The present application relates generally to commercial ovens used to cook food products in groceries and supermarkets, and more particularly to an in-store oven system with an automated customer notification function.
Ovens, such as rack ovens, are commonly used in groceries and supermarkets to produce fresh baked goods for sale to customers. Other types of ovens, such as rotisserie ovens in the meat department, are used to cook food products such as whole chickens for sale to customers. Attracting customers to the bakery section or meat section when product is most fresh would be desired to increase sales.
In one aspect, an automated method of marketing food products in a store involves automatically identifying completion of a cooking cycle for a specific food product; and automatically outputting an audible customer message in the store, the audible customer message corresponding to the specific food product and advising customers of the availability of the specific food product in a section of the store.
Referring to
In the illustrated system, the oven is connected with a remotely located computer, such as in-store PC 24, for providing production status information to the PC 24. The PC forms part of the in-store audio system to enable the PC to effect the output of audio messages via the speakers 20. Utilizing this basic system, automated customer merchandising messages can be generated based upon the production status of fresh baked goods. For example, in one embodiment when the oven has completed baking of a product, a signal is sent to the PC 24 and the PC responsively effects output of an audio message such as “fresh baked italian bread now available in the bakery section” or “pick up warm croissant rolls, ready for your sandwiches, fresh from the bakery and receive a coupon for deli meats from our world class deli department.” Thus, the automated message can convey not only fresh baked goods availability, but additional merchandising messages, such as coupon or other incentive messages.
Referring now to
Typical flags output by the oven 22 might include a “recipe running” flag that identifies the recipe number currently being run by the oven, where different food products have different recipes and the recipes represent different cooking cycles for the food products (e.g., 00=rolls, 01=croissants, 10=Italian bread, 11=French bread, etc.), and a “cycle completion” flag that is output when the recipe is completed. The PC retrieves a sound file based upon the recipe number and causes the sound file to be output as an audio message.
In one embodiment the PC 24 may regularly poll the oven for recipe running and status information. For example, every 5-10 seconds the PC 24 polls the oven for the information and the oven responsively provides it. While a cooking cycle in running the oven provides the recipe number and status indicator of “cycle running.” When the status response from the oven changes from “cycle running” to “cycle done,” the PC 24 determines that the oven has just completed its cooking cycle and audio message function is triggered accordingly. Thus, as used herein the term “cooking cycle completion” or “completion of a cooking cycle” encompasses the PC's internal determination that the cooking cycle is over even if that internal determination does not coincide to the exact instant in time when the oven actually completes the cooking cycle.
In many instances baked goods (or other cooked food products) cannot be sold immediately due to temperature, texture and moisture considerations, and therefore a typical baked good is not positioned for sale to customers until a certain time period (e.g., about half an hour) after completion of the oven baking cycle. The above-described oven system may therefore be provided with a time delay feature so that the automated audio message coincides with when the baked food product is actually ready for purchase by customers. The delay could be placed at various levels of the electronic architecture shown in
It is to be clearly understood that the above description is intended by way of illustration and example only and is not intended to be taken by way of limitation. For example, while the illustrated example assumes that a remote device (such as a PC) includes the sound files for audio messages, it is contemplated that sound files and a sound card could be integrated into an oven controller. Further, while baked goods are primarily described, the messaging system could be implemented in other store departments where other food products are cooked in other types of ovens. For example, a rotisserie oven located in either the meat department or the deli department (see ovens 50 and 52 in
Number | Date | Country | |
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Parent | 10918637 | Aug 2004 | US |
Child | 11481768 | Jul 2006 | US |