The invention generally relates to product display systems.
Marketing can be a significant contributor to the success or failure of a product. For example, in the retail industry, the ability to present products and/or samples to consumers in an attractive and/or readily accessible manner can substantially improve sales. Indeed, a great deal of marketing time and effort is often directed toward product display containers in a wide variety of retail environments such as clothing stores, convenience stores, video rental stores, grocery stores, drug stores, trade shows, etc.
Some product display systems have multi-compartment displays that are permanently attached to one another to display merchandise in a “column” configuration. Since the compartments of these displays are not designed to be detachable, there may be a limited number of applications in which these displays can be used. For example, these displays may be limited to either floor stand deployment or hanging deployment, but typically not both. These displays are often not suitable for countertop use due to the potential for the displays to tip over or size issues. Furthermore, the number of compartments and, therefore, the amount of merchandise that can be displayed is generally fixed, which may further limit their usefulness.
While other approaches to displaying merchandise may make use of individual compartments, a number of difficulties remain. For example, one approach is to use compartments that are individually attachable to a floor stand, wherein the attachment mechanism requires multiple intermediate pieces for assembly. Such an approach may require each compartment to have dedicated hanging pieces. The display may be complicated, time consuming to deploy, and susceptible to lost pieces and/or complicated shipping arrangements. Furthermore, the extra parts required for assembly further increase the bill of materials. Even without a separate floor stand, other approaches to individual product display compartments may make use of separate interconnection pieces, leading to similar drawbacks of the display being complicated, time consuming to deploy, susceptible to lost pieces and/or complicated shipping arrangements, and/or increasing the bill of materials.
Certain embodiments of the invention provide for a product display system comprising a plurality of detachable display containers, where each display container in the plurality of detachable display containers includes at least a first side panel, a second side panel, a back panel and a bottom panel. The back panel extends between the first side panel and the second side panel, and the bottom panel extends between the first side panel and the second side panel. The first side panel, the second side panel, the back panel and the bottom panel are adapted to form an area for holding product to be displayed.
In certain embodiments of the invention, the display containers have integral means for interconnecting one display container to an adjacent display container. For example, a display container may include one or more container interconnection flaps, wherein each container interconnection flap is integral with one of the panels. In one embodiment, the display container may include a first container interconnection flap integral with the first side panel and a second container interconnection flap integral with the second side panel. The container interconnection flaps enable the display container to be coupled to an adjacent display container. The adjacent display container may have slots or other apertures formed in or between one or more of its panels for receiving the interconnection flaps, thereby enabling the two display containers to be coupled together.
In certain embodiments of the invention, the bottom surface of the bottom panel facilitates placement of the display container on a substantially horizontal surface such as a countertop or shelf. In certain embodiments of the invention, the back panel includes a mounting mechanism that enables the display container to be hung.
In certain embodiments of the invention, the product display system comprises a plurality of detachable display containers as described above in combination with a stand, rack, pole, base and/or tray adapted to hold the plurality of detachable display containers. For example, the product display system may comprise a plurality of detachable display containers in combination with a floor stand. The display containers may be held by the floor stand in various ways. For example, the back panel of each display container may include a mounting mechanism that enables the display container to be hung from the floor stand. As another example, each display container may have a floor stand interconnection flap that fits into a corresponding slot or other aperture in the floor stand. Alternatively, each display container may have a slot or other aperture that receives a flap from the floor stand. Alternatively, the floor stand has support panels on which each display container rests. Other ways of mounting the display containers to a floor stand are possible.
The product display system may comprise a plurality of detachable display containers in combination with a tray. The tray may be sized to hold a plurality of detachable display containers for display. The tray may have a bottom surface that facilitates placement of the product display system (e.g., the tray holding a plurality of display containers) on a substantially horizontal surface such as a countertop or shelf. The display containers may be held by the tray in various ways. For example, the display containers may simply fit inside the tray. Other ways of having the tray hold a plurality of display containers are possible, including ways similar to those described above.
The invention may be practiced as a system wherein same display container may be used either as a standalone container, may be connected to one or more other similar containers, may be mounted either alone or with other connected containers to a floor stand or powerwing rack, or may be placed either alone or with other similar containers in a tray. In this way, the display container provides versatility to the marketer or retailer, as the same display container may be displayed in different ways.
Each detachable display container may be constructed of a single sheet of material. That is, for example, the first side panel, second side panel, back panel, bottom panel, and any interconnection flaps of a single detachable display container may all be cut from a single sheet of material. The material may be cardboard, paperboard, or any other suitable material.
Further embodiments, features and aspects of the present invention will become readily ascertainable from the following discussion and are set forth in the appended claims.
