Patent Application
20150199774
(NOT APPLICABLE)
The invention relates to creating profiles for businesses by third party, user on-boarding. More particularly, business pages will be created by user recognition of a business type, resulting in a data query utilizing details of a transaction conducted by the user at the business.
In previous iterations, business pages could only be verified and completed by outside research or business self-onboarding. However, this type of system requires either the use of extensive marketing or research. This limits the amount of businesses in any given directory as well as weakens user experience since they don't receive any information or support from non-registered businesses. It would be desirable to cut out these processes and enable official merchant pages to be created by crowd-sourcing required, important, and pertinent information. This change will lead to a more extensive directory of businesses and will allow users a more complete and enjoyable experience.
It would thus also be desirable for a system that could automatically and quickly create pages for businesses by crowd-sourcing information. It would also be desirable to provide added incentives for user participation in supplying input information.
By accessing the user base's collective knowledge of their community, all necessary business information can be quickly and efficiently while also weeding out unnecessary information. In addition, as described in detail below, creating a process of determining information from crowd-sourced leads and reconciling the information with proprietary info would improve user experience and cut down company costs immediately upon implementation.
In an exemplary embodiment, a computer method of creating business profiles using information from third parties includes the steps of (a) accessing user activity with a computer, the computer being programmed to monitor the user activity; (b) the computer identifying the user activity and displaying a list of business types on a display of a user-controlled portable device by communicating with the portable device over a computer network; (c) the computer enabling the user to select a business type from the list of business types for a business that is identified by the computer based on the user activity; (d) the computer prompting the user by further communication with the portable device to input information relating to the business and providing an incentive for the user to provide the input information; (e) the computer determining the validity of the input information by comparing the input information with alternative information stored in a database of the computer and from other users; (f) the computer transforming the input information into directory information when the validity of the input information is verified in step (e); and (g) the computer combining the directory information from step (f) with transaction information identified from the user activity to create a business profile.
The step of providing the incentive for the user to provide the input information may include ranking the user among other users when the user provides the input information. The method may also include displaying a leaderboard of the user and the other users based on local business knowledge. Step (b) may be practiced by the computer displaying an activity feed that includes the user activity and by flagging merchants on the activity feed for creation of the business profile. Step (c) may be practiced by enabling the user to select the business type of one or more of the flagged merchants on the activity feed. The step of providing the incentive for the user to provide the input information may include providing rewards points or a special offer from a merchant or a financial award. The incentive may be awarded when the validity of the input information may be verified in step (e). The method may still further include the computer automatically adding the business profile to a database of existing profiles, where the database of existing profiles may be accessible to the user. Step (g) may further include the computer including the alternative information as part of the business profile. Steps (a) and (b) may be practiced by monitoring user credit/debit card transactions.
In another exemplary embodiment, a computer system creates business profiles using information from third parties. The computer system a memory storing computer programs, and a processor that executes the computer programs stored in the memory. A transaction monitoring module accesses and monitors user purchasing activity. A communication module enables the computer system to communicate with a user-controlled portable device. The portable device includes a display and a user interface, and the transaction monitoring module is cooperable with the communication module to display a list of business types on the display of the portable device. An information request module enables the user to select a business type from the list of business types for a business that is identified by the transaction monitoring module based on the user purchasing activity. The information request module prompts the user by further communication with the portable device to input information relating to the business and provides an incentive for the user to provide the input information. A validity module determines the validity of the input information by comparing the input information with alternative information stored in the memory and from other users. The validity module transforms the input information into directory information when the validity of the input information is verified. A database combines the directory information with transaction information identified from the user purchasing activity and creates a business profile.
In yet another exemplary embodiment, a computer method of creating business profiles using information from third parties and of providing an incentive for the third parties to provide the information includes the steps of (a) a server enabling a user to indicate a business type for one or more merchants; (b) the server prompting the user to input information relating to the one or more merchants and determining the validity of the input information, where the system server transforms the input information into directory information when the validity of the input information is verified; and (c) the server generating a leaderboard ranking the user among other users based on local business knowledge. In one embodiment, the server informs the user when the input information led to creation of a business profile, and the server provides a link to the leaderboard. In this context, the method may further include providing rewards points or a special offer from a merchant or a financial award to the user based on the user position on the leaderboard.
