The present invention relates generally to pharmacy services, and more particularly to a new retail workspace where pharmacy services are provided. When it comes to health care, consumers prefer to listen to trusted sources. People often look to friends or neutral parties rather than to medical experts.
Most consumers are self-reliant about health issues. When people encounter a health issue that requires them to make a decision or take action, they like to turn to a variety of resources and make the decision on their own terms, for example by self-diagnosis and searching not only for the answers provided by traditional medicine, but also for alternatives.
Catalysts such as a health crisis or event, an inspiring role model, changes in social milieu, or a trusted source can change attitudes about health care, increasing the belief that action is needed. Reinforcers such as incentives, social support, easy access, and recognition of progress can help drive that action.
It is believed that health care service can be improved by:
The applicants have developed a new pharmacy workspace in which customers are more likely to feel comfortable in obtaining a wider range of health care services.
Like some prior retail pharmacy workspaces, the new workspace has not only a prescription station where prescriptions are filled, but also a clinic station that includes an examination room where a medical assistant can address common acute health issues such as the flu and ear infections. The clinic station is at least partially surrounded by boundary walls that include a doorway.
To help alleviate potential concerns that visiting a prescription desk near a location where acute health issues are treated could lead to exposure to a communicable disease, the new workspace has a pharmacy waiting area outside the boundary walls of the clinic station, and a separate clinic waiting room within the boundary walls. The pharmacy waiting area has parallel rows of seating that define front and back limits of a pharmacy seating area. Those rows are arranged on lines that intersect a screening wall that is positioned between the interior of the clinic station and the pharmacy seating area. The screening wall has front and back ends and no doorway between those ends, and serves to screen the two waiting areas from each other.
A central reception desk may be positioned between the clinic station and the prescription station, and be separated from the clinic station by only an open circulation area. The doorway to the clinic station may face the reception desk. Overhead displays above the reception desk can be arranged to face the clinic station, the pharmacy waiting area, and the prescription station, and can be used to display waiting times for both prescriptions and for services in the clinic station.
The medical assistant can be seated in a nook within the clinic waiting room. The nook can be bounded by part of the screening wall and by a nook wall that extends from one side of the doorway. A waiting room wall can extend from the other side of the doorway, and that wall can form one boundary of a patient seating area in the waiting room where clinic patients can sit. A window can be provided in the clinic waiting room wall, extending from an upper part of the doorway and facing the open circulation area. The window can be at least partially covered by a non-opaque divider.
Video-conferencing equipment can also be provided within the clinic station, enabling a customer to communicate with an off-site medical specialist. A touchscreen device can also be used there, and be programmed to use the data associated with a customer to tailor specific product and service recommendations for that customer.
The invention may be better understood by referring to the accompanying drawings, in which:
The pharmacy workspace 10 seen in
The pharmacy workspaces 10 seen in
The Reception Desk
The reception desk 30 serves as a welcoming position within the pharmacy workspace 10. An employee “health guide” may be stationed there, providing the hub of the customer's experience and offering personal and digital resources that will help customers discover new services, find the answers to product questions, check-in for services, and sign-up for events.
The health guide is preferably a senior technician who is adept at customer interaction, knows the suite of services available at the store, and has a good knowledge of health issues. It is the role of the health guide to welcome customers, to answer health care questions, and to provide information about health care services and options.
It is preferred that the reception desk 30 be separated from the prescription station 32, the pharmacist station 40, and the clinic station 36 by only the open circulation area 42. Such an arrangement helps to reinforce the impression of a curated, organized environment, and provides good visibility of the health options that are available to the customer.
As seen in
Overhead displays 58 provide continuously updated information about where customers falls in the queue for services, for example, waiting times for both prescriptions and for services in the clinic station 36. In the example seen in
The Touchscreen Devices
As seen in
The store's computer system may be programmed to use the touchscreen devices at the kiosks 64 to provide customers with health care information. The information may be categorized in categories such as news, events, products, services, and perks. In the example seen in
If a customer has a specific health care question, then the health guide can use a portable touchscreen device to bring up the customer's profile, look up drug interactions, and research products that the customer might wish to consider. A customer can be identified in the organization's computer records in any of the many well-known ways, such as by swiping an identification card or entering the customer's name or telephone number. As seen in
Once the customer is identified, the system is programmed to use the data associated with the customer to tailor products and service offerings for that customer. For example, the touchscreen devices can be used to show OTC interaction challenges presented by the customer's prescription, or to advise the customer of news or upcoming events that may be of particular interest to the customer.