The foregoing and further features and advantages of the invention will become apparent from the following description of embodiments with reference to the accompanying drawings, wherein like numerals are used to represent like elements and wherein:
Certain embodiments of the invention provide a modular product display system in which detachable display containers of the system can be used in a wide variety of environments. For example, the detachable display containers may be coupled directly to one another to form an interconnected multi-compartment arrangement that can stand alone, can be hung from a rack, can be attached to a floor stand, can be placed in a tray, and so on. The detachable display containers may also be used individually, with each individual display container in a hanging or floor stand configuration, positioned individually on a counter top or shelf, or disposed side-by-side in a tray for shipping and/or retail use. The highly adaptable nature of the modular product display system therefore provides a number of advantages over conventional approaches.
In the illustrated example, the lower display container 22B, which is identical to the upper display container 22A, has a first side panel 24, a second side panel 25, a back panel 26 extending between the first side panel 24 and the second side panel 25, and a bottom panel 27 extending between the first side panel 24 and the second side panel 25. The display container 22B can also have a front panel 46 extending between the first side panel 24 and the second side panel 25. Any of the panels, including the front panel 46, may include an advertising message or other indicia (not shown). The advertising message can be related to the merchandise to be dispensed from the display container 22B. The bottom surface of the bottom panel 27 can facilitate placement of the display container 22B on a substantially horizontal surface such as a countertop or shelf.
In this embodiment, each illustrated side panel 24, 25 includes a container interconnection flap 28,30 that is integral to the respective side panel. In particular, the illustrated first side panel 24 has a first container interconnection flap 28 that is integral to the first side panel 24, and the second side panel 25 has a second container interconnection flap 30 that is integral to the second side panel 25. The use of one or more container interconnection flaps 28,30 on each of the containers 22 ensures that multiple display containers can be joined together to form a multi-compartment assembly of any desired size. In addition, by making the interconnection flaps 28,30 integral to the side panels 24,25, the modular product display system 20 can have a simplified construction, simplified assembly, reduced bill of materials, and a reduced likelihood of lost pieces during the life cycle of the system 20.
The interconnection mechanism between the product display containers of
The interconnection flaps and slots (or other suitable apertures) can have other configurations. For example, they may be arranged for side-by-side connection as opposed to a stackable connection as illustrated.
The back panel 26 of the illustrated display container 22B also has a mounting mechanism that enables the display container 22B to be hung. In the particular example shown, the mounting mechanism is one or more apertures 48 that are designed to mate with an appropriate mechanism such as a “powerwing” extension hook. The display container 22B may therefore be hung from a substantially vertical structure or surface such as a powerwing rack, pole, mounting strip, etc. Since the upper display container 22A, which also has a mounting mechanism, can be connected directly to the lower display container 22B, the two display containers 22 can both be hung together by using the mounting mechanism of only the upper display container 22A, if desired.
Turning now to
The tray 72 and divider 76 are dimensioned so that the display containers 50 fit snugly within the tray 72. That is, the tray has a bottom panel and four sides defining a containment area, and the containment area is equal to the sum of the areas of the divider(s) and display container(s) to be accommodated.
Turning now to
It can seen from
Turning now to
Display containers such as the illustrated modular display containers 22 (
The display containers of the various embodiments of the invention may of course take numerous forms other than those in the illustrated examples. For example, in some embodiments, the display container may have only one container interconnection flap. The container interconnection flaps need not extend from the side panels; for example, they may extend from the back panel and/or front panel. In such a case, the bottom panels of the display containers may be provided with slots or other apertures on the front and rear-most portions rather than the side portions in order to mate with the interconnection flaps. Many other variations are possible within the scope of the embodiments of the invention.
It will be appreciated that certain embodiments of the invention provide advantages in terms of simplicity, time savings, and cost savings. Also, a modular approach in which the same or similar display containers are used in various ways (e.g., on shelves, in floor stands, in powerwings, etc.), provides an attractive and effective way to market and sell the products on display.
The term “coupled” is used herein to refer to any connection, direct or indirect, and unless otherwise stated may include a mechanical, electrical, optical, electromagnetic, integral, separate, or other relationship between the components in question. Furthermore, any use of terms such as “first” and “second” do not necessarily infer a chronological relationship.
Although embodiments of the present invention have been disclosed in detail, it should be understood that various changes, substitutions, and alterations may be made herein, and the present invention is intended to cover various modifications and equivalent arrangements. Other examples are readily ascertainable from the above description by one skilled in the art and may be made without departing from the spirit and scope of the present invention as defined by the following claims.
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20070187346 A1 | Aug 2007 | US |