The present invention relates to the design of a packaging system comprising a removable folded information panel. The prior art teaches several containers designed to hold items and provide supplemental information. Shadrach et al., U.S. Pat. No. 4,872,555, teaches a carton including a detachable coupon. Other such designs exist containing cartons and attached information cards and/or coupons, such as, Arasim, U.S. Pat. No. 5,341,923; Mathison et al., U.S. Pat. No. 4,103,820 and Dixon, U.S. Pat. No. 6,347,704.
The initial intent of all these designs is to provide the consumer with a package containing an information panel that is initially part and parcel of the package. The reason for this design is to avoid additional packaging steps to introduce pamphlets or paper inserts into the containers. These inserts may in turn interfere with the items intended to be packaged, fall out subsequent to sealing or after opening, or be unintentionally left out of the package all together. The consequences of a package without its intended additional information card can be dire in the area of medical or product liability warnings.
Furthermore, the use of coupons has long been proven to be a highly effective marketing tool. Therefore, the loss of a coupon can be detrimental to the marketer's business.
Coupon delivery can occur in various manners. However, the goal is always to present the coupon to the consumer in such a way that he/she notices its existence, and does not immediately discard it for want of a place to store the coupon.
The solution to the issues faced in the preceding paragraphs is the objective of this invention.
The present invention is a novel packaging system for items in which a removable folded information panel containing a coupon is connected to the carton via a foldline or a perforated edge.
In the preferred embodiment, the package is to be used for the distribution of pharmaceuticals accompanied by a coupon for the prescription refill. Additionally, the removable folded panel will contain information cards that will assist the patient with diagnosis of the patient's particular condition, as well as the particular type and amount of medicine the patient may need (ultimately to be decided by a physician).
The removable folded panel will be part of the blank, however, it will not be integral with the package's construction. Therefore, removal of the cards and/or coupon will not affect the overall integrity of the package, i.e., the package's ability to hold pharmaceuticals. This enables the patient to remove or not remove the information panel and coupon at his/her discretion. The connection of the panel to the package, with the coupon as a reminder, prompts the patient to refill the prescription. Ultimately, this induces greater patient compliance with the recommended dosage, which in turn generates substantial medical benefit.
Referring to
Referring to
Referring to