The system is also programmed to check if the customer's data suggest that the store's pharmacist may have health recommendations that particularly relate to that customer. Pharmacist recommendations might include, for example, possible recommendation about drug interactions involving medicine that the customer uses. When the data suggest that the pharmacist may have such a recommendation, the system is programmed to cause the touchscreen device to prompt the health guide to steer the customer to the pharmacist station 40 for consultation with the pharmacist.
The system is also programmed to check if the customer's data suggest that the medical assistant may have health recommendations for the customer. These recommendations might include, for example, a possible recommendation about immunizations or health screenings. When such possibilities are found, the system is programmed to cause the touchscreen devices to steer the customer to the clinic station 36. For example, the screen seen in
Similarly, the store's computer system is also programmed to check the customer data and, when warranted, cause the touchscreen devices to display a prompt for the customer to sign-up for a pertinent upcoming community health care event in the flexible workspace 38.
It is preferred that information on a portable touchscreen device such as a health tablet be written with limited jargon, in language that can be easily understood by customer. That way, a store employee using a health tablet will feel comfortable showing and discussing the display with the customer, building common trust.
The Prescription Station
The prescription station 32 preferably includes two separate desks where a filled prescription can be turned over to a customer. As seen in
A restricted-access, secure preparation area 94 (best seen in
The two prescription kiosks 90 are positioned at opposite ends of the illustrated rapid refill desk 86 and are separated by an open space 102 through which a technician in the secure preparation area 94 can interact with a customer.
A customer's check-out process can be completed in as few as three or four clicks on the screen of the prescription kiosk 90. First, a customer using one of the prescription kiosks can identify himself or herself, for example by swiping an identity card or by entering his or her telephone number.
Preferably, the prescription kiosk 90 signals to the technician in the secure preparation area 94 when the customer has paid for the order. Once the payment is made, the technician may reconfirm the customer's identity and then deliver the filled prescription to the customer, completing the process. It is believed that this semi-automated process minimizes labor expenses and provides added convenience to customers. The added convenience may lead to increased prescription loyalty, further increasing profitability.
The Pharmacy Waiting Area
As best seen in
In the examples of a pharmacy waiting area 34 seen in
The Clinic Station
The illustrated clinic station 36 provides a walk-in clinic that can be used for common acute health issues such as the flu and ear infections. It has one or more examination rooms 142 where screenings and physicals can be performed. Each of the illustrated examination rooms occupies an area of between 85 and 125 square feet of space, and has an examination table 144 and the conventional equipment provided in such rooms.
The clinic station 36 is at least partially surrounded by boundary walls and a doorway 148. The boundary walls around the clinic station illustrated in
The illustrated screening wall 140 seen in
The illustrated back wall 150 extends from the back end 164 of the screening wall 140. In the arrangement seen in
The side wall 152 extends inwards from an end of the back wall 150 opposite the back end 164 of the screening wall 140. Generally, it will be preferred for the side wall and the back wall to meet at a right angle, but this will not always be necessary. In both illustrated arrangements, the side wall is one to three feet longer than the screening wall 140, but this is not always necessary. In the arrangement seen in
The waiting room wall 154 extends from an end of the side wall 152 opposite the back wall 150 toward the screening wall 140. Generally, it will be preferred for the waiting room wall and the side wall to meet at a right angle, but again this will not always be necessary. In the arrangement seen in
The waiting room wall 154 ends at one end of the doorway 148. The doorway provides egress between the clinic station 36 and the rest of the workspace 10. Preferably, the doorway adjoins the open circulation area 42, and is indirect line-of-sight of and faces the reception desk 30, providing direct line-of-sight to the display 58 above the reception desk where wait times are displayed. The illustrated doorway is angled with respect to the waiting room wall, but this is not always necessary. In the example seen in
The nook wall 156 connects the side of the doorway 148 opposite the waiting room wall 154 to the front end 162 of the screening wall 140. Generally, it will be preferred for the nook wall and the screening wall to meet at a right angle, but again this will not always be necessary. Because the illustrated doorways 148 are angled with respect to the waiting room wall, the nook walls seen in
To help customers feel comfortable that visiting the prescription station 32 or waiting for a prescription is unlikely to expose them to a communicable disease, the new workspace 10 provides a clinic waiting room 170 within the boundary walls 140, 150, 152, 154, 156, between the examination rooms 142 and the doorway 148. This clinic waiting room is bounded by the nook wall 156, the doorway, the waiting room wall, segments of the side wall 152 and the screening wall 140 in front of the examination rooms 142, and front walls 174 of the examination rooms. Arranged in this way, with the screening wall separating and isolating the clinic station for the pharmacy waiting area, the clinic waiting room is screened from the pharmacy seating area.
