 may be a strap or may be small in size compared to the face layer 15. In one exemplary aspect of the present invention, the backing layer 20 is just large enough to cover the fingertips of a user. The backing layer 20 may also act as a carrier sheet for the inclusion system 60.

In one aspect of the present invention, the backing layer 20 includes a stretchable nonwoven sheet. In other aspects of the present invention, the backing layer 20 may be a stretch bonded laminate, a non-stretchable nonwoven, or any other suitable nonwoven material, woven material, or polymer sheet, including, for example, paper tissue. The backing layer 20 may also be manufactured from an elastomeric material to allow for a more snug fit on the user's hand or a grooming tool. The material of the backing layer 20 can act to enclose the user's hand and protect the hand from contact with the bathing or cleaning subject, in addition to maintaining a snug fit on the user's hand during use of the cleansing device 10.

In another aspect of the present invention, one or both of the face and backing layers 15, 20 may be breathable to allow air to circulate through the cleansing device 10. In yet another aspect of the present invention, one or both of the face and backing layers 15, 20 may include a solution. For example, the solution may be one or more of a soap, a shampoo, a lathering surfactant, and a lotion. The solution may be applied to one or both of the face and backing layers 15, 20 by dipping, by spraying, or by any other suitable method.

The face layer 15 is coupled to the backing layer 20. One of the face and backing layers 15, 20 is positioned to overlie the other of the face and backing layers 15, 20, such that the perimetric edges 25, 30 of the face and backing layers 15, 20 generally align. A portion of the perimetric edge 25 of the face layer 15 is attached to the perimetric edge 30 of the backing layer 20 to form a seam 35. The seam 35 formed may be at the perimetric edges 25, 30, or the seam 35 may be adjacent or inward from the perimetric edges 25, 30. The perimetric edges 25, 30 may be attached by adhesive, ultrasonic bonding, heating, sewing, or by any other suitable method.

Coupling the face layer 15 to the backing layer 20 forms the cleansing device 10 with a bag-like structure having an outer surface 40 and an interior space 45 with a cleansing device opening 50. The cleansing device 10 may be formed such that the interior space 45 is sized to accommodate a human hand, a portion of a bathing tool, or any other suitable item. Because of this bag-like design in one aspect of the present invention, the cleansing device 10 may be turned inside-out by a user such that the previous interior space 45 becomes the new outer surface, and the previous outer surface 40 becomes and defines the new interior space. In turning the cleansing device 10 inside-out, any dirt or other substances captured on the previous outer surface 40 of the cleansing device 10 becomes captured within the new interior space of the cleansing device 10. Turning the cleansing device inside-out may be aided by providing a tab, a finger loop, or other similar mechanism within the interior space 45.

The cleansing device 10 may include one or more thumb holes (not shown). In one aspect of the present invention, the thumb holes are formed as openings in the seam 35 between the face and backing layers 15, 20. Positioning thumb holes on opposite sides of the cleansing device 10 allows the cleansing device 10 to be used on the user's right or left hand. In other aspects of the present invention, one or more thumb holes may be positioned or formed in one or both of the face and backing layers 15, 20. The thumb holes may also be partially formed with a cutout in one of the face or backing layers 15, 20.

In an alternative aspect of the present invention (not shown), the cleansing device 10 may include a thumb space at least partially separated from the interior space 45 and sized to accommodate a human thumb. A thumb space helps to stabilize the cleansing device 10 in use by helping to prevent rotation of the cleansing device 10 around a user's hand. In another alternative aspect of the present invention; particularly one on which the backing layer 20 is a inclusion system 60, the cleansing device 10 may also be manufactured with a second thumb space (not shown) on the opposing perimetric edge 25 of the cleansing device 10, such that one thumb space may be used when the face layer 15 is used, and the other thumb space (not shown) may be used when the backing layer 20 is used. In yet another aspect of the present invention (not shown), the cleansing device 10 may be formed as a glove with one or more finger spaces.

In an alternative aspect of the present invention of the cleansing device 10, the face layer 15 and the backing layer 20 are two portions of the same piece of material. One of the face and backing layers 15, 20 is folded over the other of the face and backing layers 15, 20 and a portion of their perimetric edges 25, 30 are coupled by any means described herein to form the cleansing device 10. In this aspect, the cleansing device opening 50 may be formed when the face and backing layers 15, 20 are brought together, or one or both of the face and backing layers 15, 20 may be cut to form the cleansing device opening 50.

