a. Field of the Invention
The present invention relates generally to display racks for a retail sales environment, and more particularly to an adjustable modular display for retail sale of sheet paper.
b. Related Art
Effective display racks are an important component of most retail environments, enabling the shopper to conveniently view and select the products that they desire.
Many forms of display racks are consequently known, however, retail sale of specialty sheet paper products presents special challenges. By way of background, sale of specialty papers has enjoyed burgeoning success in recent years, with particular areas being sale of papers in scrapbook and crafts stores, as well as specialty papers in art supply stores. As a result, the variety of available papers has increased dramatically, from a few dozen to now several score or even hundreds in some specialty stores.
In the past, retail sales racks for sheet paper have conventionally taken the form of flat trays in racks or shelves, upon which the paper has been stacked. If a great many varieties are on offer, the spacing between the adjacent shelves or bins becomes very small, so that the paper is both difficult to view and reach. In some instances, retailers have resorted to the expedient of hanging a piece of the paper adjacent the bin for the shopper to view, however, this presents an obvious difficulty for the retailer and moreover valuable wall space is limited in most shops and stores. Similarly, expensive floor is also negatively impacted by the use of traditional flat, horizontal bins and shelves.
Moreover, traditional sheet paper sales racks have offered the retailer little or no flexibility in arranging and displaying the papers therein. For example, the retailer may wish to arrange the rack to display certain products more prominently under some conditions, or to hold more products under others, but this flexibility is simply not afforded by most display racks. Moreover, the varying nature of the products themselves often dictate that they be displayed in different manners, for example, it may be possible to display relatively heavy, stiff papers in angled shelving, while thinner tissues and other relatively “flimsy” papers require more horizontal storage, but again there is no way to adjust most existing display units to accommodate these varying needs.
Because of these factors, many retailers have found it necessary to have custom shelving and storage units constructed in order to properly store and display the various papers that they handle. However, this represents a considerable expense to the retailer, and moreover, it is often difficult or impossible to remove and reinstall the custom units in the event that the store relocates, which is a common occurrence for many retailers.
Accordingly, there exists a need for a retail display rack for sheet paper products that is readily adjustable to hold and display a variety of products in a suitable manner. Furthermore, there exists a need for such a display rack that presents the paper products to the customer in an attractive and easily viewable manner. Still further, there exists a need for such a display rack that makes sufficient utilization of valuable floor space in a retail environment. Still further, there exists a need for such a display rack that has a simplified, modular construction so that it can be made available at a reasonable price. Still further, there exists a need for such a display rack that can be readily removed, transported and installed in the event that the store relocates.
The present invention has solved the problems cited above, and is a modular display rack which permits the sheet paper products to be stored and displayed at a variety of heights, angles and spacings. Broadly, this comprises: a frame having first and second side walls; first and second parallel, spaced-apart rows of spaced-apart pegs mounted to the sidewalls so as to face inwardly therefrom; and a plurality of tray members having middle portions for being supported by the pegs of the forward row and rearward portions for detachably mounting to the pegs of the rearward row in pivotable engagement therewith.
The first and second rows of pegs may be formed as strips with integrally formed pegs, the strips being mounted to the side walls of the frame. The peg strips may be mounted by longitudinal insertion into dove-tailed grooves cut into the first and second side walls.
The tray members may each comprise a rearwardly opening fork portion for detachably engaging the rearward row of pegs in pivoting relationship therewith. The rearwardly opening fork portion may comprise a depending flange portion that extends downwardly and rearwardly from the main panel portion of the tray so as to define a receiving area for engaging the cylindrical pegs therein. The tray member may be formed of a rigid, resiliently flexible material, and the opening into the receiving area may be necked down so that the opening resiliently expands to permit entry of the peg and then resiliently returns to its original position so as to retain the peg and thereby hold the tray in place. Alternatively, the tray members may each comprise a forwardly-opening hook portion for detachably receiving the pegs of the rearward row in pivoting engagement therewith. The tray member may further comprise first and second edge notches formed forwardly of the hook portion for permitting passage of said pegs therethrough as a rearward end of said tray member is raised or lowered.
The tray may further comprise an upwardly projecting lip portion, for retaining a supply of paper therein and for permitting the tray member to be disengaged from the rearward pegs by pulling forwardly or pushing rearwardly thereon.
The frame may comprise first and second side walls, and top, bottom and rear walls. The side walls may taper from a relatively narrow top to a relatively wide bottom, so as to provide a broad footprint for stability of the assembly.
These and other features and advantages of the invention will be understood from a reading of the following detailed description with reference to the accompanying drawings.
A plurality of pegs 24 project inwardly in rows from the side walls 12, 14 of the assembly, and provide attachment and support points for the shelf units 26. Unlike conventional shelving assemblies that employ pegs in holes drilled in the walls, the pegs 24 of the present invention are formed on strips 30 that are dovetailed into the side walls 12, 14 of the assembly. This provides significant advantages in both economy of manufacture and flexibility of the assembly. The strips 30 and pegs 24 can be formed integrally of molded plastic (with the length of the strips being shorter or longer depending on the capabilities of the interjection molding apparatus), or in other embodiments may be formed of wood or other metal using automated processes. The two parallel spaced dovetailed slots 32 are then simply cut into the side walls, and the peg strips 30 are cut to the desired length and slid into place. The top, bottom and back walls are then installed and the assembly is complete. This method of manufacture is much faster and less expensive than traditional techniques in which the side boards are typically drilled with jigs for installation of separate pegs. Moreover, the standardized peg strips of the present invention can be installed in sidewalls of different sizes and shapes, as will be described in greater detail below with reference to
As can be seen in
As can be seen, each of the trays includes a generally flat main panel portion 34 having an upwardly projecting wall or flange 36 across its forward edge. The upper surface of each tray thus forms a retaining area 38 for holding a supply of paper.
The lower surface of each of the panel portions, in turn, rests on the projecting pegs 24 of the forward and rearward peg strips so as to support the tray 26 thereon. In addition, a rearwardly opening mounting channel or fork 40 is formed along the rearward edge of each of the trays 26 for pivotable attachment to the rearward row of pegs. As can be seen in
The shelves 26 are formed of molded plastic or other material that has sufficient rigidity to support the paper therein, but also degree of resilient flexibility. Accordingly, as the shelf unit is pressed back against the rearward row of pegs, the flange portion 42 flexes downwardly to expand the opening 44, until the peg passes therethrough and into receiving area 46. The lower flange then “snaps” back into place to hold the peg in pivoting engagement with the receiving area. However, whenever the operator desires, the shelf can be detached from the peg by simply grasping the grip 36 of the shelf and pulling forward, reversing the process described above. The shelf unit can then be reinstalled in a different position or at a different angle as necessary, without requiring any modification of the structure.
As can be seen with further reference to
Paper products can thus be displayed in the trays at various angles, and at various spacings, according to both the requirements of the product and the desires of the retailer. Moreover, the number of trays on display can easily be adjusted as desired.
In contrast to the shelf units 26 shown in
First and second notches 96 (one only showing in
Since the shelf units 80 are suspended from the pegs in openings 90, it is not essential that openings be bent down to provide a “snap” engagement as described above, however, such a feature may be included to promote a positive engagement between the pegs and shelf units 80 if desired.
It is to be recognized that various alterations, modifications, and/or additions may be introduced into the constructions and arrangements of parts described above without departing from the spirit or ambit of the present invention.
This application claims the benefit of U.S. Provisional Patent Application No. 60/533,987 filed on 2 Jan. 2004.
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Number | Date | Country | |
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60533987 | Jan 2004 | US |