These and other aspects and advantages will be described in detail with reference to the accompanying drawings, in which:
With reference to the drawings, crowd-source business onboarding can be achieved using hardware/software modules that form part of a computer system 10 (
A communication module 18 enables the computer system to communicate with a user-controlled portable device such as a smart phone, tablet, laptop or the like. The portable device includes a display and a user interface, where the transaction monitoring module 16 is cooperable with the communication module 18 to display a list of business types on the display of the portable device. An information request module 20 enables the user to select a business type from the list of business types for a business that is identified by the transaction monitoring module 16 based on the user purchasing activity. That is, after conducting a transaction at one or more merchants, the user's activity feed may list merchant names or the like for the user transactions, and the user is provided with an ability to mark a merchant as a certain category type by providing only basic information (
A validity module 22 determines the validity of the input information by comparing the input information with alternative information stored in the memory 12 and from other users. The validity module 22 transforms the input information into directory information when the validity of the information is verified. That is, the system server receives the request and runs the data against outside and inside databases to determine the validity of the request. Exemplary data stored in outside databases may include Name of Location, Owner Name, Address, Phone Number, Description, External IDs to connect with Other Databases (such as social media), etc. Exemplary data stored in internal databases may include Merchant ID, Transaction History, History of Bin numbers, Known External IDs, etc. A database 24 combines the directory information with transaction information identified from the user purchasing activity and creates a business profile. That is, if the system server determines that the request is valid, information is mined from public resources determining important information for the business including, without limitation, the company name, location and category type. The data collected is combined with the transaction description, coordinates of the transaction (i.e., the location of the transaction to a detailed resolution), and all other data capable of being pulled from a transaction to create a page for the business. That is, the system has access to information from the merchant/business based on the user's credit/debit card use or the like. The business is then automatically enabled within the system, and benefits of the directory are enabled for all future transactions (
The discovery process run by the servers is a function generated by the information obtained through propriety software, in which the system administrator has information regarding transaction descriptions, location of the transaction, and the time that a transaction took place. This enables an algorithm to run comparing that information with databases to efficiently and correctly determine the viability of the crowd-sourced information. Validity can be completed since the information already in possession on the company gives the system references for determining whether the other information is accurate. If the system determines that the crowd-sourced information is incorrect, the button will disappear from all transactions by the user for that particular business, thereby reducing the total amount of possible misinformation for the user.
Users may be rewarded for their community knowledge by correct information leading to a correction in their activity at the business. This reward can be in the form of reputation or some kind of financial reward (such as award points or special offers). The incentive may be awarded when the validity of the input information is verified.
As an alternative or additional incentive, a leaderboard may be established where users can compare their knowledge of the local community with other users. The leaderboard would serve to increase sharing of information as users would be motivated to improve their position on the leaderboard. In particular, competition within the user base will lead to certain users contributing a large amount of information needed to expand the directory. In some embodiments, after a business profile is created, the contributing user may be informed of the successful use of their input information, and the user is ultimately ranked on their “knowledge” against their peers. A leaderboard may be displayed that compares the user and other users based on their contributed information and thereby on local business knowledge. See, e.g.,
The crowd-source creation of business profiles described with reference to
1. The user runs a web browser program on his/her computer.
2. The user connects to the server computer (e.g., via the Internet). Connection to the server computer may be conditioned upon the correct entry of a password as is well known.
3. The user requests a page from the server computer. The user's browser sends a message to the server computer that includes the following:
the transfer protocol (e.g., http://); and
the address, or Uniform Resource Locator (URL).
4. The server computer receives the user's request and retrieves the requested page, which is composed, for example, in HTML (Hypertext Markup Language).