In one aspect of the present invention, one of the face and backing layers 15, 20 may include an access flap member (not shown) extending outwardly beyond (in a downward direction as viewed in FIG. 1) the other of the face and backing layers 15, 20. The access flap member may be an extension of one of the face and backing layers 15, 20, or can be a separate structural element attached to one of the face and backing layers 15, 20. In this particular aspect, access flap member is an extension of the face layer 15, and is thus made of the same material as that of the face layer 15.

In another aspect of the present invention, the cleansing device 10 may include a reinforcing cuff member (not shown) associated with one of the face and backing layers 15, 20, so as to provide at least two layers of material at the cleansing device opening 50. As illustrated in FIG. 2, the reinforcing cuff member is constructed as a folded portion of the backing layer 20, and is folded inwardly toward the interior space 45. The reinforcing cuff member may also be formed from the backing layer 20 by being folded outwardly, or may be a separate structural element. In the illustrated aspect, the reinforcing cuff member is a folded-inwardly portion of the backing layer 20.

In other aspects of the present invention, the cleansing device 10 may include additional and alternative features such as those described in co-assigned U.S. Pat. Nos. 5,542,566, 5,616,201, and 5,649,336, and co-assigned and co-pending U.S. patent application Ser. No. ______, filed on ______, and titled “Cleansing Device with Inclusion,” the entirety of which are incorporated herein by reference where not contradictory.

In an aspect of the present invention in which the cleansing device 10 is a wipe or a washcloth, the cleansing device 10 may be formed without a backing layer 20, which also typically eliminates the need for a seam 35 and an interior space 45.

The cleansing device 10 also includes an inclusion system 60. The inclusion system 60 includes a retaining zone 70, an inclusion 75, and may further include a closure mechanism 95.

The retaining zone 70 is formed by coupling a retaining layer 80 to one of the face and backing layers 15, 20. As illustrated in FIG. 1, the retaining zone 70 is formed on the backing layer 20. In one aspect of the present invention, the retaining layer 80 is manufactured from the same material as that of the backing layer 20. In another aspect of the present invention, the retaining layer 80 may be formed from pattern unbonded nonwovens such as those in U.S. Pat. No. 5,858,515 to Stokes et al. The fibers or filaments within the discrete unbonded areas are dimensionally stabilized by the continuous bonded area that encircles or surrounds each unbonded area. The spaces between the fibers or filaments within the unbonded area remain sufficiently open or large and may be adapted to receive and engage hook elements. In other aspects of the present invention, the material for the retaining layer 80 may be spunbond, sms, meltblown, scrim-reinforced material, stretch-bonded laminate, neck-bonded laminate, wherein layers of a nonwoven web have been necked prior to applying an elastomeric sheet made using an elastomeric polymer as described in, for instance, co-assigned. U.S. Pat. No. 5,336,545 to Morman, or a laminate including any of these. In other aspects of the present invention, the retaining layer 80 may be manufactured from any suitable material.

In the illustrated aspect, the retaining layer 80 is coupled to the backing layer 20 by ultrasonic bonding, adhesive, or by sewing at least partially around the periphery of the retaining layer 80, leaving a retaining zone opening 90. In an exemplary aspect of the present invention, the retaining layer has four sides, of which three are coupled to one of the face and backing layers 15, 20 to form a pocket. In another aspect of the present invention, the retaining layer 80 may be removably attached to the backing layer 20 using hook and loop, adhesive, or any other suitable mechanism.

In one aspect of the present invention, the cleansing device 10 may include a design scheme including a pattern made up of geometric figures, cartoon characters, illustrations, or any other suitable item or combination of items. Such a pattern may be presented on one or both of the face and backing layers 15, 20. The retaining layer 80 may also include a pattern that is identical to, similar to, complementary to, or contrasting to the pattern of the face or backing layers 15, 20. In one aspect of the present invention, the pattern of the retaining layer 80 complements the design scheme of the cleansing device 10. In one exemplary aspect of the present invention, the retaining layer 80 is coupled to the backing layer 20 such that the pattern of the retaining layer 80 is registered to align with the pattern of the backing layer 20. In another exemplary aspect of the present invention, the retaining layer 80 is coupled to the backing layer such that the pattern of the retaining layer 80 is registered to contrast with the pattern of the backing layer 20.

