A vast majority of transactions in the transfer of goods or services are tracked and/or supported by computerized systems. For sellers, such electronic transaction support facilitates resource planning, reporting and ultimately efficient operation. Buyers are also empowered with significant abilities by virtue of electronic transaction support to research products and services and identify advantageous potential transactions.
Buyers typically view a seller as a single entity even though the seller may have hundreds of physical stores, an online storefront, and a significant social media presence. Buyers increasingly wish to deal with such a vast enterprise in a coherent experience. As such, sellers are beginning to provide a consolidated approach to the various channels by which a buyer could obtain goods or services. Such a consolidation of a seller's various channels (physical, virtual, et cetera) is termed an omnichannel.
The discussion above is merely provided for general background information and is not intended to be used as an aid in determining the scope of the claimed subject matter.
An omnichannel services platform includes a service orchestrator and a plurality of service modules. Each service module has a conforming service interface. A service manifest is operably coupled to the service orchestrator to allow the service orchestrator to call each of the plurality of services. The service manifest includes, at least, location information for each of the plurality of service modules.
This Summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used as an aid in determining the scope of the claimed subject matter. The claimed subject matter is not limited to implementations that solve any or all disadvantages noted in the background.
Embodiments described herein generally provide an omnichannel service platform that offers sellers the ability to provide a seamless experience for buyers through all channels including brick-and-mortar (B&M) stores, e-commerce online store, catalog mail order interactions, call center telephone orders, mobile shopping and so on, in the cloud, on premises, or any combination thereof. Omnichannel systems provided in the past have generally required complex integrations to connect all the subsystems in order to offer a seemingly seamless omnichannel consumer experience. Further, such attempts have generally increased cost of ownership due to customizations of cross-channel capabilities that required modification to many subsystems in order to accommodate different build technologies for different business goals and/or technologies available at different periods of time. Further still, such previous attempts have generally had limited deployment choices requiring a user to either select a purely on-premises solution, or a purely cloud-based solution.
Embodiments described below generally provide improvements over previous omnichannel service solutions. In particular, embodiments described herein generally deploy a distributed system architecture that offers choice with respect to deployment allowing the utilization of on-premises solutions, cloud-based solutions, as well as hybrid solutions that employ both on-premises aspects and cloud-based aspects. Further, embodiments described herein can seamlessly connect with components deployed in a public cloud, such as Azure, available from Microsoft Corporation of Redmond, Wash. Moreover, embodiments can also connect with a private cloud, and/or an on-premises solution (seller's environment), as desired. Various services of the platform can be selected by a seller in order to provide certain levels of native support. Further, embodiments described herein generally provide native support for connecting services in any location in accordance with a defined service contract that specifies interactions between various services and the service platform. Embodiments herein may also provide automatic data synchronization among all distributed subsystems as well as the ability to provide linear scale-out to increase system performance. Linear scale out means that performance of at least some embodiments can be increased linearly by simply adding additional hardware resources.
As will be appreciated, embodiments herein provide significant extensibility as well as relatively simple requirements for installation of new service modules for additional features. The extensibility applies not only to business data and operations, but to custom authentication providers as well.
Users 102 and 104 interact with user input mechanisms to control and manipulate computing system 100. For instance, users 102 and 104 can access data in data store 110. User data access can include, but is not limited to, read access, write access, and/or update access to the data. Updating data can include modifying and/or deleting data in data store 110. For sake of illustration, users 102 and 104 are shown accessing system 100 in
In the example shown in
Processor 114 is illustratively a computer processor with associated memory and timing circuitry (not shown). Processor 114 is illustratively a functional part of system 100 and is activated by, and facilitates the functionality of, other systems and components and items in system 100.
Data store 110, in one embodiment, includes data entities 122, workflows 124, processes 128, and applications 132 that are implemented by application component 116 for users of computing system 100 to perform processes and tasks. Information in data store 110 further includes metadata 126, commerce entities 136, and any other data 130 that can be used by application component 116 or other items in computing system 100. Commerce entities 136 include business data and operations that help define and support commerce runtime module 138. Examples of commerce entities 136 include customer entities, product entities, and shopping cart entities. Entities 122, in one embodiment, describe entities within or otherwise used by system 100.