5. The server then transmits the requested page to the user's computer.
6. The user's browser program receives the HTML text and displays its interpretation of the requested page.
Thus, the browser program on the user's computer sends requests and receives the data needed to display the HTML page on the user's computer screen. This includes the HTML file itself plus any graphic, sound and/or video files mentioned in it. Once the data is retrieved, the browser formats the data and displays the data on the user's computer screen. Helper applications, plug-ins, and enhancements such as Java™ enable the browser, among other things, to play sound and/or display video inserted in the HTML file. The fonts installed on the user's computer and the display preferences in the browser used by the user determine how the text is formatted.
If the user has requested an action that requires running a program (e.g., a search), the server loads and runs the program. This process usually creates a custom HTML page “on the fly” that contains the results of the program's action (e.g., the search results), and then sends those results back to the browser.
Browser programs suitable for use in connection with the crowd-source creation of business profiles of the present invention include Mozilla Firefox® and Internet Explorer available from Microsoft® Corp.
While the above description contemplates that each user has a computer running a web browser, it will be appreciated that more than one user could use a particular computer terminal or that a “kiosk” at a central location (e.g., a cafeteria, a break area, etc.) with access to the system server could be provided.
It will be recognized by those in the art that various tools are readily available to create web pages for accessing data stored on a server and that such tools may be used to develop and implement the system described below and illustrated in the accompanying drawings.
A number of program modules may be stored on the hard disk 211, removable magnetic disk 215, optical disk 219 and/or ROM 252 and/or RAM 254 of the system memory 205. Such program modules may include an operating system providing graphics and sound APIs, one or more application programs, other program modules, and program data. A user may enter commands and information into computer system 201 through input devices such as a keyboard 227 and a pointing device 229. Other input devices may include a microphone, joystick, game controller, satellite dish, scanner, or the like. These and other input devices are often connected to the processing unit 203 through a serial port interface 231 that is coupled to the system bus 207, but may be connected by other interfaces, such as a parallel port interface or a universal serial bus (USB). A monitor 233 or other type of display device is also connected to system bus 207 via an interface, such as a video adapter 235.
The computer system 201 may also include a modem or broadband or wireless adapter 237 or other means for establishing communications over the wide area network 239, such as the Internet. The modem 237, which may be internal or external, is connected to the system bus 207 via the serial port interface 231. A network interface 241 may also be provided for allowing the computer system 201 to communicate with a remote computing device 250 via a local area network 258 (or such communication may be via the wide area network 239 or other communications path such as dial-up or other communications means). The computer system 201 will typically include other peripheral output devices, such as printers and other standard peripheral devices.
As will be understood by those familiar with web-based forms and screens, users may make menu selections by pointing-and-clicking using a mouse, trackball or other pointing device, or by using the TAB and ENTER keys on a keyboard. For example, menu selections may be highlighted by positioning the cursor on the selections using a mouse or by using the TAB key. The mouse may be left-clicked to select the selection or the ENTER key may be pressed. Other selection mechanisms including voice-recognition systems, touch-sensitive screens, etc. may be used, and the invention is not limited in this respect.
By accessing the collective knowledge of a user base community, a computer system can quickly and efficiently determine all necessary business information while also weeding out unnecessary information. In addition, creating a process of determining information from crowd-sourced leads and reconciling the information with proprietary information will improve user experience and cut down company costs immediately upon implementation.
While the invention has been described in connection with what is presently considered to be the most practical and preferred embodiments, it is to be understood that the invention is not to be limited to the disclosed embodiments, but on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
This application claims the benefit of U.S. Provisional Patent Application Ser. No. 61/927,795, filed Jan. 15, 2014, and is a continuation-in-part (CIP) of U.S. patent application Ser. No. 14/588,567, filed Jan. 2, 2015, the entire content of each of which are herein incorporated by reference.
| Number | Date | Country | |
|---|---|---|---|
| 61927795 | Jan 2014 | US |
| Number | Date | Country | |
|---|---|---|---|
| Parent | 14588567 | Jan 2015 | US |
| Child | 14597870 | US |