The inclusion system 60 may include a closure mechanism 95 to both close the opening of the retaining zone 70 and to allow the retaining zone 70 to be repeatedly opened and closed. In one aspect of the present invention shown in FIG. 1, the closure mechanism 95 is hook material attached to one of the backing layer 20 and the retaining layer 80 to allow the hook material to engage the other of the backing layer 20 and the retaining layer 80 when pressure is applied by the user.

In another aspect of the present invention, the closure mechanism 95 is a flap attached to the backing layer 20 in a manner to overlie the retaining zone opening 90 and a portion of the retaining layer 80. The retaining zone 70 may thereby be opened by lifting the flap to expose the retaining zone opening 90. This aspect of the closure mechanism 95 may further include hook material attached to one of the flap or the retaining layer 80 to allow the hook material to engage the other of the flap and the retaining layer 80 when pressure is applied by the user.

In another aspect of the present invention, the closure mechanism 95 is a tab attached to the retaining layer 80 and extending over the retaining zone opening 90 to the backing layer 20. This aspect of the closure mechanism 95 may further include hook material attached to one of the tab or the backing layer 20 to allow the hook material to engage the other of the flap and the backing layer 20 when pressure is applied by the user. In these aspects, the closure mechanism 95 is described as including-hook material as an example. The hook material in any of these aspects may be replaced by a releasable adhesive, a button, a snap, a hook clasp, or by any other suitable closure device or combination of closure devices. In another aspect of the present invention, the closure mechanism 95 may be a pull-open seam. In another aspect of the present invention, the closure mechanism 95 may be a zipper-type closure.

The inclusion system 60 also includes an inclusion 75 disposed within the retaining zone 70. The inclusion 75 may be a recreational item, a functional item, or an item that is complementary to the design scheme or function of the cleansing device 10.

In various aspects of the present invention, the inclusion 75 may be a recreational item. As used herein, the term “recreational item” refers to objects that are provided in addition to a cleansing device, are adapted to entertain a user and/or a purchaser of the cleansing device, are associated with individual cleansing devices, and are adapted to be separated from the cleansing device. Examples of recreational items include, for example, toys, waterproof stickers, water-soluble stickers, temporary tattoos, trading cards, comic books, iron-on decals, a learning implement, a game, an expanding foam toy, and other similar items, and combinations thereof. The recreational item may be any suitable item that may be used to entertain, teach, or peaceably distract the bather.

In various aspects, the recreational items provided with the cleansing devices may be adapted to appeal to the specific category of user and/or purchaser to which the cleansing device is adapted, thereby creating a recreational kit.

For example, a cleansing device may be adapted for use with children. A recreational item may be associated with the cleansing device, where the recreational item is adapted to appeal to purchasers and/or users of cleansing devices. For example, the recreational item may be one or more stickers, tattoos, iron on transfers, and the like, and combinations thereof. In some aspects, the recreational items may depict images of cartoon characters. In some aspects, the cleansing device may be adapted for use by children by including images of the same cartoon characters as depicted by the recreational items.

In another example, the recreational item may be a toy suitable for use in and around the water, such as, for example, a compressed foam character provided in a water soluble capsule. The recreational kit provides the cleansing device and the toy, both adapted to children, thereby increasing the value of the cleansing device to the user and/or caregiver.

In various aspects, a cleansing device may be adapted for children by providing images of one or more cartoon characters on the cleansing device, the package, or both. Likewise, the recreational item may include images of the same or related cartoon characters. For example, an image of a popular cartoon character may be depicted, via printing or other known means, on a cleansing device and/or a package containing cleansing devices. The cleansing device may further include one or more recreational items depicting an image of the same cartoon character. The depiction can take any suitable form such as, for example, stickers, pictures, toys, and the like. The addition of the inclusion 75 to the cleansing device adds entertainment value to the user and/or purchaser. The coordination of the inclusion 75 with the images on the cleansing device creates an entertaining game for the child.

In other aspects of the present invention, the inclusion 75 may be a functional item. As used herein, the term “functional item” refers to objects that are provided in addition to a cleansing device, are adapted to be used by a user and/or a purchaser of the cleansing device, are associated with individual cleansing devices, and are adapted to be separated from the cleansing device. Examples of functional items include, for example, a water temperature gauge, a sponge, a comb, vitamins, food, candy, a pet treat, jewelry, or any other suitable item that could be used to enhance the effectiveness of the bathing experience, and combinations thereof.