Computing system 100 can be any type of computing system. However, in one embodiment, computing system 100 comprises a business system, such as an enterprise resource planning (ERP) system. As such, applications 132 can be any suitable applications that may be executed by system 100 in order to perform one or more functions for which system 100 is deployed.
Application component 116 accesses the information in data store 110 in implementing the programs, workflows or other operations performed by application component 116. For instance, application component 116, in one example, runs applications 132, which can include workflows 124 and processes 128. Workflows 124, and processes 128, in one example, operate upon data entities 122 as well as other data 130 in order to enable the user to perform his or her operations within system 100. In one example, user interface component 112, either by itself or under the control of other items in system 100, generates user interface displays for the users.
User interface component 112 senses physical activities, for example by generating user interface displays that are used to sense user interaction with computing system 100. User interface displays can include user input mechanism that sense user inputs in a wide variety of different ways, such as point and click devices (e.g. a computer mouse or trackball) a keyboard (either virtual or hardware), a keypad, or a touch sensitive display. Similarly, the user inputs can illustratively be provided by voice inputs or other natural user interface input mechanisms as well.
It should also be noted that the above description has shown one or more data stores, including data store 110. Data store 110 can be any of a wide variety of different types of data stores. Further, the data in data store 110 can be stored in multiple additional data stores as well. Also, the data stores can be local to the environments, agents, modules, and/or components that access them, or they can be remote therefrom and accessible by those environments, agents, modules, and/or components. Similarly, some can be local while others are remote.
In accordance with one embodiment, computing system 100 includes commerce services module 120 and commerce runtime module 138. Commerce services module 120 facilitates a standardized, coherent approach to an omnichannel service platform, as will be described in further detail below with respect to
Commerce services module 120 also includes a number of service interfaces 208, 210 and 212. Service interfaces 208, 210, and 212 are generally predefined and extensible service interfaces. These interfaces are considered a set of application interfaces that expose various operations and data in order to connect all system components. It is the standardization of this set of interfaces that allows system 100 to interact with various service modules in a way that allows a user of system 100 to pick and choose which services to provide. Further, if a seller wishes to provide additional services, an additional service component can simply be obtained and communicatively coupled to the service interfaces 208, 210, and 212.
The present discussion has mentioned processors and servers. In one embodiment, the processors and servers include computer processors with associated memory and timing circuitry, not separately shown. They are functional parts of the systems or devices to which they belong and are activated by, and facilitate the functionality of the other components or items in those systems.
Various user interface displays can take a wide variety of different forms and can have a wide variety of different user actuatable input mechanisms disposed thereon. For instance, the user actuatable input mechanisms can be text boxes, check boxes, icons, links, drop-down menus, search boxes, etc. They can also be actuated in a wide variety of different ways. For instance, they can be actuated using a point and click device (such as a track ball or mouse). They can be actuated using hardware buttons, switches, a joystick or keyboard, thumb switches or thumb pads, etc. They can also be actuated using a virtual keyboard or other virtual actuators. In addition, where the screen on which they are displayed is a touch sensitive screen, they can be actuated using touch gestures. Also, where the device that displays them has speech recognition components, they can be actuated using speech commands.
The description is intended to include both public cloud computing and private cloud computing. Cloud computing (both public and private) provides substantially seamless pooling of resources, as well as a reduced need to manage and configure underlying hardware infrastructure.
A public cloud is managed by a vendor and typically supports multiple consumers using the same infrastructure. Also, a public cloud, as opposed to a private cloud, can free up the end users from managing the hardware. A private cloud may be managed by the organization itself and the infrastructure is typically not shared with other organizations. The organization still maintains the hardware to some extent, such as installations and repairs, et cetera.
In the embodiment shown in
It will also be noted that computing system 100, or portions of it, can be disposed on a wide variety of different devices. Some of those devices include servers, desktop computers, laptop computers, tablet computers, or other mobile devices, such as palm top computers, cell phones, smart phones, multimedia players, personal digital assistants, et cetera.
