The present invention relates generally to pharmacy services, and more particularly to a new retail workspace where pharmacy services are provided.
Most consumers are self-reliant about health issues. When people encounter a health issue that requires them to make a decision or take action, they like to turn to a variety of resources and make the decision on their own terms, for example by self-diagnosis and searching not only for the answers provided by traditional medicine, but also for alternatives.
When it comes to health care, consumers prefer to listen to trusted sources. People often look to friends or neutral parties rather than to experts.
Catalysts such as a health crisis or event, an inspiring role model, changes in social milieu, or a trusted source can change attitudes about health care, increasing the belief that action is needed. Reinforcers such as incentives, social support, easy access, and recognition of progress can help drive that action.
It is believed that health care service can be improved by:
relating health care services in to the rhythm of the customer's life;
showing the customer that a range of health services are offered;
offering options for how the customer interacts with the provider; and
providing a simplified, light-touch experience.
The applicants have developed a new pharmacy workspace where pharmacy services are provided. Like some known prior known pharmacy workspaces, the new workspace has both a prescription station and a clinic station. The prescription station has a prescription desk, and the clinic station has an examination room. Unlike prior known pharmacy workspaces, the new workspace also has a reception desk that is centrally positioned between the prescription station, the clinic station, and a pharmacist station, and is separated from those three stations by only an open circulation area. This workspace may help to provide the options and the simplified, light-touch light touch experience that can improve the health care experience for customers.
The reception desk can be located twenty-five feet or less from the prescription desk and thirty-five feet or less from the pharmacist desk and from an entrance to the clinic station. The sum of the distances from the reception desk to (a) an entrance to the clinic station, (b) the pharmacist desk, and (c) the prescription desk can be 50 feet or less.
To enable one-on-one communications with a professional, the pharmacist desk may have a front edge that borders the open circulation area, with pharmacist seating behind it where a pharmacist may be stationed. The desk may face the reception desk, providing direct line-of-sight to a display above the reception desk where wait times are displayed. The pharmacist station may be adjacent to and connected to the prescription station.
To provide good flow, the prescription station may have two adjacent and angled prescription desks that border the open circulation area and face the reception desk, giving direct line-of-sight to the same or another display above the reception desk where wait times are displayed. For customer convenience, the prescription station may also have a kiosk that prompts customers to enter identifying information and enables customers to confirm and to pay for a prescription.
The clinic station may have one or more private examination rooms where screenings or immunizations can be provided. The station may be staffed by a medical assistant, and may also have video conference equipment that enables a customer to consult with a health care specialist. It may also have an entrance that also adjoins the open circulation area and faces the reception desk, again providing direct line-of-sight to a display above the reception desk where wait times are displayed. A waiting area may be positioned between the entrance to the clinic station and the examination rooms.
In another aspect of the invention, the workspace has a touchscreen device that can be used by an employee stationed at the reception desk. The touchscreen device may enable the entry of identifying information about a customer; prompt a user to request information about one or more of health topics, community events, and pharmacy programs; and enable a customer to check in for appointments and sign up for events. The touchscreen device uses data associated with a customer (a) to automatically provide third party health recommendations; (b) to steer the customer to the pharmacist station when the pharmacist will have health recommendations for the customer; and (c) to steer the customer to the clinic station when a medical assistant will have health recommendations for the customer.
The invention may be better understood by referring to the accompanying drawings, in which:
The workspace seen in
The Reception Desk and Touchscreen Devices
The reception desk 12 serves as a welcoming position within the pharmacy workspace 10. It provides the hub of the customer' experience, offering personal and digital resources that will help them discover new services, answer product questions, check-in for services, and sign-up for events.
The reception desk 12 is arranged with a desktop 50 that wraps around a central location 52 where an employee “health guide” may be stationed. As seen in
As seen in
After a customer has checked in, overhead displays 64 (
The health guide is preferably a senior technician who is adept at customer interaction, knows the suite of services available at the store, and has a good knowledge of health issues. It is the role of the health guide to welcome customers, to answer health care questions, and to provide information about health care services and options. Although employing an individual in this role adds labor costs, it is believed to be worth the expense. In addition to fulfilling the preferences of those customers who prefer to obtain their health care information from a live person rather than from an electronic screen, it is believed that employing a health guide may also increase over-the-counter sales and front-end profitability, increase service awareness and enrollment, and position the organization to have longer-term relationships with customers. That in turn may help the organization to retain customers and earn a larger share of their business.