In various aspects, the functional items provided with the cleansing devices may be adapted to appeal to the specific category of user and/or purchaser to which the cleansing device is adapted, thereby creating a functional kit.

In other aspects of the present invention, the inclusion 75 may be a complementary item. As used herein, the term “complementary item” refers to objects that are provided in addition to a cleansing device, are adapted to be used by a user and/or a purchaser of the cleansing device, are associated with individual cleansing devices, and are adapted to be separated from the cleansing device. Examples of complementary items include, for example, shampoo, soap, hair conditioner, skin lotion, a soap puff, bubble bath, a treatment, an aromatherapy agent, perfume, fragrance, an odor control agent, an anti-viral agent, a warming agent, a cooling agent, a mentholated agent, deodorant, a cosmetic, pomade or other hair product, oven cleaner, glass cleaner, eyeglass cleaner, furniture polish, shoe polish, car wax, hard surface cleaner, upholstery cleaner, fabric cleaner, laundry detergent, spot remover, carpet cleaner, or any other suitable item that could be used to complement or supplement the use of the cleansing device 10, and combinations thereof. For the case in which the inclusion 75 is a treatment, the treatment may be one for lice, cradle cap, dandruff, bed sores, or any other condition treatable in a bathing environment.

In various aspects, the complementary items provided with the cleansing devices may be adapted to appeal to the specific category of user and/or purchaser to which the cleansing device is adapted, thereby creating a complementary kit.

In various aspects, the inclusions 75 associated with the cleansing devices may be adapted to appeal to the specific category of user and/or purchaser to which the cleansing device is adapted.

In categories wherein the purchaser of the cleansing devices is different from the user of the cleansing device, a cleansing device may be adapted to a specific user and an inclusion 75 associated with the cleansing device may be adapted to appeal to the consumer of the cleansing device and/or the caregiver using the cleansing device. For example, a cleansing device may be adapted for use by a child and the associated inclusion 75 may be adapted to appeal to the purchaser of cleansing devices.

In various aspects, the inclusions 75 may be promotional items. As used herein, the term “promotional item” refers to objects that are provided in addition to cleansing devices, are adapted to further the sale of the cleansing device and/or other merchandise through advertising, publicity, or discounting, are associated with individual cleansing devices, and are adapted to be separated from the cleansing device. Examples of promotional items include, for example, coupons, game pieces, prizes, advertisements, samples of similar, dissimilar, related, or unrelated products, and any other suitable item, and combinations thereof.

As used herein, the term “coupon” refers to a certificate or note entitling the bearer thereof to exchange the certificate or note for select goods or exchange the certificate or note for the option to purchase select goods, including goods other than a cleansing device, at a discounted price. As used herein, the term “game piece” refers to a token, marker, or the like that is used in conjunction with a promotion. In various aspects, one or more game pieces may be redeemed for cash or prizes or both. As used herein, the term “prizes” refers to cash, checks, concert tickets, vacations, and the like, and combinations thereof.

In various aspects, the promotional item may be a coupon that is redeemable, at least in part, for additional cleansing devices. The addition of the coupon provides incentive for the initial purchase of the cleansing devices and/or the repeat purchase of the cleansing devices to which the coupon is directed. In other aspects, the coupon may be redeemable, at least in part, for toiletries, toys, clothing, and the like, and combinations thereof. In these aspects, the addition of the coupon provides incentive for the purchase of another product, such as, for example, those listed above.

In various aspects, the promotional items associated with the cleansing devices may be adapted to appeal to the specific category of user and/or purchaser to which the cleansing device is adapted thereby creating a promotional kit. The promotional items may be adapted, for example, by providing coupons redeemable, at least in part, for items likely to be of interest to a given category of user and/or purchaser.

For example, a cleansing device may be adapted for use by caregivers on adult patients. A promotional item, adapted to appeal to adult patients, may be associated with the cleansing device. For example, the promotional item may be a coupon for makeup, hair care products, skin care products, toiletries, salon services, and the like, and combinations thereof.