Under other embodiments, applications or systems are received on a removable Secure Digital (SD) card that is connected to a SD card interface 15. SD card interface 15 and communication links 13 communicate with a processor 17 along a bus 19 that is also connected to memory 21 and input/output (I/O) components 23, as well as clock 25 and location system 27.
I/O components 23, in one embodiment, are provided to facilitate input and output operations. I/O components 23 for various embodiments of the device 16 can include input components such as buttons, touch sensors, multi-touch sensors, optical or video sensors, voice sensors, touch screens, proximity sensors, microphones, tilt sensors, and gravity switches and output components such as a display device, a speaker, and or a printer port. Other I/O components 23 can be used as well.
Clock 25 illustratively comprises a real time clock component that outputs a time and date. It can also, illustratively, provide timing functions for processor 17.
Location system 27 illustratively includes a component that outputs a current geographical location of device 16. This can include, for instance, a global positioning system (GPS) receiver, a LORAN system, a dead reckoning system, a cellular triangulation system, or other positioning system. It can also include, for example, mapping software or navigation software that generates desired maps, navigation routes and other geographic functions.
Memory 21 stores operating system 29, network settings 31, applications 33, application configuration settings 35, data store 37, communication drivers 39, and communication configuration settings 41. Memory 21 can include all types of tangible volatile and non-volatile computer-readable memory devices. It can also include computer storage media (described below). Memory 21 stores computer readable instructions that, when executed by processor 17, cause the processor to perform computer-implemented steps or functions according to the instructions. Device 16 can have a client business system 24 which can run various business applications or embody parts or all of computing system 100. Processor 17 can be activated by other components to facilitate their functionality as well.
Examples of the network settings 31 include things such as proxy information, Internet connection information, and mappings. Application configuration settings 35 include settings that tailor the application for a specific enterprise or user. Communication configuration settings 41 provide parameters for communicating with other computers and include items such as GPRS parameters, SMS parameters, connection user names and passwords.
Applications 33 can be applications that have previously been stored on the device 16 or applications that are installed during use, although these can be part of operating system 29, or hosted external to device 16, as well.
Computer 810 typically includes a variety of computer readable media. Computer readable media can be any available media that can be accessed by computer 810 and includes both volatile and nonvolatile media, removable and non-removable media. By way of example, and not limitation, computer readable media may comprise computer storage media and communication media. Computer storage media is different from, and does not include, a modulated data signal or carrier wave. It includes hardware storage media including both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can be accessed by computer 810. Communication media typically embodies computer readable instructions, data structures, program modules or other data in a transport mechanism and includes any information delivery media. The term “modulated data signal” means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. By way of example, and not limitation, communication media includes wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared and other wireless media. Combinations of any of the above should also be included within the scope of computer readable media.
The system memory 830 includes computer storage media in the form of volatile and/or nonvolatile memory such as read only memory (ROM) 831 and random access memory (RAM) 832. A basic input/output system 833 (BIOS), containing the basic routines that help to transfer information between elements within computer 810, such as during start-up, is typically stored in ROM 831. RAM 832 typically contains data and/or program modules that are immediately accessible to and/or presently being operated on by processing unit 820. By way of example, and not limitation,
The computer 810 may also include other removable/non-removable volatile/nonvolatile computer storage media. By way of example only,
Alternatively, or in addition, the functionality described herein can be performed, at least in part, by one or more hardware logic components. For example, and without limitation, illustrative types of hardware logic components that can be used include Field-programmable Gate Arrays (FPGAs), Program-specific Integrated Circuits (ASICs), Program-specific Standard Products (ASSPs), System-on-a-chip systems (SOCs), Complex Programmable Logic Devices (CPLDs), etc.
The drives and their associated computer storage media discussed above and illustrated in
A user may enter commands and information into the computer 810 through input devices such as a keyboard 862, a microphone 863, and a pointing device 861, such as a mouse, trackball or touch pad. Other input devices (not shown) may include a joystick, game pad, satellite dish, scanner, or the like. These and other input devices are often connected to the processing unit 820 through a user input interface 860 that is coupled to the system bus, but may be connected by other interface and bus structures, such as a parallel port, game port or a universal serial bus (USB). A visual display 891 or other type of display device is also connected to the system bus 821 via an interface, such as a video interface 890. In addition to the monitor, computers may also include other peripheral output devices such as speakers 897 and printer 896, which may be connected through an output peripheral interface 895.