A separate portable touchscreen device, called a health tablet 70 (
Like the fixed kiosks 60 at the reception desk 12, the health tablet 70 may be programmed with a page that displays various health topics and prompts customers to search for more in-depth information. An example page is seen in
The health guide can identify the customer in the system in the same ways described above. The system is programmed to use the data associated with the customer in a number of ways.
First, the system is programmed to bring up a customer's pharmacy information (such as prescription records) on the health tablet 70. As seen in
The system is also programmed to estimate and display the current wait times 80. This helps the health guide to provide useful information to the customer.
The system is also programmed to use the data associated with the customer to tailor products and services from the store just for that customer. In the illustrated example, the screen includes a prompt 82 for scheduling a new reading or screening. It may also be programmed to automatically prompt or provide the customer with third party health recommendations. These can include, for example, government or health officials' general recommendations about diet or exercise. The system is also programmed to check if the customer's data suggest that the pharmacist may have health recommendations that particularly relate to that customer. Pharmacist recommendations might include, for example, possible recommendation about drug interactions involving medicine that the customer uses. When the data suggest that the pharmacist may have such a recommendation, the tablet prompts or steers the customer to the pharmacist station 18. The system is also programmed to check if the customer's data suggest that the medical assistant may have health recommendations for the customer. These recommendations might include, for example, a possible recommendation about immunizations or screenings. When such possibilities are found, the tablet prompts or steers the customer to the clinic station 22.
Preferably, information on the health tablet 70 is written with limited jargon, in language that can be easily understood by customer. That way, the health guide will feel comfortable showing and discussing the display with the customer, building common trust.
The health tablet 70 can also be used to prompt the health guide to show the customer potential OTC interaction challenges presented by the customer's prescription, or to advise the customer of news or upcoming events that may be of particular interest to the customer. Both the health tablet 70 and the kiosks 60 can be programmed to categorize information in categories such as news, events, products, services, and perks. In the example seen in
The health tablet 70 can also be programmed with a prompt that enables a customer to sign-up for a meeting with the pharmacist or a medical assistant in the clinic station 22, or for an upcoming community health care event.
The Open Circulation Area
As seen in
As seen in
In the workspace seen in
In the arrangement seen in
The Pharmacist Station
In the new workspace 10, one of the new, alternative ways that a customer can obtain health care information is through one-on-one communications with a pharmacist at the pharmacist station 18. The pharmacist station 18 is preferably staffed by a pharmacist who is hired for his or her ability and desire to work directly with customers. In the arrangement seen in
To further enhance the base of knowledge upon which the pharmacist can rely, the illustrated pharmacist station 18 is provided with a health tablet or a kiosk 60 similar to those at the reception desk 12. Preferably, a pharmacist who accesses the tablet or kiosk has access to all the other information available to the health guide. With the pharmacist thus equipped and positioned, customer interactions are expected to lead to deeper customer relationships. This may increase customer loyalty, in particular from chronic patients. Additionally, a relationship-driven approach is expected to increase service sales, front-end trips, and overall lifetime customer value.
In both of these examples, the pharmacist station 18 is adjacent the prescription station 20, and a pass-through window 108 seen in
As seen in
The Prescription Station
The prescription station 20 preferably includes two separate desks, a traditional desk 120 where a customer has a traditional person-to-person interaction with a pharmacy technician who takes or fills the customer's prescription, and the desk 94, which is a “rapid refill” desk with kiosks 122 where a customer can identify himself or herself, review his or her prescription and insurance information on-screen, and pay for his or her prescription. To provide good flow, the illustrated desks are adjacent to and angled with respect to each other and face the reception desk 12, giving direct line-of-sight to the display above the reception desk where wait times are displayed.
In both the arrangement seen in
A customer using one of the kiosks 122 can identify himself or herself in a variety of ways. For example, a customer could identify himself or herself by swiping an identity card, or by entering his or her name or telephone number.