In another example, a cleansing device may be adapted for use by caregivers on infants. A promotional item, adapted to appeal to purchasers of such cleansing devices, may be associated with the cleansing device. For example, the inclusion 75 may be a coupon for infant care products such as, for example, diapers, baby wipes, toiletries, changing pads, and the like, and combinations thereof. In various aspects, the inclusion 75 may be a coupon for baby food, clothing, toys, books, and the like, and combinations thereof.

In another example, a cleansing device may be adapted for use by adults. A promotional item may be associated with the adult cleansing device that is adapted to appeal to adults. For example, the promotional item may be one or more game pieces associated therewith. The game pieces may be adapted such that a single game piece entitles the bearer to redeem the game piece for cash and/or prizes. Alternatively or additionally, the game pieces may be adapted such that multiple game pieces are required to entitle the bearer of the game pieces to redeem the game pieces for cash and/or prizes.

In various aspects, the inclusions 75 may be informational items. As used herein, the term “informational item” refers to objects that are provided in addition to cleansing devices, are adapted to communicate information to the user and/or consumer of the absorbent article, are associated with individual cleansing devices, and are adapted to separate from the cleansing device. Examples of informational items include cards, paper, electronic media, or other suitable media capable of storing and conveying information. The informational items do not include information provided primarily as part of a promotion.

In various aspects, the informational items associated with the cleansing devices may be adapted to appeal to the specific category of user and/or purchaser to which the cleansing device is adapted thereby creating an informational kit. The informational items may be adapted, for example, by providing information likely to be of interest to a given category of user and/or purchaser.

For example, a cleansing device may be adapted for use by adults. An informational item may be associated with the cleansing device that is adapted to interest adults. For example, the informational item may be a card containing information about health, menstruation, incontinence, aging, skin health, motivational or inspirational statements, jokes, and the like. The informational item may additionally or alternatively include addresses for web sites available on the Internet. The web sites may contain information related to issues of interest for users of adult products.

In another example, a cleansing device may be adapted for use by a caregiver on infants and/or children. The cleansing device may be adapted for an infant or child at a specific age, size and/or stage of development. An informational item may be associated with the cleansing device that is adapted to interest purchasers of cleansing devices of that specific age, size and/or stage of development. For example, the informational item may be a card containing information or instructions about children's health and hygiene, such as sleep habits, thumb sucking, teething, skin health, toilet training, and the like, and combinations thereof. In another example, a cleansing device may be adapted for use by newborn children. The informational item may be adapted to purchasers of such cleansing devices. For example, the information and instructions provided with the informational item may relate to issues such as, for example, umbilical care, sleeping positions, and nursing.

The informational item may additionally or alternatively include information describing activities that are suitable for caregivers and users of cleansing devices. The activities may be adapted for a child at a specific age, size and/or stage of development. For example, the activities may be adapted to promote interaction between the child and the caregiver. The information inclusion 75 may additionally or alternatively include addresses for web sites available on the Internet. The web sites may contain information related to issues of interest for purchasers of cleansing devices.

In another aspect of the present invention, the retaining zone 70 may include more than one inclusion 75. In yet another aspect of the present invention, the inclusion 75 may be self-contained within a package, particularly if the inclusion 75 is liquid, semi-solid, or powdered, if the inclusion 75 may be affected by environmental conditions, or if more than one inclusion 75 needs to be maintained within the same proximity. Self-containing an object may be desirable for reasons, for example, of sterility, moisture retention, safety, light avoidance, air avoidance, and thermal stability. Self-containment may desirably maintain the efficacy of the object, such as, for example, perfumes, sunscreens, UV detectors, photo-activated compounds. As used herein, the term “self-contained” refers to objects that are encased in a package in addition to the material used in the cleansing device 10. For example, a shampoo would need to be contained within a moisture-impermeable package such as a poly pouch, a foil pouch, or a closeable poly container such that the shampoo does not leak out of the retaining zone 70.

In one aspect of the present invention, the inclusion 75 may be selected such that its design coordinates with the design scheme of the cleansing device 10. For example, if the cleansing device 10 is decorated with cartoon animals, the inclusion 75 may be a plastic cartoon animal tub toy matching the cleansing device design scheme. In another aspect of the present invention, the inclusion 75 may be selected such that its function coordinates with the function of the cleansing device 10. For example, if the cleansing device 10 is intended for use in bathing a child, the inclusion 75 may be a pouch of gentle skin-friendly liquid soap.

