The invention concerns a picture lamella card.
Picture lamella cards are used as gift and greeting cards and especially for advertising campaigns such as mailings, etc. picture lamella cards provide of an upper and bottom part which are folded in analogy to an envelop or similar, so that a gap is formed in which lamellas are being aligned. By means of a slide component which is connected with the lamella components or a lamella component which is formed as a slide component the individual lamella components can be slid via a complex slide and take-along mechanism. Thus a picture being displayed by the lamella components is modified or an existing picture that is hidden under several of all lamella components is revealed. Current picture lamella cards exhibit the disadvantage that especially the slide and take-along mechanism turns out as too complex and thus expensive. As a result such picture lamella cards—despite their conspicuity and hence their eligibility for ad campaigns—are often not deployed for such kind of actions.
The goal of the invention is to create a simply constructed graphic lamella card which can be produced in a cost-effective manner.
According to the present invention the answer to the task results from the characteristics of claim 1.
The picture lamella card according to the present invention exhibits an upper and bottom part. These are preferably manufactured of one piece, especially of a carton and/or a thick foil. The upper and bottom part form a picture carrier and are aligned opposite to each other, whereby there is a sight-opening—that resembles a cut-out—designated in the upper part. On the inside of the bottom part there a picture is arranged in such a manner that the sight-opening is visible. The picture can e.g. be about a graphic, a slogan, etc. Between the upper and bottom, i.e., in the slit or pocket that formed between the parts, at least one lamella component is arranged that can be slid herein. The lamella component covers part of the pictures that is designated for the inside of the picture's bottom part. The width of the lamella component e.g. corresponds with one third of the width of the picture. Furthermore there is a slide component arranged in the gap, i.e. the gap between upper and bottom part. The slide component is connected with the at least one lamella component by a slide and take-along mechanism.
Preferably the slide component is devised such that it itself forms a lamella component and covers part of the picture and is movable for the purpose of revealing the picture.
According to the present invention the picture lamella card provides of a clamp component. By means of the clamp component at least one lamella component is kept in a clamped state during part of the sliding procedure. E.g. the slide component, that at the same time serves as a lamella component, is being moved by a first partial distance, whereby the lamella component is kept in the concerning position by means of the clamp element during this sliding procedure. Hereby a movement of the slide component, that also serves as lamella component, by the partial distance that is covered by the picture of the slide component, particularly occurs. With another movement of the slide component a take-along of the lamella component and a simultaneous release of the lamella component by the clamp component occur due to the existing slide and take-along mechanism. After the release of the lamella component through the clamp component another movement of the clamp component by a partial distance occurs in particular together with the lamella component. Preferably at least one further lamella component is designated, which is also kept by means of the clamp component and that is released as soon as a movement is carried out.
Due to the interaction according to the present invention between the clamp component and the slide and take-along mechanism a simple physical form of the lamella card can be selected, whereby due to the movement of the slide component and the corresponding take-along of the at least one lamella component a release of the picture, that is located on the inside of the bottom part, occurs.
The clamp component is preferably arranged between the upper and bottom part of the picture carrier. Hereby the clamp component is shaped as a carton layer in particular preferred embodiment, whereby the clamping effect results from the friction between the at least one lamella component and the clamp component. Particularly the clamp component is shaped as the bottom or upper part's lug. As the case may be two adjoining lugs, that form the clamp component in order to generate friction, can also be designated. According to the present invention the lamella component is hereby preferably slid or inserted into the clamp component and is kept in a clamping state due to the generated friction. Since the clamp effect is a result of friction, the at least one lamella component can be pulled out of the clamp element. This e.g. is carried out by means of the take-along mechanism, which particularly subject to the position of the slide component takes-along the lamella component.
For the purpose of taking-along the lamella component the lamella component and/or the slide component exhibit a stop, which works together with the slide and take-along mechanism. Hereby the stop is arranged such that, after the movement of the slide component by a first partial distance, the slide component or the slide and take-along mechanism that is connected with the slide component takes along the lamella component.
In a particular preferred embodiment the slide and take-along mechanism exhibits a lug or a shoulder, respectively, that are connected with the slide component. The shoulder is guided in a longitudinal groove of the at least one lamella component. The longitudinal slit of the lamella component is preferably closed at least one site, so that the end of the longitudinal slit serves as a stop. As a matter of course the lug can also be arranged at the lamella component, whereby the slide component then exhibits a respective longitudinal slit. It particular preferred, to intend two lugs, which are—with respect to their opposite position—are aligned against the slide direction. It is particularly preferred to intend two lugs that are aligned with the slide direction with respect to their opposite position. Particular the lugs are arrange in a range externally with respect to the sight opening or the sight window of the upper part, so that these are not visible to the user.