The check-out process can be completed in as few as three or four clicks on the kiosk screen. After the customer has been identified, the kiosk 122 is programmed to display to the customer a second screen that may confirm the customer's personal information 130, prescription information 132, and insurance information 134; estimate how long it will take to see the pharmacist 136; state the price for filling the order 138; and ask the customer if he or she wants to proceed. Preferably, the screen also provides the customer with an option 142 for scheduling a consultation with the pharmacist at the pharmacist station 18. An example of such a screen is seen in
Preferably, the kiosk 122 signals to the technician in the restricted-access pharmacy area 110 when the customer has paid for the order. Once the payment is made, the technician hands the filled prescription to the customer, completing the process. It is believed that this semi-automated process minimizes labor expenses and provides added convenience to customers. The added convenience may lead to increased prescription loyalty, further increasing profitability.
Coupling this expedited prescription process with improved customer access to a pharmacist (at the pharmacist station 18) is believed to be particularly valuable.
The Clinic Station
The clinic station 22 provides a walk-in clinic that can be used for common acute issues such as the flu and ear infections. It also serves as a facility where screenings and physicals can be performed. Preferably, patients seeking services at the clinic station 22 check in at the reception desk 12.
The two arrangements of a clinic station 22 seen in
Services at the clinic station 22 are preferably supervised or performed by a nurse practitioner or similar medical assistant. In smaller stores, this medical assistant may also serve part-time or full-time as the health guide.
In the illustrated arrangement, the clinic station 22 also features video-conferencing equipment 156 that enables a customer to communicate with an off-site medical specialist.
The illustrated waiting area 152 occupies an area of between 100 and 150 square feet of space. Providing a separate waiting area for the clinic station 22, rather than providing a common waiting area for both the prescription station 20 and the clinic station, increases customer confidence by reducing concerns that waiting to have a prescription filled or to attend a community event might lead to exposure to a communicable disease.
The entrance 100 to the clinic station provides egress between the clinic station 22 and the rest of the workspace 10. Preferably, the entrance adjoins the open circulation area 16 and faces the reception desk 12, again providing direct line-of-sight to the display 64 above the reception desk where wait times are displayed.
The illustrated waiting area 152 is equipped with a medical assistant workstation 160. This workstation enables the medical assistant to accept payment for services and process paperwork for customers being served in the clinic station. A customer can also pay for services performed at the clinic station at an optional traditional check-out register (not shown) at the reception desk 12. Alternatively, for security purposes, customer payment can be handled in other ways. For example, a credit card-only pay station can be provided at the reception desk, or the customer can be referred to the pharmacy station for payment, or the customer can be given a card to be taken to the front of the store for payment at the registers there.
The Flexible Workspace and the Primary Patient Waiting Area
The flexible workspace 24 can be used to host individual or group health and wellness events. These events can be sponsored by the pharmacy or by guest specialists or institutions. For example, personal trainers, specialist doctors, pharmacists, and nurse practitioners could all use this space to host special sessions related to health and health care. The store may choose to charge the host for the use of the workspace (for example, by charging a set fee) or by accepting referral revenue (for example, from fitness center sign-ups), and also can benefit from increased sales to those attending the events.
Alternatively, the flexible workspace 24 can be used for one-on-one coaching or as additional space for crowded activities such as administration of flu shots. Providing more space for such activities can increase throughput and also improve the experience for customers.
It is preferred that the flexible workspace 24 be located adjacent to the primary patient waiting area 26, with the primary patient waiting area positioned between the flexible workspace and the reception desk 12. For effectiveness, it is preferred that both the primary patient waiting area and the flexible workspace each cover at least 120 square feet of floor space. In the arrangement seen in
Information about events taking place in the flexible workspace 24 is available at the reception desk 12, and customers can sign up for and check in for those events at that desk.
In the arrangement seen in
Gondolas
In a preferred embodiment of the invention, the end of each of the gondolas 28 that face the reception desk 12 is provided with an end cap 174 that is a curated by the pharmacy and features products associated with a specific topic, such as cold and flu, seasonal allergies, or heart health. An example is seen in
This description of various embodiments of the invention has been provided for illustrative purposes. Revisions or modifications may be apparent to those of ordinary skill in the art without departing from the invention. The full scope of the invention is set forth in the following claims.
The present application claims the benefit of U.S. Provisional Patent Application No. 61/408,968 filed Nov. 1, 2010, the disclosure of which is incorporated herein by reference in its entirety for all purposes.
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