In one aspect of the present invention, the inclusion system 60 may be disposed within the interior space 45 and coupled to one of the face and backing layers 15, 20. In another aspect of the present invention, the cleansing device 10 may include more than one inclusion system 60 disposed on one or both of the outer surface 40 and the interior space 45 of the cleansing device 10. In various aspects of the present invention, the one or more inclusion systems 60 may be located generally at any location on the outer surface 40 or in the interior space 45 of the cleansing device 10. In another aspect of the present invention, the inclusions system(s) 60 may be disposed within the interior space 45 without being coupled to the cleansing device 10.

In various other aspects of the present invention, the cleansing device 10 may contain additional layers or attachments as necessary to achieve the desired functional and/or aesthetic objectives of the designer. For example, additional layers may be added to create a cloth-like feel and/or to add elasticity and/or to alter vapor permeability and/or to alter liquid impermeability.

In another aspect of the present invention, the inclusion system 60 may be adapted to be removable from the cleansing device 10 without destroying the inclusion system 60 or the cleansing device 10. In this aspect, the inclusion system may include a pouch layer coupled to the retaining layer 80 such that the inclusion system 60 takes the form of a pouch. Such a pouch may be adapted to be removed from and attached to the cleansing device 10 by a manufacturer or by a user of the cleansing device 10. The inclusion system 60 may be made removable and attachable through the use of hook and loop, adhesives, or any other suitable mechanism. In still other aspects of the present invention, the inclusion system 60 may be adapted to be removable from the cleansing device 10 and/or may be adapted to be refilled with one or more objects and/or may be adapted to be rejoined to the cleansing device 10. The cleansing device 10 may be provided to a user along with an independent inclusion system 60 for the user to combine or use separately as appropriate.

In another aspect of the present invention, the cleansing device 10 does not include an inclusion system 60, but does include one or more inclusions 75 of any type discussed herein affixed to the outer surface 40 of the cleansing device 10. The inclusion(s) 75 may be attached to the outer surface 40 using adhesive, by sewing, by ultrasonic bonding, or by any suitable means. In one exemplary aspect, at least one edge or portion of a pouch or packet may be affixed to the outer surface 40 or embedded or otherwise affixed at the seam 35 when the seam 35 is formed. Access to the contents of the pouch or packet may then be gained by tearing the pouch or packet away from the applicator 10, leaving the edge or portion affixed to the outer surface 40.

In another aspect of the present invention, the cleansing device 10 does not include an inclusion system 60, but does include one or more inclusions 75 of any type discussed herein. In this aspect, the one of the face and backing layers 15, 20 is constructed from a laminated, multi-layer material in which a portion of one of the layers is not laminated to another layer, leaving a space between the layers and within the laminated material. The one or more inclusions 75 are then disposed in that space.

By virtues of the design and materials chosen for the cleansing device 10, the cleansing device 10 may be designed to be disposable. In this case, disposable means that the cleansing device 10 is disposed of, rather than cleaned, after use. In another aspect of the present invention, the cleansing device 10 may be designed to be semi-disposable, meaning that the cleansing device 10 is disposed of after a small number of uses. In another aspect of the present invention, the cleansing device 10 may be designed to be durable, meaning that the cleansing device 10 is typically cleaned for re-use rather than being disposed of.

In one aspect of the present invention, the cleansing device 10 including an inclusion system 60 may be sold in association with or near a similar cleansing device lacking an inclusion system 60. In this aspect, the manufacturer and/or retailer may set a price for the cleansing device 10 including an inclusion system 60 higher than the price of a cleansing device lacking an inclusion system 60.

Referring now to FIGS. 2 and 3, a cleansing device system 85 may be provided including a package 82 and one or more of the cleansing device kits disposed therein. In various aspects, the package 82 may include a rigid material such as cardboard, molded plastic, and the like. In various aspects, the package 82 may be a flexible consumer package. As used herein, the term “flexible consumer package” refers to non-rigid containers, such as polyethylene bags, that are adapted to contain cleansing devices and are adapted to be presented to a consumer. The one or more cleansing device kits include at least one inclusion 75 associated with a cleansing device 10 to add value to the cleansing device. Alternatively or additionally, the package 82 may include one or more cleansing devices 10 that have no inclusion 75 associated therewith.

In some aspects, the package 82 may include at least a first cleansing device kit and a second cleansing device kit wherein the first and second cleansing device kits and include inclusions 75 associated therewith. The first cleansing device kit may include a first inclusion 75 associated therewith. The second cleansing device kit may include a second inclusion 75 associated therewith.