The computer 810 is operated in a networked environment using logical connections to one or more remote computers, such as a remote computer 880. The remote computer 880 may be a personal computer, a hand-held device, a server, a router, a network PC, a peer device or other common network node, and typically includes many or all of the elements described above relative to the computer 810. The logical connections depicted in
When used in a LAN networking environment, the computer 810 is connected to the LAN 871 through a network interface or adapter 870. When used in a WAN networking environment, the computer 810 typically includes a modem 872 or other means for establishing communications over the WAN 873, such as the Internet. The modem 872, which may be internal or external, may be connected to the system bus 821 via the user input interface 860, or other appropriate mechanism. In a networked environment, program modules depicted relative to the computer 810, or portions thereof, may be stored in the remote memory storage device. By way of example, and not limitation,
It should also be noted that the different embodiments described herein can be combined in different ways. That is, parts of one or more embodiments can be combined with parts of one or more other embodiments. All of this is contemplated herein.
Example 1 is an omnichannel services platform that includes a service orchestrator and a plurality of service modules. Each service module has a conforming service interface. A service manifest is operably coupled to the service orchestrator to allow the service orchestrator to call each of the plurality of services. The service manifest includes, at least, location information for each of the plurality of service modules.
Example 2 is the omnichannel services platform of any or all previous examples wherein at least one of the plurality of services is an on-premises service.
Example 3 is the omnichannel services platform of any or all previous examples wherein at least one of the plurality of services is a cloud-based service.
Example 4 is the omnichannel services platform of any or all previous examples wherein the location information for each of the service modules is set forth in a uniform resource locator.
Example 5 is the omnichannel services platform of any or all previous examples wherein the service manifest includes interface information relative to each service module.
Example 6 is the omnichannel services platform of any or all previous examples wherein the service manifest includes version information relative to each service module.
Example 7 is the omnichannel services platform of any or all previous examples and further comprising a messaging component configured to provide communication between commerce entities.
Example 8 is the omnichannel services platform of any or all previous examples and further comprising a plurality of interfaces, at least one of which is configured to interact with the conforming interface of each service module.
Example 9 is the omnichannel services platform of any or all previous examples and further comprising a service router configured to support metadata driven multi-layer service execution.
Example 10 is the omnichannel services platform of any or all previous examples wherein the service manifest is a component of the service orchestrator.
Example 11 is a computer-implemented method of adding a service module to an omnichannel services platform. The method includes providing a service module having an interface that conforms to at least one service interface of the omnichannel service platform. A service manifest of the omnichannel services platform is modified with information relative to the service module. The service module is called using the modified service manifest.
Example 12 is the computer-implemented method of any or all previous examples wherein calling the service module is performed using a service orchestrator that accesses the modified service manifest.
Example 13 is the computer-implemented method of any or all previous examples wherein the information relative to the service module includes location information.
Example 14 is the computer-implemented method of any or all previous examples wherein the location information specifies a location that is remote from the omnichannel services platform.
Example 15 is the computer-implemented method of any or all previous examples wherein the location information specifies a location at the same premises as the omnichannel services platform.
Example 16 is the computer-implemented method of any or all previous examples wherein the information relative to the service module includes interface information.
Example 17 is the computer-implemented method of any or all previous examples wherein the information relative to the service module includes version information.
Example 18 is a service module for an omnichannel services platform. The service module includes a service interface conforming to at least one interface of the omnichannel services platform. A data store has at least one entity that conforms to the omnichannel services platform. A messaging component is configured to provide communication between entities.
Example 19 is the service module for an omnichannel services platform of any or all previous examples and further comprising a service router configured to communicate with at least one additional service module.
Example 20 is the service module for an omnichannel services platform of any or all previous examples wherein the at least one entity is a commerce entity.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.