The present invention relates generally to the field of online travel reservation. It more particularly relates to a method and system to enhance the offering of travel opportunities, including low-cost travel solutions and other more flexible fares, to the end-users of independently controlled online reservation systems.
Online reservation systems such as the ones deployed by airlines companies and various travel service providers including the global distribution systems or GDS; i.e., any of the few companies serving the travel industry such as AMADEUS, an European based world-wide provider of travel solutions, are fast, convenient and very cost effective. They allow end-users, i.e., travelers and agents of travel agencies, to quickly book a trip through the various travel search tools made available by the travel service provider to which a travel agency is affiliated or to any online travel service end-user has access over the Internet. Available 24-hour a day these online reservation systems are accessible from all over the world providing to their end-users a compilation of low-cost travel solutions for a requested itinerary.
In a very highly competitive business such as the one of the airline travel industry, the travel search tools that have been deployed by travel service providers are essentially designed and tuned to deliver low-cost solutions to the end-users. Indeed, for many travelers, the prime discriminating factor for choosing a travel solution remains the cost. Hence, to have a chance to be chosen any airline must always have an attractive offering of low-cost travel solutions. However, to remain profitable in such a competitive environment airlines must at the same time carefully control their operational expenses. It is crucial for them to be able to sell most of the seats they are offering at any point of time since their profit margin becomes positive only after the actual seat occupation rate of the carriers they are operating reaches a high mark generally well above half occupation. As a consequence the pricing policy of any airline is a very sophisticated and complex matter. Many fares are published addressing all segments of the market and all sorts of customers (typically, leisure and business travelers) in an attempt to best fill carriers however not solely with low-cost sold seats.
Low-cost published fares have often stringent restrictions attached to. Typically, low-cost fares are round-trip fares imposing constraints such as a minimum stay at destination possibly including a Saturday night. Also, those fares are often non-changeable and non-refundable. Because travel search tools are mainly tailored to first retrieve low-cost travel solutions, only those fares tend to be displayed to the end-users of the online travel sites mentioned above. Generally, travelers are bound to exercise a choice among a list of low-costs travel solutions while selected airlines may also propose fares with fewer restrictions, yet sold at higher prices, that could greatly contribute to increase their profit margin but which are not however readily displayed.
A notable exception to this is however described in patent application WO 2005/055099 ‘System and method for processing a price information request’ introducing group of fares, i.e.: fare families sharing the same level of restrictions so as to broaden the offering of travel solutions, making visible to the end-users many more opportunities which are a strong incentive to buy a more expensive travel solution carrying fewer restrictions. The concept of fare families used for upselling the travel products of any airline company (100) requires, as shown in
While the concept described in the foregoing patent application is best adapted to a single distribution channel (typically, for the own web site of an airline company) there is a need for a system better suited when a plurality of distribution channels must be considered.
It is then the main object of the invention to describe a system that retains the ability of promoting and upselling all the travel products of an airline company including not only the attractive low-cost travel solutions but also all the less restrictive, yet more profitable, alternatives while not requiring to have to set up and maintain a database of fare families per distribution channel.
It is specifically an object of the invention to describe an online reservation system that dynamically and automatically model all the published fares into fare families sharing common restrictions.
Further objects, features and advantages of the present invention will become apparent to the ones skilled in the art upon examination of the following description in reference to the accompanying drawings. It is intended that any additional advantages be incorporated herein.
The invention describes an online reservation system including a fare search engine comprising a database of published fares, a database of rules attached to the published fares and a fare family solver to categorize the published fares into sets of predefined generic fare families on the basis of the rules attached to the published fares. The fare family solver further comprises a generic partitioning fare family database holding the attributes of each predefined generic fare family allowing to determine to which fare family the published fares belong to. The attributes of each predefined generic fare family are first set up by a fare family composer operated by an administrator of the system.
The following detailed description of the invention refers to the accompanying drawings. While the description includes exemplary embodiments, other embodiments are possible, and changes may be made to the embodiments described without departing from the spirit and scope of the invention.
The invention defines implicit links (240) to the fares (210) instead of the explicit links that were manually created in each fare family database of the previous art shown in
To get around this problem
The fare family composer provides airlines with partitioning control over the published fares independently of their definition and independently of the travel agencies and other travel service providers. Hence, the specific data characterizing the fares such as the commercial names and the fare type codes need not to be considered. The travel service providers having negotiated the fares need not to be considered either. The definition of a fare family is based on dynamic fare properties, i.e.: the fare restrictions. Restrictions are defined by the set of rules a fare is associated with, e.g.: the advance purchase restriction, the maximum and/or minimum stay restrictions, the possibility of being changeable and/or refundable, etc. These restrictions are the key elements which define the flexibility of fares. Usually the most flexible fares have no or few restrictions associated with but are obviously the most expensive. On the contrary, the cheapest fares have a lot of associated fare restrictions. The fare family composer thus enables the airlines to specify the fare families on notions which are meaningful for the end users, i.e.: the restrictions which define the different fare levels. Also, these notions are shared by all the airlines irrespective of the myriad of commercial names and codes used by airlines for characterizing the published fares.
As an example,
This component integrates the pricing expertise which evaluates the flexibility of a fare so that to associate it with the appropriate fare family. Inputs of this component are the list of published fares and their associated rules (400). In output (430), the fare family solver returns the list of fares and the defined fare families to which they belong. To achieve this, the fare family solver accesses the generic partitioning fare family database (420) which contains all the fare families defined by the airline using the composer previously described.
The process starts by reading (510) the generic partitioning fare family database shown in previous figures in order to retrieve the relevant fare families for the end-user request. Fare families are organized by markets, e.g., the Europe-US market shown in
Then, the process loops on all relevant fare families (520). Each published fare given in input is then scanned and analyzed in order to check if it corresponds to the matching criteria of the current fare family (530). The matching criteria are the fare restrictions defined in the fare family database. It is the fare family solver shown in
The process ends once all published fares and all defined fare families have been analyzed (550). The list of fare families matching the request and the list of associated fares are then returned (560) to the end-user and displayed, e.g., as shown in
As with any travel search application the end-user (610) of a travel website (620) making use of the invention is expected to issue a travel request including an origin, a destination and some travel dates. More inputs and options may have to be entered depending on the way website is designed.
When the request is received, the travel website (e.g., a travel agency website or the website of an online travel service provider) forwards it to the front-end fare search engine (630) of the GDS to which it is affiliated (600). The fare search engine has access to the GDS fare database (640) in order to quote the found travel solutions. The fare search engine also invokes the fare family solver (660) in order to determine to which generic fare family each travel solution belongs to. As previously discussed the fare family solver operates from fare rules contained in the GDS database of rules (650) and from the generic partitioning fare family database (670) described in
In this example the end-user has selected (710) the upper part of the window (Economical). Thus, as with a standard fare search engine, the details of the cheapest travel solutions found from Nice, France (NCE) to New York City, USA (NYC) are displayed. However, end-user is also informed of what are the costs (720) of the other found travel solutions with more flexible fares in the other defined fare families (Refundable and Changeable). Details of which can be also displayed in a similar way by clicking the corresponding buttons (730).
Number | Date | Country | Kind |
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08300030 | Jan 2008 | EP | regional |
Filing Document | Filing Date | Country | Kind | 371c Date |
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PCT/EP2009/050244 | 1/12/2009 | WO | 00 | 7/12/2010 |
Publishing Document | Publishing Date | Country | Kind |
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WO2009/090145 | 7/23/2009 | WO | A |
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20100299318 A1 | Nov 2010 | US |
Number | Date | Country | |
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61021055 | Jan 2008 | US |