The first and second inclusions 75 and may be the same type of inclusion 75. For example, the first inclusion 75 may be a sticker and the second inclusion 75 may be a sticker. The images depicted on the first inclusion 75 and the second inclusion 75 may or may not be the same. For example, the first inclusion 75 may be a sticker depicting the image of a frog and the second inclusion 75 may be a sticker depicting the image of a ladybug. In another example, the first and second inclusions 75 may both be stickers depicting the same image.

The first and second inclusions 75 may be different types of inclusions 75. Different types of inclusions 75 include, for example, coupons, game pieces, toys, stickers, temporary tattoos, trading cards, comic books, iron-on decals, cards containing information, and the like. For example, the first inclusion 75 may be a coupon and the second inclusion 75 may be a toy. In another example, the first inclusion 75 may be a toy and the second inclusion 75 may be sticker. The images depicted on the first inclusion 75 and the second inclusion 75 may or may not be the same. For example, the first inclusion 75 may be a sticker depicting a duck and the second inclusion 75 may be a toy depicting the image of a crab or the toy may be in the shape of a crab. In another example, the first inclusion 75 may be a sticker depicting the image of a frog and the second inclusion 75 may be a toy depicting the image of a frog or the toy may be in the shape of a frog.

As used herein, the term “same as” refers to images that depict a common character, shape, and the like. One image may be a different size and may have subtle differences and still be considered the same as a second image. For example, a large star image would be the same as a small star image because both depict a star. In another example, the image of a cartoon character clapping would be the same as an image of the cartoon character running because both depict the same cartoon character.

Any of the inclusions 75 described herein may be combined with any of the others to produce various cleansing device systems. For example, a package 82 of cleansing devices 10 may include inclusions 75 associated therewith. One or more of the cleansing devices 10 may include a coupon and/or one or more of the cleansing devices 10 may include a toy and/or one or more of the cleansing devices 10 may include a game piece and/or one or more of the cleansing devices 10 may include a sticker.

In various aspects, the cleansing device system 85 may include a package 82 having one or more package images 91 visible thereon. For example, the package 82 in FIG. 2 has two package images 91, one of a moon and one of a sun.

In various aspects, the cleansing device system 85 may include at least one cleansing device kit including a cleansing device 10 having one or more device images 92 visible thereon. For example, the cleansing device kit in FIG. 3 has a device image 92, a star.

In various aspects, the cleansing device system 85 may include at least one cleansing device kit. The cleansing device kit includes a cleansing device 10 and at least one inclusion 75 associated therewith. The at least one inclusion 75 may include one or more inclusion images 94. For example, the first cleansing device kit of FIG. 3 includes a first inclusion 75 having an inclusion image 94. The inclusion 75 is a separate removable sticker and the inclusion image 94 is that of a star. In various aspects, the inclusion image 94 may also be depicted by a toy shaped like a star or a temporary tattoo bearing the image of a star, or the like.

In various aspects, the inclusion image 94 may be the same as one or more of the device images 92. This is illustrated in the cleansing device kit in FIG. 3. The inclusion image 94 is a star and the device image 92 is a star.

In various aspects, the inclusion image 94 may be the same as one or more of the package images 91. This is illustrated in cleansing device kits and in FIG. 3. The cleansing device kit has an inclusion image 94 of a star and one of the package images 91 is a star, as illustrated in FIG. 2. The cleansing device kit has an inclusion image 94 of a moon and one of the package images 91, as illustrated in FIG. 2, is a moon.

In various aspects, the inclusion image 94 may be the same as one or more of the device images 92 which may be the same as one or more of the package images 91.

Suitable images 91 and/or 92 and/or 94 may include morphics as described in co-assigned U.S. patent application Ser. No. 11/192,210 filed Jul. 28, 2005 and titled “Hygiene System,” the entirety of which is incorporated herein by reference where not contradictory.

The cleansing device system 85 may also include one or more collector devices such as, for example, posters, charts, maps, books, containers, and the like, and combinations thereof. The collector devices may be used to keep and/or organize the inclusions 75 acquired over time. The collector devices may be included with a package 82 of cleansing devices 10 or may be available separately.