With a preferred embodiment the clamp component is arranged in the range of an external edge or the outside of the picture lamella card, respectively, whereby the slide component e.g. can be pulled out of the slit at the narrow side of the picture lamella card. The slit is formed by the upper and bottom part. At the other narrow side of the picture lamella card the clamp component is also designated within the picture lamella card between upper and bottom part. In order to facilitate a clamp behavior with at least one lamella component, the lamella component exhibits a shoulder that is particularly extended in longitudinal direction and which points in direction of the clamp component or which is arranged within the clamp component during the gripping retention. As for several lamella components it is particularly preferred that several lamella components are held by a clamp component. In particular several lamella components are being held by a single clamp component.
Since in a preferred embodiment all lamella components exhibit at least one corresponding shoulder, it is possible with a preferred embodiment to design the longitudinal slits in these shoulders, in which the lug of the slide component engages in order to form the slide and take-along mechanism. Hereby each slit preferably exhibits a closed end so that the end forms the take-along stop. Particularly two shoulders, which also exhibit a longitudinal slit and which are inserted in one of the preferably two lugs, are arranged opposite to each other and are extended in longitudinal or slide direction. Through this canting is avoided.
By partially pulling the slide component out of the slit which is formed by upper and bottom part, a partial distance of the picture that is designated on the inside of the bottom part is released in a first method step. During this drawing process the at least one lamella component is particularly held by the clamp component particularly through the shoulder that extends in longitudinal direction. Preferably the at least one lug that is designated at the slide component guides the lamella component in a slit, whereby lug and longitudinal slit form the slide and take-along mechanism.
As soon as the first partial distance of the picture, which is arranged on the inside of the bottom part, is released, a take-along of the lamella component occurs through the slide and take-along mechanism. This can occur such that the at least one lug hits a shoulder which is designated at the lamella component, whereby the shoulder is particularly formed by the closed end of the longitudinal slit. Preferably two longitudinal slit, parallel to each other and whose end is closed at any one time, are designated, so that two stops are formed and canting is avoided. Through a joint movement of the slide component with the lamella component another partial distance of the picture will be revealed. If an additional lamella component is designated, then this will be held by the clamp component during the joint movement of the first lamella component together with the slide component. Due to the slide and take-along mechanism the second lamella component will be taken-away as soon as the first partial distance of the picture is released. For this the lug which is designated at the slide component or the same two lugs which are opposite to each other and which are preferably also arranged in a longitudinal slit of the additional or second lamella component, can be utilized. These longitudinal slits also exhibit a preferably closed end that serves as a stop for the lugs and thus serves the take-along of this lamella component during the partial pull-out of the slide component of the picture lamella card.
In the following the invention is illustrated in more detail on the basis of a preferred embodiment and in reference to the attached drawings.
Displaying:
Each of the two lamella components 10, 12, exhibit a rectangular area 14, which covers part of the picture 16 (
Lamella components 10, 12 both exhibit two shoulders 24 which extend in longitudinal direction 28. The shoulders 24 both exhibit a slit 26 which also extends in longitudinal direction 28.
In the depicted example slide component 18 exhibits two lugs 30, which are located opposite to each other and which are perpendicular to the longitudinal direction 28. The lugs 30 form the slide and take-along mechanism in conjunction with the longitudinal slits 26 of the lamella components 10, 12. For the purpose of assembly the lugs 30 are inserted in the longitudinal slits 26 of the lamella component 12 (
The pre-assembled lamella components 10, 12 and the connecting component 18 which is connected with the pre-assembled lamella components 10, 12 is inserted into the image carrier 32 (
The image carrier exhibits an upper part 34 and a bottom part 36. As for the depicted example the upper part 34 exhibits a rectangular sight-opening 38 through which—when the image carrier 32 is closed—d the picture 16 is visible. In order to close the image carrier 32, the upper part 34 is bent around a buckling edge 40 until the upper part 34 and the bottom part 36 are arranged parallel to each other. Thus in its closed state the picture which is arranged on the inside 42 of the bottom part 36 or a concerning ad slogan 16 are visible. At first, however, picture 16 is covered by the slide component 18 and by the lamella components 10, 12 according to
For the formation of the clamp component a lug 44, which is connected with the bottom part 36, is bent inwards, i.e. in direction of the inside 42, around a buckling edge 46, such that an inside 48 of the lug 44 is positioned opposite to the inside of the bottom part 36. Thus a narrow slit is formed, in which the shoulders 24 of the two lamella components 10, 12 can be inserted. Due to the respective designed dimensions a gripping fixation of the shoulder 24 takes place through the clamp component which is formed by lug 44 or through the slit between lug 44 and the bottom part 36.
In order to define the position of the lamella components 10, 12 and the slide component 18 (
A grip shoulder 52 (
In
The slits 26 of the lamella component 10 also exhibit ends 66 (
The picture lamella card also transferred back from the position depicted in