The clinic waiting rooms seen in
As seen in
Video-conferencing equipment 186 can also be provided within the clinic waiting room 170, enabling a customer to communicate with an off-site medical specialist. A touchscreen device can also be used there, and programmed to use the data associated with a customer to tailor specific product and service recommendations for that customer.
Services at the clinic station 36 are preferably supervised or performed by a nurse practitioner or similar medical assistant. In smaller stores, the medical assistant can also serve as the health guide.
The medical assistant can be seated in a nook 188 within the clinic waiting room 170. The nook can be positioned on the opposite side of the doorway 148 from the clinic seating 178, and be bounded by part of the screening wall 140 in front of the examination rooms 142 and by the nook wall 156. The illustrated nook is equipped with a medical assistant workstation 190. This workstation enables the medical assistant to accept payment for services and process paperwork for customers being served in the clinic station.
Alternatively, a customer can pay for services performed at the clinic station 36 at an optional traditional check-out register (not shown) at the reception desk 30. For security purposes, customer payment can also be handled in other ways. For example, a credit card-only pay station can be provided at the reception desk, or the customer can be referred to the prescription station 32 for payment, or the customer can be given a card to be taken to the front of the store for payment at the registers there.
Flexible Workspace
The flexible workspace 38 seen in
For flexibility of use, it is preferred that pharmacy waiting area 34 be located adjacent to the flexible workspace 38, with the pharmacy waiting area positioned between the flexible workspace and the reception desk 30. For effectiveness, it is preferred that the flexible workspace cover at least 120 square feet of floor space. In the arrangement seen in
Information about events taking place in the flexible workspace 38 is available at the reception desk 30, and customers can sign up for and check in for those events at that desk.
In the arrangement seen in
Kiosks with touchscreen devices of the type described above can also be provided in both the flexible workspace 38 and the pharmacy waiting area 34.
Pharmacist Station
In the new workspace 10, one of the new, alternative ways that a customer can obtain health care information is through one-on-one communications with a pharmacist at the pharmacist station 40, seen in
To further enhance the base of knowledge upon which the pharmacist can rely, the illustrated pharmacist station 40 is provided with a health tablet or a kiosk similar to those at the reception desk 30. Preferably, a pharmacist who accesses the tablet or kiosk has access to all the other information available to the health guide. With the pharmacist thus equipped and positioned, customer interactions are expected to lead to deeper customer relationships. This may increase customer loyalty, in particular from chronic patients. Additionally, a relationship-driven approach is expected to increase service sales, front-end trips, and overall lifetime customer value.
In both of these examples, the pharmacist station 40 is adjacent the prescription station 32, and a pass-through window 202 seen in
As seen in
As seen in
This description of various embodiments of the invention has been provided for illustrative purposes. Revisions or modifications may be apparent to those of ordinary skill in the art without departing from the invention. The full scope of the invention is set forth in the following claims.
The present application claims the benefit of U.S. Provisional Patent Application No. 61/61/408,960 filed Nov. 1, 2010, the disclosure of which is incorporated herein by reference in its entirety for all purposes.
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