For example, a collector device may be a poster adapted to receive inclusions 75 in the form of collector pieces, which may be stickers. The stickers may include various characters and a user may collect all the available characters and position the characters on the poster. In another example, the collector device may be game board suitable for collecting inclusions 75 in the form of game pieces. In another example, the collector device may be a progress chart useful in toilet training. An inclusion 75 in the form of a sticker may be placed on the chart indicating successful use of the toilet. When a sufficient number of stickers or collector pieces are accumulated on the collector device (for example, for successful completion of a task such as toilet training), the subject or caregiver may be deemed eligible for a reward to be supplied by the user or caregiver, or to be supplied by the manufacturer or seller of the cleansing device 10. For example, a child successfully completing a toilet training program, as indicated by a sufficient accumulation of collector pieces on a collector device, could be eligible to receive a fast food gift certificate or other reward supplied by a parent or by the seller or manufacturer of the cleansing device 10.

In one aspect of the present invention, the cleansing device 10 may be disposed in a package 82, where the package 82 may be a flexible consumer package. A first cleansing device with an inclusion 75 may be packaged and sold separately from a second cleansing device without an inclusion 75. In this aspect, the first cleansing device has a first cleansing device price, and the second cleansing device has a second cleansing device price. The first cleansing device price may be higher than the second cleansing device price because of the inclusion 75 included with the first cleansing device.

In another aspect of the present invention, the cleansing device 10 may be used to promote hygiene by including as an inclusion 75 a recreational, promotional, complementary, informational, or functional item adapted to encourage use of the cleansing device 10.

In still another aspect of the present invention, a user of the cleansing device system 85 may be provided with flexibility in the use of the cleansing device system 85 by including a plurality of inclusions 75 in a package 82 with at least one cleansing device 10. In this aspect, the user may select one or more inclusions 75 to associate with the cleansing device 10 based on the situation in which the cleansing device 10 is to be used. For example, the user may select a packet of shampoo and a simple toy to associate with the cleansing device 10 for use in bathing a young child, but may choose a packet of shampoo and a puzzle to associate with the cleansing device 10 for use in bathing an older child. This is particularly useful in families having more than one child, or in an adult caregiver situation in which different adults may have different needs.

In another aspect of the invention, one or more cleansing devices 10 may be packaged and sold with a similar, dissimilar, related, or unrelated product. For example, a cleansing device 10 with a baby-related inclusion 75 may be packaged and sold with a package of baby wipes.

In various aspects of the present invention, the cleansing device 10 may be packaged and sold with an inclusion 75 in a retaining zone 70 of the cleansing device 10, with an inclusion 75 affixed to the outer surface 40 of the cleansing device 10, with an inclusion 75 disposed in the interior space 45 of the cleansing device 10, or with an inclusion 75 in the same packaging as the cleansing device 10.

In another aspect of the present invention, a plurality of inclusions 75 may be packaged and sold with a single cleansing device 10, or with a plurality of cleansing devices 10. The plurality of inclusions 75 may be in a 1:1 ratio to the number of cleansing devices 10 in the package, may outnumber the cleansing devices 10 in the package, or may be outnumbered by the cleansing devices 10 in the package.

In another aspect of the present invention, a plurality of inclusions 75 may also be packaged separately from a package including one or more cleansing devices 10. The plurality of inclusions 75 may be packaged along a theme, such as a package of age-, gender-, or application-specific inclusions that may be sold separately from or co-packed with a package of one or more cleansing devices 10.

In another aspect of the present invention, one or more inclusions 75 that differ from inclusions 75 that are typically offered may be co-packed with or sold separately from a package of one or more cleansing devices 10. For example, if cleansing devices 10 with lavender-scented inclusions 75 are typically sold, a specialty package of cleansing devices 10 including mint-scented inclusions 75 may be offered. Alternatively, a separate package of mint-scented inclusions 75 without cleansing devices 10 may be offered.

Other objects and advantages of the present invention will become more apparent to those skilled in the art in view of the following description and the accompanying drawings.

The invention has been described with reference to various specific and illustrative aspects of the present invention and techniques. However, it should be understood that many variations and modifications may be made while remaining within the spirit and scope of the invention. Many alternatives, modifications and variations will be apparent to those skilled in the art in light of the foregoing description. Accordingly, this invention is intended to embrace all such alternatives, modifications, and variations that fall within the spirit and scope of the appended claims.

Methods for employing a cleansing device with inclusion

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