The invention relates to a carton having a presentation and retention window a blank for forming the carton and a package comprising the carton and one or more articles.
In the field of packaging it is often required to provide consumers with a grouped array of articles sold for convenience as a multipack. This is desirable for the consumer who can easily select and carry a number of similar items and often purchasing multi-packs is more economical than purchasing a similar number of individual items. However such multipacks must be provided with means for securely retaining the articles because failure of the package can cause damage and spoiling of the goods inside.
It is known to inscribe packaging made of suitable material with advertising graphics and promotional material relating to the products they contain. It is advantageous in the field of advertising and marketing to promote goods with branding and decoration appealing to consumers.
The present invention provides a new package with desirable benefits compared to known packages, in which a presentation and retention means comprises a displaceable tab connected to a wall in which the presentation and retention means is incorporated in such a way that once displaced to create a window for displaying an article the displaceable tab is biased to return to its original position and thereby retains the displayed article within the carton.
According to a first aspect, the invention provides a carton for containing one or more articles, the carton comprising a series of walls for retaining said one or more articles within the carton, wherein a presentation and retention means is incorporated within one of said walls, said presentation and retention means comprising a displaceable tab formed from and connected to the one wall in which the presentation and retention means is incorporated about a connection structured and arranged such that once displaced from an original position in which the displaceable tab lies in a plane of the one wall, a window is created in the one wall to display an article in the window and the displaceable tab is biased to return to the original position to retain the displayed article within the carton.
Preferably, said connection is formed by non-linear hinge line. Optionally, the non-linear hinge line is arcuate or curved in shape.
Additionally or alternatively, the displaceable tab is connected to the wall in which the presentation and retention means is incorporated about a hinge line co-extensive with the extent of the displaceable tab
Preferably, the connection of the displaceable tab is shaped and arranged such that once displaced, the displaceable tab provides a frame around at least a portion of the displayed article.
Optionally, the structural wall in which the presentation and retention means is incorporated provides a side wall of the carton and said connection extends between a top edge and a bottom edge of that side wall.
Preferably, the presentation and retention means comprises two displaceable tabs disposed in mirrored positions such that a retaining force is imparted onto opposite sides of a displayed article. Additionally, said two displaceable tabs provide a symmetrical frame around said displayed article.
Optionally a free edge of each of the two displaceable tabs is defined by a common cut line.
Optionally, the presentation and retention window comprises two displaceable tabs disposed back to back between two adjacent articles such that when displaced, one of said displaceable tabs provides a retaining frame around part of one of the adjacent articles and the other of said displaceable tabs provides a retaining frame around part of the other of the adjacent articles.
Preferably the non-linear hinge line is defined by a series of folded portions interrupted by a series of half-depth cut portions.
According to a third aspect, the invention provides a blank for forming a carton in accordance with the preceding paragraphs.
An exemplary embodiment of the invention will now be described with reference to the accompanying drawings, in which:
The invention relates to a presentation and retention window formed within a structural wall of a carton.
Turning specifically to
The blank shown is prepared for holding six articles (B) disposed in two rows of three articles (A) each. As such, three similar heel apertures 56, 50 are provided in each of the first and second bottom panels respectively. Likewise, three similar top apertures 52, 54 are provided on either side of the top panel 20. It is known in the art to provide such heel and top apertures 56, 50, 52, 54 in order to enable the articles (A) to be securely received within and retained by the carrier 70.
The fold lines 32, 34, 40, & 44 are provided in the vicinity of the heel and top apertures 50, 52, 54 and 56 respectively. The bevel portions 14, 18, 22 and 26 are provided to enable the blank 10 as it is wrapped around a group of articles (A) to closely follow the contour of the articles, specifically around the article necks and heels. This feature is optional and it is envisaged in other embodiments these fold lines 30, 32, 34, 36, 38, 40, 42, 44 and/or bevelled panels will not be included. In this embodiment additional optional horizontal fold lines 72, 74 are provided to encourage the wrap around carton 70 to follow the contour of the shoulder portion of the contained articles. These lines are optional and may be omitted or may be differently positioned according to the shape and dimension of a contained article. In the present embodiment the optional fold lines 32, 34, 40, 42 create a carton 70 having a hexagonal cross-sectional shape. This shape, particularly in relation to the first side wall 24 and upper and lower bevelled panels 22, 26 can assist in the creation of tension when the displaceable tab 68, 68b is folded inwardly of the plane of the first side wall 24. It is envisaged that in other embodiments only the cross-sectional shape of structural wall in which the presentation and retention means is formed is shaped to enhance the tension created when the displaceable tab 68, 68b is folded inwardly.
The presentation and retention window of the present invention is incorporated within one of the structural walls, in this case first side wall 24 and comprises a displaceable tab or flap 68. The displaceable tab 68 is defined in this embodiment by a curved i.e. non-linear, non-straight hinge connection 60 and cut lines 64, 62, 66. A similar displaceable tab 68b is shown in a mirrored position opposite to displaceable tab 68. The displaceable tab 68b is defined by a curved i.e. non-linear, non-straight hinge connection 60b and cut lines 64, 62, 66. The use of two displaceable tabs 68, 68b, is optional.
The non-linear hinge line is shaped such that once the tab 68, 68b is displaced to display an article (A) as shown in
Turning to the construction of a carton 70 from the blank 10 as illustrated in
It is envisaged that the carton 70 can be formed by a series of sequential folding operations in a straight line machine so that the carton is not required to be rotated or inverted to complete its construction. The folding process is not limited to that described above and may be altered according to particular manufacturing requirements.
It can be appreciated that various changes may be made within the scope of the present invention, for example, the display and retaining window comprises only one tab in some embodiments. In other embodiments, the size and shape of the displaceable tab and presentation window created is adjusted to accommodate articles of differing size or shape. In other embodiments of the invention it is envisaged that two displaceable tabs are provided back to back and each frames, retains and allows to be displayed a different article. Such an embodiment is illustrated by
In other embodiments more than one presentation and retention window is formed. Alternatively, the presentation and retention window may be formed from two displaceable tabs positioned on the same side of the carton and/or the displaceable tab may have a shaped edge to accommodate a particular shape of article and/or to provide a particular shape of display window.
It will be recognised that as used herein, directional references such as “top”, “bottom”, “front”, “back”, “end”, “side”, “inner”, “outer”, “upper” and “lower” do not limit the respective panels to such orientation, but merely serve to distinguish these panels from one another. Any reference to hinged connection should not be construed as necessarily referring to a single fold line only; indeed it is envisaged that hinged connection can be formed from one or more of the following, a series of short slits, a frangible line, a fold line or a fold line interrupted by a series of substantially half depth cuts (meaning incisions made into the thickness of the paperboard) without departing from the scope of the invention.
Number | Date | Country | Kind |
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0800750.2 | Jan 2008 | GB | national |
Filing Document | Filing Date | Country | Kind | 371c Date |
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PCT/US2009/031238 | 1/16/2009 | WO | 00 | 12/21/2010 |
Publishing Document | Publishing Date | Country | Kind |
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WO2009/091969 | 7/23/2009 | WO | A |
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20110100871 A1 | May 2011 | US |